{"id":"https://openalex.org/W7225736423","doi":"https://doi.org/10.63822/a23sxf98","title":"Promosi Melalui Implementasi Tiktok Ads untuk Meningkatkan Engagement Dasilva Batik Malang","display_name":"Promosi Melalui Implementasi Tiktok Ads untuk Meningkatkan Engagement Dasilva Batik Malang","publication_year":2026,"publication_date":"2026-11-11","ids":{"openalex":"https://openalex.org/W7225736423","doi":"https://doi.org/10.63822/a23sxf98"},"language":"en","primary_location":{"id":"pmh:oai:ojs2.indojurnal.com:article/5417","doi":"https://doi.org/10.63822/a23sxf98","is_oa":true,"landing_page_url":"https://indojurnal.com/index.php/jejakdigital/article/view/5417","pdf_url":null,"source":{"id":"https://openalex.org/S5407049957","display_name":"Jejak digital Jurnal Ilmiah Multidisiplin","issn_l":"3089-7734","issn":["3089-7734","3089-7742"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.63822/bk5c1768","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://indojurnal.com/index.php/jejakdigital/article/view/5417","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5161377698","display_name":"Hysam Ammarullah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405261658","display_name":"Politeknik Negeri Malang","ror":"https://ror.org/05n29k456","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405261658"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ammarullah, Hysam","raw_affiliation_strings":["Politeknik Negeri Malang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Politeknik Negeri Malang","institution_ids":["https://openalex.org/I4405261658"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5014686274","display_name":"Umi Khabibah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405261658","display_name":"Politeknik Negeri Malang","ror":"https://ror.org/05n29k456","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405261658"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Khabibah, Umi","raw_affiliation_strings":["Politeknik Negeri Malang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Politeknik Negeri Malang","institution_ids":["https://openalex.org/I4405261658"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405261658"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.51419997215271,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.51419997215271,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.4844000041484833,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6060000061988831},{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.5622000098228455},{"id":"https://openalex.org/C2776538412","wikidata":"https://www.wikidata.org/wiki/Q989963","display_name":"Storytelling","level":3,"score":0.5443000197410583},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5221999883651733},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4812000095844269},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.44620001316070557},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.42899999022483826},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.3962000012397766},{"id":"https://openalex.org/C2779344036","wikidata":"https://www.wikidata.org/wiki/Q11320476","display_name":"Digital content","level":2,"score":0.3564999997615814},{"id":"https://openalex.org/C70388272","wikidata":"https://www.wikidata.org/wiki/Q5968558","display_name":"IBM","level":2,"score":0.35440000891685486},{"id":"https://openalex.org/C2781402841","wikidata":"https://www.wikidata.org/wiki/Q1259790","display_name":"Sales promotion","level":3,"score":0.334199994802475},{"id":"https://openalex.org/C65067816","wikidata":"https://www.wikidata.org/wiki/Q2295139","display_name":"Computer-assisted web interviewing","level":2,"score":0.3273000121116638},{"id":"https://openalex.org/C2776003135","wikidata":"https://www.wikidata.org/wiki/Q1333727","display_name":"Publicity","level":2,"score":0.32440000772476196},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.3160000145435333},{"id":"https://openalex.org/C115519274","wikidata":"https://www.wikidata.org/wiki/Q267903","display_name":"EPIC","level":2,"score":0.3131999969482422},{"id":"https://openalex.org/C2983515908","wikidata":"https://www.wikidata.org/wiki/Q42240","display_name":"Research