{"id":"https://openalex.org/W7225750339","doi":"https://doi.org/10.5281/zenodo.24099829","title":"Proactive Hybrid In-Stream Advertising in Generative AI: A First-of-Its-Kind Framework for AI-Initiated Integration of Organic and Sponsored Content Across Any Applicable Media Stream","display_name":"Proactive Hybrid In-Stream Advertising in Generative AI: A First-of-Its-Kind Framework for AI-Initiated Integration of Organic and Sponsored Content Across Any Applicable Media Stream","publication_year":2026,"publication_date":"2026-11-10","ids":{"openalex":"https://openalex.org/W7225750339","doi":"https://doi.org/10.5281/zenodo.24099829"},"language":"en","primary_location":{"id":"doi:10.5281/zenodo.24099829","doi":"https://doi.org/10.5281/zenodo.24099829","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.24099829","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Preprint"},"volume":null,"type":"preprint","is_traditional":true,"indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.5281/zenodo.24099829","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100638045","display_name":"Jincheng Zhang","orcid":"https://orcid.org/0000-0001-7332-6704","observed_orcids":["https://orcid.org/0000-0001-7332-6704","https://orcid.org/0009-0005-1860-0009"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Zhang, Jincheng","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0009-0005-1860-0009","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5100638045"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.5175999999046326,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.5175999999046326,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.24879999458789825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13696","display_name":"Technology's Impact on Media","score":0.07519999891519547,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7318000197410583},{"id":"https://openalex.org/C2777601897","wikidata":"https://www.wikidata.org/wiki/Q3409113","display_name":"Presentation (obstetrics)","level":2,"score":0.5389999747276306},{"id":"https://openalex.org/C39890363","wikidata":"https://www.wikidata.org/wiki/Q36108","display_name":"Generative grammar","level":2,"score":0.5378000140190125},{"id":"https://openalex.org/C167966045","wikidata":"https://www.wikidata.org/wiki/Q5532625","display_name":"Generative model","level":3,"score":0.4700999855995178},{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.4230000078678131},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.4212000072002411},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4036000072956085},{"id":"https://openalex.org/C110350745","wikidata":"https://www.wikidata.org/wiki/Q1761818","display_name":"Advertising campaign","level":2,"score":0.3806999921798706},{"id":"https://openalex.org/C110157686","wikidata":"https://www.wikidata.org/wiki/Q922122","display_name":"Broadcasting (networking)","level":2,"score":0.3578000068664551},{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.3483999967575073},{"id":"https://openalex.org/C101293273","wikidata":"https://www.wikidata.org/wiki/Q579716","display_name":"User-generated content","level":3,"score":0.3427000045776367},{"id":"https://openalex.org/C2778152352","wikidata":"https://www.wikidata.org/wiki/Q5165061","display_name":"Content (measure theory)","level":2,"score":0.32339999079704285},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3190000057220459},{"id":"https://openalex.org/C14224292","wikidata":"https://www.wikidata.org/wiki/Q13600188","display_name":"Conceptual framework","level":2,"score":0.3140000104904175},{"id":"https://openalex.org/C13606891","wikidata":"https://www.wikidata.org/wiki/Q2623243","display_name":"Conceptual model","level":2,"score":0.30550000071525574},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.304500013589859},{"id":"https://openalex.org/C56408696","wikidata":"https://www.wikidata.org/wiki/Q6980087","display_name":"Native advertising","level":4,"score":0.303600013256073},{"id":"https://openalex.org/C3020234875","wikidata":"https://www.wikidata.org/wiki/Q1260632","display_name":"Media content","level":2,"score":0.2964000105857849},{"id":"https://openalex.org/C109359841","wikidata":"https://www.wikidata.org/wiki/Q728944","display_name":"Inclusion (mineral)","level":2,"score":0.28839999437332153},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.2874000072479248},{"id":"https://openalex.org/C2985708247","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment industry","level":3,"score":0.27709999680519104},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.259799987077713},{"id":"https://openalex.org/C2776359362","wikidata":"https://www.wikidata.org/wiki/Q2145286","display_name":"Representation (politics)","level":3,"score":0.2563000023365021},{"id":"https://openalex.org/C171342078","wikidata":"https://www.wikidata.org/wiki/Q4231865","display_name":"Conceptual