{"id":"https://openalex.org/W7225667162","doi":null,"title":"Strategi Pemasaran B2B: Pemanfaatan Iklan Body Wrapping KRL Commuter Line dalam Meningkatkan Pendapatan Non-Farebox","display_name":"Strategi Pemasaran B2B: Pemanfaatan Iklan Body Wrapping KRL Commuter Line dalam Meningkatkan Pendapatan Non-Farebox","publication_year":2026,"publication_date":"2026-11-08","ids":{"openalex":"https://openalex.org/W7225667162"},"language":"en","primary_location":{"id":"pmh:oai:ojs2.ipssj.com:article/2241","doi":null,"is_oa":true,"landing_page_url":"https://ipssj.com/index.php/ojs/article/view/2241","pdf_url":"https://ipssj.com/index.php/ojs/article/download/2241/2080","source":{"id":"https://openalex.org/S7407075246","display_name":"Integrative Perspectives of Social and Science Journal","issn_l":"3064-4011","issn":["3064-4011"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3064-4011","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ipssj.com/index.php/ojs/article/download/2241/2080","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5161329008","display_name":"Aryo Dimas Raindra Putra","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I193621155","display_name":"Indonesia Open University","ror":"https://ror.org/03zwesg40","country_code":"ID","type":"education","lineage":["https://openalex.org/I193621155"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Aryo Dimas Raindra Putra","raw_affiliation_strings":["Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Terbuka, Tangerang Selatan, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Terbuka, Tangerang Selatan, Indonesia","institution_ids":["https://openalex.org/I193621155"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5110985441","display_name":"Delfian Zaman","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Delfian Zaman","raw_affiliation_strings":["Program Studi Komputerisasi Akuntansi, Fakultas Ekonomi dan Bisnis, Politeknik LP3I, Bandung, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Komputerisasi Akuntansi, Fakultas Ekonomi dan Bisnis, Politeknik LP3I, Bandung, Indonesia","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0020000000949949026,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/b2b-marketing-strategy","display_name":"B2B marketing strategy","score":0.9380000233650208},{"id":"https://openalex.org/keywords/commuter-rail","display_name":"commuter rail","score":0.4819999933242798},{"id":"https://openalex.org/keywords/7p-marketing-mix","display_name":"7P marketing mix","score":0.8109999895095825},{"id":"https://openalex.org/keywords/railway-safety","display_name":"railway safety","score":0.5080000162124634}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6100000143051147},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.39969998598098755},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.3869999945163727},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.3052000105381012},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.26440000534057617},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.2597000002861023},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.2522999942302704},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.24310000240802765},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.23970000445842743},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.23330000042915344}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs2.ipssj.com:article/2241","doi":null,"is_oa":true,"landing_page_url":"https://ipssj.com/index.php/ojs/article/view/2241","pdf_url":"https://ipssj.com/index.php/ojs/article/download/2241/2080","source":{"id":"https://openalex.org/S7407075246","display_name":"Integrative Perspectives of Social and Science Journal","issn_l":"3064-4011","issn":["3064-4011"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3064-4011","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs2.ipssj.com:article/2241","doi":null,"is_oa":true,"landing_page_url":"https://ipssj.com/index.php/ojs/article/view/2241","pdf_url":"https://ipssj.com/index.php/ojs/article/download/2241/2080","source":{"id":"https://openalex.org/S7407075246","display_name":"Integrative Perspectives of Social and Science Journal","issn_l":"3064-4011","issn":["3064-4011"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3064-4011","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.4943999946117401}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7225667162.pdf","grobid_xml":"https://content.openalex.org/works/W7225667162.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3043051642","https://openalex.org/W7215167572","https://openalex.org/W135851308","https://openalex.org/W7217592698","https://openalex.org/W4402773144","https://openalex.org/W4400317964","https://openalex.org/W7006124276","https://openalex.org/W2896264049","https://openalex.org/W3007617969","https://openalex.org/W7172268662"],"abstract_inverted_index":{"Penelitian":[0,32,133],"ini":[1,134],"bertujuan":[2],"mendeskripsikan":[3],"strategi":[4,75],"pemasaran":[5,76,81],"B2B,":[6],"proses":[7],"pelaksanaan,":[8],"kontribusi":[9,121],"terhadap":[10],"pendapatan":[11,129],"non-farebox,":[12],"serta":[13,56],"kendala":[14],"operasional":[15],"dalam":[16],"pemanfaatan":[17],"iklan":[18],"body":[19,96],"wrapping":[20,97],"pada":[21,62,144],"armada":[22],"KRL":[23],"Commuter":[24,29],"Line":[25],"Jabodetabek":[26],"PT":[27],"Kereta":[28],"Indonesia":[30],"(KCI).":[31],"menggunakan":[33],"pendekatan":[34],"kualitatif":[35],"deskriptif":[36],"dengan":[37,47],"pemilihan":[38],"informan":[39,48],"secara":[40],"purposive.":[41],"Data":[42],"direncanakan/dikumpulkan":[43],"melalui":[44,79],"wawancara":[45],"mendalam":[46],"internal,":[49],"observasi":[50],"lapangan":[51],"di":[52],"stasiun":[53],"dan":[54,68,91,102,115],"depo,":[55],"studi":[57],"dokumentasi.":[58],"Analisis":[59],"data":[60,125],"mengacu":[61],"tahapan":[63],"reduksi":[64],"data,":[65,67],"penyajian":[66],"penarikan":[69],"kesimpulan.":[70],"Naskah":[71],"awal":[72],"mengindikasikan":[73],"bahwa":[74],"dapat":[77,131],"dianalisis":[78],"bauran":[80],"jasa":[82],"7P,":[83],"meliputi":[84],"produk,":[85],"harga,":[86],"tempat,":[87],"promosi,":[88],"orang,":[89],"proses,":[90],"bukti":[92],"fisik.":[93],"Potensi":[94],"komersial":[95],"berasal":[98],"dari":[99],"jangkauan":[100],"rute":[101],"paparan":[103],"visual":[104],"yang":[105,130],"bergerak,":[106],"sedangkan":[107],"pelaksanaannya":[108],"perlu":[109,123],"mempertimbangkan":[110],"keselamatan":[111],"perkeretaapian,":[112],"mutu":[113],"material,":[114],"jadwal":[116],"pemeliharaan":[117],"armada.":[118],"Klaim":[119],"mengenai":[120],"finansial":[122],"didukung":[124],"kontrak":[126],"atau":[127],"laporan":[128],"diverifikasi.":[132],"diharapkan":[135],"memberi":[136],"masukan":[137],"bagi":[138],"tata":[139],"kelola":[140],"komersialisasi":[141],"moving":[142],"media":[143],"transportasi":[145],"publik.":[146]},"counts_by_year":[],"updated_date":"2026-11-11T12:16:26.678958","created_date":"2026-11-10T00:00:00"}