{"id":"https://openalex.org/W76326717","doi":"https://doi.org/10.1080/00218499.1995.12466994","title":"Competitive Clutter in Network Television Advertising: Current Levels and Advertiser Responses","display_name":"Competitive Clutter in Network Television Advertising: Current Levels and Advertiser Responses","publication_year":1995,"publication_date":"1995-01-01","ids":{"openalex":"https://openalex.org/W76326717","doi":"https://doi.org/10.1080/00218499.1995.12466994","mag":"76326717"},"language":"en","primary_location":{"id":"doi:10.1080/00218499.1995.12466994","doi":"https://doi.org/10.1080/00218499.1995.12466994","is_oa":false,"landing_page_url":"https://doi.org/10.1080/00218499.1995.12466994","pdf_url":null,"source":{"id":"https://openalex.org/S61992289","display_name":"Journal of Advertising Research","issn_l":"0021-8499","issn":["0021-8499","1740-1909"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4364309724","host_organization_name":"Advertising Research Foundation","host_organization_lineage":["https://openalex.org/P4364309724"],"host_organization_lineage_names":["Advertising Research Foundation"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5048724290","display_name":"Robert J. Kent","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Robert J. Kent","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5048724290"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.7076,"has_fulltext":false,"cited_by_count":26,"citation_normalized_percentile":{"value":0.89090516,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"35","issue":"1","first_page":"49","last_page":"57"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.0017000000225380063,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/targeted-advertising","display_name":"targeted advertising","score":0.8059999942779541},{"id":"https://openalex.org/keywords/advertising-creatives","display_name":"advertising creatives","score":0.7229999899864197},{"id":"https://openalex.org/keywords/media-strategy","display_name":"media strategy","score":0.6679999828338623},{"id":"https://openalex.org/keywords/advertising-research","display_name":"advertising research","score":0.875}],"concepts":[{"id":"https://openalex.org/C2992153596","wikidata":"https://www.wikidata.org/wiki/Q854995","display_name":"Television advertising","level":2,"score":0.7267020344734192},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6899857521057129},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.47546857595443726},{"id":"https://openalex.org/C132094186","wikidata":"https://www.wikidata.org/wiki/Q641585","display_name":"Clutter","level":3,"score":0.43056607246398926},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.25541603565216064},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.188393235206604},{"id":"https://openalex.org/C554190296","wikidata":"https://www.wikidata.org/wiki/Q47528","display_name":"Radar","level":2,"score":0.06572523713111877}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/00218499.1995.12466994","doi":"https://doi.org/10.1080/00218499.1995.12466994","is_oa":false,"landing_page_url":"https://doi.org/10.1080/00218499.1995.12466994","pdf_url":null,"source":{"id":"https://openalex.org/S61992289","display_name":"Journal of Advertising Research","issn_l":"0021-8499","issn":["0021-8499","1740-1909"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4364309724","host_organization_name":"Advertising Research Foundation","host_organization_lineage":["https://openalex.org/P4364309724"],"host_organization_lineage_names":["Advertising Research Foundation"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising Research","raw_type":"journal-article"},{"id":"mag:76326717","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/articulo?codigo=405980","pdf_url":null,"source":{"id":"https://openalex.org/S61992289","display_name":"Journal of Advertising Research","issn_l":"0021-8499","issn":["0021-8499","1740-1909"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4364309724","host_organization_name":"Advertising Research Foundation","host_organization_lineage":["https://openalex.org/P4364309724"],"host_organization_lineage_names":["Advertising Research Foundation"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of Advertising Research","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.4099999964237213}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":20,"referenced_works":["https://openalex.org/W35818526","https://openalex.org/W113268599","https://openalex.org/W604293591","https://openalex.org/W624184069","https://openalex.org/W1516678909","https://openalex.org/W1553873526","https://openalex.org/W1658128551","https://openalex.org/W1975707616","https://openalex.org/W1976307125","https://openalex.org/W1979155411","https://openalex.org/W2024088983","https://openalex.org/W2037326984","https://openalex.org/W2041435580","https://openalex.org/W2085479788","https://openalex.org/W2167954666","https://openalex.org/W2315127355","https://openalex.org/W2903900523","https://openalex.org/W3124167849","https://openalex.org/W4245378755","https://openalex.org/W4412085917"],"related_works":["https://openalex.org/W1968372470","https://openalex.org/W2037624809","https://openalex.org/W113268599","https://openalex.org/W3005436854","https://openalex.org/W6945636278","https://openalex.org/W2037326984","https://openalex.org/W1853045690","https://openalex.org/W2318236673","https://openalex.org/W1512105712","https://openalex.org/W3168749519"],"abstract_inverted_index":{"Recent":[0],"findings":[1],"indicate":[2],"that":[3],"competitive":[4,24,33,51,64],"messages":[5],"can":[6],"reduce":[7],"the":[8,18,61],"memorability":[9],"of":[10,23,32],"information":[11],"from":[12,41],"television":[13,37],"ads.":[14],"In":[15],"this":[16],"article,":[17],"causes":[19],"and":[20,28,63,71,84],"potential":[21],"effects":[22],"clutter":[25,52],"are":[26,47,67],"described,":[27],"an":[29,42],"enhanced":[30],"analysis":[31],"overlap":[34],"in":[35,54],"network":[36,56],"is":[38],"provided.":[39],"Data":[40],"automated":[43],"ad":[44,80],"tracking":[45],"system":[46],"used":[48],"to":[49,60,78],"analyze":[50],"levels":[53],"recent":[55],"advertising.":[57],"Strategic":[58],"responses":[59,75],"cluttered":[62],"media":[65],"environment":[66],"presented":[68],"for":[69],"new":[70],"mature":[72],"brands.":[73],"These":[74],"involve":[76],"changes":[77],"common":[79],"targeting,":[81],"creative,":[82],"media,":[83],"research":[85],"practices.":[86]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":3},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}