{"id":"https://openalex.org/W7225840634","doi":null,"title":"Korean Soft Power: Utilizing Celebrity Influence in Cosmetics","display_name":"Korean Soft Power: Utilizing Celebrity Influence in Cosmetics","publication_year":2026,"publication_date":"2026-11-10","ids":{"openalex":"https://openalex.org/W7225840634"},"language":"en","primary_location":{"id":"pmh:oai:digitalcommons.unf.edu:pandion_unf-1159","doi":null,"is_oa":true,"landing_page_url":"https://digitalcommons.unf.edu/pandion_unf/vol7/iss1/5","pdf_url":"https://digitalcommons.unf.edu/context/pandion_unf/article/1159/viewcontent/Josephine_Humphrey.pdf","source":{"id":"https://openalex.org/S4306401214","display_name":"University of North Florida Digital Commons (University of North Florida)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I11874761","host_organization_name":"University of North Florida","host_organization_lineage":["https://openalex.org/I11874761"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"PANDION: The Osprey Journal of Research and Ideas","raw_type":"text"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://digitalcommons.unf.edu/context/pandion_unf/article/1159/viewcontent/Josephine_Humphrey.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5161487650","display_name":"Josephine Humphrey","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I11874761","display_name":"University of North Florida","ror":"https://ror.org/01j903a45","country_code":"US","type":"education","lineage":["https://openalex.org/I11874761"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Humphrey, Josephine","raw_affiliation_strings":["University of North Florida"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of North Florida","institution_ids":["https://openalex.org/I11874761"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5161487650"],"corresponding_institution_ids":["https://openalex.org/I11874761"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13303","display_name":"Asian Culture and Media Studies","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/3316","display_name":"Cultural Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13303","display_name":"Asian Culture and Media Studies","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/3316","display_name":"Cultural Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.0017000000225380063,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[],"concepts":[{"id":"https://openalex.org/C2780586970","wikidata":"https://www.wikidata.org/wiki/Q1357284","display_name":"Popularity","level":2,"score":0.7542999982833862},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6976000070571899},{"id":"https://openalex.org/C96089941","wikidata":"https://www.wikidata.org/wiki/Q131265","display_name":"Popular culture","level":2,"score":0.4952999949455261},{"id":"https://openalex.org/C48103436","wikidata":"https://www.wikidata.org/wiki/Q599031","display_name":"State (computer science)","level":2,"score":0.45410001277923584},{"id":"https://openalex.org/C50335755","wikidata":"https://www.wikidata.org/wiki/Q483247","display_name":"Phenomenon","level":2,"score":0.43880000710487366},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.399399995803833},{"id":"https://openalex.org/C29595303","wikidata":"https://www.wikidata.org/wiki/Q165650","display_name":"Media studies","level":1,"score":0.3946000039577484},{"id":"https://openalex.org/C178601582","wikidata":"https://www.wikidata.org/wiki/Q1143951","display_name":"Soft power","level":3,"score":0.3903999924659729},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.374099999666214},{"id":"https://openalex.org/C123588078","wikidata":"https://www.wikidata.org/wiki/Q34763","display_name":"Peninsula","level":2,"score":0.362199991941452},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.35499998927116394},{"id":"https://openalex.org/C114611597","wikidata":"https://www.wikidata.org/wiki/Q373342","display_name":"Popular music","level":2,"score":0.35089999437332153},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.3285999894142151},{"id":"https://openalex.org/C8868529","wikidata":"https://www.wikidata.org/wiki/Q124794","display_name":"Taste","level":2,"score":0.32260000705718994},{"id":"https://openalex.org/C2779717098","wikidata":"https://www.wikidata.org/wiki/Q131207","display_name":"Cosmetics","level":2,"score":0.31279999017715454},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3050000071525574},{"id":"https://openalex.org/C2778132726","wikidata":"https://www.wikidata.org/wiki/Q1096872","display_name":"Digital Revolution","level":2,"score":0.30320000648498535},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.301800012588501},{"id":"https://openalex.org/C2780002019","wikidata":"https://www.wikidata.org/wiki/Q1069604","display_name":"Nation branding","level":2,"score":0.273499995470047},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.265500009059906},{"id":"https://openalex.org/C99574664","wikidata":"https://www.wikidata.org/wiki/Q683794","display_name":"New