{"id":"https://openalex.org/W74124403","doi":"https://doi.org/10.1515/9783110853254.441","title":"Advertising as a Cultural System","display_name":"Advertising as a Cultural System","publication_year":1987,"publication_date":"1987-12-31","ids":{"openalex":"https://openalex.org/W74124403","doi":"https://doi.org/10.1515/9783110853254.441","mag":"74124403"},"language":"en","primary_location":{"id":"doi:10.1515/9783110853254.441","doi":"https://doi.org/10.1515/9783110853254.441","is_oa":false,"landing_page_url":"https://doi.org/10.1515/9783110853254.441","pdf_url":null,"source":{"id":"https://openalex.org/S4306463091","display_name":"De Gruyter eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310313990","host_organization_name":"De Gruyter","host_organization_lineage":["https://openalex.org/P4310313990"],"host_organization_lineage_names":["De Gruyter"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing and Semiotics","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2157581079","display_name":"Marketing and Semiotics"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5015742773","display_name":"John F. Sherry","orcid":"https://orcid.org/0000-0002-5153-5465","observed_orcids":["https://orcid.org/0000-0002-5153-5465"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"John F. Sherry","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5015742773"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":29.0769,"has_fulltext":false,"cited_by_count":119,"citation_normalized_percentile":{"value":1.0,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"441","last_page":"462"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.36010000109672546,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.36010000109672546,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13025","display_name":"American History and Culture","score":0.21850000321865082,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.12409999966621399,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.9940000176429749},{"id":"https://openalex.org/keywords/cultural-systems","display_name":"cultural systems","score":0.796999990940094},{"id":"https://openalex.org/keywords/advertising-culture","display_name":"advertising culture","score":0.5249999761581421},{"id":"https://openalex.org/keywords/media-systems","display_name":"media systems","score":0.3070000112056732}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5761174559593201},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3424963653087616}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1515/9783110853254.441","doi":"https://doi.org/10.1515/9783110853254.441","is_oa":false,"landing_page_url":"https://doi.org/10.1515/9783110853254.441","pdf_url":null,"source":{"id":"https://openalex.org/S4306463091","display_name":"De Gruyter eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310313990","host_organization_name":"De Gruyter","host_organization_lineage":["https://openalex.org/P4310313990"],"host_organization_lineage_names":["De Gruyter"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing and Semiotics","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.4699999988079071}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3193160721","https://openalex.org/W4248602767","https://openalex.org/W4366777482","https://openalex.org/W2493361227","https://openalex.org/W4238142988","https://openalex.org/W4205528927","https://openalex.org/W643455368","https://openalex.org/W4235709257","https://openalex.org/W4232760229","https://openalex.org/W4256468934"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":5},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":6},{"year":2014,"cited_by_count":4},{"year":2013,"cited_by_count":5},{"year":2012,"cited_by_count":6}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