blending","level":3,"score":0.2542000114917755}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.5281/zenodo.24099829","doi":"https://doi.org/10.5281/zenodo.24099829","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.24099829","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Preprint"},{"id":"doi:10.5281/zenodo.24099830","doi":"https://doi.org/10.5281/zenodo.24099830","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.24099830","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Preprint"}],"best_oa_location":{"id":"doi:10.5281/zenodo.24099829","doi":"https://doi.org/10.5281/zenodo.24099829","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.24099829","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Preprint"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":[],"abstract_inverted_index":{"This":[0,318],"paper":[1,219,319],"proposes":[2],"Proactive":[3,225],"Hybrid":[4,226],"In-Stream":[5,227],"Advertising":[6,228],"(PHISA),":[7],"a":[8,62,142,180,230,251,264,289],"conceptual":[9,290,321],"advertising":[10,48,72,182,233,238,266],"framework":[11,95,234,269],"for":[12],"generative":[13,63],"artificial":[14],"intelligence":[15],"(AI)":[16],"environments":[17],"that":[18],"introduces":[19],"an":[20,71,75,87,172],"AI-initiated":[21,237],"approach":[22],"to":[23,66,99,152,198,223],"integrating":[24],"organic":[25,146,246],"content":[26,29,77,118,139,196,249,311],"and":[27,57,69,126,161,247,255,283,300,310,322],"advertiser-sponsored":[28,248],"within":[30,74,141,239],"ongoing":[31,76,240],"media":[32,37,108,241],"streams":[33],"across":[34,257],"different":[35,258],"applicable":[36,107],"types.":[38],"Unlike":[39],"conventional":[40,274],"in-stream":[41,144,203,253,275],"advertising,":[42,276,278],"which":[43],"commonly":[44],"relies":[45],"on":[46,263],"predefined":[47],"inventory,":[49],"scheduled":[50],"commercial":[51,92,175,209,328],"breaks,":[52],"or":[53,91,101,115,150,158,166,189,330],"established":[54],"pre-roll,":[55],"mid-roll,":[56],"post-roll":[58],"placements,":[59],"PHISA":[60,193],"enables":[61],"AI":[64],"system":[65],"proactively":[67],"identify":[68],"initiate":[70],"opportunity":[73],"experience,":[78,254],"even":[79],"when":[80],"the":[81,134,154,212,215,221,243],"user":[82,306],"has":[83],"not":[84,97,324],"explicitly":[85],"requested":[86],"advertisement,":[88],"product":[89],"recommendation,":[90],"message.":[93],"The":[94,268],"is":[96,133,168,220,320],"restricted":[98],"video":[100],"audio":[102],"advertising.":[103],"It":[104,287],"encompasses":[105],"any":[106],"stream":[109],"capable":[110],"of":[111,136,214,245],"supporting":[112],"continuous,":[113],"sequential,":[114],"dynamically":[116],"updated":[117],"delivery,":[119],"including":[120],"text-based,":[121],"audio,":[122],"video,":[123],"interactive,":[124],"multimodal,":[125],"future":[127],"streaming":[128],"formats.":[129],"Its":[130],"defining":[131],"principle":[132],"integration":[135,244],"two":[137],"distinct":[138,208],"categories":[140,197],"unified":[143,252],"experience:":[145],"content,":[147,163],"independently":[148],"generated":[149],"selected":[151],"serve":[153],"user's":[155],"informational,":[156],"functional,":[157],"entertainment":[159],"context,":[160],"sponsored":[162,281],"whose":[164],"inclusion":[165],"presentation":[167,191],"materially":[169],"influenced":[170],"by":[171],"advertiser's":[173],"paid":[174],"arrangement.":[176],"Rather":[177],"than":[178],"requiring":[179],"fixed":[181,265],"slot,":[183],"predetermined":[184],"insertion":[185],"point,":[186],"standardized":[187],"sequence,":[188],"medium-specific":[190],"structure,":[192],"allows":[194],"these":[195],"be":[199],"integrated":[200],"through":[201],"flexible":[202],"arrangements":[204],"while":[205],"preserving":[206],"their":[207],"provenance.":[210],"To":[211],"best":[213],"author's":[216],"knowledge,":[217],"this":[218,271],"first":[222],"formulate":[224],"as":[229,315],"dedicated":[231],"generative-AI":[232],"specifically":[235],"combining":[236],"streams,":[242],"into":[250],"applicability":[256],"media-stream":[259],"types":[260],"without":[261],"dependence":[262],"format.":[267],"distinguishes":[270],"combination":[272],"from":[273],"native":[277],"AI-generated":[279],"advertisements,":[280],"recommendations,":[282],"proactive":[284],"conversational":[285],"AI.":[286],"establishes":[288],"definition,":[291],"architectural":[292],"model,":[293],"formal":[294],"representation,":[295],"theoretical":[296],"propositions,":[297],"evaluation":[298],"framework,":[299],"responsible":[301],"implementation":[302],"principles.":[303],"Sponsorship":[304],"transparency,":[305],"autonomy,":[307],"privacy":[308],"protection,":[309],"integrity":[312],"are":[313],"treated":[314],"fundamental":[316],"requirements.":[317],"does":[323],"claim":[325],"experimental":[326],"validation,":[327],"effectiveness,":[329],"performance":[331],"superiority.":[332]},"counts_by_year":[],"updated_date":"2026-11-11T12:16:26.678958","created_date":"2026-11-11T00:00:00"}