{"id":"https://openalex.org/W7225664345","doi":"https://doi.org/10.55041/ijsmt.v2i11.019","title":"Data Driven Decision Making: Examining the Role of Data Analytics in Business Performance","display_name":"Data Driven Decision Making: Examining the Role of Data Analytics in Business Performance","publication_year":2026,"publication_date":"2026-11-09","ids":{"openalex":"https://openalex.org/W7225664345","doi":"https://doi.org/10.55041/ijsmt.v2i11.019"},"language":"en","primary_location":{"id":"doi:10.55041/ijsmt.v2i11.019","doi":"https://doi.org/10.55041/ijsmt.v2i11.019","is_oa":true,"landing_page_url":"https://doi.org/10.55041/ijsmt.v2i11.019","pdf_url":"https://ijsmt.org/wp-content/uploads/2026/11/DATA-DRIVEN-DECISION-MAKING-EXAMINING-THE-ROLE-OF-DATA-ANALYTICS-IN-BUSINESS-PERFORMANCE.pdf","source":{"id":"https://openalex.org/S7407053991","display_name":"International Journal of Science Strategic Management and Technology","issn_l":"3108-1762","issn":["3108-1762"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Science, Strategic Management and Technology","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://ijsmt.org/wp-content/uploads/2026/11/DATA-DRIVEN-DECISION-MAKING-EXAMINING-THE-ROLE-OF-DATA-ANALYTICS-IN-BUSINESS-PERFORMANCE.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5161315259","display_name":"K. Nakshatra","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"K. Nakshatra","raw_affiliation_strings":["BBA III Year, Bhavan\u2019s Vivekananda College of Science, Humanities and Commerce"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"BBA III Year, Bhavan\u2019s Vivekananda College of Science, Humanities and Commerce","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5161317213","display_name":"Ridhi Patel","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ridhi Patel","raw_affiliation_strings":["BBA III Year, Bhavan\u2019s Vivekananda College of Science, Humanities and Commerce"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"BBA III Year, Bhavan\u2019s Vivekananda College of Science, Humanities and Commerce","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5161349781","display_name":"DR. K.Suvarchala Rani","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"DR. K.Suvarchala Rani","raw_affiliation_strings":["BBA III Year, Bhavan\u2019s Vivekananda College of Science, Humanities and Commerce"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"BBA III Year, Bhavan\u2019s Vivekananda College of Science, Humanities and Commerce","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"02","issue":"11","first_page":"1","last_page":"9"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13204","display_name":"Competitive and Knowledge Intelligence","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14260","display_name":"Impact of AI and Big Data on Business and Society","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/data-analytics","display_name":"data analytics","score":0.9800000190734863},{"id":"https://openalex.org/keywords/data-driven-decision-making","display_name":"data-driven decision making","score":0.9610000252723694},{"id":"https://openalex.org/keywords/firm-performance","display_name":"firm performance","score":0.8659999966621399},{"id":"https://openalex.org/keywords/descriptive-analytics","display_name":"descriptive analytics","score":0.9869999885559082},{"id":"https://openalex.org/keywords/diagnostic-analytics","display_name":"diagnostic analytics","score":0.9990000128746033},{"id":"https://openalex.org/keywords/predictive-analytics","display_name":"predictive analytics","score":1.0},{"id":"https://openalex.org/keywords/prescriptive-analytics","display_name":"prescriptive analytics","score":1.0},{"id":"https://openalex.org/keywords/demand-forecasting","display_name":"demand forecasting","score":0.6779999732971191},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7260000109672546},{"id":"https://openalex.org/keywords/risk-management","display_name":"risk