{"id":"https://openalex.org/W858208741","doi":null,"title":"Competitive intelligence e scelte di marketing: quali implicazioni nelle imprese della distribuzione alimentare","display_name":"Competitive intelligence e scelte di marketing: quali implicazioni nelle imprese della distribuzione alimentare","publication_year":2015,"publication_date":"2015-05-05","ids":{"openalex":"https://openalex.org/W858208741","mag":"858208741"},"language":"it","primary_location":{"id":"pmh:oai:iris.univpm.it:11566/242927","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/11566/242927","pdf_url":null,"source":{"id":"https://openalex.org/S4306402571","display_name":"Universit\u00e0 Politecnica delle Marche (Universit\u00e0 Politecnica delle Marche)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I122534668","host_organization_name":"Marche Polytechnic University","host_organization_lineage":["https://openalex.org/I122534668"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/doctoralThesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5016648975","display_name":"Silvia Borroni","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Silvia Borroni","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5016648975"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13204","display_name":"Competitive and Knowledge Intelligence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13204","display_name":"Competitive and Knowledge Intelligence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/competitive-intelligence","display_name":"competitive intelligence","score":1.0},{"id":"https://openalex.org/keywords/marketing-decision-making","display_name":"marketing decision-making","score":0.8790000081062317},{"id":"https://openalex.org/keywords/grocery-retailing","display_name":"grocery retail","score":0.9150000214576721},{"id":"https://openalex.org/keywords/food-distribution","display_name":"food distribution","score":0.7789999842643738},{"id":"https://openalex.org/keywords/small-and-medium-retailers","display_name":"small and medium retailers","score":0.9589999914169312},{"id":"https://openalex.org/keywords/competitor-analysis","display_name":"competitor analysis","score":0.722000002861023}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4338003993034363}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:iris.univpm.it:11566/242927","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/11566/242927","pdf_url":null,"source":{"id":"https://openalex.org/S4306402571","display_name":"Universit\u00e0 Politecnica delle Marche (Universit\u00e0 Politecnica delle Marche)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I122534668","host_organization_name":"Marche Polytechnic University","host_organization_lineage":["https://openalex.org/I122534668"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/doctoralThesis"},{"id":"mag:858208741","doi":null,"is_oa":false,"landing_page_url":"http://openarchive.univpm.it/jspui/bitstream/123456789/1106/1/Tesi_Borroni.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":124,"referenced_works":["https://openalex.org/W7353729","https://openalex.org/W99657580","https://openalex.org/W131463934","https://openalex.org/W149514693","https://openalex.org/W174510604","https://openalex.org/W267377608","https://openalex.org/W620636116","https://openalex.org/W634876435","https://openalex.org/W1172125217","https://openalex.org/W1489957991","https://openalex.org/W1499746077","https://openalex.org/W1520505556","https://openalex.org/W1527311855","https://openalex.org/W1532780980","https://openalex.org/W1543543006","https://openalex.org/W1544336946","https://openalex.org/W1569405541","https://openalex.org/W1570640121","https://openalex.org/W1572092804","https://openalex.org/W1573228474","https://openalex.org/W1574262279","https://openalex.org/W1574646224","https://openalex.org/W1576691514","https://openalex.org/W1576979373","https://openalex.org/W1582726798","https://openalex.org/W1586271377","https://openalex.org/W1586552354","https://openalex.org/W1594735016","https://openalex.org/W1777859530","