{"id":"https://openalex.org/W7225813619","doi":"https://doi.org/10.5281/zenodo.24132790","title":"Entrepreneurial Orientation and Business Sustainability: Examining the Roles of Innovation Capability and Market Adaptability Among Start-Ups","display_name":"Entrepreneurial Orientation and Business Sustainability: Examining the Roles of Innovation Capability and Market Adaptability Among Start-Ups","publication_year":2026,"publication_date":"2026-11-11","ids":{"openalex":"https://openalex.org/W7225813619","doi":"https://doi.org/10.5281/zenodo.24132790"},"language":"en","primary_location":{"id":"doi:10.5281/zenodo.24132790","doi":"https://doi.org/10.5281/zenodo.24132790","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.24132790","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.5281/zenodo.24132790","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5113398738","display_name":"Siti Nurhaliza Putri","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I165230279","display_name":"Universitas Gadjah Mada","ror":"https://ror.org/03ke6d638","country_code":"ID","type":"education","lineage":["https://openalex.org/I165230279"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Dr. Putri, Siti Nurhaliza","raw_affiliation_strings":["Department of Entrepreneurship, Faculty of Economics and Business, Universitas Gadjah Mada, Yogyakarta, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Entrepreneurship, Faculty of Economics and Business, Universitas Gadjah Mada, Yogyakarta, Indonesia","institution_ids":["https://openalex.org/I165230279"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5113398738"],"corresponding_institution_ids":["https://openalex.org/I165230279"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.0066999997943639755,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[],"concepts":[{"id":"https://openalex.org/C142944206","wikidata":"https://www.wikidata.org/wiki/Q1786137","display_name":"Proactivity","level":2,"score":0.8956000208854675},{"id":"https://openalex.org/C2780711244","wikidata":"https://www.wikidata.org/wiki/Q22908166","display_name":"Entrepreneurial orientation","level":3,"score":0.7017999887466431},{"id":"https://openalex.org/C177606310","wikidata":"https://www.wikidata.org/wiki/Q5674297","display_name":"Adaptability","level":2,"score":0.6773999929428101},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6202999949455261},{"id":"https://openalex.org/C84309077","wikidata":"https://www.wikidata.org/wiki/Q3908516","display_name":"Entrepreneurship","level":2,"score":0.5482000112533569},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.5357000231742859},{"id":"https://openalex.org/C2779696404","wikidata":"https://www.wikidata.org/wiki/Q6770823","display_name":"Market orientation","level":2,"score":0.48170000314712524},{"id":"https://openalex.org/C14224292","wikidata":"https://www.wikidata.org/wiki/Q13600188","display_name":"Conceptual framework","level":2,"score":0.476500004529953},{"id":"https://openalex.org/C13606891","wikidata":"https://www.wikidata.org/wiki/Q2623243","display_name":"Conceptual model","level":2,"score":0.47049999237060547},{"id":"https://openalex.org/C206345919","wikidata":"https://www.wikidata.org/wiki/Q20380951","display_name":"Resource (disambiguation)","level":2,"score":0.4553999900817871},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.44859999418258667},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.4438999891281128},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.44290000200271606},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.4189000129699707},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.41200000047683716},{"id":"https://openalex.org/C2780504989","wikidata":"https://www.wikidata.org/wiki/Q2742037","display_name":"Dynamic capabilities","level":2,"score":0.4000999927520752},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.38960000872612},{"id":"https://openalex.org/C2776601338","wikidata":"https://www.wikidata.org/wiki/Q17152789","display_name":"New Ventures","level":3,"score":0.35269999504089355},{"id":"https://openalex.org/C2778061430","wikidata":"https://www.wikidata.org/wiki/Q188823","display_name":"Scholarship","level":2,"score":0.3476000130176544},{"id":"https://openalex.org/C2781155252","wikidata":"https://www.wikidata.org/wiki/Q2270945","display_name":"Co-creation","level":2,"score":0.3188000023365021},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.3158999979496002},{"id":"https://openalex.org/C166052673","wikidata":"https://www.wikidata.org/wiki/Q83021","display_name":"Empirical evidence","level":2,"score":0.3127000033855438},{"id":"https://openalex.org/C186037533","wikidata":"https://www.wikidata.org/wiki/Q794803","display_name":"Innovation management","level":2,"score":0.3089999854564667},{"id":"https://openalex.org/C2779669084","wikidata":"https://www.wikidata.org/wiki/Q382097","display_name":"Resource-based view","level":3,"score":0.2896000146865845},{"id":"https://openalex.org/C18708760","wikidata":"https://www.wikidata.org/wiki/Q1714630","display_name":"Resource Acquisition Is Initialization","level":3,"score":0.2883000075817108},{"id":"https://openalex.org/C89611455","wikidata":"https://www.wikidata.org/wiki/Q6804646","display_name":"Mechanism (biology)","level":2,"score":0.2879999876022339},{"id":"https://openalex.org/C86275758","wikidata":"https://www.wikidata.org/wiki/Q376657","display_name":"Strategic management","level":2,"score":0.2833000123500824},{"id":"https://openalex.org/C2781118332","wikidata":"https://www.wikidata.org/wiki/Q430460","display_name":"Capability approach","level":2,"score":0.2815999984741211},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.2809000015258789},{"id":"https://openalex.org/C2780598303","wikidata":"https://www.wikidata.org/wiki/Q65921492","display_name":"Flexibility (engineering)","level":2,"score":0.2802000045776367},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.27950000762939453},{"id":"https://openalex.org/C68991459","wikidata":"https://www.wikidata.org/wiki/Q11700776","display_name":"Value proposition","level":2,"score":0.26809999346733093},{"id":"https://openalex.org/C121087249","wikidata":"https://www.wikidata.org/wiki/Q546395","display_name":"Emerging markets","level":2,"score":0.2678000032901764},{"id":"https://openalex.org/C9354725","wikidata":"https://www.wikidata.org/wiki/Q286017","display_name":"Operationalization","level":2,"score":0.2502000033855438}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.5281/zenodo.24132790","doi":"https://doi.org/10.5281/zenodo.24132790","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.24132790","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"},{"id":"doi:10.5281/zenodo.24132791","doi":"https://doi.org/10.5281/zenodo.24132791","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.24132791","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"}],"best_oa_location":{"id":"doi:10.5281/zenodo.24132790","doi":"https://doi.org/10.5281/zenodo.24132790","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.24132790","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":[],"abstract_inverted_index":{"This":[0],"article":[1,203],"examines":[2],"how":[3],"entrepreneurial":[4,49,71,95,151,183,222],"orientation":[5,96,152],"contributes":[6],"to":[7,17,86,110,131,143,155,168,173],"business":[8,122],"sustainability":[9,157],"among":[10],"start-ups":[11,219],"in":[12,37,134],"Indonesia,":[13],"with":[14,224],"particular":[15],"attention":[16],"the":[18,31,44,73,107,129,179,247],"roles":[19],"of":[20,34,47,243],"innovation":[21,104,196],"capability":[22,105,177],"and":[23,42,55,63,76,82,89,100,113,121,140,142,171,187,209,231],"market":[24,174,191],"adaptability.":[25],"The":[26,92,147,202,235],"study":[27],"is":[28,126,153,237],"motivated":[29],"by":[30,43],"strategic":[32],"importance":[33],"new":[35,116,244],"ventures":[36,167],"a":[38,241],"rapidly":[39],"digitalising":[40],"economy":[41],"persistent":[45],"difficulty":[46],"translating":[48],"initiative":[50,223],"into":[51,115],"durable":[52],"economic,":[53],"social":[54],"environmental":[56],"outcomes.":[57],"It":[58,215],"adopts":[59],"an":[60,205],"integrative":[61],"review":[62],"conceptual-analysis":[64],"approach,":[65],"drawing":[66],"on":[67,70,162],"foundational":[68],"scholarship":[69],"orientation,":[72],"resource-based":[74],"view":[75],"dynamic":[77],"capabilities,":[78],"alongside":[79],"recent":[80],"empirical":[81,213],"policy":[83],"evidence":[84,255],"relating":[85],"Indonesian":[87,218,257],"enterprises":[88],"start-up":[90],"ecosystems.":[91],"analysis":[93],"conceptualises":[94],"through":[97,181],"innovativeness,":[98],"proactiveness":[99],"risk-taking,":[101],"while":[102,190],"treating":[103],"as":[106,128],"organisational":[108,229],"capacity":[109],"convert":[111],"ideas":[112],"knowledge":[114],"or":[117,253],"improved":[118],"products,":[119],"processes":[120],"models.":[123],"Market":[124],"adaptability":[125,192],"framed":[127],"ability":[130],"interpret":[132],"changes":[133],"customer":[135,227],"preferences,":[136],"competitive":[137],"conditions,":[138],"technology":[139],"regulation":[141],"reconfigure":[144],"resources":[145],"accordingly.":[146],"synthesis":[148],"indicates":[149],"that":[150,165,195,217],"unlikely":[154],"secure":[156],"automatically:":[158],"its":[159],"value":[160],"depends":[161],"complementary":[163],"capabilities":[164],"enable":[166],"innovate":[169],"purposefully":[170],"adjust":[172],"change.":[175],"Innovation":[176],"provides":[178],"mechanism":[180],"which":[182],"posture":[184],"becomes":[185],"commercially":[186],"operationally":[188],"meaningful,":[189],"helps":[193],"ensure":[194],"remains":[197],"relevant":[198],"under":[199],"changing":[200],"conditions.":[201],"develops":[204],"integrated":[206],"conceptual":[207,238],"framework":[208],"propositions":[210,248],"for":[211],"future":[212],"testing.":[214],"concludes":[216],"should":[220],"combine":[221],"disciplined":[225],"experimentation,":[226],"intelligence,":[228],"learning":[230],"sustainability-oriented":[232],"resource":[233],"allocation.":[234],"contribution":[236],"rather":[239],"than":[240],"report":[242],"field":[245],"data;":[246],"require":[249],"validation":[250],"using":[251],"longitudinal":[252],"multi-sector":[254],"from":[256],"start-ups.":[258]},"counts_by_year":[],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2026-11-12T00:00:00"}