management","score":0.9139999747276306},{"id":"https://openalex.org/keywords/data-quality","display_name":"data quality","score":0.9309999942779541},{"id":"https://openalex.org/keywords/data-privacy-and-security","display_name":"data privacy and security","score":0.9279999732971191}],"concepts":[{"id":"https://openalex.org/C37952496","wikidata":"https://www.wikidata.org/wiki/Q5001829","display_name":"Business analytics","level":4,"score":0.6500999927520752},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.6388999819755554},{"id":"https://openalex.org/C2780440489","wikidata":"https://www.wikidata.org/wiki/Q5227278","display_name":"Data-driven","level":2,"score":0.5407999753952026},{"id":"https://openalex.org/C175801342","wikidata":"https://www.wikidata.org/wiki/Q1988917","display_name":"Data analysis","level":2,"score":0.5406000018119812},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.5325999855995178},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4799000024795532},{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.4729999899864197},{"id":"https://openalex.org/C196879817","wikidata":"https://www.wikidata.org/wiki/Q872685","display_name":"Data governance","level":4,"score":0.4674000144004822},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.461899995803833},{"id":"https://openalex.org/C2767350","wikidata":"https://www.wikidata.org/wiki/Q6662173","display_name":"Business intelligence","level":2,"score":0.40549999475479126},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3910999894142151},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.37560001015663147},{"id":"https://openalex.org/C206345919","wikidata":"https://www.wikidata.org/wiki/Q20380951","display_name":"Resource (disambiguation)","level":2,"score":0.3700000047683716},{"id":"https://openalex.org/C75684735","wikidata":"https://www.wikidata.org/wiki/Q858810","display_name":"Big data","level":2,"score":0.3522999882698059},{"id":"https://openalex.org/C2777960535","wikidata":"https://www.wikidata.org/wiki/Q131508","display_name":"Enterprise resource planning","level":2,"score":0.323199987411499},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.3221000134944916},{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.3084999918937683},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.30329999327659607},{"id":"https://openalex.org/C85345410","wikidata":"https://www.wikidata.org/wiki/Q851587","display_name":"Business process","level":3,"score":0.29899999499320984},{"id":"https://openalex.org/C106201281","wikidata":"https://www.wikidata.org/wiki/Q336119","display_name":"Business operations","level":2,"score":0.29030001163482666},{"id":"https://openalex.org/C107327155","wikidata":"https://www.wikidata.org/wiki/Q330268","display_name":"Decision support system","level":2,"score":0.29019999504089355},{"id":"https://openalex.org/C189076506","wikidata":"https://www.wikidata.org/wiki/Q1518232","display_name":"Business analysis","level":3,"score":0.2718000113964081},{"id":"https://openalex.org/C57660159","wikidata":"https://www.wikidata.org/wiki/Q5196460","display_name":"Customer intelligence","level":5,"score":0.2581999897956848},{"id":"https://openalex.org/C11066294","wikidata":"https://www.wikidata.org/wiki/Q1518244","display_name":"Business rule","level":4,"score":0.25619998574256897},{"id":"https://openalex.org/C67186912","wikidata":"https://www.wikidata.org/wiki/Q367664","display_name":"Data modeling","level":2,"score":0.25600001215934753}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.55041/ijsmt.v2i11.019","doi":"https://doi.org/10.55041/ijsmt.v2i11.019","is_oa":true,"landing_page_url":"https://doi.org/10.55041/ijsmt.v2i11.019","pdf_url":"https://ijsmt.org/wp-content/uploads/2026/11/DATA-DRIVEN-DECISION-MAKING-EXAMINING-THE-ROLE-OF-DATA-ANALYTICS-IN-BUSINESS-PERFORMANCE.pdf","source":{"id":"https://openalex.org/S7407053991","display_name":"International