{"id":"https://openalex.org/W7225826170","doi":"https://doi.org/10.5281/zenodo.24145324","title":"Algorithms, Purity, and the Plate: A Cross-Generational Study of Consumer Behavior in the Indian Food Retail Ecosystem","display_name":"Algorithms, Purity, and the Plate: A Cross-Generational Study of Consumer Behavior in the Indian Food Retail Ecosystem","publication_year":2026,"publication_date":"2026-11-11","ids":{"openalex":"https://openalex.org/W7225826170","doi":"https://doi.org/10.5281/zenodo.24145324"},"language":"en","primary_location":{"id":"doi:10.5281/zenodo.24145324","doi":"https://doi.org/10.5281/zenodo.24145324","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.24145324","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Preprint"},"volume":null,"type":"preprint","is_traditional":true,"indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.5281/zenodo.24145324","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5161427142","display_name":"Aarush Kapoor","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Kapoor, Aarush","raw_affiliation_strings":["Delhi Public School, Greater Noida"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Delhi Public School, Greater Noida","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5161427142"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12873","display_name":"Nutrition, Health and Food Behavior","score":0.6137999892234802,"subfield":{"id":"https://openalex.org/subfields/2916","display_name":"Nutrition and Dietetics"},"field":{"id":"https://openalex.org/fields/29","display_name":"Nursing"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},"topics":[{"id":"https://openalex.org/T12873","display_name":"Nutrition, Health and Food Behavior","score":0.6137999892234802,"subfield":{"id":"https://openalex.org/subfields/2916","display_name":"Nutrition and Dietetics"},"field":{"id":"https://openalex.org/fields/29","display_name":"Nursing"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.33500000834465027,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14167","display_name":"Consumer behavior in food and health","score":0.01720000058412552,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[],"concepts":[{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.6266999840736389},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.5989000201225281},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5580999851226807},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5544999837875366},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5052000284194946},{"id":"https://openalex.org/C145097563","wikidata":"https://www.wikidata.org/wiki/Q1148747","display_name":"Payment","level":2,"score":0.4970000088214874},{"id":"https://openalex.org/C8868529","wikidata":"https://www.wikidata.org/wiki/Q124794","display_name":"Taste","level":2,"score":0.4648999869823456},{"id":"https://openalex.org/C107482638","wikidata":"https://www.wikidata.org/wiki/Q815825","display_name":"Hospitality","level":3,"score":0.42980000376701355},{"id":"https://openalex.org/C201650216","wikidata":"https://www.wikidata.org/wiki/Q829492","display_name":"Procurement","level":2,"score":0.3910999894142151},{"id":"https://openalex.org/C3018006300","wikidata":"https://www.wikidata.org/wiki/Q4402708","display_name":"Consumer demand","level":2,"score":0.38839998841285706},{"id":"https://openalex.org/C2777276756","wikidata":"https://www.wikidata.org/wiki/Q5196446","display_name":"Customer base","level":2,"score":0.36340001225471497},{"id":"https://openalex.org/C2987526018","wikidata":"https://www.wikidata.org/wiki/Q213449","display_name":"Food consumption","level":2,"score":0.352400004863739},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3427000045776367},{"id":"https://openalex.org/C64543145","wikidata":"https://www.wikidata.org/wiki/Q162942","display_name":"Intersection (aeronautics)","level":2,"score":0.2937999963760376},{"id":"https://openalex.org/C2776314989","wikidata":"https://www.wikidata.org/wiki/Q833495","display_name":"Consumer choice","level":2,"score":0.28769999742507935},{"id":"https://openalex.org/C33199155","wikidata":"https://www.wikidata.org/wiki/Q2277143","display_name":"Sharing economy","level":2,"score":0.28110000491142273},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.2703999876976013},{"id":"https://openalex.org/C100001284","wikidata":"https://www.wikidata.org/wiki/Q2248246","display_name":"Public economics","level":1,"score":0.2662999927997589},{"id":"https://openalex.org/C539828613","wikidata":"https://www.wikidata.org/wiki/Q178512","display_name":"Public transport","level":2,"score":0.2624000012874603},{"id":"https://openalex.org/C110872660","wikidata":"https://www.wikidata.org/wiki/Q37813","display_name":"Ecosystem","level":2,"score":0.26190000772476196},{"id":"https://openalex.org/C198477413","wikidata":"https://www.wikidata.org/wiki/Q7647069","display_name":"Survey data collection","level":2,"score":0.25940001010894775},{"id":"https://openalex.org/C5733905","wikidata":"https://www.wikidata.org/wiki/Q10744315","display_name":"Survey sampling","level":3,"score":0.2554999887943268}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.5281/zenodo.24145324","doi":"https://doi.org/10.5281/zenodo.24145324","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.24145324","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Preprint"},{"id":"doi:10.5281/zenodo.24145325","doi":"https://doi.org/10.5281/zenodo.24145325","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.24145325","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Preprint"}],"best_oa_location":{"id":"doi:10.5281/zenodo.24145324","doi":"https://doi.org/10.5281/zenodo.24145324","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.24145324","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Preprint"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":[],"abstract_inverted_index":{"The":[0],"rapid":[1],"expansion":[2],"of":[3,22,53],"quick-commerce":[4,87],"platforms":[5],"and":[6,30,37,57,70,86,92],"digital":[7,44,84],"payment":[8],"systems":[9],"has":[10],"transformed":[11],"food":[12],"consumption":[13],"in":[14],"urban":[15],"India.":[16],"This":[17],"study":[18],"investigates":[19],"the":[20],"intersection":[21],"monetary":[23],"habits,":[24],"evolving":[25],"taste":[26],"preferences,":[27],"dietary":[28],"boundaries,":[29],"psychological":[31],"triggers":[32],"across":[33,46],"Generation":[34,38],"X,":[35],"Millennials,":[36],"Z.":[39],"Using":[40],"a":[41,47,62],"structured":[42],"25-question":[43],"survey":[45],"balanced":[48],"sample":[49],"(N":[50],"=":[51],"9)":[52],"exclusive":[54],"vegetarians,":[55],"eggetarians,":[56],"omnivores,":[58],"this":[59],"paper":[60],"uncovers":[61],"consumer":[63],"base":[64],"driven":[65],"by":[66],"rational":[67],"economic":[68],"utility":[69],"frictionless":[71],"convenience.":[72],"Findings":[73],"reveal":[74],"that":[75],"while":[76],"traditional":[77],"hospitality":[78],"norms":[79],"persist":[80],"among":[81],"older":[82],"respondents,":[83],"bill-splitting":[85],"procurement":[88],"dominate":[89],"younger":[90],"cohorts,":[91],"public":[93],"group":[94],"dining":[95],"defaults":[96],"overwhelmingly":[97],"to":[98,101],"vegetarian":[99],"menus":[100],"preserve":[102],"social":[103],"harmony.":[104]},"counts_by_year":[],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2026-11-12T00:00:00"}