method","level":2,"score":0.31060001254081726},{"id":"https://openalex.org/C37531588","wikidata":"https://www.wikidata.org/wiki/Q464980","display_name":"Exhibition","level":2,"score":0.3095000088214874},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.296999990940094},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2939000129699707},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.28360000252723694},{"id":"https://openalex.org/C43214815","wikidata":"https://www.wikidata.org/wiki/Q7310987","display_name":"Reliability (semiconductor)","level":3,"score":0.27799999713897705},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.2662999927997589},{"id":"https://openalex.org/C56666940","wikidata":"https://www.wikidata.org/wiki/Q788790","display_name":"Documentation","level":2,"score":0.2515999972820282}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs2.indojurnal.com:article/5417","doi":"https://doi.org/10.63822/a23sxf98","is_oa":true,"landing_page_url":"https://indojurnal.com/index.php/jejakdigital/article/view/5417","pdf_url":null,"source":{"id":"https://openalex.org/S5407049957","display_name":"Jejak digital Jurnal Ilmiah Multidisiplin","issn_l":"3089-7734","issn":["3089-7734","3089-7742"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.63822/bk5c1768","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs2.indojurnal.com:article/5417","doi":"https://doi.org/10.63822/a23sxf98","is_oa":true,"landing_page_url":"https://indojurnal.com/index.php/jejakdigital/article/view/5417","pdf_url":null,"source":{"id":"https://openalex.org/S5407049957","display_name":"Jejak digital Jurnal Ilmiah Multidisiplin","issn_l":"3089-7734","issn":["3089-7734","3089-7742"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.63822/bk5c1768","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":[],"abstract_inverted_index":{"Dasilva":[0,155],"Batik":[1,156],"Malang":[2,157],"is":[3,158],"an":[4],"MSME":[5],"producing":[6],"modern":[7],"batik":[8],"clothing":[9],"whose":[10],"TikTok":[11,22,28,139],"engagement":[12,37,134],"has":[13],"declined":[14],"due":[15],"to":[16,160],"inconsistent":[17],"digital":[18,33],"promotion":[19,34,183],"and":[20,42,45,52,62,71,87,105,151,167,180],"unused":[21],"Ads":[23,29,140],"potential.":[24],"This":[25],"research":[26,58,65,172],"identifies":[27,53],"implementation":[30],"as":[31],"a":[32],"strategy,":[35],"analyzes":[36],"differences":[38],"among":[39],"entertainment,":[40],"storytelling,":[41],"promotional":[43,126,149,166],"content,":[44,169],"determines":[46],"the":[47,54,60,80,132,182],"most":[48],"effective":[49],"content":[50,127,143,153,163,178],"type,":[51],"obstacles":[55],"encountered.":[56],"The":[57,73,92,115],"applies":[59],"Kemmis":[61],"MeTaggart":[63],"action":[64],"model":[66],"through":[67],"planning,":[68],"action,":[69],"observation,":[70],"reflection.":[72],"unit":[74],"of":[75],"analysis":[76],"comprises":[77],"20":[78],"people:":[79],"business":[81],"owner,":[82],"marketing":[83],"experts,":[84,86],"computer":[85],"prospective":[88],"consumers":[89],"selected":[90],"purposively.":[91],"EPIC":[93,116],"Model":[94],"questionnaire":[95],"was":[96],"tested":[97],"for":[98,185],"validity":[99],"using":[100,107],"Pearson":[101],"Product":[102],"Moment":[103],"correlation":[104],"reliability":[106],"Cronbach's":[108],"Alpha":[109],"via":[110,138],"IBM":[111],"SPSS":[112],"Statistics":[113],"26.":[114],"Rate":[117],"assessment":[118],"showed":[119,141],"all":[120],"three":[121],"contents":[122],"were":[123],"effective,":[124],"with":[125],"scoring":[128],"highest":[129],"(4.16).":[130],"However,":[131],"actual":[133],"rate":[135],"after":[136],"publication":[137],"entertainment":[142,162],"performed":[144],"best":[145],"(1.99%),":[146],"followed":[147],"by":[148],"(1.68%)":[150],"storytelling":[152,168],"(1.63%).":[154],"advised":[159],"produce-more":[161],"without":[164],"abandoning":[165],"while":[170],"future":[171],"should":[173],"apply":[174],"A/B":[175],"Testing,":[176],"add":[177],"variations,":[179],"increase":[181],"budget":[184],"more":[186],"representative":[187],"results.":[188]},"counts_by_year":[],"updated_date":"2026-11-11T12:16:26.678958","created_date":"2026-11-11T00:00:00"}
