{"id":"https://openalex.org/W7225815479","doi":"https://doi.org/10.34127/jrlab.v15i3.2560","title":"PENGARUH PRODUCT DESIGN DAN BRAND IMAGE TERHADAP PURCHASE INTENTION KONSUMEN PADA TOKO BINTANG TAS SUKAREGANG GARUT","display_name":"PENGARUH PRODUCT DESIGN DAN BRAND IMAGE TERHADAP PURCHASE INTENTION KONSUMEN PADA TOKO BINTANG TAS SUKAREGANG GARUT","publication_year":2026,"publication_date":"2026-11-11","ids":{"openalex":"https://openalex.org/W7225815479","doi":"https://doi.org/10.34127/jrlab.v15i3.2560"},"language":"en","primary_location":{"id":"doi:10.34127/jrlab.v15i3.2560","doi":"https://doi.org/10.34127/jrlab.v15i3.2560","is_oa":true,"landing_page_url":"https://doi.org/10.34127/jrlab.v15i3.2560","pdf_url":"https://plj.ac.id/ojs/index.php/jrlab/article/download/2560/1808","source":{"id":"https://openalex.org/S4394735792","display_name":"JURNAL LENTERA BISNIS","issn_l":"2252-9993","issn":["2252-9993","2598-618X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JURNAL LENTERA BISNIS","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://plj.ac.id/ojs/index.php/jrlab/article/download/2560/1808","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5161420680","display_name":"Gina Sonia","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210121505","display_name":"Universitas Garut","ror":"https://ror.org/02pa24904","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210121505"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Gina Sonia","raw_affiliation_strings":["Universitas Garut"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Garut","institution_ids":["https://openalex.org/I4210121505"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5074201503","display_name":"Soviyan Munawar","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210121505","display_name":"Universitas Garut","ror":"https://ror.org/02pa24904","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210121505"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Soviyan Munawar","raw_affiliation_strings":["Universitas Garut"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Garut","institution_ids":["https://openalex.org/I4210121505"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5020959056","display_name":"Husni Muharam","orcid":"https://orcid.org/0009-0001-3082-8090","observed_orcids":["https://orcid.org/0009-0001-3082-8090"]},"institutions":[{"id":"https://openalex.org/I4210121505","display_name":"Universitas Garut","ror":"https://ror.org/02pa24904","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210121505"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Husni Muharam","raw_affiliation_strings":["Universitas Garut"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Garut","institution_ids":["https://openalex.org/I4210121505"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210121505"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"15","issue":"3","first_page":"5968","last_page":"5982"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.005499999970197678,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[],"concepts":[{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6679999828338623},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6448000073432922},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.6007000207901001},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5016000270843506},{"id":"https://openalex.org/C2778738651","wikidata":"https://www.wikidata.org/wiki/Q16546687","display_name":"Novelty","level":2,"score":0.46299999952316284},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.41110000014305115},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3700999915599823},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.3700000047683716},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.366100013256073},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3617999851703644},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.3594000041484833},{"id":"https://openalex.org/C45235069","wikidata":"https://www.wikidata.org/wiki/Q278425","display_name":"Table (database)","level":2,"score":0.3495999872684479},{"id":"https://openalex.org/C152877465","wikidata":"https://www.wikidata.org/wiki/Q208042","display_name":"Regression analysis","level":2,"score":0.33230000734329224},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.29580000042915344},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.29440000653266907},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.2833999991416931},{"id":"https://openalex.org/C48921125","wikidata":"https://www.wikidata.org/wiki/Q10861030","display_name":"Linear