{"id":"https://openalex.org/W74596747","doi":"https://doi.org/10.5585/remark.v13i4.2701","title":"An\u00e1lise de Conte\u00fado","display_name":"An\u00e1lise de Conte\u00fado","publication_year":2014,"publication_date":"2014-09-11","ids":{"openalex":"https://openalex.org/W74596747","doi":"https://doi.org/10.5585/remark.v13i4.2701","mag":"74596747"},"language":"pt","primary_location":{"id":"doi:10.5585/remark.v13i4.2701","doi":"https://doi.org/10.5585/remark.v13i4.2701","is_oa":true,"landing_page_url":"https://doi.org/10.5585/remark.v13i4.2701","pdf_url":"https://periodicos.uninove.br/remark/article/download/12049/5689","source":{"id":"https://openalex.org/S4210240795","display_name":"ReMark - Revista Brasileira de Marketing","issn_l":"2177-5184","issn":["2177-5184"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310312372","host_organization_name":"Universidade Nove de Julho","host_organization_lineage":["https://openalex.org/P4310312372"],"host_organization_lineage_names":["Universidade Nove de Julho"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Brasileira de Marketing","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://periodicos.uninove.br/remark/article/download/12049/5689","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5021721887","display_name":"George Bedinelli Rossi","orcid":"https://orcid.org/0000-0002-8567-8376","observed_orcids":["https://orcid.org/0000-0002-8567-8376"]},"institutions":[{"id":"https://openalex.org/I17974374","display_name":"Universidade de S\u00e3o Paulo","ror":"https://ror.org/036rp1748","country_code":"BR","type":"education","lineage":["https://openalex.org/I17974374"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"George Bedinelli Rossi","raw_affiliation_strings":["Universidade de S\u00e3o Paulo - EACH/USP, S\u00e3o Paulo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidade de S\u00e3o Paulo - EACH/USP, S\u00e3o Paulo","institution_ids":["https://openalex.org/I17974374"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5039951202","display_name":"Francisco Ant\u00f4nio Serralvo","orcid":"https://orcid.org/0000-0002-6384-0643","observed_orcids":["https://orcid.org/0000-0002-6384-0643"]},"institutions":[{"id":"https://openalex.org/I98466806","display_name":"Pontif\u00edcia Universidade Cat\u00f3lica de S\u00e3o Paulo","ror":"https://ror.org/00sfmx060","country_code":"BR","type":"education","lineage":["https://openalex.org/I98466806"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Francisco Antonio Serralvo","raw_affiliation_strings":["PuC/SP"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"PuC/SP","institution_ids":["https://openalex.org/I98466806"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5065789351","display_name":"Belmiro do Nascimento Jo\u00e3o","orcid":"https://orcid.org/0000-0002-7994-9934","observed_orcids":["https://orcid.org/0000-0002-7994-9934"]},"institutions":[{"id":"https://openalex.org/I98466806","display_name":"Pontif\u00edcia Universidade Cat\u00f3lica de S\u00e3o Paulo","ror":"https://ror.org/00sfmx060","country_code":"BR","type":"education","lineage":["https://openalex.org/I98466806"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Belmiro Nascimento Joao","raw_affiliation_strings":["PuC/SP"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"PuC/SP","institution_ids":["https://openalex.org/I98466806"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.8267,"has_fulltext":true,"cited_by_count":41,"citation_normalized_percentile":{"value":0.92710492,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"13","issue":"4","first_page":"39","last_page":"48"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13910","display_name":"Computational and Text Analysis Methods","score":0.7954000234603882,"subfield":{"id":"https://openalex.org/subfields/3300","display_name":"General Social Sciences"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13910","display_name":"Computational and Text Analysis