{"id":"https://openalex.org/W7225819958","doi":"https://doi.org/10.1177/14673584261507842","title":"How tourists evaluate green sustainability signals: The roles of internal awareness, external perception, and trust","display_name":"How tourists evaluate green sustainability signals: The roles of internal awareness, external perception, and trust","publication_year":2026,"publication_date":"2026-11-11","ids":{"openalex":"https://openalex.org/W7225819958","doi":"https://doi.org/10.1177/14673584261507842"},"language":"en","primary_location":{"id":"doi:10.1177/14673584261507842","doi":"https://doi.org/10.1177/14673584261507842","is_oa":false,"landing_page_url":"https://doi.org/10.1177/14673584261507842","pdf_url":null,"source":{"id":"https://openalex.org/S81608247","display_name":"Tourism and Hospitality Research","issn_l":"1467-3584","issn":["1467-3584","1742-9692"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Tourism and Hospitality Research","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5148007321","display_name":"Duy Quy Le","orcid":"https://orcid.org/0009-0003-5590-3987","observed_orcids":["https://orcid.org/0009-0003-5590-3987"]},"institutions":[{"id":"https://openalex.org/I202539009","display_name":"Industrial University of Ho Chi Minh City","ror":"https://ror.org/03mj71j26","country_code":"VN","type":"education","lineage":["https://openalex.org/I202539009"]}],"countries":["VN"],"is_corresponding":false,"raw_author_name":"Le Quy Duy","raw_affiliation_strings":["Industrial University of Ho Chi Minh City"],"raw_orcid":"https://orcid.org/0009-0003-5590-3987","affiliations":[{"raw_affiliation_string":"Industrial University of Ho Chi Minh City","institution_ids":["https://openalex.org/I202539009"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5022159150","display_name":"Nguyen Thi Thu Ha","orcid":"https://orcid.org/0000-0002-0015-3387","observed_orcids":["https://orcid.org/0000-0002-0015-3387"]},"institutions":[{"id":"https://openalex.org/I202539009","display_name":"Industrial University of Ho Chi Minh City","ror":"https://ror.org/03mj71j26","country_code":"VN","type":"education","lineage":["https://openalex.org/I202539009"]}],"countries":["VN"],"is_corresponding":false,"raw_author_name":"Nguyen Thi Thu Ha","raw_affiliation_strings":["Industrial University of Ho Chi Minh City"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Industrial University of Ho Chi Minh City","institution_ids":["https://openalex.org/I202539009"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I202539009"],"apc_list":{"value":3400,"currency":"USD","value_usd":3400},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.7451000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.7451000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.24879999458789825,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13136","display_name":"Community-based Tourism Development and Sustainability","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[],"concepts":[{"id":"https://openalex.org/C59345209","wikidata":"https://www.wikidata.org/wiki/Q384793","display_name":"Green marketing","level":2,"score":0.6378999948501587},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.628000020980835},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6251999735832214},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.6248999834060669},{"id":"https://openalex.org/C2777146004","wikidata":"https://www.wikidata.org/wiki/Q14949826","display_name":"CLARITY","level":2,"score":0.6082000136375427},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5188000202178955},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.48820000886917114},{"id":"https://openalex.org/C2778734068","wikidata":"https://www.wikidata.org/wiki/Q1344240","display_name":"Sustainable tourism","level":3,"score":0.47350001335144043},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.3644999861717224},{"id":"https://openalex.org/C2778556080","wikidata":"https://www.wikidata.org/wiki/Q5603535","display_name":"Green growth","level":3,"score":0.3596999943256378},{"id":"https://openalex.org/C2993150066","wikidata":"https://www.wikidata.org/wiki/Q2491831","display_name":"Green innovation","level":2,"score":0.34040001034736633},{"id":"https://openalex.org/C134560507","wikidata":"https://www.wikidata.org/wiki/Q753291","display_name":"Environmental economics","level":1,"score":0.3402999937534332},{"id":"https://openalex.org/C21839126","wikidata":"https://www.wikidata.org/wiki/Q598188","display_name":"Green economy","level":3,"score":0.3337000012397766},{"id":"https://openalex.org/C2776138137","wikidata":"https://www.wikidata.org/wiki/Q5603509","display_name":"Green development","level":3,"score":0.32010000944137573},{"id":"https://openalex.org/C178008962","wikidata":"https://www.wikidata.org/wiki/Q295382","display_name":"Sustainable business","level":3,"score":0.3163999915122986},{"id":"https://openalex.org/C2776822698","wikidata":"https://www.wikidata.org/wiki/Q23580735","display_name":"Green consumption","level":3,"score":0.31150001287460327},{"id":"https://openalex.org/C75027835","wikidata":"https://www.wikidata.org/wiki/Q1064746","display_name":"Green