{"id":"https://openalex.org/W73648845","doi":"https://doi.org/10.1007/978-3-540-72003-4_11","title":"Applications of Intelligent Technologies in Retail Marketing","display_name":"Applications of Intelligent Technologies in Retail Marketing","publication_year":2009,"publication_date":"2009-11-30","ids":{"openalex":"https://openalex.org/W73648845","doi":"https://doi.org/10.1007/978-3-540-72003-4_11","mag":"73648845"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-540-72003-4_11","doi":"https://doi.org/10.1007/978-3-540-72003-4_11","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-540-72003-4_11","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Retailing in the 21st Century","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W3140539982","display_name":"Retailing in the 21st Century"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5073505371","display_name":"Vadlamani Ravi","orcid":"https://orcid.org/0000-0003-0082-6227","observed_orcids":["https://orcid.org/0000-0003-0082-6227"]},"institutions":[{"id":"https://openalex.org/I150312865","display_name":"Institute for Development and Research in Banking Technology","ror":"https://ror.org/00ta0g865","country_code":"IN","type":"government","lineage":["https://openalex.org/I150312865"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Vadlamani Ravi","raw_affiliation_strings":["IDRBT, Hyderabad, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"IDRBT, Hyderabad, India","institution_ids":["https://openalex.org/I150312865"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5109030562","display_name":"Kalyan Raman","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I143804889","display_name":"Loughborough University","ror":"https://ror.org/04vg4w365","country_code":"GB","type":"education","lineage":["https://openalex.org/I143804889"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Kalyan Raman","raw_affiliation_strings":["Loughborough University, Leicestershire, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Loughborough University, Leicestershire, UK","institution_ids":["https://openalex.org/I143804889"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5003959415","display_name":"Murali K. Mantrala","orcid":"https://orcid.org/0000-0002-7751-1349","observed_orcids":["https://orcid.org/0000-0002-7751-1349"]},"institutions":[{"id":"https://openalex.org/I76835614","display_name":"University of Missouri","ror":"https://ror.org/02ymw8z06","country_code":"US","type":"education","lineage":["https://openalex.org/I76835614"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Murali K. Mantrala","raw_affiliation_strings":["University of Missouri, Columbia, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Missouri, Columbia, USA","institution_ids":["https://openalex.org/I76835614"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":12.9483,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.98801066,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"173","last_page":"187"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.3698999881744385,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.3698999881744385,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.2094999998807907,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.12630000710487366,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/smart-technologies","display_name":"smart technologies","score":0.9959999918937683},{"id":"https://openalex.org/keywords/retail-marketing","display_name":"retail marketing","score":0.9419999718666077},{"id":"https://openalex.org/keywords/expert-systems","display_name":"expert systems","score":0.9359999895095825},{"id":"https://openalex.org/keywords/database-analysis","display_name":"database analysis","score":0.6610000133514404},{"id":"https://openalex.org/keywords/inventory-management","display_name":"inventory management","score":0.7689999938011169},{"id":"https://openalex.org/keywords/supply-chain-management","display_name":"supply chain management","score":0.9980000257492065},{"id":"https://openalex.org/keywords/category-management","display_name":"category management","score":0.996999979019165},{"id":"https://openalex.org/keywords/dynamic-pricing","display_name":"dynamic pricing","score":1.0},{"id":"https://openalex.org/keywords/customer-segmentation","display_name":"customer segmentation","score":1.0},{"id":"https://openalex.org/keywords/market-basket-analysis","display_name":"market basket analysis","score":1.0},{"id":"https://openalex.org/keywords/retail-sales-forecasting","display_name":"retail sales forecasting","score":0.8980000019073486},{"id":"https://openalex.org/keywords/scanner-data","display_name":"scanner data","score":0.6710000038146973},{"id":"https://openalex.org/keywords/rfid","display_name":"RFID","score":0.5809999704360962},{"id":"https://openalex.org/keywords/barcode-technology","display_name":"barcode technology","score":0.5109999775886536}],"concepts":[{"id":"https://openalex.org/C75684735","wikidata":"https://www.wikidata.org/wiki/Q858810","display_name":"Big data","level":2,"score":0.5715372562408447},{"id":"https://openalex.org/C2776841711","wikidata":"https://www.wikidata.org/wiki/Q856","display_name":"Barcode","level":2,"score":0.5446502566337585},{"id":"https://openalex.org/C199521495","wikidata":"https://www.wikidata.org/wiki/Q181487","display_name":"Audit","level":2,"score":0.5227446556091309},{"id":"https://openalex.org/C2778012447","wikidata":"https://www.wikidata.org/wiki/Q1034415","display_name":"Scope (computer science)","level":2,"score":0.49931788444519043},{"id":"https://openalex.org/C207267971","wikidata":"https://www.wikidata.org/wiki/Q120208","display_name":"Emerging technologies","level":2,"score":0.4821888506412506},{"id":"https://openalex.org/C108713360","wikidata":"https://www.wikidata.org/wiki/Q1824206","display_name":"Supply chain","level":2,"score":0.470805287361145},{"id":"https://openalex.org/C204222849","wikidata":"https://www.wikidata.org/wiki/Q104954","display_name":"Radio-frequency identification","level":2,"score":0.443562775850296},{"id":"https://openalex.org/C44104985","wikidata":"https://www.wikidata.org/wiki/Q492886","display_name":"Supply chain management","level":3,"score":0.4138551354408264},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.4126438796520233},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4061202108860016},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4057775139808655},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3710936903953552},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.13352838158607483},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.11673343181610107},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-540-72003-4_11","doi":"https://doi.org/10.1007/978-3-540-72003-4_11","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-540-72003-4_11","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Retailing in the 21st Century","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.46000000834465027,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W1526194982","https://openalex.org/W2016415759","https://openalex.org/W2017202337","https://openalex.org/W2019644186","https://openalex.org/W2025923015","https://openalex.org/W2031672225","https://openalex.org/W2043006683","https://openalex.org/W2077575809","https://openalex.org/W2085242135","https://openalex.org/W2088399682","https://openalex.org/W2088548740","https://openalex.org/W2094515728","https://openalex.org/W2147882604","https://openalex.org/W2488001114","https://openalex.org/W4410021609"],"related_works":["https://openalex.org/W7221828219","https://openalex.org/W2129818733","https://openalex.org/W2007747148","https://openalex.org/W1994619397","https://openalex.org/W7097718423","https://openalex.org/W4417003036","https://openalex.org/W3135147384","https://openalex.org/W7162859234","https://openalex.org/W4408840087","https://openalex.org/W1964571193"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2012,"cited_by_count":3}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}