{"id":"https://openalex.org/W791861561","doi":null,"title":"Social Media and Forecasting:What is the Predictive Power of Social Media","display_name":"Social Media and Forecasting:What is the Predictive Power of Social Media","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W791861561","mag":"791861561"},"language":"en","primary_location":{"id":"mag:791861561","doi":null,"is_oa":false,"landing_page_url":"https://essay.utwente.nl/67321/1/Schade_BA_MB.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5020606912","display_name":"Leah J. Schade","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Leah J. Schade","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5020606912"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.6416000127792358,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.6416000127792358,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11918","display_name":"Forecasting Techniques and Applications","score":0.1907999962568283,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.03959999978542328,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-data","display_name":"social media data","score":0.9309999942779541},{"id":"https://openalex.org/keywords/market-trend-prediction","display_name":"market trend forecasting","score":0.875},{"id":"https://openalex.org/keywords/data-processing-methods","display_name":"data processing methods","score":0.9589999914169312},{"id":"https://openalex.org/keywords/organizational-prerequisites","display_name":"organizational prerequisites","score":0.8579999804496765},{"id":"https://openalex.org/keywords/forecasting-framework","display_name":"forecasting framework","score":0.671999990940094},{"id":"https://openalex.org/keywords/big-data","display_name":"big data","score":0.6069999933242798}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.8655835390090942},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.6842621564865112},{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.6212882399559021},{"id":"https://openalex.org/C2778136018","wikidata":"https://www.wikidata.org/wiki/Q10350689","display_name":"Predictive power","level":2,"score":0.5628132224082947},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.550201416015625},{"id":"https://openalex.org/C2778729106","wikidata":"https://www.wikidata.org/wiki/Q1140126","display_name":"Social media analytics","level":3,"score":0.4352450370788574},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.20330810546875},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1639130413532257},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:791861561","doi":null,"is_oa":false,"landing_page_url":"https://essay.utwente.nl/67321/1/Schade_BA_MB.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":56,"referenced_works":["https://openalex.org/W28554118","https://openalex.org/W64269816","https://openalex.org/W592871261","https://openalex.org/W1488564375","https://openalex.org/W1500693574","https://openalex.org/W1508206474","https://openalex.org/W1565420920","https://openalex.org/W1590495275","https://openalex.org/W1616675290","https://openalex.org/W1731771962","https://openalex.org/W1751753181","https://openalex.org/W1795554267","https://openalex.org/W1901600440","https://openalex.org/W1971494700","https://openalex.org/W1984298344","https://openalex.org/W1986725403","https://openalex.org/W2000588299","https://openalex.org/W2015186536","https://openalex.org/W2018165284","https://openalex.org/W2030397439","https://openalex.org/W2037625889","https://openalex.org/W2047257058","https://openalex.org/W2053913534","https://openalex.org/W2063904635","https://openalex.org/W2065302863","https://openalex.org/W2068181924","https://openalex.org/W2073979932","https://openalex.org/W2076441291","https://openalex.org/W2081580037","https://openalex.org/W2090481988","https://openalex.org/W2093425966","https://openalex.org/W2097726431","https://openalex.org/W2098173428","https://openalex.org/W2104190448","https://openalex.org/W2106934621","https://openalex.org/W2109734180","https://openalex.org/W2117239687","https://openalex.org/W2124142520","https://openalex.org/W2124499489","https://openalex.org/W2133341045","https://openalex.org/W2140190241","https://openalex.org/W2141975087","https://openalex.org/W2145636832","https://openalex.org/W2147194983","https://openalex.org/W2151932005","https://openalex.org/W2159145890","https://openalex.org/W2163598528","https://openalex.org/W2168332560","https://openalex.org/W2171468534","https://openalex.org/W2216627755","https://openalex.org/W2259072458","https://openalex.org/W2261525379","https://openalex.org/W2540795244","https://openalex.org/W3124215585","https://openalex.org/W3150796314","https://openalex.org/W3215598532"],"related_works":["https://openalex.org/W779380294","https://openalex.org/W773273334","https://openalex.org/W2638240404","https://openalex.org/W2528410943","https://openalex.org/W2919632863","https://openalex.org/W6968045419","https://openalex.org/W7155546154","https://openalex.org/W2183366685","https://openalex.org/W7217679164","https://openalex.org/W2995044334"],"abstract_inverted_index":{"The":[0],"emergence":[1],"and":[2,20,53,95,105,127,159],"growing":[3],"usage":[4],"of":[5,14,58,73,124,131],"Social":[6,31,45,68,112,139,146,188],"Media":[7,32,46,69,113,140,147,189],"has":[8,103],"resulted":[9],"in":[10,27,51,111,164],"extremely":[11],"vast":[12],"amounts":[13],"data":[15,43,118,136,148],"that":[16,84,145],"can":[17,85,149],"be":[18,63,86,151],"collected":[19],"accumulated.":[21],"Businesses":[22],"are":[23],"furthermore":[24],"increasingly":[25],"interested":[26],"using":[28],"customer":[29,93],"generated":[30],"Data":[33,81],"to":[34,62,65,78,88,153,171,183],"generate":[35],"useful":[36],"insights":[37],"about":[38,91,156],"their":[39],"customers.":[40],"However,":[41],"the":[42,122],"from":[44,138],"platforms":[47],"is":[48,76,181],"very":[49],"complex":[50],"nature":[52],"thus":[54],"poses":[55],"a":[56,165,179],"variety":[57],"challenges":[59],"which":[60],"have":[61],"overcome":[64],"successfully":[66],"implement":[67],"based":[70,114,134],"forecasting.\r\nThe":[71],"purpose":[72],"this":[74,173],"paper":[75,174],"consequently":[77],"evaluate":[79],"upon":[80],"processing":[82,119],"techniques":[83],"used":[87,152],"make":[89,154],"predictions":[90,133,155],"future":[92,96],"needs":[94,158],"market":[97,157,160],"trends.":[98],"A":[99],"critical":[100],"literature":[101],"review":[102],"discussed":[104],"critically":[106],"elaborated":[107],"on":[108,135],"past":[109],"findings":[110],"forecasting,":[115],"presented":[116],"different":[117],"techniques,":[120],"highlighted":[121],"importance":[123],"organizational":[125],"prerequisites":[126],"pointed":[128],"out":[129],"limitations":[130],"making":[132],"derived":[137],"activity.":[141],"\r\nThe":[142],"results":[143],"indicate":[144],"indeed":[150],"trends":[161],"if":[162],"analyzed":[163],"professional":[166],"manner.":[167],"In":[168],"an":[169],"attempt":[170],"position":[172],"as":[175],"helpful":[176],"for":[177],"practitioners":[178],"framework":[180],"proposed":[182],"enable":[184],"effective":[185],"forecasting":[186],"with":[187],"Data.":[190]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}