computing","level":3,"score":0.30379998683929443},{"id":"https://openalex.org/C70798638","wikidata":"https://www.wikidata.org/wiki/Q4575211","display_name":"Environmental quality","level":2,"score":0.28929999470710754},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.2703999876976013},{"id":"https://openalex.org/C2776367032","wikidata":"https://www.wikidata.org/wiki/Q727558","display_name":"Social desirability bias","level":3,"score":0.25290000438690186}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1177/14673584261507842","doi":"https://doi.org/10.1177/14673584261507842","is_oa":false,"landing_page_url":"https://doi.org/10.1177/14673584261507842","pdf_url":null,"source":{"id":"https://openalex.org/S81608247","display_name":"Tourism and Hospitality Research","issn_l":"1467-3584","issn":["1467-3584","1742-9692"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Tourism and Hospitality Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":47,"referenced_works":["https://openalex.org/W18396254","https://openalex.org/W1204404493","https://openalex.org/W1592570387","https://openalex.org/W1833518599","https://openalex.org/W1968552231","https://openalex.org/W1973687016","https://openalex.org/W1983150389","https://openalex.org/W2006577309","https://openalex.org/W2009720692","https://openalex.org/W2024222224","https://openalex.org/W2053234682","https://openalex.org/W2054864676","https://openalex.org/W2077231444","https://openalex.org/W2084348523","https://openalex.org/W2099342631","https://openalex.org/W2112256230","https://openalex.org/W2115747715","https://openalex.org/W2131752840","https://openalex.org/W2137247419","https://openalex.org/W2147490991","https://openalex.org/W2157575844","https://openalex.org/W2502088893","https://openalex.org/W2905811773","https://openalex.org/W3091984930","https://openalex.org/W4283270685","https://openalex.org/W4322744370","https://openalex.org/W4391813382","https://openalex.org/W4401277142","https://openalex.org/W4401462886","https://openalex.org/W4401487684","https://openalex.org/W4404999179","https://openalex.org/W4406559908","https://openalex.org/W4407129949","https://openalex.org/W4408531576","https://openalex.org/W4409647279","https://openalex.org/W4410953378","https://openalex.org/W4411115821","https://openalex.org/W4411865810","https://openalex.org/W4413027808","https://openalex.org/W4414013690","https://openalex.org/W4414033229","https://openalex.org/W4414048166","https://openalex.org/W4414409288","https://openalex.org/W4415469324","https://openalex.org/W4415675753","https://openalex.org/W4417447535","https://openalex.org/W7204094695"],"related_works":[],"abstract_inverted_index":{"This":[0],"study":[1,28,185],"investigates":[2],"how":[3,30],"perceived":[4],"green":[5,15,42,84,141,155,162,179,196],"quality":[6],"signals":[7,164],"shape":[8],"tourists\u2019":[9,137],"trust":[10,168,172],"and":[11,24,49,60,98,124,170,194],"intentions":[12],"to":[13,79,83,139,167,181],"choose":[14,140],"tourism":[16,85,142,156],"services.":[17,86],"Drawing":[18],"on":[19,136],"Signaling":[20],"Theory,":[21,23],"Trust":[22,38,95,130],"value-based":[25],"perspectives,":[26],"the":[27,149],"examines":[29],"Perceived":[31,114,121,125],"Green":[32,37,94,105,109,111,115,119,122,126,129,145],"Marketing":[33],"Quality":[34],"(PGM)":[35],"influences":[36],"through":[39,100],"multiple":[40],"first-order":[41],"evaluation":[43],"mechanisms,":[44],"conceptually":[45],"grouped":[46],"into":[47],"internal":[48],"external":[50],"pathways.":[51],"A":[52],"quantitative":[53],"approach":[54],"was":[55],"employed":[56],"using":[57,72],"SPSS":[58],"27":[59],"SmartPLS":[61],"4.":[62],"Data":[63],"were":[64],"collected":[65],"from":[66],"388":[67],"domestic":[68],"tourists":[69],"in":[70,198],"Vietnam":[71],"purposive":[73],"convenience":[74],"sampling,":[75],"with":[76],"respondents":[77],"required":[78],"have":[80],"prior":[81],"exposure":[82],"The":[87,152,184],"results":[88],"show":[89],"that":[90,160,171],"PGM":[91],"significantly":[92,147],"enhances":[93],"both":[96],"directly":[97],"indirectly":[99],"Environmental":[101],"Values,":[102],"Clarity":[103],"of":[104,108],"Claims,":[106],"Usefulness":[107],"Information,":[110],"Word-of-Mouth":[112],"Credibility,":[113],"Economic":[116],"Responsibility,":[117],"Positive":[118],"Emotions,":[120],"Transparency,":[123],"Ethical":[127],"Responsibility.":[128],"has":[131],"a":[132,175],"strong":[133],"positive":[134],"effect":[135],"intention":[138],"services,":[143],"while":[144],"Involvement":[146],"strengthens":[148],"trust-intention":[150],"relationship.":[151],"findings":[153],"extend":[154],"research":[157],"by":[158],"showing":[159],"different":[161],"sustainability":[163],"contribute":[165],"unequally":[166],"formation":[169],"serves":[173],"as":[174],"central":[176],"mechanism":[177],"linking":[178],"evaluations":[180],"behavioral":[182],"intention.":[183],"also":[186],"provides":[187],"practical":[188],"implications":[189],"for":[190],"developing":[191],"credible,":[192],"transparent,":[193],"verifiable":[195],"communication":[197],"sustainable":[199],"tourism.":[200]},"counts_by_year":[],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2026-11-12T00:00:00"}