{"id":"https://openalex.org/W7225650874","doi":"https://doi.org/10.32782/2304-0920/3-109-5","title":"CLEAR LABEL AS A TRANSPARENCY MARKETING TOOL: THEORY AND UKRAINIAN PRACTICE","display_name":"CLEAR LABEL AS A TRANSPARENCY MARKETING TOOL: THEORY AND UKRAINIAN PRACTICE","publication_year":2026,"publication_date":"2026-11-09","ids":{"openalex":"https://openalex.org/W7225650874","doi":"https://doi.org/10.32782/2304-0920/3-109-5"},"language":"en","primary_location":{"id":"doi:10.32782/2304-0920/3-109-5","doi":"https://doi.org/10.32782/2304-0920/3-109-5","is_oa":false,"landing_page_url":"https://doi.org/10.32782/2304-0920/3-109-5","pdf_url":null,"source":{"id":"https://openalex.org/S4210187291","display_name":"Odessa National University Herald Economy","issn_l":"2304-0920","issn":["2304-0920","2664-696X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Odesa National University Herald. Economy","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5088494511","display_name":"\u041e\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440 \u0412\u0456\u043a\u0442\u043e\u0440\u043e\u0432\u0438\u0447 \u0417\u043e\u0437\u0443\u043b\u044c\u043e\u0432","orcid":"https://orcid.org/0000-0001-7087-2080","observed_orcids":["https://orcid.org/0000-0001-7087-2080"]},"institutions":[{"id":"https://openalex.org/I202483615","display_name":"National Technical University of Ukraine \u201cIgor Sikorsky Kyiv Polytechnic Institute\u201d","ror":"https://ror.org/00syn5v21","country_code":"UA","type":"education","lineage":["https://openalex.org/I202483615"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"Oleksandr Zozulyov","raw_affiliation_strings":["National Technical University of Ukraine \"Igor Sikorsky Kyiv Polytechnic Institute\""],"raw_orcid":"https://orcid.org/0000-0001-7087-2080","affiliations":[{"raw_affiliation_string":"National Technical University of Ukraine \"Igor Sikorsky Kyiv Polytechnic Institute\"","institution_ids":["https://openalex.org/I202483615"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5076327976","display_name":"\u0422\u0435\u0442\u044f\u043d\u0430 \u041e\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u0456\u0432\u043d\u0430 \u0426\u0430\u0440\u044c\u043e\u0432\u0430","orcid":"https://orcid.org/0000-0003-1321-5548","observed_orcids":["https://orcid.org/0000-0003-1321-5548"]},"institutions":[{"id":"https://openalex.org/I202483615","display_name":"National Technical University of Ukraine \u201cIgor Sikorsky Kyiv Polytechnic Institute\u201d","ror":"https://ror.org/00syn5v21","country_code":"UA","type":"education","lineage":["https://openalex.org/I202483615"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"Tetiana Tsarova","raw_affiliation_strings":["National Technical University of Ukraine \"Igor Sikorsky Kyiv Polytechnic Institute\""],"raw_orcid":"https://orcid.org/0000-0003-1321-5548","affiliations":[{"raw_affiliation_string":"National Technical University of Ukraine \"Igor Sikorsky Kyiv Polytechnic Institute\"","institution_ids":["https://openalex.org/I202483615"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I202483615"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"31","issue":"3(109)","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.301800012588501,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.301800012588501,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14167","display_name":"Consumer behavior in food and health","score":0.1770000010728836,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.16099999845027924,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-ethics","display_name":"marketing ethics","score":0.7960000038146973},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.8050000071525574},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7990000247955322},{"id":"https://openalex.org/keywords/packaging-and-labeling","display_name":"packaging and labeling","score":0.37599998712539673},{"id":"https://openalex.org/keywords/supply-chain-transparency","display_name":"supply chain transparency","score":0.7590000033378601},{"id":"https://openalex.org/keywords/brand-reputation","display_name":"brand reputation","score":0.6769999861717224}],"concepts":[{"id":"https://openalex.org/C2780233690","wikidata":"https://www.wikidata.org/wiki/Q535347","display_name":"Transparency (behavior)","level":2,"score":0.6392999887466431},{"id":"https://openalex.org/C44725695","wikidata":"https://www.wikidata.org/wiki/Q288156","display_name":"Normative","level":2,"score":0.6166999936103821},{"id":"https://openalex.org/C2776825360","wikidata":"https://www.wikidata.org/wiki/Q1411921","display_name":"Vagueness","level":3,"score":0.5964999794960022},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5863999724388123},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5570999979972839},{"id":"https://openalex.org/C21931767","wikidata":"https://www.wikidata.org/wiki/Q8798","display_name":"Ukrainian","level":2,"score":0.5192000269889832},{"id":"https://openalex.org/C2776452267","wikidata":"https://www.wikidata.org/wiki/Q1503443","display_name":"Secrecy","level":2,"score":0.3736000061035156},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.37299999594688416},{"id":"https://openalex.org/C2778348673","wikidata":"https://www.wikidata.org/wiki/Q739302","display_name":"Production (economics)","level":2,"score":0.3522999882698059},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.33889999985694885},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.33469998836517334},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.3343000113964081},{"id":"https://openalex.org/C2779462738","wikidata":"https://www.wikidata.org/wiki/Q17146409","display_name":"Realisation","level":2,"score":0.3034999966621399},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.29179999232292175},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.27000001072883606},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.26579999923706055},{"id":"https://openalex.org/C2992936063","wikidata":"https://www.wikidata.org/wiki/Q216200","display_name":"Legal norm","level":2,"score":0.25949999690055847},{"id":"https://openalex.org/C1370556","wikidata":"https://www.wikidata.org/wiki/Q81009","display_name":"Rhetoric","level":2,"score":0.2556999921798706}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.32782/2304-0920/3-109-5","doi":"https://doi.org/10.32782/2304-0920/3-109-5","is_oa":false,"landing_page_url":"https://doi.org/10.32782/2304-0920/3-109-5","pdf_url":null,"source":{"id":"https://openalex.org/S4210187291","display_name":"Odessa National University Herald Economy","issn_l":"2304-0920","issn":["2304-0920","2664-696X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Odesa National University Herald. Economy","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2665018807","https://openalex.org/W3140971702","https://openalex.org/W7020391924","https://openalex.org/W2789170769","https://openalex.org/W290848298","https://openalex.org/W2735384582","https://openalex.org/W3043785342","https://openalex.org/W2094869192","https://openalex.org/W6992352311","https://openalex.org/W7168235489"],"abstract_inverted_index":{"The":[0,63,90,285,319],"article":[1,67,324],"is":[2,68,122,215,238,271,275,288,325],"devoted":[3],"to":[4,14,42,69,180,188,255,294,304,349],"the":[5,29,51,56,66,71,75,99,103,111,117,125,148,155,165,168,178,184,192,197,232,251,279,283,301,323,326,331,336,350],"study":[6],"of":[7,10,40,50,53,58,61,65,73,77,83,94,105,110,119,128,134,143,150,161,177,209,220,234,241,253,259,262,282,322,330,334,338,352],"current":[8],"practices":[9,261],"marketing":[11,355],"activities":[12],"related":[13],"changes":[15],"in":[16,19,85,87,245,300],"consumer":[17,30,312],"behavior":[18],"an":[20,33,175],"informationally":[21],"distorted":[22],"and":[23,38,97,102,157,205,223,265,274,328,346],"oversaturated":[24],"environment.":[25],"In":[26,164],"modern":[27],"conditions,":[28],"needs":[31],"not":[32],"increase,":[34],"but":[35],"a":[36,44,59,108,141,144,159,172,239,246,343,354],"decrease":[37],"simplification":[39],"communication":[41,182],"make":[43],"decision,":[45],"as":[46,48,140,158,307],"well":[47],"confirmation":[49],"veracity":[52],"messages":[54],"against":[55],"background":[57],"lack":[60],"trust.":[62],"purpose":[64],"analyze":[70],"practice":[72,240,270,333],"using":[74,335],"concept":[76,118,169,219,244,337],"\u201cclear":[78,120],"label\u201d,":[79],"its":[80,135],"features,":[81],"variations":[82],"implementation,":[84],"particular,":[86],"domestic":[88,264],"conditions.":[89],"research":[91],"used":[92,123],"methods":[93],"comparison,":[95],"analysis":[96],"synthesis,":[98],"historical":[100],"method,":[101],"method":[104],"analogies.":[106],"As":[107],"result":[109],"study,":[112],"it":[113,224],"was":[114],"found":[115],"that":[116,213],"label\u201d":[121],"within":[124],"normative":[126],"framework":[127],"ethical":[129],"marketing.":[130,230],"Two":[131],"different":[132],"directions":[133],"use":[136,351],"can":[137],"be":[138],"distinguished:":[139],"tool":[142,160],"strategic":[145],"approach":[146,348],"for":[147,317],"formation":[149],"stable,":[151],"long-term":[152],"relationships":[153],"with":[154],"consumer,":[156],"manipulative":[162,295],"anti-marketing.":[163],"first":[166],"case,":[167],"has":[170,225],"undergone":[171],"transformation":[173],"from":[174,249],"understanding":[176],"need":[179],"simplify":[181],"on":[183,196],"label":[185],"or":[186],"packaging":[187],"total":[189],"transparency,":[190],"when":[191,291],"manufacturer":[193],"reports":[194],"data":[195],"supply":[198],"chain,":[199],"production":[200],"technologies,":[201],"composition,":[202],"pricing":[203],"policy":[204],"social":[206],"consequences.":[207],"Analysis":[208],"literary":[210],"sources":[211],"showed":[212],"there":[214,237],"still":[216],"no":[217,226],"established":[218],"clear":[221,339],"label,":[222,340],"legal":[227,298],"meaning,":[228],"only":[229],"Despite":[231],"vagueness":[233],"interpretations,":[235],"today":[236],"implementing":[242],"this":[243,269],"wide":[247],"range:":[248],"simplifying":[250],"composition":[252],"products":[254],"more":[256,344],"complete":[257],"transparency":[258],"business":[260],"both":[263],"foreign":[266],"enterprises.":[267],"However,":[268],"completely":[272],"voluntary":[273],"aimed":[276],"at":[277],"forming":[278],"reputational":[280],"capital":[281],"brand.":[284],"second":[286],"direction":[287],"also":[289],"widespread,":[290],"companies":[292],"resort":[293],"statements,":[296],"bypass":[297],"gaps":[299],"legislation,":[302],"trying":[303],"present":[305],"themselves":[306],"\u201cnatural\u201d,":[308],"\u201ctraditional\u201d,":[309],"etc.,":[310],"evoking":[311],"trust":[313],"without":[314],"real":[315,332],"grounds":[316],"it.":[318],"practical":[320],"value":[321],"specification":[327],"visualization":[329],"which":[341],"allows":[342],"reasoned":[345],"conscious":[347],"such":[353],"tool.":[356]},"counts_by_year":[],"updated_date":"2026-11-11T12:16:26.678958","created_date":"2026-11-10T00:00:00"}