regression","level":2,"score":0.2727000117301941},{"id":"https://openalex.org/C27574286","wikidata":"https://www.wikidata.org/wiki/Q320723","display_name":"Variables","level":2,"score":0.25920000672340393},{"id":"https://openalex.org/C120823896","wikidata":"https://www.wikidata.org/wiki/Q1043226","display_name":"Product design","level":3,"score":0.2590999901294708}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.34127/jrlab.v15i3.2560","doi":"https://doi.org/10.34127/jrlab.v15i3.2560","is_oa":true,"landing_page_url":"https://doi.org/10.34127/jrlab.v15i3.2560","pdf_url":"https://plj.ac.id/ojs/index.php/jrlab/article/download/2560/1808","source":{"id":"https://openalex.org/S4394735792","display_name":"JURNAL LENTERA BISNIS","issn_l":"2252-9993","issn":["2252-9993","2598-618X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JURNAL LENTERA BISNIS","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.34127/jrlab.v15i3.2560","doi":"https://doi.org/10.34127/jrlab.v15i3.2560","is_oa":true,"landing_page_url":"https://doi.org/10.34127/jrlab.v15i3.2560","pdf_url":"https://plj.ac.id/ojs/index.php/jrlab/article/download/2560/1808","source":{"id":"https://openalex.org/S4394735792","display_name":"JURNAL LENTERA BISNIS","issn_l":"2252-9993","issn":["2252-9993","2598-618X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JURNAL LENTERA BISNIS","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7225815479.pdf","grobid_xml":"https://content.openalex.org/works/W7225815479.grobid-xml"},"referenced_works_count":8,"referenced_works":["https://openalex.org/W2996618754","https://openalex.org/W4224278120","https://openalex.org/W4283747204","https://openalex.org/W4402024895","https://openalex.org/W4408253936","https://openalex.org/W4411939801","https://openalex.org/W4415779976","https://openalex.org/W7147047092"],"related_works":[],"abstract_inverted_index":{"This":[0],"study":[1,170],"examines":[2],"the":[3,23,118,149,174,186,194],"standing":[4],"of":[5,15,148,168,176,189],"product":[6,27,94,177],"design,":[7],"brand":[8,30,123,180],"image,":[9],"and":[10,29,57,74,115,179],"purchase":[11,101,152,183],"intention":[12,102,153,184],"among":[13],"customers":[14,56],"Toko":[16],"Bintang":[17],"Tas":[18],"Sukaregang":[19,195],"in":[20,151,172,193],"Garut,":[21],"alongside":[22],"extent":[24],"to":[25,33,36],"which":[26],"appearance":[28],"perception":[31],"contribute":[32],"consumers\u2019":[34],"willingness":[35],"buy.":[37],"A":[38],"quantitative":[39],"design":[40,95,178],"was":[41],"employed":[42],"under":[43],"a":[44,90,97,127,199],"descriptive-verificative":[45],"framework.":[46],"Data":[47],"were":[48,65],"elicited":[49],"through":[50,68],"Likert-scale":[51],"questionnaires":[52],"completed":[53],"by":[54],"100":[55],"visitors":[58],"recruited":[59],"using":[60,78],"purposive":[61],"sampling.":[62],"The":[63,82,166],"responses":[64],"subsequently":[66],"examined":[67],"descriptive":[69],"statistics,":[70],"classical":[71],"assumption":[72],"checks,":[73],"multiple":[75],"linear":[76],"regression":[77],"SPSS":[79],"version":[80],"20.":[81],"assessment":[83],"indicated":[84],"that":[85,204],"all":[86],"three":[87],"variables":[88],"occupied":[89],"moderate":[91],"level.":[92],"Partially,":[93],"exerted":[96],"significant":[98,128],"effect":[99],"on":[100,182],"(t":[103,130],"=":[104,109,131,136,155,160],"8.082":[105],">":[106,133,157],"t":[107,134],"table":[108,135,159],"1.985;":[110,137],"sig.":[111,138,162],"0.000":[112,163],"<":[113,140,164],"0.05)":[114],"emerged":[116],"as":[117],"most":[119],"influential":[120],"determinant,":[121],"while":[122],"image":[124,181],"also":[125],"showed":[126],"influence":[129],"3.527":[132],"0.001":[139],"0.05).":[141,165],"Simultaneously,":[142],"both":[143],"predictors":[144],"significantly":[145],"explained":[146],"46.8%":[147],"variation":[150],"(F":[154],"42.733":[156],"F":[158],"3.09;":[161],"novelty":[167],"this":[169],"lies":[171],"examining":[173],"effects":[175],"within":[185],"retail":[187],"trade":[188],"local":[190],"leather":[191],"products":[192],"Garut":[196],"industrial":[197],"cluster,":[198],"highly":[200],"competitive":[201],"business":[202],"environment":[203],"has":[205],"received":[206],"limited":[207],"empirical":[208],"attention.":[209]},"counts_by_year":[],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2026-11-12T00:00:00"}
