{"id":"https://openalex.org/W7225655564","doi":"https://doi.org/10.54254/2753-7064/2026.ba38904","title":"Research Review on Online Identity Construction and Personal IP Commercialisation in the Digital\u2011Media Era","display_name":"Research Review on Online Identity Construction and Personal IP Commercialisation in the Digital\u2011Media Era","publication_year":2026,"publication_date":"2026-11-10","ids":{"openalex":"https://openalex.org/W7225655564","doi":"https://doi.org/10.54254/2753-7064/2026.ba38904"},"language":"en","primary_location":{"id":"doi:10.54254/2753-7064/2026.ba38904","doi":"https://doi.org/10.54254/2753-7064/2026.ba38904","is_oa":false,"landing_page_url":"https://doi.org/10.54254/2753-7064/2026.ba38904","pdf_url":null,"source":{"id":"https://openalex.org/S4387280458","display_name":"Communications in Humanities Research","issn_l":"2753-7064","issn":["2753-7064","2753-7072"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communications in Humanities Research","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5161307442","display_name":"Yuxi Chen","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Yuxi Chen","raw_affiliation_strings":["Ulink College"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Ulink College","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5161307442"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"123","issue":"1","first_page":"None","last_page":"None"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.8101000189781189,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.8101000189781189,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.16130000352859497,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11540","display_name":"Gender, Feminism, and Media","score":0.004100000020116568,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-identity-construction","display_name":"online identity construction","score":0.9879999756813049},{"id":"https://openalex.org/keywords/intellectual-property-commercialization","display_name":"intellectual property commercialization","score":0.75},{"id":"https://openalex.org/keywords/xiaohongshu","display_name":"Xiaohongshu","score":0.8870000243186951},{"id":"https://openalex.org/keywords/attention-economy","display_name":"attention economy","score":0.8309999704360962},{"id":"https://openalex.org/keywords/user-privacy","display_name":"user privacy","score":0.7950000166893005}],"concepts":[{"id":"https://openalex.org/C2780602052","wikidata":"https://www.wikidata.org/wiki/Q289845","display_name":"Monetization","level":2,"score":0.7233999967575073},{"id":"https://openalex.org/C57481673","wikidata":"https://www.wikidata.org/wiki/Q1780322","display_name":"Commodification","level":2,"score":0.5705999732017517},{"id":"https://openalex.org/C2780625559","wikidata":"https://www.wikidata.org/wiki/Q5152592","display_name":"Commercialization","level":2,"score":0.5480999946594238},{"id":"https://openalex.org/C34974158","wikidata":"https://www.wikidata.org/wiki/Q131257","display_name":"Intellectual property","level":2,"score":0.48240000009536743},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.46549999713897705},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.43529999256134033},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.43209999799728394},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.43160000443458557},{"id":"https://openalex.org/C2779344036","wikidata":"https://www.wikidata.org/wiki/Q11320476","display_name":"Digital content","level":2,"score":0.4154999852180481},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.37470000982284546},{"id":"https://openalex.org/C313442","wikidata":"https://www.wikidata.org/wiki/Q778556","display_name":"Persona","level":2,"score":0.37139999866485596},{"id":"https://openalex.org/C203043789","wikidata":"https://www.wikidata.org/wiki/Q138461","display_name":"Digital economy","level":2,"score":0.3571999967098236},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.35100001096725464},{"id":"https://openalex.org/C47188148","wikidata":"https://www.wikidata.org/wiki/Q2254571","display_name":"Personal identity","level":3,"score":0.3249000012874603},{"id":"https://openalex.org/C2780801425","wikidata":"https://www.wikidata.org/wiki/Q5164392","display_name":"Construct (python library)","level":2,"score":0.32019999623298645},{"id":"https://openalex.org/C2779813694","wikidata":"https://www.wikidata.org/wiki/Q528053","display_name":"Digital identity","level":3,"score":0.3158999979496002},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3151000142097473},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3116999864578247},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.3109000027179718},{"id":"https://openalex.org/C201305675","wikidata":"https://www.wikidata.org/wiki/Q852998","display_name":"Stakeholder","level":2,"score":0.3050000071525574},{"id":"https://openalex.org/C2983355114","wikidata":"https://www.wikidata.org/wiki/Q161380","display_name":"Credit