{"id":"https://openalex.org/W7225759892","doi":"https://doi.org/10.5281/zenodo.24099797","title":"Proactive Hybrid Text Advertising in Generative AI: A First-of-Its-Kind Framework for AI-Initiated Integration of Organic and Sponsored Content in Textual Responses","display_name":"Proactive Hybrid Text Advertising in Generative AI: A First-of-Its-Kind Framework for AI-Initiated Integration of Organic and Sponsored Content in Textual Responses","publication_year":2026,"publication_date":"2026-11-10","ids":{"openalex":"https://openalex.org/W7225759892","doi":"https://doi.org/10.5281/zenodo.24099797"},"language":"en","primary_location":{"id":"doi:10.5281/zenodo.24099797","doi":"https://doi.org/10.5281/zenodo.24099797","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.24099797","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Preprint"},"volume":null,"type":"preprint","is_traditional":true,"indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.5281/zenodo.24099797","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100638045","display_name":"Jincheng Zhang","orcid":"https://orcid.org/0000-0001-7332-6704","observed_orcids":["https://orcid.org/0000-0001-7332-6704","https://orcid.org/0009-0005-1860-0009"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Zhang, Jincheng","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0009-0005-1860-0009","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5100638045"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.54830002784729,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.54830002784729,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.22859999537467957,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10286","display_name":"Information Retrieval and Search Behavior","score":0.04179999977350235,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7171000242233276},{"id":"https://openalex.org/C2777206241","wikidata":"https://www.wikidata.org/wiki/Q194431","display_name":"Paragraph","level":2,"score":0.6514000296592712},{"id":"https://openalex.org/C2777530160","wikidata":"https://www.wikidata.org/wiki/Q41796","display_name":"Sentence","level":2,"score":0.5957000255584717},{"id":"https://openalex.org/C39890363","wikidata":"https://www.wikidata.org/wiki/Q36108","display_name":"Generative grammar","level":2,"score":0.5853000283241272},{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.5321000218391418},{"id":"https://openalex.org/C167966045","wikidata":"https://www.wikidata.org/wiki/Q5532625","display_name":"Generative model","level":3,"score":0.5220000147819519},{"id":"https://openalex.org/C2777601897","wikidata":"https://www.wikidata.org/wiki/Q3409113","display_name":"Presentation (obstetrics)","level":2,"score":0.4844000041484833},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.47920000553131104},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.4334999918937683},{"id":"https://openalex.org/C2778152352","wikidata":"https://www.wikidata.org/wiki/Q5165061","display_name":"Content (measure theory)","level":2,"score":0.4032999873161316},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.38199999928474426},{"id":"https://openalex.org/C101293273","wikidata":"https://www.wikidata.org/wiki/Q579716","display_name":"User-generated content","level":3,"score":0.3774999976158142},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.33889999985694885},{"id":"https://openalex.org/C204321447","wikidata":"https://www.wikidata.org/wiki/Q30642","display_name":"Natural language processing","level":1,"score":0.32600000500679016},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3246000111103058},{"id":"https://openalex.org/C2776359362","wikidata":"https://www.wikidata.org/wiki/Q2145286","display_name":"Representation (politics)","level":3,"score":0.3052000105381012},{"id":"https://openalex.org/C56408696","wikidata":"https://www.wikidata.org/wiki/Q6980087","display_name":"Native advertising","level":4,"score":0.28999999165534973},{"id":"https://openalex.org/C14224292","wikidata":"https://www.wikidata.org/wiki/Q13600188","display_name":"Conceptual framework","level":2,"score":0.2838999927043915},{"id":"https://openalex.org/C110350745","wikidata":"https://www.wikidata.org/wiki/Q1761818","display_name":"Advertising campaign","level":2,"score":0.2791000008583069},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.2766999900341034},{"id":"https://openalex.org/C13606891","wikidata":"https://www.wikidata.org/wiki/Q2623243","display_name":"Conceptual model","level":2,"score":0.27219998836517334},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.2718999981880188},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.2702000141143799},{"id":"https://openalex.org/C91262260","wikidata":"https://www.wikidata.org/wiki/Q528074","display_name":"End