{"id":"https://openalex.org/W79845359","doi":"https://doi.org/10.1108/ijsms-09-01-2007-b002","title":"The case study method: a powerful teaching tool in sports marketing education","display_name":"The case study method: a powerful teaching tool in sports marketing education","publication_year":2007,"publication_date":"2007-10-01","ids":{"openalex":"https://openalex.org/W79845359","doi":"https://doi.org/10.1108/ijsms-09-01-2007-b002","mag":"79845359"},"language":"en","primary_location":{"id":"doi:10.1108/ijsms-09-01-2007-b002","doi":"https://doi.org/10.1108/ijsms-09-01-2007-b002","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ijsms-09-01-2007-b002","pdf_url":null,"source":{"id":"https://openalex.org/S205950374","display_name":"International Journal of Sports Marketing and Sponsorship","issn_l":"1464-6668","issn":["1464-6668","2515-7841"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Sports Marketing and Sponsorship","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5072665106","display_name":"Carlos Mart\u00ed Sanch\u00eds","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405253577","display_name":"IESE Business School","ror":"https://ror.org/00v9d4z37","country_code":"ES","type":"education","lineage":["https://openalex.org/I4405253577","https://openalex.org/I88155538"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"Carlos Mart\u00ed Sanchis","raw_affiliation_strings":["Centre for Sport Business Management, IESE Business School, Camino del Cerro, del \u00e1guila 3, 28023 Madrid, Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Centre for Sport Business Management, IESE Business School, Camino del Cerro, del \u00e1guila 3, 28023 Madrid, Spain","institution_ids":["https://openalex.org/I4405253577"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5072665106"],"corresponding_institution_ids":["https://openalex.org/I4405253577"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.01647587,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"9","issue":"1","first_page":"2","last_page":"5"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11530","display_name":"Business and Management Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11526","display_name":"Innovative Teaching Methods","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/case-study-method","display_name":"case study method","score":0.9789999723434448},{"id":"https://openalex.org/keywords/participatory-learning","display_name":"participatory learning","score":0.7239999771118164},{"id":"https://openalex.org/keywords/active-teaching-methods","display_name":"active teaching methods","score":0.5379999876022339},{"id":"https://openalex.org/keywords/management-training","display_name":"management training","score":0.5099999904632568},{"id":"https://openalex.org/keywords/creativity-and-innovation","display_name":"creativity and innovation","score":0.6520000100135803}],"concepts":[{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5266663432121277},{"id":"https://openalex.org/C88610354","wikidata":"https://www.wikidata.org/wiki/Q1813494","display_name":"Teaching method","level":2,"score":0.47414085268974304},{"id":"https://openalex.org/C3019083285","wikidata":"https://www.wikidata.org/wiki/Q1054095","display_name":"Case teaching","level":3,"score":0.4285563826560974},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.4188556969165802},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3596090078353882},{"id":"https://openalex.org/C145420912","wikidata":"https://www.wikidata.org/wiki/Q853077","display_name":"Mathematics education","level":1,"score":0.32561689615249634},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2919948101043701},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.1759808361530304},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/ijsms-09-01-2007-b002","doi":"https://doi.org/10.1108/ijsms-09-01-2007-b002","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ijsms-09-01-2007-b002","pdf_url":null,"source":{"id":"https://openalex.org/S205950374","display_name":"International Journal of Sports Marketing and Sponsorship","issn_l":"1464-6668","issn":["1464-6668","2515-7841"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Sports Marketing and Sponsorship","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Quality education","score":0.8278999924659729,"id":"https://metadata.un.org/sdg/4"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":6,"referenced_works":["https://openalex.org/W1967646682","https://openalex.org/W2006479099","https://openalex.org/W2073376994","https://openalex.org/W2101944379","https://openalex.org/W2225720377","https://openalex.org/W2324270661"],"related_works":["https://openalex.org/W4200092194","https://openalex.org/W2112339449","https://openalex.org/W2989905099","https://openalex.org/W2291304138","https://openalex.org/W3151239378","https://openalex.org/W4416999932","https://openalex.org/W2613889978","https://openalex.org/W2029658941","https://openalex.org/W2969383121","https://openalex.org/W2735821563"],"abstract_inverted_index":{"Since":[0],"Harvard":[1],"Business":[2],"School":[3],"(and":[4],"many":[5,44],"other":[6],"of":[7,120,152,210,308,312,322,370,389,416,426,431,439,466,480,486,495,526,550],"the":[8,21,29,32,53,61,87,101,113,169,184,189,192,208,222,226,268,278,371,387,417,424,432,437,464,478,584],"world's":[9],"most":[10,62,418,547],"prominent":[11],"business":[12,45,50,179,362,427],"schools":[13,51],"that":[14,147,191,236,444],"have":[15,339],"followed":[16],"Harvard's":[17],"example)":[18],"began":[19],"using":[20,225],"case":[22,33,54,88,108,114,122,185,223,309,337,372,447,504,530,552,558