{"id":"https://openalex.org/W7225803840","doi":"https://doi.org/10.54938/ijemd-ss.2026.05.6.922","title":"Make Do or Renew? How Market Turbulence Reshapes the Sources of Competitive Advantage in Pakistan's Textile Industry","display_name":"Make Do or Renew? How Market Turbulence Reshapes the Sources of Competitive Advantage in Pakistan's Textile Industry","publication_year":2026,"publication_date":"2026-11-11","ids":{"openalex":"https://openalex.org/W7225803840","doi":"https://doi.org/10.54938/ijemd-ss.2026.05.6.922"},"language":"en","primary_location":{"id":"doi:10.54938/ijemd-ss.2026.05.6.922","doi":"https://doi.org/10.54938/ijemd-ss.2026.05.6.922","is_oa":true,"landing_page_url":"https://doi.org/10.54938/ijemd-ss.2026.05.6.922","pdf_url":null,"source":{"id":"https://openalex.org/S4387282466","display_name":"International Journal of Emerging Multidisciplinaries Social Science","issn_l":"2957-5311","issn":["2957-5311","2958-0277"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Emerging Multidisciplinaries: Social Science","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.54938/ijemd-ss.2026.05.6.922","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5155274084","display_name":"Maliha Rashid","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I127670440","display_name":"Bahauddin Zakariya University","ror":"https://ror.org/05x817c41","country_code":"PK","type":"education","lineage":["https://openalex.org/I127670440"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"Maliha Rashid","raw_affiliation_strings":["Bahauddin Zakariya University, Multan, Pakistan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bahauddin Zakariya University, Multan, Pakistan","institution_ids":["https://openalex.org/I127670440"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5008992884","display_name":"Ume Farwa","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210096473","display_name":"Muhammad Nawaz Shareef University of Agriculture","ror":"https://ror.org/00vmr6593","country_code":"PK","type":"education","lineage":["https://openalex.org/I4210096473"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"Ume Farwa","raw_affiliation_strings":["University of Southern Punjab Multan, Pakistan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Southern Punjab Multan, Pakistan","institution_ids":["https://openalex.org/I4210096473"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5055593454","display_name":"Nirmal Ahsan","orcid":"https://orcid.org/0009-0005-2942-8304","observed_orcids":["https://orcid.org/0009-0005-2942-8304"]},"institutions":[{"id":"https://openalex.org/I127670440","display_name":"Bahauddin Zakariya University","ror":"https://ror.org/05x817c41","country_code":"PK","type":"education","lineage":["https://openalex.org/I127670440"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"Nirmal Ahsan","raw_affiliation_strings":["Bahauddin Zakariya University, Multan, Pakistan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bahauddin Zakariya University, Multan, Pakistan","institution_ids":["https://openalex.org/I127670440"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"5","issue":"6","first_page":"603","last_page":"634"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12815","display_name":"Management and Organizational Practices","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[],"concepts":[{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.6899999976158142},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.592199981212616},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4885999858379364},{"id":"https://openalex.org/C127576917","wikidata":"https://www.wikidata.org/wiki/Q624630","display_name":"Competitor analysis","level":2,"score":0.4251999855041504},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4162999987602234},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.39910000562667847},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3919000029563904},{"id":"https://openalex.org/C2777724570","wikidata":"https://www.wikidata.org/wiki/Q4669907","display_name":"Absorptive capacity","level":2,"score":0.3896999955177307},{"id":"https://openalex.org/C2777805874","wikidata":"https://www.wikidata.org/wiki/Q913510","display_name":"Bricolage","level":2,"score":0.38429999351501465},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.36890000104904175},{"id":"https://openalex.org/C26578527","wikidata":"https://www.wikidata.org/wiki/Q183384","display_name":"Perfect competition","level":2,"score":0.3686000108718872},{"id":"https://openalex.org/C2776060655","wikidata":"https://www.wikidata.org/wiki/Q52389","display_name":"Tariff","level":2,"score":0.3495999872684479},{"id":"https://openalex.org/C23119410","wikidata":"https://www.wikidata.org/wiki/Q236908","display_name":"Six Sigma","level":3,"score":0.33160001039505005},{"id":"https://openalex.org/C196083921","wikidata":"https://www.wikidata.org/wiki/Q7915758","display_name":"Variance (accounting)","level":2,"score":0.29750001430511475},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.28999999165534973},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.275299996137619},{"id":"https://openalex.org/C22354355","wikidata":"https://www.wikidata.org/wiki/Q422009","display_name":"Partial least squares regression","level":2,"score":0.25949999690055847}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.54938/ijemd-ss.2026.05.6.922","doi":"https://doi.org/10.54938/ijemd-ss.2026.05.6.922","is_oa":true,"landing_page_url":"https://doi.org/10.54938/ijemd-ss.2026.05.6.922","pdf_url":null,"source":{"id":"https://openalex.org/S4387282466","display_name":"International Journal of Emerging Multidisciplinaries Social Science","issn_l":"2957-5311","issn":["2957-5311","2958-0277"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Emerging Multidisciplinaries: Social Science","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.54938/ijemd-ss.2026.05.6.922","doi":"https://doi.org/10.54938/ijemd-ss.2026.05.6.922","is_oa":true,"landing_page_url":"https://doi.org/10.54938/ijemd-ss.2026.05.6.922","pdf_url":null,"source":{"id":"https://openalex.org/S4387282466","display_name":"International Journal of Emerging Multidisciplinaries Social Science","issn_l":"2957-5311","issn":["2957-5311","2958-0277"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Emerging Multidisciplinaries: Social Science","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":[],"abstract_inverted_index":{"The":[0,67,215,226,239],"exporters":[1,293],"of":[2,53,72,84,110,113,169,179,220,228],"textiles":[3],"from":[4,26,107],"Pakistan":[5],"have":[6,13],"to":[7,14,95,103,129,258,266,291,295,297,302],"compete":[8],"on":[9,140,189,284],"value":[10],"as":[11,279,294],"they":[12],"deal":[15],"with":[16,149,282],"record":[17],"energy":[18],"costs,":[19],"new":[20],"tariff":[21],"barriers,":[22],"and":[23,38,63,79,87,91,123,203,244,261,300],"fluctuating":[24],"demand":[25],"buyers.":[27],"This":[28,270],"study":[29,240],"is":[30,69,255,263],"about":[31],"what":[32],"resource-deployment":[33],"practices":[34],"(innovation,":[35],"knowledge":[36,171],"management":[37],"entrepreneurial":[39],"bricolage)":[40],"generate":[41],"a":[42,108,186,289],"competitive":[43,141,224],"advantage":[44,142],"for":[45,218,250],"these":[46],"firms.":[47],"It":[48,192,286],"also":[49,287],"poses":[50],"the":[51,73,96,105,114,131,136,152,170,180,190,194,206,221,229],"question":[52],"how":[54,242],"two":[55],"factors":[56],"affect":[57],"those":[58],"effects:":[59],"absorptive":[60],"capacity":[61,174],"(internal)":[62],"market":[64],"turbulence":[65,184],"(external).":[66],"model":[68,216],"an":[70,252],"integration":[71],"resource-based":[74],"view,":[75],"dynamic":[76],"capabilities":[77],"perspective":[78],"contingency":[80],"theory.":[81],"A":[82],"total":[83],"113":[85],"bed-linen":[86],"upholstery":[88],"manufacturers'":[89],"owners":[90],"senior":[92],"managers":[93],"responded":[94],"survey.":[97],"Systematic":[98],"random":[99],"sampling":[100],"was":[101,164,232],"used":[102,128],"select":[104],"firms":[106],"population":[109],"362":[111],"members":[112],"association.":[115],"Partial":[116],"least":[117],"squares":[118],"structural":[119],"equation":[120],"modelling":[121],"(PLS-SEM)":[122],"5000":[124],"bootstrap":[125],"subsamples":[126],"were":[127],"test":[130],"hypotheses.":[132],"Entrepreneurial":[133],"bricolage":[134,243],"had":[135],"most":[137,154],"significant":[138,155,166],"impact":[139,156,188],"(\u03b2":[143,157,197,209],"=":[144,147,158,161,198,201,210,213,237],"0.338,":[145],"p":[146,160,200,212],".001),":[148],"innovation":[150,245,262],"being":[151],"second":[153],"0.172,":[159],".038).":[162],"There":[163],"no":[165],"direct":[167],"effect":[168],"management.":[172],"Absorptive":[173],"did":[175],"not":[176,247],"moderate":[177],"any":[178],"three":[181],"relationships.":[182],"Market":[183],"took":[185],"dual":[187],"market.":[191],"increased":[193],"innovation\u2013advantage":[195],"relationship":[196,208],"0.212,":[199],".047)":[202],"significantly":[204],"reduced":[205],"bricolage\u2013advantage":[207],"\u22120.434,":[211],".006).":[214],"accounted":[217],"65.1%":[219],"variance":[222],"in":[223,304],"advantage.":[225],"contribution":[227],"interaction":[230],"terms":[231],"6.7":[233],"percentage":[234],"points":[235],"(f\u00b2":[236],"0.19).":[238],"illustrates":[241],"are":[246],"synonymous":[248],"strategies":[249],"gaining":[251],"edge.":[253],"Bricolage":[254],"better":[256,264],"suited":[257,265],"stable":[259],"markets":[260,267],"that":[268],"churn.":[269],"boundary":[271],"condition":[272],"will":[273],"help":[274],"clarify":[275],"resource":[276],"arguments":[277],"such":[278],"\"making":[280],"do\"":[281],"resources":[283],"hand.":[285],"provides":[288],"guideline":[290],"textile":[292],"when":[296,301],"be":[298],"resourceful":[299],"invest":[303],"renewal.":[305]},"counts_by_year":[],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2026-11-12T00:00:00"}
