{"id":"https://openalex.org/W757859308","doi":"https://doi.org/10.1177/109804821201600203","title":"Teaching Advertising Media Planning in a Changing Media Landscape","display_name":"Teaching Advertising Media Planning in a Changing Media Landscape","publication_year":2012,"publication_date":"2012-11-01","ids":{"openalex":"https://openalex.org/W757859308","doi":"https://doi.org/10.1177/109804821201600203","mag":"757859308"},"language":"en","primary_location":{"id":"doi:10.1177/109804821201600203","doi":"https://doi.org/10.1177/109804821201600203","is_oa":false,"landing_page_url":"https://doi.org/10.1177/109804821201600203","pdf_url":null,"source":{"id":"https://openalex.org/S79974643","display_name":"Journal of Advertising Education","issn_l":"1098-0482","issn":["1098-0482","2516-1873"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising Education","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5051187440","display_name":"Yeuseung Kim","orcid":"https://orcid.org/0000-0001-8253-3801","observed_orcids":["https://orcid.org/0000-0001-8253-3801"]},"institutions":[{"id":"https://openalex.org/I118353179","display_name":"DePaul University","ror":"https://ror.org/04xtx5t16","country_code":"US","type":"education","lineage":["https://openalex.org/I118353179"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Yeusung Kim","raw_affiliation_strings":["DePaul University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"DePaul University","institution_ids":["https://openalex.org/I118353179"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5035963522","display_name":"Sheetal Patel","orcid":"https://orcid.org/0000-0001-8950-1554","observed_orcids":["https://orcid.org/0000-0001-8950-1554"]},"institutions":[{"id":"https://openalex.org/I189196454","display_name":"The University of Texas at Arlington","ror":"https://ror.org/019kgqr73","country_code":"US","type":"education","lineage":["https://openalex.org/I189196454"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Sheetal Patel","raw_affiliation_strings":["University of Texas at Arlington"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Texas at Arlington","institution_ids":["https://openalex.org/I189196454"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":3400,"currency":"USD","value_usd":3400},"apc_paid":null,"fwci":0.7283,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.80113578,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"16","issue":"2","first_page":"15","last_page":"26"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0012000000569969416,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11779","display_name":"Higher Education and Employability","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising-media-planning","display_name":"advertising media planning","score":0.9739999771118164},{"id":"https://openalex.org/keywords/advertising-education","display_name":"advertising education","score":0.5360000133514404},{"id":"https://openalex.org/keywords/media-landscape-change","display_name":"media landscape change","score":0.7350000143051147},{"id":"https://openalex.org/keywords/strategic-thinking","display_name":"strategic thinking","score":0.9559999704360962},{"id":"https://openalex.org/keywords/engagement-theory","display_name":"engagement theory","score":0.9829999804496765}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5630140900611877},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.44227397441864014},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.4408787488937378},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3837912678718567},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.32422977685928345},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.25203782320022583},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.23222172260284424},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2263476550579071},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1177/109804821201600203","doi":"https://doi.org/10.1177/109804821201600203","is_oa":false,"landing_page_url":"https://doi.org/10.1177/109804821201600203","pdf_url":null,"source":{"id":"https://openalex.org/S79974643","display_name":"Journal of Advertising Education","issn_l":"1098-0482","issn":["1098-0482","2516-1873"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising Education","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","display_name":"Quality education","score":0.9235000014305115}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":11,"referenced_works":["https://openalex.org/W84957946","https://openalex.org/W615585943","https://openalex.org/W1512086006","https://openalex.org/W1569268909","https://openalex.org/W2088930813","https://openalex.org/W2096605321","https://openalex.org/W2318693265","https://openalex.org/W2791588910","https://openalex.org/W2791773476","https://openalex.org/W4240860573","https://openalex.org/W4251526260"],"related_works":["https://openalex.org/W2088930813","https://openalex.org/W7155567745","https://openalex.org/W4404297874","https://openalex.org/W2048634070","https://openalex.org/W2789675180","https://openalex.org/W2791588910","https://openalex.org/W7084203380","https://openalex.org/W241144590","https://openalex.org/W4237710817","https://openalex.org/W1583629153"],"abstract_inverted_index":{"In-depth":[0],"interviews":[1],"and":[2,58,65,102],"a":[3,72],"national":[4],"survey":[5],"of":[6,30,99],"media":[7,17,25,34,60,95],"planning":[8,18,35,101],"educators":[9],"were":[10,42],"conducted":[11],"to":[12,38,70,79,85],"examine":[13],"how":[14],"the":[15,28,48,51,91,97],"advertising":[16,94],"course":[19],"is":[20,77,83],"taught":[21],"in":[22,50],"today's":[23],"dynamic":[24],"landscape.":[26],"While":[27],"majority":[29],"respondents":[31],"felt":[32],"that":[33,55,66,76],"was":[36],"exciting":[37],"teach,":[39],"almost":[40],"half":[41],"frustrated":[43],"with":[44,47],"keeping":[45],"up":[46],"changes":[49],"industry.":[52],"Educators":[53],"indicated":[54],"teaching":[56],"new":[57],"traditional":[59],"should":[61],"be":[62,71],"better":[63],"integrated":[64],"strategic":[67],"thinking":[68],"continues":[69],"key":[73],"learning":[74],"outcome":[75],"challenging":[78],"teach.":[80],"A":[81],"model":[82],"proposed":[84],"address":[86],"these":[87],"goals":[88],"by":[89],"integrating":[90],"discussion":[92],"on":[93],"under":[96],"framework":[98],"connection":[100],"engagement":[103],"theory.":[104]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":1}],"updated_date":"2026-09-27T08:07:27.782135","created_date":"2016-06-24T00:00:00"}