Journal of Science Strategic Management and Technology","issn_l":"3108-1762","issn":["3108-1762"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Science, Strategic Management and Technology","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.55041/ijsmt.v2i11.019","doi":"https://doi.org/10.55041/ijsmt.v2i11.019","is_oa":true,"landing_page_url":"https://doi.org/10.55041/ijsmt.v2i11.019","pdf_url":"https://ijsmt.org/wp-content/uploads/2026/11/DATA-DRIVEN-DECISION-MAKING-EXAMINING-THE-ROLE-OF-DATA-ANALYTICS-IN-BUSINESS-PERFORMANCE.pdf","source":{"id":"https://openalex.org/S7407053991","display_name":"International Journal of Science Strategic Management and Technology","issn_l":"3108-1762","issn":["3108-1762"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Science, Strategic Management and Technology","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7225664345.pdf","grobid_xml":"https://content.openalex.org/works/W7225664345.grobid-xml"},"referenced_works_count":5,"referenced_works":["https://openalex.org/W1973817450","https://openalex.org/W2117744296","https://openalex.org/W2480689891","https://openalex.org/W2604418039","https://openalex.org/W4414338633"],"related_works":["https://openalex.org/W4402031177","https://openalex.org/W7204265953","https://openalex.org/W4412950294","https://openalex.org/W7220262757","https://openalex.org/W4411314957","https://openalex.org/W4414351971","https://openalex.org/W4413999174","https://openalex.org/W7212240194","https://openalex.org/W6949918823","https://openalex.org/W7130679866"],"abstract_inverted_index":{"The":[0,58,105,129,167],"growing":[1],"availability":[2,161],"of":[3,44,66,81,89,149,162,172],"digital":[4],"data":[5,45,50,67,90,154,174],"has":[6],"changed":[7],"the":[8,42,62,82,87,147],"way":[9],"businesses":[10,114],"approach":[11],"decision-making.":[12,57],"Data":[13],"generated":[14],"through":[15],"customer":[16,100,118],"transactions,":[17],"sales,":[18,97],"financial":[19],"activities,":[20],"and":[21,37,72,75,102,125,141,160,180],"business":[22,49,127,143,178],"operations":[23],"provides":[24,169],"valuable":[25],"information,":[26],"but":[27],"its":[28],"usefulness":[29],"depends":[30],"on":[31,61,133],"how":[32,109,173],"effectively":[33],"it":[34],"is":[35,131],"analysed":[36],"interpreted.":[38],"This":[39],"study":[40,106,168],"examines":[41],"role":[43],"analytics":[46,91,175],"in":[47,92],"transforming":[48],"into":[51],"meaningful":[52],"insights":[53,111],"that":[54],"support":[55],"informed":[56],"research":[59,130,138],"focuses":[60],"four":[63],"major":[64],"types":[65],"analytics:":[68],"descriptive,":[69],"diagnostic,":[70],"predictive,":[71],"prescriptive":[73],"analytics,":[74,150],"their":[76],"relevance":[77],"to":[78,153,182],"different":[79],"stages":[80],"decision-making":[83,179],"process.":[84],"It":[85],"explores":[86],"application":[88],"areas":[93],"such":[94],"as":[95],"marketing,":[96],"finance,":[98],"operations,":[99],"management,":[101],"risk":[103],"management.":[104],"also":[107],"considers":[108],"data-driven":[110],"can":[112,176],"help":[113],"identify":[115],"trends,":[116],"understand":[117],"behaviour,":[119],"forecast":[120],"demand,":[121],"improve":[122],"resource":[123],"allocation,":[124],"reduce":[126],"risks.":[128],"based":[132],"secondary":[134],"data,":[135],"including":[136],"relevant":[137],"literature,":[139],"reports,":[140],"real-world":[142],"examples.":[144],"Along":[145],"with":[146],"benefits":[148],"challenges":[151],"related":[152],"quality,":[155],"privacy,":[156],"security,":[157],"implementation":[158],"costs,":[159],"skilled":[163],"professionals":[164],"are":[165],"considered.":[166],"an":[170],"understanding":[171],"strengthen":[177],"contribute":[181],"improved":[183],"organisational":[184],"performance.":[185]},"counts_by_year":[],"updated_date":"2026-11-11T12:16:26.678958","created_date":"2026-11-10T00:00:00"}
