{"id":"https://openalex.org/W7225826555","doi":"https://doi.org/10.19184/jtc.v10i2.60017","title":"Analisis Pengaruh Bauran Pemasaran 7P Terhadap Minat Kunjungan Wisatawan Domesti di Candi Prambanan","display_name":"Analisis Pengaruh Bauran Pemasaran 7P Terhadap Minat Kunjungan Wisatawan Domesti di Candi Prambanan","publication_year":2026,"publication_date":"2026-11-11","ids":{"openalex":"https://openalex.org/W7225826555","doi":"https://doi.org/10.19184/jtc.v10i2.60017"},"language":"en","primary_location":{"id":"doi:10.19184/jtc.v10i2.60017","doi":"https://doi.org/10.19184/jtc.v10i2.60017","is_oa":true,"landing_page_url":"https://doi.org/10.19184/jtc.v10i2.60017","pdf_url":null,"source":{"id":"https://openalex.org/S4210175431","display_name":"Journal of Tourism and Creativity","issn_l":"2549-483X","issn":["2549-483X","2716-5159"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I3129486149","host_organization_name":"Universitas Jember","host_organization_lineage":["https://openalex.org/I3129486149"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Tourism and Creativity","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.19184/jtc.v10i2.60017","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5161493188","display_name":"Berta Christi Andriawati","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Berta Christi Andriawati","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5015467089","display_name":"Mushthofa Kamal","orcid":"https://orcid.org/0009-0000-0615-4439","observed_orcids":["https://orcid.org/0009-0000-0615-4439"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mushthofa Kamal","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"10","issue":"2","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.5145999789237976,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.5145999789237976,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.4713999927043915,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.00139999995008111,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[],"concepts":[{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.6416000127792358},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5110999941825867},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5080999732017517},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4156000018119812},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.3790000081062317},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.36820000410079956},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3564999997615814},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.3319999873638153},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.3122999966144562},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.310699999332428},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.27559998631477356},{"id":"https://openalex.org/C2988062762","wikidata":"https://www.wikidata.org/wiki/Q3084961","display_name":"Product mix","level":2,"score":0.2648000121116638}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.19184/jtc.v10i2.60017","doi":"https://doi.org/10.19184/jtc.v10i2.60017","is_oa":true,"landing_page_url":"https://doi.org/10.19184/jtc.v10i2.60017","pdf_url":null,"source":{"id":"https://openalex.org/S4210175431","display_name":"Journal of Tourism and Creativity","issn_l":"2549-483X","issn":["2549-483X","2716-5159"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I3129486149","host_organization_name":"Universitas Jember","host_organization_lineage":["https://openalex.org/I3129486149"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Tourism and Creativity","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.19184/jtc.v10i2.60017","doi":"https://doi.org/10.19184/jtc.v10i2.60017","is_oa":true,"landing_page_url":"https://doi.org/10.19184/jtc.v10i2.60017","pdf_url":null,"source":{"id":"https://openalex.org/S4210175431","display_name":"Journal of Tourism and Creativity","issn_l":"2549-483X","issn":["2549-483X","2716-5159"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I3129486149","host_organization_name":"Universitas Jember","host_organization_lineage":["https://openalex.org/I3129486149"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Tourism and Creativity","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":[],"abstract_inverted_index":{"This":[0],"research":[1],"analyzes":[2],"the":[3,6,84,104,110,132,140,146,155,164],"effect":[4],"of":[5,27,86,115,120,126,131,170],"7P":[7,93,141],"marketing":[8,142],"mix":[9],"on":[10],"domestic":[11,29],"tourist":[12],"visit":[13,49,135],"interest":[14,50,136],"at":[15,107,150,159],"Prambanan":[16],"Temple.":[17],"An":[18,123],"associative":[19],"quantitative":[20],"approach":[21],"was":[22],"employed":[23],"through":[24,53],"a":[25,96,118],"survey":[26],"100":[28],"tourists":[30],"selected":[31],"using":[32,62],"purposive":[33],"sampling.":[34],"The":[35,88],"independent":[36],"variables":[37],"include":[38],"product,":[39],"price,":[40],"place,":[41],"promotion,":[42],"people,":[43],"process,":[44],"and":[45,57,67,83,98,176],"physical":[46],"evidence,":[47],"while":[48,152],"is":[51,137],"measured":[52],"attention,":[54],"interest,":[55],"desire,":[56],"action.":[58],"Data":[59],"were":[60],"collected":[61],"Likert-scale":[63],"questionnaires,":[64],"observation,":[65],"interviews,":[66],"documentation,":[68],"then":[69],"analyzedusing":[70],"descriptive":[71],"statistics,":[72],"instrument":[73],"tests,":[74,77],"classical":[75],"assumption":[76],"multiple":[78],"linear":[79],"regression,":[80],"t-tests,":[81],"F-tests,":[82],"coefficient":[85,106],"determination.":[87],"results":[89],"indicate":[90],"that":[91,129],"all":[92],"elements":[94],"have":[95],"positive":[97],"significant":[99],"partial":[100],"effect.":[101],"Product":[102],"has":[103],"largest":[105],"0.663.":[108],"Simultaneously,":[109],"model":[111],"yields":[112],"an":[113,167],"F-statistic":[114],"19.270":[116],"with":[117],"significance":[119],"less":[121],"than0.001.":[122],"R-Square":[124],"value":[125],"0.595":[127],"indicates":[128],"59.5%":[130],"variation":[133],"in":[134],"explained":[138],"by":[139],"mix.":[143],"Place":[144],"achieved":[145],"highest":[147],"mean":[148,157],"score":[149,158],"4.23,":[151],"price":[153,174],"received":[154],"lowest":[156],"3.78.":[160],"These":[161],"findings":[162],"emphasize":[163],"need":[165],"for":[166],"integrated":[168],"strengthening":[169],"tourism":[171],"products,":[172],"accessibility,":[173],"value,":[175],"service":[177],"processes.":[178]},"counts_by_year":[],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2026-11-12T00:00:00"}
