{"id":"https://openalex.org/W7546862","doi":"https://doi.org/10.1080/00218499.1997.12466679","title":"Effective Frequency: Then and Now","display_name":"Effective Frequency: Then and Now","publication_year":1997,"publication_date":"1997-07-01","ids":{"openalex":"https://openalex.org/W7546862","doi":"https://doi.org/10.1080/00218499.1997.12466679","mag":"7546862"},"language":"en","primary_location":{"id":"doi:10.1080/00218499.1997.12466679","doi":"https://doi.org/10.1080/00218499.1997.12466679","is_oa":false,"landing_page_url":"https://doi.org/10.1080/00218499.1997.12466679","pdf_url":null,"source":{"id":"https://openalex.org/S61992289","display_name":"Journal of Advertising Research","issn_l":"0021-8499","issn":["0021-8499","1740-1909"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4364309724","host_organization_name":"Advertising Research Foundation","host_organization_lineage":["https://openalex.org/P4364309724"],"host_organization_lineage_names":["Advertising Research Foundation"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5007402064","display_name":"Michael J. Naples","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Michael J. Naples","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5007402064"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":35,"citation_normalized_percentile":{"value":0.00256849,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"37","issue":"4","first_page":"7","last_page":"12"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9721999764442444,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9721999764442444,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.018300000578165054,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0017000000225380063,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/effective-frequency","display_name":"effective frequency","score":0.9259999990463257},{"id":"https://openalex.org/keywords/advertising-frequency","display_name":"advertising frequency","score":0.6990000009536743},{"id":"https://openalex.org/keywords/advertising-effectiveness","display_name":"advertising effectiveness","score":0.6330000162124634},{"id":"https://openalex.org/keywords/consumer-recall","display_name":"consumer recall","score":0.3269999921321869}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5165747404098511}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/00218499.1997.12466679","doi":"https://doi.org/10.1080/00218499.1997.12466679","is_oa":false,"landing_page_url":"https://doi.org/10.1080/00218499.1997.12466679","pdf_url":null,"source":{"id":"https://openalex.org/S61992289","display_name":"Journal of Advertising Research","issn_l":"0021-8499","issn":["0021-8499","1740-1909"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4364309724","host_organization_name":"Advertising Research Foundation","host_organization_lineage":["https://openalex.org/P4364309724"],"host_organization_lineage_names":["Advertising Research Foundation"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising Research","raw_type":"journal-article"},{"id":"mag:7546862","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/articulo?codigo=431996","pdf_url":null,"source":{"id":"https://openalex.org/S61992289","display_name":"Journal of Advertising Research","issn_l":"0021-8499","issn":["0021-8499","1740-1909"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4364309724","host_organization_name":"Advertising Research Foundation","host_organization_lineage":["https://openalex.org/P4364309724"],"host_organization_lineage_names":["Advertising Research Foundation"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of Advertising Research","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":2,"referenced_works":["https://openalex.org/W597210930","https://openalex.org/W655087183"],"related_works":["https://openalex.org/W4414080657","https://openalex.org/W32040167","https://openalex.org/W4415438407","https://openalex.org/W114802696","https://openalex.org/W4412433643","https://openalex.org/W4412109067","https://openalex.org/W2800140839","https://openalex.org/W655087183","https://openalex.org/W34765331","https://openalex.org/W4251397336"],"abstract_inverted_index":null,"counts_by_year":[{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":3},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":3}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