media","level":2,"score":0.26179999113082886},{"id":"https://openalex.org/C2781385186","wikidata":"https://www.wikidata.org/wiki/Q89640","display_name":"Consumerism","level":2,"score":0.2578999996185303},{"id":"https://openalex.org/C56273599","wikidata":"https://www.wikidata.org/wiki/Q3122841","display_name":"White (mutation)","level":3,"score":0.2517000138759613}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:digitalcommons.unf.edu:pandion_unf-1159","doi":null,"is_oa":true,"landing_page_url":"https://digitalcommons.unf.edu/pandion_unf/vol7/iss1/5","pdf_url":"https://digitalcommons.unf.edu/context/pandion_unf/article/1159/viewcontent/Josephine_Humphrey.pdf","source":{"id":"https://openalex.org/S4306401214","display_name":"University of North Florida Digital Commons (University of North Florida)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I11874761","host_organization_name":"University of North Florida","host_organization_lineage":["https://openalex.org/I11874761"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"PANDION: The Osprey Journal of Research and Ideas","raw_type":"text"}],"best_oa_location":{"id":"pmh:oai:digitalcommons.unf.edu:pandion_unf-1159","doi":null,"is_oa":true,"landing_page_url":"https://digitalcommons.unf.edu/pandion_unf/vol7/iss1/5","pdf_url":"https://digitalcommons.unf.edu/context/pandion_unf/article/1159/viewcontent/Josephine_Humphrey.pdf","source":{"id":"https://openalex.org/S4306401214","display_name":"University of North Florida Digital Commons (University of North Florida)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I11874761","host_organization_name":"University of North Florida","host_organization_lineage":["https://openalex.org/I11874761"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"PANDION: The Osprey Journal of Research and Ideas","raw_type":"text"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7225840634.pdf","grobid_xml":"https://content.openalex.org/works/W7225840634.grobid-xml"},"referenced_works_count":5,"referenced_works":["https://openalex.org/W2281490544","https://openalex.org/W2314000390","https://openalex.org/W4283725673","https://openalex.org/W4390425160","https://openalex.org/W4408925714"],"related_works":[],"abstract_inverted_index":{"This":[0,164],"study":[1,214],"examines":[2],"the":[3,7,16,19,23,40,50,55,72,92,99,121,136,162,195,200,203,205,216,221,225,238,254,266],"economic":[4],"aspect":[5],"of":[6,10,18,25,66,71,131,138,157,161,199,220,227,256,261],"international":[8,41,149,262],"influence":[9,38,158,226,263],"South":[11,29,43,81,116,270],"Korean":[12,20,44,102],"K-pop":[13,57,109,132,139,146,179,228,257],"idols.":[14],"Following":[15],"separation":[17],"peninsula":[21],"at":[22],"end":[24],"World":[26],"War":[27],"II,":[28],"Korea":[30,82],"became":[31,59,111,154],"a":[32,77,84,112],"little-recognized":[33],"state":[34],"with":[35,83,120],"relatively":[36],"low":[37],"on":[39],"stage.":[42],"culture":[45,90],"was":[46,63],"little":[47],"known":[48],"outside":[49],"peninsula,":[51],"and,":[52],"beginning":[53],"in":[54,126,167,232],"1990s,":[56,74],"music":[58,133],"popular":[60,197],"domestically":[61],"but":[62],"widely":[64],"unheard":[65],"globally.":[67],"The":[68,128,243],"technological":[69],"revolution":[70],"late":[73],"however,":[75],"marked":[76],"turning":[78],"point,":[79],"providing":[80],"new":[85],"way":[86],"to":[87,135,170,193,208,249],"disseminate":[88],"its":[89],"through":[91],"internet":[93],"and":[94,108,151,177,218,224,234,240,252,269],"digital":[95,103],"media.":[96],"Known":[97],"as":[98,106,178,183],"Hallyu":[100,222],"movement,":[101],"media,":[104],"such":[105],"K-dramas":[107],"music,":[110],"pervasive":[113],"phenomenon":[114],"among":[115],"Korea\u2019s":[117],"Asian":[118],"neighbors,":[119],"first":[122],"major":[123,155],"global":[124],"recognition":[125],"2012.":[127],"widespread":[129],"popularity":[130],"led":[134],"rise":[137],"artists":[140],"(idols).":[141],"As":[142],"time":[143,201],"progressed,":[144],"other":[145],"groups":[147],"achieved":[148],"fame,":[150],"so-called":[152],"\u201cidols\u201d":[153],"centers":[156],"for":[159,264],"much":[160],"world.":[163],"is":[165],"due,":[166],"large":[168],"part,":[169],"fashion:":[171],"trends":[172],"vary":[173],"every":[174],"few":[175],"years,":[176],"idols":[180,258],"are":[181],"presented":[182],"\u201cideal\u201d":[184],"people,":[185],"their":[186],"images":[187],"often":[188],"feature":[189],"flawless":[190],"makeup":[191],"designed":[192],"match":[194],"most":[196],"trend":[198],"or":[202],"image":[204],"company":[206],"wishes":[207],"convey.":[209],"Through":[210],"literary":[211],"analysis,":[212],"this":[213],"investigates":[215],"history":[217],"progress":[219],"movement":[223],"idol":[229],"brand":[230],"ambassadors":[231],"purchasing":[233],"advertising":[235],"decisions":[236],"within":[237],"cosmetics":[239,267],"skincare":[241],"industry.":[242],"findings":[244],"highlight":[245],"several":[246],"factors":[247],"key":[248],"consumer":[250],"decision-making":[251],"support":[253],"transition":[255],"into":[259],"tools":[260],"both":[265],"industry":[268],"Korea.":[271]},"counts_by_year":[],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2026-11-12T00:00:00"}
