{"id":"https://openalex.org/W7225756711","doi":"https://doi.org/10.5281/zenodo.24099606","title":"Proactive Hybrid Recommendation Video Advertising in Generative AI Conversations: An AI-Initiated Video Advertising Format Integrating Organic and Sponsored Recommendations","display_name":"Proactive Hybrid Recommendation Video Advertising in Generative AI Conversations: An AI-Initiated Video Advertising Format Integrating Organic and Sponsored Recommendations","publication_year":2026,"publication_date":"2026-11-10","ids":{"openalex":"https://openalex.org/W7225756711","doi":"https://doi.org/10.5281/zenodo.24099606"},"language":"en","primary_location":{"id":"doi:10.5281/zenodo.24099606","doi":"https://doi.org/10.5281/zenodo.24099606","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.24099606","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Preprint"},"volume":null,"type":"preprint","is_traditional":true,"indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.5281/zenodo.24099606","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100638045","display_name":"Jincheng Zhang","orcid":"https://orcid.org/0000-0001-7332-6704","observed_orcids":["https://orcid.org/0000-0001-7332-6704","https://orcid.org/0009-0005-1860-0009"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Zhang, Jincheng","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0009-0005-1860-0009","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5100638045"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.5336999893188477,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.5336999893188477,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.22360000014305115,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.18039999902248383,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.715399980545044},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6383000016212463},{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.5608999729156494},{"id":"https://openalex.org/C2777601897","wikidata":"https://www.wikidata.org/wiki/Q3409113","display_name":"Presentation (obstetrics)","level":2,"score":0.5108000040054321},{"id":"https://openalex.org/C39890363","wikidata":"https://www.wikidata.org/wiki/Q36108","display_name":"Generative grammar","level":2,"score":0.5015000104904175},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.4921000003814697},{"id":"https://openalex.org/C557471498","wikidata":"https://www.wikidata.org/wiki/Q554950","display_name":"Recommender system","level":2,"score":0.48179998993873596},{"id":"https://openalex.org/C2778112365","wikidata":"https://www.wikidata.org/wiki/Q3511065","display_name":"Sequence (biology)","level":2,"score":0.46860000491142273},{"id":"https://openalex.org/C167966045","wikidata":"https://www.wikidata.org/wiki/Q5532625","display_name":"Generative model","level":3,"score":0.40880000591278076},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.36329999566078186},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.36160001158714294},{"id":"https://openalex.org/C70133500","wikidata":"https://www.wikidata.org/wiki/Q1815904","display_name":"Contextual advertising","level":4,"score":0.3605000078678131},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.3481000065803528},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3458999991416931},{"id":"https://openalex.org/C13606891","wikidata":"https://www.wikidata.org/wiki/Q2623243","display_name":"Conceptual model","level":2,"score":0.3325999975204468},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.3319000005722046},{"id":"https://openalex.org/C14224292","wikidata":"https://www.wikidata.org/wiki/Q13600188","display_name":"Conceptual framework","level":2,"score":0.3073999881744385},{"id":"https://openalex.org/C157657479","wikidata":"https://www.wikidata.org/wiki/Q2367247","display_name":"Closed captioning","level":3,"score":0.29179999232292175},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.28700000047683716},{"id":"https://openalex.org/C2988167200","wikidata":"https://www.wikidata.org/wiki/Q16885149","display_name":"Online video","level":2,"score":0.28630000352859497},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.2752000093460083},{"id":"https://openalex.org/C126042441","wikidata":"https://www.wikidata.org/wiki/Q1324888","display_name":"Frame (networking)","level":2,"score":0.2605000138282776},{"id":"https://openalex.org/C168167062","wikidata":"https://www.wikidata.org/wiki/Q1117970","display_name":"Component (thermodynamics)","level":2,"score":0.25609999895095825}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.5281/zenodo.24099606","doi":"https://doi.org/10.5281/zenodo.24099606","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.24099606","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Preprint"},{"id":"doi:10.5281/zenodo.24099607","doi":"https://doi.org/10.5281/zenodo.24099607","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.24099607","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Preprint"}],"best_oa_location":{"id":"doi:10.5281/zenodo.24099606","doi":"https://doi.org/10.5281/zenodo.24099606","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.24099606","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Preprint"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":[],"abstract_inverted_index":{"This":[0,256],"paper":[1,257],"proposes":[2],"Proactive":[3],"Hybrid":[4],"Recommendation":[5],"Video":[6],"Advertising":[7],"(PHRVA),":[8],"a":[9,25,34,44,75,96,212,267,272],"conceptual":[10,269],"advertising":[11,133,254,277,291],"framework":[12,210,241],"specifically":[13],"designed":[14],"for":[15,166,271,302],"video-based":[16],"interactions":[17],"with":[18],"generative":[19,26,279],"artificial":[20],"intelligence":[21],"(AI).":[22],"PHRVA":[23,120],"enables":[24],"AI":[27,146,280],"system":[28,160],"to":[29,52,86,154],"autonomously":[30],"initiate":[31],"and":[32,89,101,110,181,196,206,227,230,238,253,293,299],"present":[33],"unified":[35],"video":[36,77,80,103,127,141,189,221,286],"recommendation":[37,128,157,218,287],"sequence":[38,129,169,222,288],"when":[39],"the":[40,50,62,123,168,176,202,283,290,295],"conversational":[41,251],"context":[42],"indicates":[43],"potentially":[45],"appropriate":[46,164],"opportunity,":[47],"without":[48,92],"requiring":[49],"user":[51],"explicitly":[53,111],"request":[54],"product":[55],"recommendations,":[56,81,104],"service":[57],"suggestions,":[58],"or":[59,83,148],"advertisements":[60],"in":[61,152,278],"current":[63,177],"interaction.":[64],"The":[65,116,159,184,209],"proposed":[66],"format":[67],"integrates":[68],"two":[69],"distinct":[70,132],"categories":[71],"of":[72,98,119,275],"recommendations":[73],"into":[74,143],"coherent":[76],"presentation:":[78],"organic":[79,205],"selected":[82],"generated":[84],"according":[85],"contextual":[87,172,243],"relevance":[88],"potential":[90],"usefulness":[91],"being":[93],"included":[94,105],"as":[95,113,289],"result":[97],"paid":[99],"placement,":[100],"sponsored":[102,114,150,207],"through":[106],"identifiable":[107],"commercial":[108],"arrangements":[109],"disclosed":[112],"content.":[115],"defining":[117,282],"characteristic":[118],"is":[121],"that":[122],"entire":[124],"AI-initiated":[125],"hybrid":[126,220,285],"constitutes":[130],"one":[131],"unit,":[134],"rather":[135],"than":[136],"merely":[137],"inserting":[138],"an":[139,144,155,163,239],"isolated":[140],"advertisement":[142],"ordinary":[145],"interaction":[147,179],"presenting":[149],"videos":[151],"response":[153],"explicit":[156],"request.":[158],"may":[161,187],"determine":[162],"moment":[165],"initiating":[167],"using":[170],"authorized":[171],"signals":[173],"derived":[174],"from":[175],"conversation,":[178],"history,":[180],"user-provided":[182],"preferences.":[183],"resulting":[185],"presentation":[186],"combine":[188],"clips,":[190],"demonstrations,":[191],"visual":[192],"explanations,":[193],"narration,":[194],"subtitles,":[195],"other":[197],"audiovisual":[198,224,249],"elements":[199],"while":[200],"preserving":[201],"distinction":[203],"between":[204],"recommendations.":[208],"introduces":[211],"proactive":[213,276],"opportunity":[214],"assessment":[215],"mechanism,":[216],"dual-source":[217],"selection,":[219],"construction,":[223],"disclosure,":[225],"playback":[226],"interruption":[228],"management,":[229],"user-control":[231],"safeguards.":[232],"It":[233],"further":[234],"establishes":[235,266],"research":[236],"propositions":[237],"evaluation":[240],"addressing":[242],"relevance,":[244],"sponsorship":[245],"recognition,":[246],"perceived":[247],"trust,":[248],"comprehension,":[250],"continuity,":[252],"intrusiveness.":[255],"does":[258],"not":[259],"claim":[260],"experimentally":[261],"demonstrated":[262],"effectiveness.":[263],"Instead,":[264],"it":[265],"testable":[268],"architecture":[270],"specific":[273],"form":[274],"conversations,":[281],"complete":[284],"unit":[292],"identifying":[294],"technical,":[296],"behavioral,":[297],"commercial,":[298],"ethical":[300],"requirements":[301],"future":[303],"implementation.":[304]},"counts_by_year":[],"updated_date":"2026-11-11T12:16:26.678958","created_date":"2026-11-11T00:00:00"}