{"id":"https://openalex.org/W780863008","doi":"https://doi.org/10.1080/02650487.2006.11072982","title":"The effects of print vs TV advertising, documented using short-term advertising strength (STAS) measures","display_name":"The effects of print vs TV advertising, documented using short-term advertising strength (STAS) measures","publication_year":2006,"publication_date":"2006-01-01","ids":{"openalex":"https://openalex.org/W780863008","doi":"https://doi.org/10.1080/02650487.2006.11072982","mag":"780863008"},"language":"en","primary_location":{"id":"doi:10.1080/02650487.2006.11072982","doi":"https://doi.org/10.1080/02650487.2006.11072982","is_oa":false,"landing_page_url":"https://doi.org/10.1080/02650487.2006.11072982","pdf_url":null,"source":{"id":"https://openalex.org/S19358283","display_name":"International Journal of Advertising","issn_l":"0265-0487","issn":["0265-0487","1759-3948"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Advertising","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5110052566","display_name":"Flemming G. Hansen","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I180519160","display_name":"Copenhagen Business School","ror":"https://ror.org/04sppb023","country_code":"DK","type":"education","lineage":["https://openalex.org/I180519160"]}],"countries":["DK"],"is_corresponding":true,"raw_author_name":"Flemming Hansen","raw_affiliation_strings":["Copenhagen Business School","Copenhagen Business School#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Copenhagen Business School","institution_ids":["https://openalex.org/I180519160"]},{"raw_affiliation_string":"Copenhagen Business School#TAB#","institution_ids":["https://openalex.org/I180519160"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5085172735","display_name":"J\u00f8rgen Kai Olsen","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I180519160","display_name":"Copenhagen Business School","ror":"https://ror.org/04sppb023","country_code":"DK","type":"education","lineage":["https://openalex.org/I180519160"]}],"countries":["DK"],"is_corresponding":true,"raw_author_name":"J\u00f8rgen Kai Olsen","raw_affiliation_strings":["Copenhagen Business School","Copenhagen Business School#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Copenhagen Business School","institution_ids":["https://openalex.org/I180519160"]},{"raw_affiliation_string":"Copenhagen Business School#TAB#","institution_ids":["https://openalex.org/I180519160"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5007617024","display_name":"Steen Lundsteen","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I180519160","display_name":"Copenhagen Business School","ror":"https://ror.org/04sppb023","country_code":"DK","type":"education","lineage":["https://openalex.org/I180519160"]}],"countries":["DK"],"is_corresponding":true,"raw_author_name":"Steen Lundsteen","raw_affiliation_strings":["Copenhagen Business School","Copenhagen Business School#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Copenhagen Business School","institution_ids":["https://openalex.org/I180519160"]},{"raw_affiliation_string":"Copenhagen Business School#TAB#","institution_ids":["https://openalex.org/I180519160"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5007617024","https://openalex.org/A5085172735","https://openalex.org/A5110052566"],"corresponding_institution_ids":["https://openalex.org/I180519160"],"apc_list":null,"apc_paid":null,"fwci":1.1698,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.89378087,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"25","issue":"4","first_page":"431","last_page":"446"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9907000064849854,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9907000064849854,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0020000000949949026,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.001500000013038516,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/print-advertising","display_name":"print advertising","score":0.9100000262260437},{"id":"https://openalex.org/keywords/television-advertising","display_name":"television advertising","score":0.9959999918937683},{"id":"https://openalex.org/keywords/advertising-recall","display_name":"advertising recall","score":0.4790000021457672},{"id":"https://openalex.org/keywords/campaign-recall","display_name":"campaign recall","score":0.6949999928474426},{"id":"https://openalex.org/keywords/media-influence","display_name":"media influence","score":0.6790000200271606},{"id":"https://openalex.org/keywords/upward-bias","display_name":"upward