Methods","score":0.7954000234603882,"subfield":{"id":"https://openalex.org/subfields/3300","display_name":"General Social Sciences"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12880","display_name":"Qualitative Research Methods and Applications","score":0.07729999721050262,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13349","display_name":"Educational Research and Analysis","score":0.017999999225139618,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/content-analysis","display_name":"content analysis","score":0.9890000224113464},{"id":"https://openalex.org/keywords/content-analysis-methodology","display_name":"content analysis methodology","score":0.7350000143051147},{"id":"https://openalex.org/keywords/manifest-content","display_name":"manifest content","score":0.6940000057220459},{"id":"https://openalex.org/keywords/latent-content","display_name":"latent content","score":0.9990000128746033},{"id":"https://openalex.org/keywords/qualitative-content-analysis","display_name":"qualitative content analysis","score":0.8460000157356262},{"id":"https://openalex.org/keywords/quantitative-content-analysis","display_name":"quantitative content analysis","score":0.9660000205039978},{"id":"https://openalex.org/keywords/meaning-interpretation","display_name":"meaning interpretation","score":0.5659999847412109}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.6100029945373535},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.46238866448402405},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.37331831455230713}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.5585/remark.v13i4.2701","doi":"https://doi.org/10.5585/remark.v13i4.2701","is_oa":true,"landing_page_url":"https://doi.org/10.5585/remark.v13i4.2701","pdf_url":"https://periodicos.uninove.br/remark/article/download/12049/5689","source":{"id":"https://openalex.org/S4210240795","display_name":"ReMark - Revista Brasileira de Marketing","issn_l":"2177-5184","issn":["2177-5184"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310312372","host_organization_name":"Universidade Nove de Julho","host_organization_lineage":["https://openalex.org/P4310312372"],"host_organization_lineage_names":["Universidade Nove de Julho"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Brasileira de Marketing","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:e724f400b39046f58c380d5bc7ea0585","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/e724f400b39046f58c380d5bc7ea0585","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"REMark: Revista Brasileira de Marketing, Vol 13, Iss 4, Pp 39-48 (2014)","raw_type":"article"},{"id":"pmh:oai:https://periodicos.uninove.br:article/12049","doi":null,"is_oa":true,"landing_page_url":"https://periodicos.uninove.br/remark/article/view/12049","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"instacron:RBM","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:redalyc.org:471747342004","doi":null,"is_oa":false,"landing_page_url":"https://www.redalyc.org/articulo.oa?id=471747342004","pdf_url":null,"source":{"id":"https://openalex.org/S4377196100","display_name":"Redalyc (Universidad Aut\u00f3noma del Estado de M\u00e9xico)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I179647637","host_organization_name":"Universidad Aut\u00f3noma del Estado de M\u00e9xico","host_organization_lineage":["https://openalex.org/I179647637"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Revista Brasileira de Marketing (Brasil) Num.4 Vol.13","raw_type":"art\u00edculo cient\u00edfico"}],"best_oa_location":{"id":"doi:10.5585/remark.v13i4.2701","doi":"https://doi.org/10.5585/remark.v13i4.2701","is_oa":true,"landing_page_url":"https://doi.org/10.5585/remark.v13i4.2701","pdf_url":"https://periodicos.uninove.br/remark/article/download/12049/5689","source":{"id":"https://openalex.org/S4210240795","display_name":"ReMark - Revista Brasileira de Marketing","issn_l":"2177-5184","issn":["2177-5184"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310312372","host_organization_name":"Universidade Nove de