{"id":"https://openalex.org/W7225794500","doi":"https://doi.org/10.70963/soc.v3i1.988","title":"The Effect of Visual Design Consistency on Brand Image Formation on Pesta Pora Music Festival\u2019s Instagram","display_name":"The Effect of Visual Design Consistency on Brand Image Formation on Pesta Pora Music Festival\u2019s Instagram","publication_year":2026,"publication_date":"2026-11-11","ids":{"openalex":"https://openalex.org/W7225794500","doi":"https://doi.org/10.70963/soc.v3i1.988"},"language":"en","primary_location":{"id":"doi:10.70963/soc.v3i1.988","doi":"https://doi.org/10.70963/soc.v3i1.988","is_oa":true,"landing_page_url":"https://doi.org/10.70963/soc.v3i1.988","pdf_url":null,"source":{"id":"https://openalex.org/S5407048550","display_name":"Social Sciences Journal","issn_l":"3064-5271","issn":["3064-5271"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Social Sciences Journal","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.70963/soc.v3i1.988","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5011703878","display_name":"Rahmat Renaldi","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rahmat Renaldi","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5161453428","display_name":"Anis Endang","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Anis Endang","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5006547632","display_name":"Maryaningsih Maryaningsih","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Maryaningsih Maryaningsih","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"3","issue":"1","first_page":"73","last_page":"80"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.5814999938011169,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.5814999938011169,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14254","display_name":"Digital Media and Visual Art","score":0.15330000221729279,"subfield":{"id":"https://openalex.org/subfields/1704","display_name":"Computer Graphics and Computer-Aided Design"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.08229999989271164,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[],"concepts":[{"id":"https://openalex.org/C2776436953","wikidata":"https://www.wikidata.org/wiki/Q5163215","display_name":"Consistency (knowledge bases)","level":2,"score":0.7584999799728394},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5194000005722046},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5001999735832214},{"id":"https://openalex.org/C152877465","wikidata":"https://www.wikidata.org/wiki/Q208042","display_name":"Regression analysis","level":2,"score":0.47909998893737793},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.47099998593330383},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.4092999994754791},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4009999930858612},{"id":"https://openalex.org/C41022531","wikidata":"https://www.wikidata.org/wiki/Q333657","display_name":"Communication design","level":2,"score":0.3718999922275543},{"id":"https://openalex.org/C48921125","wikidata":"https://www.wikidata.org/wiki/Q10861030","display_name":"Linear regression","level":2,"score":0.37059998512268066},{"id":"https://openalex.org/C178253425","wikidata":"https://www.wikidata.org/wiki/Q162668","display_name":"Visual perception","level":3,"score":0.36160001158714294},{"id":"https://openalex.org/C100660578","wikidata":"https://www.wikidata.org/wiki/Q18733","display_name":"Recall","level":2,"score":0.34619998931884766},{"id":"https://openalex.org/C149769383","wikidata":"https://www.wikidata.org/wiki/Q7520804","display_name":"Simple linear regression","level":3,"score":0.34450000524520874},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.34040001034736633},{"id":"https://openalex.org/C2779318504","wikidata":"https://www.wikidata.org/wiki/Q1438035","display_name":"Research design","level":2,"score":0.3343000113964081},{"id":"https://openalex.org/C2776502983","wikidata":"https://www.wikidata.org/wiki/Q690182","display_name":"Contrast (vision)","level":2,"score":0.3012000024318695},{"id":"https://openalex.org/C105842133","wikidata":"https://www.wikidata.org/wiki/Q1899679","display_name":"Visual communication","level":2,"score":0.2946999967098236},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.29269999265670776},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.2921999990940094},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.2816999852657318},{"id":"https://openalex.org/C115961682","wikidata":"https://www.wikidata.org/wiki/Q860623","display_name":"Image (mathematics)","level":2,"score":0.2806999981403351},{"id":"https://openalex.org/C165957694","wikidata":"https://www.wikidata.org/wiki/Q5421350","display_name":"Exploratory factor analysis","level":3,"score":0.27379998564720154},{"id":"https://openalex.org/C36464697","wikidata":"https://www.wikidata.org/wiki/Q451553","display_name":"Visualization","level":2,"score":0.2711000144481659},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.27000001072883606},{"id":"https://openalex.org/C27574286","wikidata":"https://www.wikidata.org/wiki/Q320723","display_name":"Variables","level":2,"score":0.2669999897480011},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.2653999924659729},{"id":"https://openalex.org/C78244369","wikidata":"https://www.wikidata.org/wiki/Q104840706","display_name":"Added value","level":2,"score":0.25529998540878296},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.2540000081062317},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.25119999051094055},{"id":"https://openalex.org/C111370547","wikidata":"https://www.wikidata.org/wiki/Q7451120","display_name":"Sensory cue","level":2,"score":0.25029999017715454}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.70963/soc.v3i1.988","doi":"https://doi.org/10.70963/soc.v3i1.988","is_oa":true,"landing_page_url":"https://doi.org/10.70963/soc.v3i1.988","pdf_url":null,"source":{"id":"https://openalex.org/S5407048550","display_name":"Social Sciences Journal","issn_l":"3064-5271","issn":["3064-5271"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Social Sciences Journal","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.70963/soc.v3i1.988","doi":"https://doi.org/10.70963/soc.v3i1.988","is_oa":true,"landing_page_url":"https://doi.org/10.70963/soc.v3i1.988","pdf_url":null,"source":{"id":"https://openalex.org/S5407048550","display_name":"Social Sciences Journal","issn_l":"3064-5271","issn":["3064-5271"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Social Sciences Journal","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":[],"abstract_inverted_index":{"This":[0,64],"study":[1,65,84,202],"discusses":[2],"the":[3,19,62,69,86,97,101,132,135,139,175,180,187,193],"importance":[4],"of":[5,71,82,88,134,163,168,171,200],"visual":[6,28,40,72,89,146,205],"design":[7,47,73,91,147,206],"consistency":[8,38,74,148,207],"in":[9,27,39,50,212,225],"forming":[10],"brand":[11,52,76,94,156,216],"image":[12,77,95],"on":[13,75,138,155],"Instagram":[14],"social":[15],"media,":[16],"particularly":[17],"for":[18,58,99],"Pesta":[20],"Pora":[21],"Music":[22],"Festival.":[23],"Amid":[24],"increasing":[25],"competition":[26],"content,":[29],"many":[30],"brands":[31],"have":[32],"not":[33],"been":[34],"able":[35],"to":[36,60,67,119,130],"maintain":[37],"elements":[41],"such":[42],"as":[43,96,218,220],"colors,":[44],"typography,":[45],"and":[46,54,93,152,165,214,229],"styles,":[48],"resulting":[49],"weaker":[51],"identity":[53],"making":[55],"it":[56],"difficult":[57],"audiences":[59],"recognize":[61],"brand.":[63,234],"aims":[66],"analyze":[68],"effect":[70,133,154],"formation.":[78],"The":[79,105,142,198],"theoretical":[80],"framework":[81],"this":[83,201],"uses":[85],"concepts":[87],"communication,":[90],"consistency,":[92],"basis":[98],"understanding":[100],"relationship":[102],"between":[103],"variables.":[104],"research":[106,194],"method":[107],"used":[108],"a":[109,113,150,159,166,209,233],"quantitative":[110],"approach":[111],"with":[112,158],"survey":[114],"technique":[115],"through":[116],"questionnaires":[117],"distributed":[118],"68":[120],"respondents.":[121],"Data":[122],"analysis":[123],"was":[124,184,196],"conducted":[125],"using":[126],"simple":[127],"linear":[128],"regression":[129,160],"examine":[131],"independent":[136],"variable":[137],"dependent":[140],"variable.":[141],"results":[143,177],"showed":[144,178],"that":[145,179,192,204],"had":[149],"positive":[151,230],"significant":[153],"image,":[157,217],"coefficient":[161,167],"value":[162,189],"0.605":[164],"determination":[169],"(R\u00b2)":[170],"77.8%.":[172],"In":[173],"addition,":[174],"t-test":[176],"calculated":[181],"t-value":[182],"(15.202)":[183],"greater":[185],"than":[186],"t-table":[188],"(1.996),":[190],"indicating":[191],"hypothesis":[195],"accepted.":[197],"conclusion":[199],"is":[203],"has":[208],"strategic":[210],"role":[211],"building":[213],"strengthening":[215],"well":[219],"becoming":[221],"an":[222],"important":[223],"factor":[224],"improving":[226],"audience":[227],"recall":[228],"perceptions":[231],"toward":[232]},"counts_by_year":[],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2026-11-12T00:00:00"}