,561,565,573,623],"study":[23,34,55,89,109,115,123,186,310,373,505,574,624],"method":[24,35,56,116,187],"for":[25,73,167,239,245,327,331,347,351,382,403,482,596,609,613,622],"teaching,":[26],"early":[27],"in":[28,43,57,177,207,221,267,276,355,393,411,423,436,600],"last":[30,306],"century,":[31],"has":[36,83,148,214,299],"become":[37],"a":[38,97,107,121,127,135,144,162,174,178,198,211,217,273,301,336,375,454,511,514,572,594,603],"firmly":[39],"established":[40],"educational":[41],"tool":[42],"management":[46,80,153],"training":[47,72,194,390],"institutions.":[48],"Today,":[49],"use":[52,95,369,479,494],"all":[58],"their":[59,78],"programmes--from":[60],"academic":[63,412,434],"and":[64,93,110,140,164,242,264,291,319,324,349,391,405,471,475,477,493,517,521,536,541,563,598],"theoretical":[65,535],"courses":[66],"(MBA":[67],"or":[68,259,295,556,579],"PhD)":[69],"to":[70,76,125,172,183,204,215,232,255,283,340,473,497,513,538,583,592,602],"executive":[71],"professionals":[74],"seeking":[75],"improve":[77],"everyday":[79],"skills.":[81],"Much":[82],"been":[84],"written":[85],"on":[86,315],"method,":[90,160],"its":[91,94,313,320,518,589],"effectiveness":[92],"as":[96,252,374,453],"teaching":[98,145,159,332,570],"tool.":[99],"However,":[100],"question":[102],"remains:":[103],"what":[104,111],"exactly":[105],"is":[106,124,156,188,195,230,281,506,522,591],"does":[112],"involve?":[117],"The":[118,247,545,607],"aim":[119],"describe":[126],"real":[128,163,274],"situation":[129,275],"experienced":[130],"by":[131,224,533],"an":[132,157,285,293,342],"organisation":[133],"at":[134,490],"particular":[136,257,384,604],"moment.":[137],"This":[138],"clear":[139],"concise":[141],"definition":[142],"encapsulates":[143],"methodology":[146,455],"transformed":[149],"traditional":[150],"models":[151],"training.":[154],"It":[155,229],"active":[158,286],"constituting":[161],"effective":[165],"way":[166],"enabling":[168],"trainee":[170],"manager":[171,212,280],"assume":[173],"key":[175],"role":[176,287],"decision-making":[180],"process.":[181],"Essential":[182],"fact":[190],"main":[193,462,519],"dependent":[196],"upon":[197],"participant's":[199],"own":[200],"work--trainees":[201],"are":[202,237,380,400,414,449,532,554],"required":[203,282],"place":[205],"themselves":[206],"shoes":[209],"who":[213],"address":[216],"specific":[218],"issue":[219],"raised":[220],"information":[227,581],"provided.":[228],"important":[231],"distinguish":[233],"between":[234,345],"cases":[235,330,346,350,379,399,409,612],"used":[238,254,266,381,402,452],"research":[240,328,348,354,377,421,503,515,551,625],"purposes":[241,484],"those":[243,253,265,621],"employed":[244],"teaching.":[246,352],"latter":[248],"may":[249],"be":[250],"classified":[251],"illustrate":[256],"concepts":[258],"knowledge":[260],"(e.g.":[261],"manual":[262],"cases)":[263],"classroom,":[269],"but":[270],"which":[271,277],"reflect":[272],"student":[279],"play":[284],"(by":[288],"analysing,":[289],"diagnosing":[290],"proposing":[292],"action":[294],"decision).":[296],"Sports":[297],"marketing":[298,365,441,465,483],"benefited":[300],"great":[302],"deal":[303],"from":[304,620],"this":[305],"type":[307],"because":[311],"focus":[314],"generating":[316],"new":[317],"ideas":[318],"stimulation":[321],"creativity":[323],"innovation.":[325],"Cases":[326],"vs":[329],"When":[333],"presented":[334],"with":[335,508],"we":[338],"make":[341],"initial":[343],"distinction":[344],"Scientific":[353],"any":[356,394],"field":[357,425,438],"(medicine,":[358],"biology,":[359],"law,":[360],"sociology,":[361],"management,":[363],"sports":[364,397,440],"etc.)":[366],"makes":[367],"extensive":[368],"qualitative":[376],"methodology:":[378],"illustrating":[383],"phenomena.":[385],"In":[386],"fields":[388],"education":[392],"discipline":[395],"(including":[396],"marketing),":[398],"also":[401,450],"practical":[404],"participatory":[406],"learning.":[407],"Research":[408],"published":[410],"journals":[413],"one":[415],"commonly":[419],"found":[420],"methods":[422],"management.":[428],"A":[429,502],"review":[430],"specialised":[433],"literature":[435],"shows":[442],"us":[443],"here":[445],"too":[446],"studies":[448,531,553,562,566],"increasingly":[451],"(Shannon,":[456],"1999).":[457],"We":[458],"can":[459],"identify":[460],"two":[461],"areas:":[463],"sport":[467,481],"(marketing":[468],"sporting":[469,491],"events":[470,492],"equipment":[472],"spectators":[474],"participants)":[476],"(promotion":[485],"non":[487,499],"sport-related":[488,500],"products":[489],"athletes":[496],"endorse":[498],"products).":[501],"associated":[507],"in-depth":[509],"examination,":[510],"response":[512],"strategy":[516],"goal,":[520],"oriented":[523],"towards":[524],"exploration":[525],"empirical":[527,543],"evidence.":[528],"Such":[529],"nature":[534],"need":[537,575],"present":[539],"rigorous":[540],"fair":[542],"data.":[544],"three":[546],"popular":[548],"types":[549],"explanatory":[555],"causal":[557],"studies,":[559],"descriptive":[560],"exploratory":[564],"(Yin":[567],"2003).":[568,627],"For":[569],"purposes,":[571],"not":[576],"contain":[577],"complete":[578],"accurate":[580],"relating":[582],"circumstances":[585],"under":[586],"review.":[587],"Rather":[588],"purpose":[590],"provide":[593],"framework":[595],"discussion":[597],"debate":[599],"relation":[601],"organisational":[605],"phenomenon.":[606],"criteria":[608],"developing":[610],"good":[611],"teaching--usually":[614],"single-case":[615],"rather":[616],"than":[617],"multiple-case)--are":[618],"different":[619],"(Yin,":[626],"\u2026":[628]},"counts_by_year":[{"year":2020,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
