{"id":"https://openalex.org/W780100288","doi":null,"title":"Publicidad y sociedad: un viaje de ida y vuelta","display_name":"Publicidad y sociedad: un viaje de ida y vuelta","publication_year":2008,"publication_date":"2008-01-01","ids":{"openalex":"https://openalex.org/W780100288","mag":"780100288"},"language":"es","primary_location":{"id":"mag:780100288","doi":null,"is_oa":false,"landing_page_url":"http://repositorio.ciem.ucr.ac.cr/jspui/bitstream/123456789/112/1/RCIEM095.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306468077","display_name":"Comunicaci\u00f3n Social Ediciones y Publicaciones eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Comunicaci\u00f3n Social Ediciones y Publicaciones eBooks","raw_type":null},"volume":null,"type":"book","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5103833723","display_name":"Juan Rey Fuentes","orcid":"https://orcid.org/0000-0002-0599-5604","observed_orcids":["https://orcid.org/0000-0002-0599-5604"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Juan Rey Fuentes","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046239912","display_name":"Antonio Pineda","orcid":"https://orcid.org/0000-0002-0249-1881","observed_orcids":["https://orcid.org/0000-0002-0249-1881"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Antonio Pineda","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-0249-1881","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5007807022","display_name":"Marina Ramos-Serrano","orcid":"https://orcid.org/0000-0001-6871-9239","observed_orcids":["https://orcid.org/0000-0001-6871-9239"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Marina Ramos-Serrano","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-6871-9239","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.9199,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.79980178,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":null,"issue":"6","first_page":"190","last_page":"193"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13799","display_name":"Mediatization and Communication for Social Change","score":0.002300000051036477,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.0008999999845400453,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising-and-society","display_name":"advertising and society","score":0.875},{"id":"https://openalex.org/keywords/advertising-discourse","display_name":"advertising discourse","score":0.9789999723434448},{"id":"https://openalex.org/keywords/social-impact-of-advertising","display_name":"social impact of advertising","score":0.7609999775886536},{"id":"https://openalex.org/keywords/advertising-and-culture","display_name":"advertising and culture","score":0.49300000071525574},{"id":"https://openalex.org/keywords/advertising-and-media","display_name":"advertising and media","score":0.31200000643730164}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.8160753846168518},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.4341025948524475}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:780100288","doi":null,"is_oa":false,"landing_page_url":"http://repositorio.ciem.ucr.ac.cr/jspui/bitstream/123456789/112/1/RCIEM095.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306468077","display_name":"Comunicaci\u00f3n Social Ediciones y Publicaciones eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Comunicaci\u00f3n Social Ediciones y Publicaciones eBooks","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1124456878","https://openalex.org/W6996246411","https://openalex.org/W2430738816","https://openalex.org/W156910905","https://openalex.org/W1522290851","https://openalex.org/W7169819159","https://openalex.org/W7033452799","https://openalex.org/W7055802876","https://openalex.org/W7056984993","https://openalex.org/W2981697682"],"abstract_inverted_index":{"Juan":[0],"Rey":[1],"nos":[2,29],"conduce":[3],"como":[4,52],"editor":[5],"a":[6,89,151],"traves":[7],"de":[8,11,16,22,39,55,59,70,74,84,97,109,123,136,147,153],"un":[9,32,68,75,117,119],"viaje":[10,135],"ida":[12,137],"y":[13,20,42,47,65,126,138,141],"vuelta,":[14],"plagado":[15],"boomerangs":[17],"que":[18,24,80,115,158],"retornan":[19],"galerias":[21],"espejos":[23],"deforman":[25],"la":[26,40,85],"realidad.":[27],"Asi,":[28],"presenta":[30],"magistralmente":[31],"libro":[33],"cuyo":[34],"objetivo":[35],"es":[36,131],"el":[37,53,132],"analisis":[38],"compleja":[41],"fructifera":[43],"relacion":[44],"entre":[45],"publicidad":[46,86],"sociedad,":[48],"entendiendo":[49],"esta":[50],"ultima":[51],"punto":[54],"partida":[56],"pero":[57],"tambien":[58],"retorno":[60],"del":[61],"discurso":[62],"publicitario.":[63],"Publicidad":[64],"sociedad":[66],"supone":[67],"compendio":[69],"doce":[71],"capitulos,":[72],"\u201cteselas":[73],"enorme":[76],"mosaico\u201d":[77],"(pag.":[78],"15),":[79],"abarca":[81],"diferentes":[82],"aspectos":[83,160],"en":[87,101],"cuanto":[88],"su":[90],"alcance":[91],"social":[92],"se":[93,107],"refiere.":[94],"A":[95],"diferencia":[96],"otros":[98],"libros":[99],"estructurados":[100],"forma":[102,110],"capitular,":[103],"los":[104],"temas":[105,125],"no":[106],"tratan":[108,159],"aislada":[111],"o":[112,162],"independiente,":[113],"sino":[114],"\u201cconforman":[116],"entramado,":[118],"tejido,":[120],"una":[121],"red":[122],"ideas,":[124],"fenomenos":[127],"cuya":[128],"referencia":[129],"comun":[130],"ya":[133],"mencionado":[134],"vuelta\u201d":[139],"(ibd)":[140],"asi":[142],"podemos":[143],"encontrar":[144],"al":[145],"comienzo":[146],"cada":[148],"capitulo":[149],"referencias":[150],"pie":[152],"pagina":[154],"sobre":[155],"aquellos":[156],"capitulos":[157],"similares":[161],"relacionados.":[163]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-05T12:25:35.769452","created_date":"2016-06-24T00:00:00"}