user","level":2,"score":0.25220000743865967}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.5281/zenodo.24099797","doi":"https://doi.org/10.5281/zenodo.24099797","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.24099797","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Preprint"},{"id":"doi:10.5281/zenodo.24099798","doi":"https://doi.org/10.5281/zenodo.24099798","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.24099798","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Preprint"}],"best_oa_location":{"id":"doi:10.5281/zenodo.24099797","doi":"https://doi.org/10.5281/zenodo.24099797","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.24099797","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Preprint"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":[],"abstract_inverted_index":{"This":[0,269],"paper":[1,244],"introduces":[2],"Proactive":[3,261],"Hybrid":[4,262],"Text":[5,263],"Advertising":[6,264],"(PHTA),":[7],"a":[8,28,97,158,194],"conceptual":[9,252,302],"advertising":[10,35,72,79,102,164],"framework":[11,174,220,253,276,299],"designed":[12],"specifically":[13],"for":[14,265,329],"text-based":[15],"generative":[16,29,266,294],"artificial":[17],"intelligence":[18],"(AI)":[19],"interactions.":[20],"PHTA":[21,89],"establishes":[22,193,300],"an":[23,34],"AI-initiated":[24],"approach":[25],"in":[26,64,202],"which":[27,203],"AI":[30,226,267],"system":[31],"proactively":[32],"initiates":[33],"opportunity":[36],"and":[37,128,132,205,232,277,311,323],"integrates":[38],"organic":[39,115,204],"content":[40,43,113,143,181,207,230,319],"with":[41,140],"advertiser-sponsored":[42],"within":[44,149,209],"the":[45,52,65,91,108,150,186,237,240,246,273,283],"same":[46,151],"AI-generated":[47,211],"textual":[48,93,152,212,234],"response,":[49],"even":[50],"when":[51],"user":[53,130,324],"has":[54],"not":[55,177],"explicitly":[56,249],"requested":[57],"advertisements,":[58],"product":[59],"recommendations,":[60],"or":[61,84,118,168,184,293,335],"commercial":[62,138,217,317],"information":[63],"current":[66],"conversational":[67,126,291],"turn.":[68],"Unlike":[69],"conventional":[70],"text":[71,200,295],"approaches":[73],"that":[74,254],"rely":[75],"primarily":[76],"on":[77],"separate":[78],"placements,":[80],"sponsored":[81,133,180,206,289],"search":[82],"results,":[83],"independently":[85,120],"inserted":[86],"promotional":[87],"messages,":[88],"conceptualizes":[90],"generated":[92,117],"response":[94,153,187],"itself":[95],"as":[96,260,326],"unified":[98],"carrier":[99],"of":[100,110,121,197,239,286],"hybrid":[101,199,228],"content.":[103],"Its":[104],"central":[105],"principle":[106,196],"is":[107,338],"coexistence":[109],"two":[111],"distinguishable":[112,216],"categories:":[114],"content,":[116,134],"selected":[119],"payment-based":[122],"placement":[123],"according":[124],"to":[125,157],"relevance":[127],"potential":[129],"usefulness,":[131],"incorporated":[135],"through":[136],"identifiable":[137],"arrangements":[139],"advertisers.":[141],"These":[142],"categories":[144],"may":[145],"be":[146,189],"integrated":[147,275],"flexibly":[148],"without":[154],"being":[155],"restricted":[156],"predefined":[159],"paragraph":[160],"arrangement,":[161],"recommendation":[162],"list,":[163],"section,":[165],"sentence":[166],"structure,":[167],"other":[169],"fixed":[170],"presentation":[171],"format.":[172],"The":[173,219,297],"therefore":[175],"does":[176],"prescribe":[178],"where":[179],"must":[182,188],"appear":[183],"how":[185],"organized.":[190],"Instead,":[191],"it":[192],"general":[195],"proactive":[198,225],"generation":[201],"coexist":[208],"one":[210],"output":[213],"while":[214],"retaining":[215],"provenance.":[218],"identifies":[221,316],"three":[222,258],"defining":[223],"characteristics:":[224],"initiation,":[227],"organic\u2013sponsored":[229],"integration,":[231],"flexible":[233],"presentation.":[235],"To":[236],"best":[238],"author's":[241],"knowledge,":[242],"this":[243],"presents":[245],"world's":[247],"first":[248],"formulated":[250],"dedicated":[251],"jointly":[255],"defines":[256],"these":[257],"characteristics":[259],"dialogues.":[268],"priority":[270],"claim":[271],"concerns":[272],"specific":[274],"its":[278,301],"formal":[279,304],"organization,":[280],"rather":[281],"than":[282],"independent":[284],"invention":[285],"native":[287],"advertising,":[288,292],"text,":[290],"advertising.":[296],"proposed":[298],"foundations,":[303],"definition,":[305],"architecture,":[306],"design":[307],"principles,":[308],"research":[309],"propositions,":[310],"evaluation":[312],"methodology.":[313],"It":[314],"further":[315],"transparency,":[318],"integrity,":[320],"contextual":[321],"relevance,":[322],"autonomy":[325],"essential":[327],"requirements":[328],"responsible":[330],"implementation.":[331],"No":[332],"experimental":[333],"effectiveness":[334],"performance":[336],"superiority":[337],"claimed.":[339]},"counts_by_year":[],"updated_date":"2026-11-11T12:16:26.678958","created_date":"2026-11-11T00:00:00"}