https://openalex.org/W1963579099","https://openalex.org/W1964039632","https://openalex.org/W1965653903","https://openalex.org/W1970687186","https://openalex.org/W1971388745","https://openalex.org/W1976655844","https://openalex.org/W1976757656","https://openalex.org/W1978881018","https://openalex.org/W1980056555","https://openalex.org/W1980422349","https://openalex.org/W1986249762","https://openalex.org/W1995317092","https://openalex.org/W2000117884","https://openalex.org/W2000560850","https://openalex.org/W2008266744","https://openalex.org/W2008377063","https://openalex.org/W2010427130","https://openalex.org/W2011003917","https://openalex.org/W2011037036","https://openalex.org/W2013028762","https://openalex.org/W2014204207","https://openalex.org/W2014945526","https://openalex.org/W2018951339","https://openalex.org/W2018977290","https://openalex.org/W2019363724","https://openalex.org/W2023369444","https://openalex.org/W2028126892","https://openalex.org/W2028910980","https://openalex.org/W2029526663","https://openalex.org/W2030805758","https://openalex.org/W2031384595","https://openalex.org/W2037846525","https://openalex.org/W2037955071","https://openalex.org/W2039214061","https://openalex.org/W2042000703","https://openalex.org/W2046994974","https://openalex.org/W2047844486","https://openalex.org/W2052266658","https://openalex.org/W2053094350","https://openalex.org/W2053986119","https://openalex.org/W2054825174","https://openalex.org/W2055128289","https://openalex.org/W2058692843","https://openalex.org/W2060057499","https://openalex.org/W2060953659","https://openalex.org/W2062119594","https://openalex.org/W2064653163","https://openalex.org/W2070470208","https://openalex.org/W2071408166","https://openalex.org/W2072429707","https://openalex.org/W2072787037","https://openalex.org/W2077720635","https://openalex.org/W2079581736","https://openalex.org/W2084409226","https://openalex.org/W2087988675","https://openalex.org/W2091546281","https://openalex.org/W2094690033","https://openalex.org/W2109061771","https://openalex.org/W2120523603","https://openalex.org/W2122460764","https://openalex.org/W2122679534","https://openalex.org/W2126763138","https://openalex.org/W2130082131","https://openalex.org/W2131398892","https://openalex.org/W2132393152","https://openalex.org/W2133389492","https://openalex.org/W2141975087","https://openalex.org/W2152892287","https://openalex.org/W2153803020","https://openalex.org/W2154049945","https://openalex.org/W2154280198","https://openalex.org/W2160225195","https://openalex.org/W2163149311","https://openalex.org/W2163685922","https://openalex.org/W2170541679","https://openalex.org/W2171272451","https://openalex.org/W2228941577","https://openalex.org/W2237292837","https://openalex.org/W2272097435","https://openalex.org/W2291760875","https://openalex.org/W2316250154","https://openalex.org/W2322174668","https://openalex.org/W2340404085","https://openalex.org/W2473432990","https://openalex.org/W2473638318","https://openalex.org/W2477664749","https://openalex.org/W2582377764","https://openalex.org/W2946330121","https://openalex.org/W2950748184","https://openalex.org/W2973267839","https://openalex.org/W2992269639","https://openalex.org/W3109338865","https://openalex.org/W3124311322","https://openalex.org/W3135075704","https://openalex.org/W3211145510"],"related_works":["https://openalex.org/W7036801233","https://openalex.org/W2265844970","https://openalex.org/W3160931883","https://openalex.org/W6903812523","https://openalex.org/W3160911270","https://openalex.org/W3108919826","https://openalex.org/W6922699749","https://openalex.org/W7100034976","https://openalex.org/W3208197182","https://openalex.org/W3006014145"],"abstract_inverted_index":{"Il":[0],"presente":[1,27],"lavoro":[2,28],"di":[3,14,43,46,52,57,64,77,84,96,105,112,148,201,205,237,253,282,328,342,356,359],"tesi":[4],"si":[5,110],"focalizza":[6],"sull\u2019analisi,":[7],"gestione":[8],"e":[9,32,143,151,199,245,271,277,316,336,338,358],"sviluppo":[10],"da":[11],"parte":[12],"dell\u2019azienda":[13],"quelle":[15],"informazioni":[16,202,350