{"id":"https://openalex.org/W80444697","doi":"https://doi.org/10.1007/978-3-8349-8265-0_9","title":"Ressourcenorientierte Markenf\u00fchrung im Zeitschriftengesch\u00e4ft","display_name":"Ressourcenorientierte Markenf\u00fchrung im Zeitschriftengesch\u00e4ft","publication_year":2009,"publication_date":"2009-01-01","ids":{"openalex":"https://openalex.org/W80444697","doi":"https://doi.org/10.1007/978-3-8349-8265-0_9","mag":"80444697"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-8349-8265-0_9","doi":"https://doi.org/10.1007/978-3-8349-8265-0_9","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-8349-8265-0_9","pdf_url":null,"source":{"id":"https://openalex.org/S4306463307","display_name":"Gabler eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Das Diktat der Markenf\u00fchrung","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2488755228","display_name":"Das Diktat der Markenf\u00fchrung"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5031007644","display_name":"J\u00fcrgen Althans","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"J\u00fcrgen Althans","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5047354855","display_name":"Gerd Br\u00fcne","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Gerd Br\u00fcne","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.04795737,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"198","last_page":"218"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8838000297546387,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8838000297546387,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.04610000178217888,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.015300000086426735,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-management","display_name":"brand management","score":0.9330000281333923},{"id":"https://openalex.org/keywords/resource-based-view","display_name":"resource-based view","score":0.765999972820282},{"id":"https://openalex.org/keywords/core-competencies","display_name":"core competencies","score":0.7860000133514404},{"id":"https://openalex.org/keywords/magazine-publishing","display_name":"magazine publishing","score":0.656000018119812},{"id":"https://openalex.org/keywords/market-orientation","display_name":"market orientation","score":0.5889999866485596}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.48986002802848816},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.4090045690536499},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.34493374824523926},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.18981114029884338}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-8349-8265-0_9","doi":"https://doi.org/10.1007/978-3-8349-8265-0_9","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-8349-8265-0_9","pdf_url":null,"source":{"id":"https://openalex.org/S4306463307","display_name":"Gabler eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Das Diktat der Markenf\u00fchrung","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W161937666","https://openalex.org/W228381018","https://openalex.org/W560314167","https://openalex.org/W1560211327","https://openalex.org/W1983377607","https://openalex.org/W2061977616","https://openalex.org/W2123709218","https://openalex.org/W2480498194","https://openalex.org/W2482295737","https://openalex.org/W2498750593","https://openalex.org/W2530039549","https://openalex.org/W2893536308","https://openalex.org/W3124536214","https://openalex.org/W4211161463","https://openalex.org/W4246517034"],"related_works":["https://openalex.org/W430987574","https://openalex.org/W176558606","https://openalex.org/W196380377","https://openalex.org/W4234448349","https://openalex.org/W80727669","https://openalex.org/W1572259695","https://openalex.org/W7825888","https://openalex.org/W2488755228","https://openalex.org/W94454412","https://openalex.org/W4238621595"],"abstract_inverted_index":{"\u201eMarkenf\u00fchrung":[0],"ist":[1,34],"ressourcen-und":[2],"kernkompetenz-,":[3],"nicht":[4],"marktgetrieben!\u201c":[5],"\u2013":[6],"f\u00fcr":[7],"jeden,":[8],"der":[9,25],"Mefferts":[10],"Kerndefinition":[11],"des":[12,18,31],"Marketing":[13],"als":[14,27],"\u201ebewusst":[15],"marktorientierte":[16],"F\u00fchrung":[17],"gesamten":[19],"Unternehmens":[20],"oder":[21,42],"marktorientiertes":[22],"Entscheidungsverhalten":[23],"in":[24],"Unternehmung\u201c":[26],"eine":[28,36],"feste":[29],"S\u00e4ule":[30],"Marketing-Gedankens":[32],"betrachtet,":[33],"dies":[35],"auf":[37],"den":[38],"ersten":[39],"Blick":[40],"provokante":[41],"irreale,":[43],"zumindest":[44],"aber":[45],"h\u00f6chst":[46],"\u201eeindimensional\u201c":[47],"angelegte":[48],"These":[49],"bzw.":[50],"Betrachtungsweise.":[51]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2016-06-24T00:00:00"}