{"id":"https://openalex.org/W7664044","doi":"https://doi.org/10.1007/978-3-322-87280-7_6","title":"Die Beurteilung von Wahlspots im Fernsehen","display_name":"Die Beurteilung von Wahlspots im Fernsehen","publication_year":1993,"publication_date":"1993-01-01","ids":{"openalex":"https://openalex.org/W7664044","doi":"https://doi.org/10.1007/978-3-322-87280-7_6","mag":"7664044"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-322-87280-7_6","doi":"https://doi.org/10.1007/978-3-322-87280-7_6","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-322-87280-7_6","pdf_url":null,"source":{"id":"https://openalex.org/S4306464262","display_name":"VS Verlag f\u00fcr Sozialwissenschaften eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319986","host_organization_name":"Springer VS","host_organization_lineage":["https://openalex.org/P4310319986","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer VS","Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Die Massenmedien im Wahlkampf","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4241729447","display_name":"Die Massenmedien im Wahlkampf"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5110473354","display_name":"Lynda Lee Kaid","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Lynda Lee Kaid","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5056247032","display_name":"Christina Holtz\u2010Bacha","orcid":"https://orcid.org/0000-0002-3836-5959","observed_orcids":["https://orcid.org/0000-0002-3836-5959"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Christina Holtz-Bacha","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":9.2308,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.96865204,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"185","last_page":"207"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10133","display_name":"Media Studies and Communication","score":0.3617999851703644,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10133","display_name":"Media Studies and Communication","score":0.3617999851703644,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13718","display_name":"Media Influence and Politics","score":0.3280999958515167,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10108","display_name":"Electoral Systems and Political Participation","score":0.2858999967575073,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/election-advertising","display_name":"election advertising","score":0.44699999690055847},{"id":"https://openalex.org/keywords/television-advertising","display_name":"television advertising","score":0.5830000042915344},{"id":"https://openalex.org/keywords/campaign-advertising","display_name":"campaign advertising","score":0.4830000102519989},{"id":"https://openalex.org/keywords/negative-advertising","display_name":"negative advertising","score":0.6610000133514404},{"id":"https://openalex.org/keywords/advertising-effectiveness","display_name":"advertising effectiveness","score":0.503000020980835},{"id":"https://openalex.org/keywords/us-elections","display_name":"United States elections","score":0.6000000238418579}],"concepts":[{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.4098217785358429}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-322-87280-7_6","doi":"https://doi.org/10.1007/978-3-322-87280-7_6","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-322-87280-7_6","pdf_url":null,"source":{"id":"https://openalex.org/S4306464262","display_name":"VS Verlag f\u00fcr Sozialwissenschaften eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319986","host_organization_name":"Springer VS","host_organization_lineage":["https://openalex.org/P4310319986","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer VS","Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Die Massenmedien im Wahlkampf","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W585717611","https://openalex.org/W585867640","https://openalex.org/W616376465","https://openalex.org/W632408701","https://openalex.org/W646558745","https://openalex.org/W1999817211","https://openalex.org/W2040097627","https://openalex.org/W2076884975","https://openalex.org/W2097394759","https://openalex.org/W2150092313","https://openalex.org/W2766518967","https://openalex.org/W3031462632"],"related_works":["https://openalex.org/W4213329688","https://openalex.org/W91905501","https://openalex.org/W317695757","https://openalex.org/W60835938","https://openalex.org/W2179427434","https://openalex.org/W940267","https://openalex.org/W195626149","https://openalex.org/W114237813","https://openalex.org/W7057165451","https://openalex.org/W1040830494"],"abstract_inverted_index":{"In":[0],"den":[1,5,32,58],"Vereinigten":[2],"Staaten":[3],"wird":[4],"Wahlspots,":[6],"f\u00fcr":[7],"die":[8,9,30,45,48,52,64],"Kandidaten":[10],"Sendezeit":[11],"im":[12],"Fernsehen":[13],"kaufen":[14],"k\u00f6nnen,":[15],"schon":[16],"lange":[17],"eine":[18,27,69],"wichtige":[19],"Rolle":[20],"in":[21,57],"Wahlk\u00e4mpfen":[22],"zuerkannt.":[23],"Das":[24],"belegt":[25],"auch":[26],"umfangreiche":[28],"Forschungst\u00e4tigkeit,":[29],"sich":[31],"Spots":[33,55],"unter":[34],"verschiedenen":[35],"Aspekten":[36],"gewidmet":[37],"hat.":[38],"Mittlerweile":[39],"liegen":[40],"dort":[41],"zahlreiche":[42],"Ergebnisse":[43],"\u00fcber":[44,51,66],"Inhalte":[46],"und":[47],"Gestaltung":[49],"sowie":[50],"Wirkungen":[53],"der":[54],"vor,":[56],"letzten":[59],"Jahren":[60],"w\u00e4chst":[61],"vor":[62],"allem":[63],"Literatur":[65],"Negativwerbung":[67],"(f\u00fcr":[68],"Literatur\u00fcbersicht":[70],"vgl.":[71],"Aden,":[72],"1989;":[73],"Johnston,":[74],"1990,":[75],"S.":[76],"376\u2013379;":[77],"Johnson-Cartee":[78],"&":[79],"Copeland,":[80],"1991).":[81]},"counts_by_year":[{"year":2019,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