Julho","host_organization_lineage":["https://openalex.org/P4310312372"],"host_organization_lineage_names":["Universidade Nove de Julho"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Brasileira de Marketing","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W74596747.pdf","grobid_xml":"https://content.openalex.org/works/W74596747.grobid-xml"},"referenced_works_count":21,"referenced_works":["https://openalex.org/W607054924","https://openalex.org/W608669958","https://openalex.org/W1255719724","https://openalex.org/W1502456417","https://openalex.org/W1985453879","https://openalex.org/W1986803515","https://openalex.org/W1990489265","https://openalex.org/W1992577735","https://openalex.org/W2012778613","https://openalex.org/W2016364797","https://openalex.org/W2066706863","https://openalex.org/W2069928740","https://openalex.org/W2119366833","https://openalex.org/W2122328334","https://openalex.org/W2140472019","https://openalex.org/W2142225512","https://openalex.org/W2166410494","https://openalex.org/W2335694045","https://openalex.org/W2496884151","https://openalex.org/W3021916629","https://openalex.org/W4256333553"],"related_works":["https://openalex.org/W7069203400","https://openalex.org/W6929942441","https://openalex.org/W2913487814","https://openalex.org/W3034857758","https://openalex.org/W7119438967","https://openalex.org/W3161068237","https://openalex.org/W2006802898","https://openalex.org/W2301468588","https://openalex.org/W2551084279","https://openalex.org/W6892450859"],"abstract_inverted_index":{"Sendo":[0],"este":[1],"tpico":[2],"amplo":[3],"em":[4,183],"demasia,":[5],"pretende-se":[6],"aqui":[7],"expor":[8],"de":[9,31,33,51,62,89,91,130,132,147,153,187,197,210],"maneira":[10],"no":[11,35,41],"exaustiva":[12],"as":[13,45],"metodologias":[14],"mais":[15,23],"comuns.":[16],"Este":[17],"estudo":[18],"visa":[19],"apresentar":[20],"algumas":[21],"das":[22],"comuns":[24],"metodologias,":[25],"ou":[26,39,104,204,206],"estratgia,":[27],"para":[28],"a":[29,72,87,94,97,121,151,180,191,195],"realizao":[30,88],"Analise":[32],"Contedo,":[34],"sendo,":[36,190],"assim,":[37],"exaustiva,":[38],"seja,":[40],"se":[42,96,200,207],"apresentara":[43],"todas":[44],"variaes":[46],"e":[47,93,117,149,174,185,199],"mtodos":[48],"deste":[49],"tipo":[50],"analise,":[52],"isto":[53],"somente":[54],"seria":[55],"possvel":[56],"com":[57,114,145,177],"um":[58],"livro.":[59],"A":[60],"analise":[61,90,98,131,196],"contedo":[63,92,102,161,198],"embora":[64],"tradicionalmente":[65],"seja":[66],"uma":[67,127],"tcnica":[68],"quantitativa,":[69],"ha":[70],"tambm":[71],"qualitativa":[73,164,205],"que":[74,109,124,140],"vem":[75],"tomando":[76],"vulto":[77],"nos":[78],"ltimos":[79],"anos.":[80],"Consideraes":[81],"iniciais:":[82],"Uma":[83],"importante":[84],"questo":[85],"quanto":[86,138,194],"deciso":[95,193],"ter":[99],"por":[100],"foco":[101],"latente":[103,173],"manifesto.":[105],"Analises":[106],"referentes":[107],"ao":[108,139],"o":[110,141],"texto":[111,142,157],"diz":[112],"lidam":[113,144,176],"descrio":[115],"visvel":[116],"componentes":[118],"bvios":[119],"referem-se":[120],"contedos":[122],"manifestos":[123],"so":[125,158],"contveis,":[126],"abordagem":[128,163],"quantitativa":[129,203],"contedo.":[133],"Por":[134],"outro":[135],"lado,":[136],"analises":[137],"apresenta":[143],"aspectos":[146],"relaes":[148],"envolvem":[150],"interpretao":[152,178,181],"significados":[154],"ocultos":[155],"do":[156],"referenciados":[159],"como":[160],"latente,":[162],"(DOWNE-WAMBOLDT,":[165],"1992,":[166],"KONDRACKI":[167],"et":[168],"al.,":[169],"2002).":[170],"Ambas":[171],"abordagens,":[172],"manifesto,":[175],"mas":[179],"varia":[182],"profundidade":[184],"nvel":[186],"abstrao.":[188],"Assim":[189],"primeira":[192],"esta":[201],"ser":[202],"fara":[208],"uso":[209],"ambas":[211],"(BABBIE,":[212],"1998).":[213]},"counts_by_year":[{"year":2026,"cited_by_count":7},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":8},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2016-06-24T00:00:00"}