],"provenienti":[17],"dal":[18],"mercato,":[19],"ed":[20,80],"in":[21,101,272],"particolare":[22,56],"dai":[23],"competitor.":[24],"\\nObiettivo":[25],"del":[26,39,90,154,219],"e\u0300":[29,59,94,208],"evidenziare":[30],"\u201ccome\u201d":[31],"\u201cin":[33],"che":[34,207],"modo\u201d":[35],"nelle":[36],"imprese":[37],"Retailer,":[38],"comparto":[40],"grocery":[41,344],"l\u2019applicazione":[42],"un":[44,98,177,216,326],"processo":[45,66,327,363],"Competitive":[47],"intelligence":[48,232,265,330],"incide":[49],"sulle":[50],"scelte":[51,236],"marketing":[53],"migliorandole.":[54],"Focus":[55],"indagine":[58],"dato":[60],"dalle":[61],"implicazioni":[62,243],"dell\u2019applicazione":[63],"tale":[65,149],"negli":[67],"\u201cSmall":[68,276],"and":[69],"Medium":[70,278],"Retailer\u201d.":[71],"\\nTale":[72],"obiettivo":[73],"ha":[74,196,251],"suggerito":[75],"un\u2019indagine":[76],"tipo":[78],"esplorativo":[79],"una":[81,225,283],"scelta":[82,147,195],"metodologica":[83],"ricerca":[85,206],"qualitativa":[86],"incardinata":[87],"sul":[88,203,228,261],"metodo":[89],"case":[91],"study.":[92],"Si":[93],"deciso":[95],"scegliere":[97],"campionamento":[99],"teorico":[100],"base":[102],"al":[103,267,302,339,362],"principio":[104],"replicazione,":[106],"secondo":[107],"il":[108,258,296],"quale":[109,223],"cerca":[111],"ripetere":[113],"l\u2019analisi":[114],"su":[115,215,319],"casi":[116,160],"simili":[117],"per":[118,324,347],"ottenere":[119],"gli":[120,317],"stessi":[121],"risultati":[122,214],"\u2013":[123],"literal":[124],"replication":[125],"(Patton,":[126],"2002).":[127],"Tre":[128],"le":[129,349],"aziende":[130],"della":[131,230,263],"GDO":[132],"selezionate":[133],"come":[134],"caso":[135],"studi:":[136],"Magazzini":[137],"Gabrielli":[138],"S.p.A.,":[139],"Ce.Di":[140],"Gros":[141],"Scarl":[142],"Italbrix":[144],"s.r.l.":[145],"\\nLa":[146],"metodologia":[150,194],"la":[152,165,193],"dimensione":[153],"campione":[155,170],"-":[156,162],"limitata":[157],"a":[158,233,287],"tre":[159],"studio":[161],"non":[163],"permettono":[164],"generalizzazione":[166],"dei":[167,213,304],"risultati.":[168,191],"Un":[169],"piu\u0300":[171,179],"ampio":[172],"avrebbe":[173,187],"potuto":[174,188],"eventualmente":[175],"fornire":[176],"sostegno":[178,234],"concreto":[180],"alle":[181,332],"evidenze":[182],"teoriche":[183,244],"gia\u0300":[184,351],"esistenti,":[185],"o":[186],"produrre":[189],"nuovi":[190],"Comunque":[192],"fornito":[197],"varieta\u0300":[198],"ricchezza":[200],"tema":[204,229,262],"risultato":[209],"particolarmente":[210],"utile":[211,346],"nell\u2019interpretazione":[212],"settore,":[217],"quello":[218],"Grocery":[220],"Retail":[221],"nel":[222,353],"risulta":[224],"lacuna":[226],"teorica":[227],"competitive":[231,264,329],"delle":[235],"marketing.":[238],"\\nL\u2019analisi":[239],"empirica":[240],"presenta":[241],"interessanti":[242,256],"operative.":[246],"\\nA":[247,306],"livello":[248,307],"teorico,":[249],"essa":[250],"consentito":[252],"arricchire":[254],"con":[255,293,299],"insight":[257],"dibattito":[259],"scientifico":[260],"applicato":[266],"settore":[268,297,303,341],"distributivo":[269],"alimentare":[270],"particolar":[273],"modo":[274],"agli":[275],"Retailer\u201d,":[279],"alla":[280],"luce":[281],"letteratura":[284],"che,":[285],"fino":[286],"questo":[288],"momento,":[289],"sembra":[290],"aver":[291],"guardato":[292],"\\ninteresse":[294],"principalmente":[295],"industriale,":[298],"recenti":[300],"approfondimenti":[301],"servizi.":[305],"operativo,":[308],"invece,":[309],"l\u2019indagine":[310],"offre":[311],"utili":[312],"indicazioni":[313],"ai":[314],"manager":[315],"imprenditori":[318],"quali":[320],"siano":[321],"i":[322],"modelli":[323],"attuare":[325],"coerente":[331],"dimensioni,":[333],"anche":[334],"piccole":[335],"piccolissime,":[337],"proprio":[340],"riferimento,":[343],"retail,":[345],"completare":[348],"contenute":[352],"sistema":[354],"informativo":[355],"marketing,":[357],"necessario":[360],"supporto":[361],"decisionale.":[364]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
