{"id":"https://openalex.org/W775329342","doi":null,"title":"Expressive Genericity: Trademarks as Language in the Pepsi Generation","display_name":"Expressive Genericity: Trademarks as Language in the Pepsi Generation","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W775329342","mag":"775329342"},"language":"en","primary_location":{"id":"pmh:oai:gretchen.law.nyu.edu:fac-articles-1102","doi":null,"is_oa":false,"landing_page_url":"https://gretchen.law.nyu.edu/fac-articles/103","pdf_url":null,"source":{"id":"https://openalex.org/S4306401049","display_name":"eYLS (Yale Law School)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I32971472","host_organization_name":"Yale University","host_organization_lineage":["https://openalex.org/I32971472"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Faculty Articles","raw_type":"text"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5070246084","display_name":"Rochelle Cooper Dreyfuss","orcid":"https://orcid.org/0000-0002-3356-1707","observed_orcids":["https://orcid.org/0000-0002-3356-1707"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Rochelle Cooper Dreyfuss","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5070246084"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":26.9299,"has_fulltext":false,"cited_by_count":83,"citation_normalized_percentile":{"value":0.99180455,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":100},"biblio":{"volume":"65","issue":"3","first_page":"397","last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13842","display_name":"Intellectual Property Law","score":0.9800000190734863,"subfield":{"id":"https://openalex.org/subfields/3308","display_name":"Law"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13842","display_name":"Intellectual Property Law","score":0.9800000190734863,"subfield":{"id":"https://openalex.org/subfields/3308","display_name":"Law"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14288","display_name":"Law, Rights, and Freedoms","score":0.012400000356137753,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13138","display_name":"Legal and Constitutional Studies","score":0.002199999988079071,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/trademarks","display_name":"trademarks","score":0.8299999833106995},{"id":"https://openalex.org/keywords/first-amendment","display_name":"First Amendment","score":0.5789999961853027},{"id":"https://openalex.org/keywords/marketplace-of-ideas","display_name":"marketplace of ideas","score":0.781000018119812},{"id":"https://openalex.org/keywords/intellectual-property-law","display_name":"intellectual property law","score":0.6159999966621399},{"id":"https://openalex.org/keywords/linguistic-discourse","display_name":"linguistic discourse","score":0.4399999976158142},{"id":"https://openalex.org/keywords/trademark-law","display_name":"trademark law","score":0.3330000042915344}],"concepts":[{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.43277400732040405},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.3819228410720825},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.36966434121131897},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2846662998199463},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.23628243803977966}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:gretchen.law.nyu.edu:fac-articles-1102","doi":null,"is_oa":false,"landing_page_url":"https://gretchen.law.nyu.edu/fac-articles/103","pdf_url":null,"source":{"id":"https://openalex.org/S4306401049","display_name":"eYLS (Yale Law School)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I32971472","host_organization_name":"Yale University","host_organization_lineage":["https://openalex.org/I32971472"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Faculty Articles","raw_type":"text"},{"id":"pmh:oai:scholarship.law.nd.edu:ndlr-2153","doi":null,"is_oa":false,"landing_page_url":"https://scholarship.law.nd.edu/ndlr/vol65/iss3/1","pdf_url":null,"source":{"id":"https://openalex.org/S57128295","display_name":"Journal of legislation","issn_l":"0146-9584","issn":["0146-9584"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310316639","host_organization_name":"Notre Dame Law School","host_organization_lineage":["https://openalex.org/P4310316639","https://openalex.org/P4310316167"],"host_organization_lineage_names":["Notre Dame Law School","University of Notre Dame"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Notre Dame Law Review","raw_type":"text"},{"id":"mag:775329342","doi":null,"is_oa":false,"landing_page_url":"https://scholarship.law.nd.edu/cgi/viewcontent.cgi?article=2153&context=ndlr","pdf_url":null,"source":{"id":"https://openalex.org/S205279741","display_name":"The Notre Dame law review","issn_l":"0745-3515","issn":["0745-3515"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["jufo-1","norway-1","poland-100","russia-white-list-2"],"host_organization":"https://openalex.org/P4310316010","host_organization_name":"Columbia University","host_organization_lineage":["https://openalex.org/P4310316010"],"host_organization_lineage_names":["Columbia University"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u0098The \u009cNotre Dame law review","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4353032299","https://openalex.org/W7171277870","https://openalex.org/W7205007797","https://openalex.org/W4353032782","https://openalex.org/W7116713382","https://openalex.org/W7125412856","https://openalex.org/W127624648","https://openalex.org/W3125309607","https://openalex.org/W6999423264","https://openalex.org/W2565778130"],"abstract_inverted_index":{"This":[0,97],"Article":[1,161],"attempts":[2],"to":[3,22,84,111,126,138,175,184],"develop":[4],"a":[5,56,167,181],"framework":[6,147],"for":[7],"allocating":[8],"rights":[9,113],"in":[10,74,114,180],"words.":[11],"After":[12],"quickly":[13],"recounting":[14],"how":[15,155],"the":[16,48,60,71,81,106,145,160,164,176,185,193],"changing":[17],"legal":[18],"climate":[19],"has":[20,149,191],"tended":[21],"grant":[23],"trademark":[24],"owners":[25],"ever":[26],"greater":[27],"control":[28,92],"over":[29,93],"their":[30,136],"marks,":[31],"Part":[32,53,98],"I":[33],"explains":[34],"why":[35],"these":[36],"recently":[37],"developed":[38],"rules":[39],"imperfectly":[40],"measure,":[41],"and":[42,64,77,142],"therefore":[43],"provide":[44],"inadequate":[45],"access":[46,174],"to,":[47],"expressive":[49],"dimension":[50],"of":[51,70,166,169,178,195],"trademarks.":[52],"II":[54],"takes":[55],"hard":[57],"look":[58],"at":[59],"connection":[61],"between":[62],"words":[63,94],"communication.":[65],"It":[66],"scrutinizes":[67],"one":[68],"example":[69],"Court's":[72],"handiwork":[73],"this":[75,156],"area,":[76],"then":[78],"draws":[79],"upon":[80,124],"linguistic":[82],"literature":[83],"show":[85],"that":[86,100,148,187],"discourse":[87],"is":[88,95],"indeed":[89],"inhibited":[90],"as":[91,122],"lost.":[96],"suggests":[99],"since":[101],"intellectual":[102],"property":[103],"law":[104],"represents":[105],"single":[107],"most":[108],"coherent":[109],"attempt":[110],"analyze":[112],"words,":[115],"its":[116,151],"commerce-oriented":[117],"doctrines":[118],"can":[119],"be":[120],"used":[121],"models":[123],"which":[125,172],"base":[127],"more":[128],"expressively-directed":[129],"safeguards.":[130],"These":[131],"new":[132],"principles":[133],"would":[134,143,158],"owe":[135],"justification":[137],"first":[139],"amendment":[140],"jurisprudence,":[141],"supplement":[144],"analytical":[146],"been":[150],"progeny.":[152],"To":[153],"demonstrate":[154],"suggestion":[157],"work,":[159],"ends":[162],"with":[163],"construction":[165],"doctrine":[168],"\"expressive":[170],"genericity,\"":[171],"protects":[173],"marketplace":[177,194],"ideas":[179],"manner":[182],"similar":[183],"way":[186],"trademark's":[188],"genericity":[189],"defense":[190],"protected":[192],"commerce.":[196]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":10},{"year":2020,"cited_by_count":7},{"year":2019,"cited_by_count":28},{"year":2018,"cited_by_count":5},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":4},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":3}],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2016-06-24T00:00:00"}
