{"id":"https://openalex.org/W7225774261","doi":"https://doi.org/10.55606/jekombis.v5i4.7245","title":"Pengaruh Kualitas Pelayanan dan Electronic Word of Mouth (eWOM) Terhadap Keputusan Pembelian pada Koka Ramen Express Sudirman","display_name":"Pengaruh Kualitas Pelayanan dan Electronic Word of Mouth (eWOM) Terhadap Keputusan Pembelian pada Koka Ramen Express Sudirman","publication_year":2026,"publication_date":"2026-11-12","ids":{"openalex":"https://openalex.org/W7225774261","doi":"https://doi.org/10.55606/jekombis.v5i4.7245"},"language":"en","primary_location":{"id":"doi:10.55606/jekombis.v5i4.7245","doi":"https://doi.org/10.55606/jekombis.v5i4.7245","is_oa":true,"landing_page_url":"https://doi.org/10.55606/jekombis.v5i4.7245","pdf_url":null,"source":{"id":"https://openalex.org/S4387285167","display_name":"Jurnal Penelitian Ekonomi Manajemen dan Bisnis","issn_l":"2963-8194","issn":["2963-8194","2963-7643"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Penelitian Ekonomi Manajemen dan Bisnis","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.55606/jekombis.v5i4.7245","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5161489975","display_name":"Leonardo Fernando","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Leonardo Fernando","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5113051627","display_name":"Aida Sari","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Aida Sari","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5000022393","display_name":"Nuzul Inas Nabila","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nuzul Inas Nabila","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"5","issue":"4","first_page":"234","last_page":"251"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.8328999876976013},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.5809000134468079},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.5467000007629395},{"id":"https://openalex.org/C152877465","wikidata":"https://www.wikidata.org/wiki/Q208042","display_name":"Regression analysis","level":2,"score":0.5271000266075134},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.5087000131607056},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5029000043869019},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5019999742507935},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.48969998955726624},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.43619999289512634},{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.4016000032424927},{"id":"https://openalex.org/C48921125","wikidata":"https://www.wikidata.org/wiki/Q10861030","display_name":"Linear regression","level":2,"score":0.38190001249313354},{"id":"https://openalex.org/C48798503","wikidata":"https://www.wikidata.org/wiki/Q877546","display_name":"Reputation","level":2,"score":0.35420000553131104},{"id":"https://openalex.org/C70388272","wikidata":"https://www.wikidata.org/wiki/Q5968558","display_name":"IBM","level":2,"score":0.3434999883174896},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.3010999858379364},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.29010000824928284},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2736999988555908},{"id":"https://openalex.org/C2991704390","wikidata":"https://www.wikidata.org/wiki/Q838126","display_name":"Purchasing decision","level":3,"score":0.26980000734329224},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.2648000121116638},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.2635999917984009},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.2574000060558319},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.25049999356269836}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.55606/jekombis.v5i4.7245","doi":"https://doi.org/10.55606/jekombis.v5i4.7245","is_oa":true,"landing_page_url":"https://doi.org/10.55606/jekombis.v5i4.7245","pdf_url":null,"source":{"id":"https://openalex.org/S4387285167","display_name":"Jurnal Penelitian Ekonomi Manajemen dan Bisnis","issn_l":"2963-8194","issn":["2963-8194","2963-7643"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Penelitian Ekonomi Manajemen dan Bisnis","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.55606/jekombis.v5i4.7245","doi":"https://doi.org/10.55606/jekombis.v5i4.7245","is_oa":true,"landing_page_url":"https://doi.org/10.55606/jekombis.v5i4.7245","pdf_url":null,"source":{"id":"https://openalex.org/S4387285167","display_name":"Jurnal Penelitian Ekonomi Manajemen dan Bisnis","issn_l":"2963-8194","issn":["2963-8194","2963-7643"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Penelitian Ekonomi Manajemen dan Bisnis","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":[],"abstract_inverted_index":{"The":[0,87,103],"increasingly":[1],"competitive":[2],"culinary":[3],"industry":[4],"requires":[5],"businesses":[6],"to":[7,16,24,188,212,215],"improve":[8,196],"service":[9,29,107,199],"quality":[10,30,108,178],"and":[11,31,49,79,112,124,140,152,201,209],"manage":[12],"their":[13],"digital":[14],"reputation":[15],"influence":[17],"consumer":[18,217],"purchasing":[19,38,116,144,168,185,221],"decisions.":[20,222],"This":[21,51],"study":[22],"aims":[23],"examine":[25],"the":[26,96,180],"effects":[27],"of":[28,34,42,98,122,128,134,150,156,173,175],"Electronic":[32,132],"Word":[33,133],"Mouth":[35,135],"(eWOM)":[36],"on":[37,115,143,167],"decisions":[39,186],"among":[40],"consumers":[41],"Koka":[43,83],"Ramen":[44,84],"Express":[45,85],"Sudirman,":[46],"both":[47,161],"partially":[48],"simultaneously.":[50],"research":[52],"employs":[53],"a":[54,58,110,119,125,138,147,153,164,171],"quantitative":[55],"approach":[56],"with":[57,95,118,146,170],"causal":[59],"associative":[60],"design.":[61],"Data":[62],"were":[63,89],"collected":[64],"through":[65],"an":[66],"online":[67],"questionnaire":[68],"using":[69,91],"purposive":[70],"sampling":[71],"involving":[72],"120":[73],"respondents":[74],"who":[75],"had":[76],"previously":[77],"purchased":[78],"consumed":[80],"products":[81],"at":[82],"Sudirman.":[86],"data":[88],"analyzed":[90],"multiple":[92],"linear":[93],"regression":[94,120,148],"assistance":[97],"IBM":[99],"SPSS":[100],"Statistics":[101],"29.":[102],"results":[104],"indicate":[105],"that":[106,193],"has":[109,137],"positive":[111,139],"significant":[113,141,165],"effect":[114,142,166],"decisions,":[117,145,169],"coefficient":[121,149,172],"0.207":[123],"significance":[126,154],"level":[127,155],"less":[129,157],"than":[130,158],"0.001.":[131,159],"also":[136],"0.184":[151],"Simultaneously,":[160],"variables":[162],"have":[163],"determination":[174],"63.6%.":[176],"Service":[177],"is":[179],"more":[181],"dominant":[182],"factor":[183],"influencing":[184],"compared":[187],"eWOM.":[189],"These":[190],"findings":[191],"imply":[192],"management":[194],"should":[195],"employee":[197],"friendliness,":[198],"speed,":[200],"restaurant":[202],"cleanliness":[203],"while":[204],"optimizing":[205],"social":[206],"media":[207],"activities":[208],"responding":[210],"professionally":[211],"customer":[213],"reviews":[214],"strengthen":[216],"confidence":[218],"in":[219],"making":[220]},"counts_by_year":[],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2026-11-12T00:00:00"}