bias","score":0.5239999890327454}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.8823583126068115},{"id":"https://openalex.org/C2780615836","wikidata":"https://www.wikidata.org/wiki/Q2471869","display_name":"USable","level":2,"score":0.6444886922836304},{"id":"https://openalex.org/C100660578","wikidata":"https://www.wikidata.org/wiki/Q18733","display_name":"Recall","level":2,"score":0.6004807949066162},{"id":"https://openalex.org/C61797465","wikidata":"https://www.wikidata.org/wiki/Q1188986","display_name":"Term (time)","level":2,"score":0.5688801407814026},{"id":"https://openalex.org/C2992414748","wikidata":"https://www.wikidata.org/wiki/Q11033","display_name":"Print media","level":3,"score":0.5566340088844299},{"id":"https://openalex.org/C2992153596","wikidata":"https://www.wikidata.org/wiki/Q854995","display_name":"Television advertising","level":2,"score":0.47068363428115845},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.35127347707748413},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.28806793689727783},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2781120538711548},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.13776397705078125},{"id":"https://openalex.org/C201280247","wikidata":"https://www.wikidata.org/wiki/Q11032","display_name":"Newspaper","level":2,"score":0.07415297627449036},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.053090572357177734},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/02650487.2006.11072982","doi":"https://doi.org/10.1080/02650487.2006.11072982","is_oa":false,"landing_page_url":"https://doi.org/10.1080/02650487.2006.11072982","pdf_url":null,"source":{"id":"https://openalex.org/S19358283","display_name":"International Journal of Advertising","issn_l":"0265-0487","issn":["0265-0487","1759-3948"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Advertising","raw_type":"journal-article"},{"id":"pmh:oai:research-api.cbs.dk:openaire_cris_publications/dbd8a2c0-f8ad-11db-9160-000ea68e967b","doi":null,"is_oa":false,"landing_page_url":"https://research.cbs.dk/en/publications/dbd8a2c0-f8ad-11db-9160-000ea68e967b","pdf_url":null,"source":{"id":"https://openalex.org/S4306401458","display_name":"CBS Research Portal (Copenhagen Business School)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I180519160","host_organization_name":"Copenhagen Business School","host_organization_lineage":["https://openalex.org/I180519160"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Hansen, F, Olsen, J K & Lundsteen, S 2006, 'The effects of print vs TV advertising, documented using short-term advertising strength (STAS) measures', International Journal of Advertising, vol. 25, no. 4, pp. 431-446. < http://search.ebscohost.com/login.aspx?direct=true&db=bth&jid=IJA&site=ehost-live >","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":4,"referenced_works":["https://openalex.org/W152060835","https://openalex.org/W1170954821","https://openalex.org/W1516152301","https://openalex.org/W2307900986"],"related_works":["https://openalex.org/W126074394","https://openalex.org/W1170954821","https://openalex.org/W2771963381","https://openalex.org/W4412087499","https://openalex.org/W2746637761","https://openalex.org/W365627245","https://openalex.org/W429989302","https://openalex.org/W3206460631","https://openalex.org/W2273406323","https://openalex.org/W3039954709"],"abstract_inverted_index":{"Short-term":[0],"advertising":[1],"strength":[2],"(STAS)":[3],"is":[4,71],"estimated":[5],"based":[6],"upon":[7],"personal":[8],"interview":[9],"data.":[10],"These":[11],"estimates":[12],"are":[13],"upward":[14],"biased":[15],"relative":[16],"to":[17,60],"electronic":[18,23],"single-source-based":[19],"estimates.":[20],"However,":[21],"when":[22],"single":[24],"source":[25],"data":[26,50],"cannot":[27],"be":[28],"obtained":[29],"they":[30],"provide":[31],"a":[32],"usable":[33],"alternative.":[34],"The":[35,49],"results":[36],"suggest":[37,52],"strong":[38],"print":[39,76],"media":[40],"effects":[41],"as":[42],"compared":[43],"with":[44,63,75],"STAS":[45,65],"measures":[46],"for":[47,54],"TV.":[48],"also":[51],"that,":[53],"TV,":[55],"high":[56],"campaign":[57],"recall":[58],"tends":[59],"come":[61],"together":[62],"low":[64],"scores":[66],"and":[67],"vice":[68],"versa.":[69],"This":[70],"not":[72],"the":[73],"case":[74],"campaigns.":[77]},"counts_by_year":[{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-09-22T06:50:58.402377","created_date":"2016-06-24T00:00:00"}