card","level":3,"score":0.2818000018596649},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.27639999985694885},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.26750001311302185},{"id":"https://openalex.org/C2778348673","wikidata":"https://www.wikidata.org/wiki/Q739302","display_name":"Production (economics)","level":2,"score":0.26330000162124634},{"id":"https://openalex.org/C2780598303","wikidata":"https://www.wikidata.org/wiki/Q65921492","display_name":"Flexibility (engineering)","level":2,"score":0.2614000141620636},{"id":"https://openalex.org/C169093310","wikidata":"https://www.wikidata.org/wiki/Q3702971","display_name":"Personally identifiable information","level":2,"score":0.2612000107765198},{"id":"https://openalex.org/C539553027","wikidata":"https://www.wikidata.org/wiki/Q853467","display_name":"Net neutrality","level":3,"score":0.25360000133514404},{"id":"https://openalex.org/C2778132726","wikidata":"https://www.wikidata.org/wiki/Q1096872","display_name":"Digital Revolution","level":2,"score":0.2533999979496002},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.25270000100135803},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2524999976158142}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.54254/2753-7064/2026.ba38904","doi":"https://doi.org/10.54254/2753-7064/2026.ba38904","is_oa":false,"landing_page_url":"https://doi.org/10.54254/2753-7064/2026.ba38904","pdf_url":null,"source":{"id":"https://openalex.org/S4387280458","display_name":"Communications in Humanities Research","issn_l":"2753-7064","issn":["2753-7064","2753-7072"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communications in Humanities Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.48510000109672546}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W153485567","https://openalex.org/W83936765","https://openalex.org/W6968194850","https://openalex.org/W259308884","https://openalex.org/W7120621346","https://openalex.org/W4245125527","https://openalex.org/W7221564695","https://openalex.org/W4410184219","https://openalex.org/W4312703271","https://openalex.org/W4407588716"],"abstract_inverted_index":{"Against":[0],"the":[1,15,58,74,81,104,109,156,195,199,203,217,223],"backdrop":[2],"of":[3,30,97,113,159,194,198,222],"iterative":[4],"mobile":[5],"internet":[6,23],"technologies":[7],"and":[8,43,69,89,103,107,128,136,150,168,187,206,219],"an":[9],"increasingly":[10],"mature":[11],"social":[12],"media":[13,60,76,225],"ecosystem,":[14],"traffic":[16,178],"economy":[17],"has":[18,65],"gained":[19],"growing":[20],"prominence.":[21],"Ordinary":[22],"users":[24],"are":[25],"no":[26],"longer":[27],"passive":[28],"recipients":[29],"information,":[31],"through":[32],"sustained":[33],"online":[34,98,166],"content":[35,70],"creation,":[36],"they":[37],"can":[38],"proactively":[39],"construct":[40],"digital":[41,59,204],"identities":[42],"cultivate":[44],"personal":[45,62,101,114,160],"intellectual":[46],"property":[47],"(IP)":[48],"to":[49,180],"achieve":[50],"commercial":[51,157],"monetization.":[52],"As":[53],"a":[54],"representative":[55],"phenomenon":[56],"in":[57,164,202],"sector,":[61],"IP":[63,161],"commercialization":[64],"reshaped":[66],"employment":[67],"patterns":[68],"production":[71],"logic":[72,197],"within":[73,131],"new":[75,224],"industry.":[77],"Taking":[78],"Xiaohongshu":[79],"as":[80,184],"research":[82],"context,":[83],"this":[84],"paper":[85],"employs":[86],"literature":[87],"review":[88],"case":[90],"study":[91,117,191],"methods.":[92],"It":[93],"synthesizes":[94],"core":[95],"theories":[96],"identity":[99],"construction,":[100],"IP,":[102],"attention":[105],"economy,":[106],"unpacks":[108],"end-to-end":[110],"monetization":[111],"pathway":[112],"IP.":[115],"The":[116,152],"further":[118],"examines":[119],"practical":[120],"risks":[121],"including":[122],"fabricated":[123],"personas,":[124],"user":[125],"privacy":[126],"breaches,":[127],"interest":[129],"conflicts":[130],"multi-channel":[132],"network":[133],"(MCN)":[134],"institutions,":[135],"puts":[137],"forward":[138],"targeted":[139],"optimization":[140],"countermeasures":[141],"across":[142],"four":[143],"stakeholder":[144],"dimensions:":[145],"creators,":[146],"platforms,":[147],"regulatory":[148],"authorities,":[149],"consumers.":[151],"findings":[153],"reveal":[154],"that":[155],"value":[158],"is":[162],"anchored":[163],"stable":[165],"personas":[167],"trust-based":[169],"relationships":[170],"with":[171],"followers.":[172],"Nevertheless,":[173],"fierce":[174],"competition":[175],"for":[176,216],"platform":[177],"tends":[179],"breed":[181],"problems":[182],"such":[183],"persona":[185],"fabrication":[186],"excessive":[188],"marketing.":[189],"This":[190],"enhances":[192],"understanding":[193],"operational":[196],"self-media":[200],"industry":[201,210],"era":[205],"helps":[207],"identify":[208],"systemic":[209],"risks,":[211],"thereby":[212],"providing":[213],"theoretical":[214],"references":[215],"healthy":[218],"sustainable":[220],"development":[221],"sector.":[226]},"counts_by_year":[],"updated_date":"2026-11-11T12:16:26.678958","created_date":"2026-11-10T00:00:00"}
