{"id":"https://openalex.org/W849928884","doi":"https://doi.org/10.1177/109804821401800104","title":"Teaching Curiosity: An Essential Advertising Skill?","display_name":"Teaching Curiosity: An Essential Advertising Skill?","publication_year":2014,"publication_date":"2014-05-01","ids":{"openalex":"https://openalex.org/W849928884","doi":"https://doi.org/10.1177/109804821401800104","mag":"849928884"},"language":"en","primary_location":{"id":"doi:10.1177/109804821401800104","doi":"https://doi.org/10.1177/109804821401800104","is_oa":false,"landing_page_url":"https://doi.org/10.1177/109804821401800104","pdf_url":null,"source":{"id":"https://openalex.org/S79974643","display_name":"Journal of Advertising Education","issn_l":"1098-0482","issn":["1098-0482","2516-1873"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising Education","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5090286643","display_name":"David E. Koranda","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I181233156","display_name":"University of Oregon","ror":"https://ror.org/0293rh119","country_code":"US","type":"education","lineage":["https://openalex.org/I181233156"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"David Koranda","raw_affiliation_strings":["University of Oregon"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Oregon","institution_ids":["https://openalex.org/I181233156"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5040610411","display_name":"Kim Bartel Sheehan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I181233156","display_name":"University of Oregon","ror":"https://ror.org/0293rh119","country_code":"US","type":"education","lineage":["https://openalex.org/I181233156"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Kim Bartel Sheehan","raw_affiliation_strings":["University of Oregon"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Oregon","institution_ids":["https://openalex.org/I181233156"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I181233156"],"apc_list":{"value":3400,"currency":"USD","value_usd":3400},"apc_paid":null,"fwci":1.4085,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.85480151,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"18","issue":"1","first_page":"14","last_page":"23"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9872999787330627,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9872999787330627,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14308","display_name":"Psychological and Educational Research Studies","score":0.009399999864399433,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11079","display_name":"Creativity in Education and Neuroscience","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/curiosity","display_name":"curiosity","score":0.9990000128746033},{"id":"https://openalex.org/keywords/advertising-education","display_name":"advertising education","score":0.8730000257492065},{"id":"https://openalex.org/keywords/advertising-students","display_name":"advertising students","score":0.6589999794960022},{"id":"https://openalex.org/keywords/student-perceptions","display_name":"student perceptions","score":0.48500001430511475}],"concepts":[{"id":"https://openalex.org/C33435437","wikidata":"https://www.wikidata.org/wiki/Q366791","display_name":"Curiosity","level":2,"score":0.9900116920471191},{"id":"https://openalex.org/C2777212361","wikidata":"https://www.wikidata.org/wiki/Q5127848","display_name":"Class (philosophy)","level":2,"score":0.7586215734481812},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5097150206565857},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4949182868003845},{"id":"https://openalex.org/C145420912","wikidata":"https://www.wikidata.org/wiki/Q853077","display_name":"Mathematics education","level":1,"score":0.47156259417533875},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.27311599254608154},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.22090083360671997},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.11034661531448364},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.060702741146087646}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1177/109804821401800104","doi":"https://doi.org/10.1177/109804821401800104","is_oa":false,"landing_page_url":"https://doi.org/10.1177/109804821401800104","pdf_url":null,"source":{"id":"https://openalex.org/S79974643","display_name":"Journal of Advertising Education","issn_l":"1098-0482","issn":["1098-0482","2516-1873"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising Education","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Quality education","id":"https://metadata.un.org/sdg/4","score":0.9235000014305115}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":26,"referenced_works":["https://openalex.org/W52053314","https://openalex.org/W70918232","https://openalex.org/W647854664","https://openalex.org/W1578907434","https://openalex.org/W1580118833","https://openalex.org/W1763311249","https://openalex.org/W2006386936","https://openalex.org/W2014057311","https://openalex.org/W2020744307","https://openalex.org/W2033428167","https://openalex.org/W2037794723","https://openalex.org/W2040775214","https://openalex.org/W2047388275","https://openalex.org/W2048504820","https://openalex.org/W2110638361","https://openalex.org/W2117651526","https://openalex.org/W2137047480","https://openalex.org/W2146069598","https://openalex.org/W2160269795","https://openalex.org/W2321477654","https://openalex.org/W2324030070","https://openalex.org/W2751379301","https://openalex.org/W2798669115","https://openalex.org/W4242142111","https://openalex.org/W4290960469","https://openalex.org/W4298814482"],"related_works":["https://openalex.org/W2100350960","https://openalex.org/W621610718","https://openalex.org/W2036393054","https://openalex.org/W2555811264","https://openalex.org/W2051437787","https://openalex.org/W2020744307","https://openalex.org/W2391268850","https://openalex.org/W2249618286","https://openalex.org/W2959372896","https://openalex.org/W7046164206"],"abstract_inverted_index":{"Several":[0],"advertising":[1,12],"industry":[2],"professionals":[3],"believe":[4],"curiosity":[5,58],"is":[6],"an":[7,20],"essential":[8],"skill":[9],"for":[10],"the":[11,41,44,47],"business.":[13],"In":[14],"this":[15],"paper,":[16],"we":[17],"describe":[18],"how":[19,62],"advanced":[21],"undergraduate":[22],"class":[23,48,53],"provides":[24],"experiences":[25],"that":[26],"allow":[27],"students":[28,38,63],"to":[29,49],"tap":[30],"into":[31],"multiple":[32],"dimensions":[33],"of":[34,46],"curiosity.":[35,65],"We":[36],"question":[37],"at":[39],"both":[40],"start":[42],"and":[43],"end":[45],"better":[50],"understand":[51],"if":[52],"exercises":[54],"based":[55],"on":[56],"various":[57],"models":[59],"have":[60],"changed":[61],"view":[64]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
