{"id":"https://openalex.org/W84947752","doi":"https://doi.org/10.1007/978-3-658-08132-4_9","title":"How Informative Are Chinese Television Commercials?","display_name":"How Informative Are Chinese Television Commercials?","publication_year":2014,"publication_date":"2014-11-26","ids":{"openalex":"https://openalex.org/W84947752","doi":"https://doi.org/10.1007/978-3-658-08132-4_9","mag":"84947752"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-658-08132-4_9","doi":"https://doi.org/10.1007/978-3-658-08132-4_9","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-08132-4_9","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Advertising Research (Vol. V)","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4241357524","display_name":"Advances in Advertising Research (Vol. V)"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101750932","display_name":"Liyong Wang","orcid":"https://orcid.org/0000-0001-7603-0503","observed_orcids":["https://orcid.org/0000-0001-7603-0503"]},"institutions":[{"id":"https://openalex.org/I177700922","display_name":"Otaru University of Commerce","ror":"https://ror.org/00pbv8y11","country_code":"JP","type":"education","lineage":["https://openalex.org/I177700922","https://openalex.org/I4405287286"]}],"countries":["JP"],"is_corresponding":true,"raw_author_name":"Liyong Wang","raw_affiliation_strings":["Graduate School of Commerce, Otaru University of Commerce, Midori 3-5-21, 047-8501, Otaru, Japan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Graduate School of Commerce, Otaru University of Commerce, Midori 3-5-21, 047-8501, Otaru, Japan","institution_ids":["https://openalex.org/I177700922"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5032848181","display_name":"Carolus L. C. Praet","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I177700922","display_name":"Otaru University of Commerce","ror":"https://ror.org/00pbv8y11","country_code":"JP","type":"education","lineage":["https://openalex.org/I177700922","https://openalex.org/I4405287286"]}],"countries":["JP"],"is_corresponding":false,"raw_author_name":"Carolus L. C. Praet","raw_affiliation_strings":["Department of Commerce, Otaru University of Commerce, Midori 3-5-21, 047-8501, Otaru, Japan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Commerce, Otaru University of Commerce, Midori 3-5-21, 047-8501, Otaru, Japan","institution_ids":["https://openalex.org/I177700922"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5101750932"],"corresponding_institution_ids":["https://openalex.org/I177700922"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"115","last_page":"128"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.888700008392334,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.888700008392334,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.029600000008940697,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.024299999698996544,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising-informativeness","display_name":"advertising informativeness","score":0.7850000262260437},{"id":"https://openalex.org/keywords/television-advertising","display_name":"television advertising","score":0.9150000214576721},{"id":"https://openalex.org/keywords/chinese-advertising","display_name":"Chinese advertising","score":0.875},{"id":"https://openalex.org/keywords/information-cues","display_name":"information cues","score":0.5929999947547913},{"id":"https://openalex.org/keywords/functional-information","display_name":"functional information","score":0.41200000047683716},{"id":"https://openalex.org/keywords/advertising-content","display_name":"advertising content","score":0.36899998784065247}],"concepts":[{"id":"https://openalex.org/C96597354","wikidata":"https://www.wikidata.org/wiki/Q273062","display_name":"Stern","level":2,"score":0.9575974345207214},{"id":"https://openalex.org/C2992317946","wikidata":"https://www.wikidata.org/wiki/Q712144","display_name":"De facto","level":2,"score":0.6991438865661621},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6038004159927368},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5900799632072449},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.5266276001930237},{"id":"https://openalex.org/C77618280","wikidata":"https://www.wikidata.org/wiki/Q1155772","display_name":"Scheme (mathematics)","level":2,"score":0.4916120171546936},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.43865346908569336},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4250562787055969},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.20871707797050476},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1576826274394989},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.15101361274719238},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.11039087176322937},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.06334894895553589},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.05479198694229126},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C199104240","wikidata":"https://www.wikidata.org/wiki/Q118291","display_name":"Marine engineering","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-658-08132-4_9","doi":"https://doi.org/10.1007/978-3-658-08132-4_9","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-08132-4_9","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Advertising Research (Vol. V)","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":33,"referenced_works":["https://openalex.org/W657276229","https://openalex.org/W1170777392","https://openalex.org/W1539512509","https://openalex.org/W1551283115","https://openalex.org/W1976559812","https://openalex.org/W2014532210","https://openalex.org/W2016671748","https://openalex.org/W2034600246","https://openalex.org/W2037242763","https://openalex.org/W2040991221","https://openalex.org/W2042461458","https://openalex.org/W2053874130","https://openalex.org/W2054236690","https://openalex.org/W2064039948","https://openalex.org/W2087988093","https://openalex.org/W2097235580","https://openalex.org/W2187558791","https://openalex.org/W2190357215","https://openalex.org/W2191345427","https://openalex.org/W2244133301","https://openalex.org/W2245145705","https://openalex.org/W2245325681","https://openalex.org/W2320844732","https://openalex.org/W2332189414","https://openalex.org/W2333009497","https://openalex.org/W2475000718","https://openalex.org/W2943564964","https://openalex.org/W2987009532","https://openalex.org/W4212972291","https://openalex.org/W4285719527","https://openalex.org/W4412087435","https://openalex.org/W4412427844","https://openalex.org/W4412433685"],"related_works":["https://openalex.org/W1170777392","https://openalex.org/W2064039948","https://openalex.org/W2244133301","https://openalex.org/W1977569622","https://openalex.org/W2052616227","https://openalex.org/W2987009532","https://openalex.org/W1551283115","https://openalex.org/W276737798","https://openalex.org/W6884906049","https://openalex.org/W2037242763"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-22T18:32:59.640997","created_date":"2016-06-24T00:00:00"}
