{"id":"https://openalex.org/W779380294","doi":null,"title":"Social Media and Forecasting: What is the potential of Social Media as a forecasting tool?","display_name":"Social Media and Forecasting: What is the potential of Social Media as a forecasting tool?","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W779380294","mag":"779380294"},"language":"en","primary_location":{"id":"mag:779380294","doi":null,"is_oa":false,"landing_page_url":"https://essay.utwente.nl/67324/1/Barakos_BA_MB.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5071034509","display_name":"Melina Barakos","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Melina Barakos","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5071034509"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9218999743461609,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9218999743461609,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11918","display_name":"Forecasting Techniques and Applications","score":0.034299999475479126,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13204","display_name":"Competitive and Knowledge Intelligence","score":0.022099999710917473,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.8740000128746033},{"id":"https://openalex.org/keywords/forecasting","display_name":"forecasting","score":0.9549999833106995},{"id":"https://openalex.org/keywords/social-media-data","display_name":"social media data","score":0.8840000033378601},{"id":"https://openalex.org/keywords/market-trend-prediction","display_name":"market trend forecasting","score":0.8650000095367432},{"id":"https://openalex.org/keywords/customer-needs","display_name":"customer needs","score":0.7620000243186951},{"id":"https://openalex.org/keywords/data-processing","display_name":"data processing","score":0.7770000100135803},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.6819999814033508},{"id":"https://openalex.org/keywords/big-data","display_name":"big data","score":0.3919999897480011}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7862637042999268},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.6413227319717407},{"id":"https://openalex.org/C132964779","wikidata":"https://www.wikidata.org/wiki/Q2110223","display_name":"Raw data","level":2,"score":0.5337117314338684},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.5064781904220581},{"id":"https://openalex.org/C2780876879","wikidata":"https://www.wikidata.org/wiki/Q3054749","display_name":"Meaning (existential)","level":2,"score":0.5052281022071838},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4656337797641754},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.45221248269081116},{"id":"https://openalex.org/C2985100168","wikidata":"https://www.wikidata.org/wiki/Q2005683","display_name":"Customer needs","level":2,"score":0.4130692481994629},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.37734416127204895},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.36509695649147034},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.10156217217445374},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.0},{"id":"https://openalex.org/C542102704","wikidata":"https://www.wikidata.org/wiki/Q183257","display_name":"Psychotherapist","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:779380294","doi":null,"is_oa":false,"landing_page_url":"https://essay.utwente.nl/67324/1/Barakos_BA_MB.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":51,"referenced_works":["https://openalex.org/W137217113","https://openalex.org/W144670803","https://openalex.org/W619531512","https://openalex.org/W1515963492","https://openalex.org/W1577053131","https://openalex.org/W1616675290","https://openalex.org/W1795554267","https://openalex.org/W1963486426","https://openalex.org/W1976323204","https://openalex.org/W1983286042","https://openalex.org/W1984298344","https://openalex.org/W2015186536","https://openalex.org/W2019843401","https://openalex.org/W2022399093","https://openalex.org/W2032509147","https://openalex.org/W2037607319","https://openalex.org/W2037625889","https://openalex.org/W2058234248","https://openalex.org/W2064322127","https://openalex.org/W2069494837","https://openalex.org/W2073979932","https://openalex.org/W2076441291","https://openalex.org/W2078019540","https://openalex.org/W2102861780","https://openalex.org/W2106934621","https://openalex.org/W2109734180","https://openalex.org/W2109742433","https://openalex.org/W2121001699","https://openalex.org/W2121761994","https://openalex.org/W2122369144","https://openalex.org/W2123950356","https://openalex.org/W2124142520","https://openalex.org/W2127925090","https://openalex.org/W2128891547","https://openalex.org/W2137036358","https://openalex.org/W2145139979","https://openalex.org/W2156213148","https://openalex.org/W2159145890","https://openalex.org/W2159397589","https://openalex.org/W2161846127","https://openalex.org/W2164195112","https://openalex.org/W2171468534","https://openalex.org/W2186120071","https://openalex.org/W2216627755","https://openalex.org/W2233746965","https://openalex.org/W2250021531","https://openalex.org/W2261525379","https://openalex.org/W2500009314","https://openalex.org/W2540795244","https://openalex.org/W2904317169","https://openalex.org/W7095573443"],"related_works":["https://openalex.org/W791861561","https://openalex.org/W6968045419","https://openalex.org/W773273334","https://openalex.org/W2528410943","https://openalex.org/W2638240404","https://openalex.org/W7155546154","https://openalex.org/W2183366685","https://openalex.org/W2919632863","https://openalex.org/W7217679164","https://openalex.org/W2886402456"],"abstract_inverted_index":{"In":[0],"pursuance":[1],"of":[2,16,65,77,80,112,125,139,151,157,174,192],"retaining":[3],"a":[4,32,129,140,148],"competitive":[5],"advantage":[6],"on":[7,31,122,136],"the":[8,57,78,123,132,137,152,155,172],"market,":[9],"businesses":[10],"continuously":[11],"ought":[12],"to":[13,22,28,44,62,74,96,101,116,146,185,189],"be":[14,38,75,97,186],"ahead":[15],"time,":[17],"meaning":[18],"that":[19,167],"they":[20],"have":[21,73,171,184],"produce":[23],"innovative":[24],"products":[25],"which":[26,59],"respond":[27],"customer":[29,50,70,180],"needs":[30],"regular":[33],"basis.":[34],"This":[35],"can":[36,87],"only":[37],"accomplished":[39],"if":[40],"organizations":[41],"are":[42,60],"able":[43],"detect":[45],"future":[46,66,176],"market":[47,67,177],"trends":[48,68,178],"and":[49,69,108,120,154,179],"needs.":[51,71,181],"Social":[52,81,126,158,168,193],"Media":[53,82,127,159,169,194],"generated":[54,83],"data":[55,84,92,104,160],"offers":[56],"insights":[58],"required":[61],"make":[63],"predictions":[64],"Marketers":[72,182],"aware":[76],"complexity":[79],"as":[85,128],"it":[86],"present":[88],"various":[89],"obstacles.":[90],"Diverse":[91],"processing":[93],"methods":[94],"need":[95],"applied":[98],"in":[99,144],"order":[100,145],"turn":[102],"raw":[103],"into":[105],"something":[106],"meaningful":[107],"useful.":[109],"\r\nThe":[110],"purpose":[111],"this":[113],"paper":[114],"is":[115,134],"review":[117,143],"research":[118],"findings":[119],"results":[121],"role":[124],"forecasting":[130,162],"tool;":[131],"study":[133],"conducted":[135],"basis":[138],"critical":[141],"literature":[142],"give":[147],"clear":[149],"impression":[150],"potential":[153,173],"value":[156],"for":[161],"purposes.":[163],"It":[164],"was":[165],"detected":[166],"does":[170],"predicting":[175],"however":[183],"cautious":[187],"due":[188],"numerous":[190],"limitations":[191],"data.":[195]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2017,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}