{"id":"https://openalex.org/W7225635756","doi":"https://doi.org/10.37385/ceej.v7i6.12334","title":"Analisis Pengaruh Digital Marketing, Electronic Word Of Mouth, Dan Electronic Trust Terhadap Keputusan Pembelian Tiket Pesawat Airasia Di Kota Medan","display_name":"Analisis Pengaruh Digital Marketing, Electronic Word Of Mouth, Dan Electronic Trust Terhadap Keputusan Pembelian Tiket Pesawat Airasia Di Kota Medan","publication_year":2026,"publication_date":"2026-11-08","ids":{"openalex":"https://openalex.org/W7225635756","doi":"https://doi.org/10.37385/ceej.v7i6.12334"},"language":"en","primary_location":{"id":"pmh:oai:journal.yrpipku.com:article/12334","doi":"https://doi.org/10.37385/ceej.v7i6.12334","is_oa":true,"landing_page_url":"https://journal.yrpipku.com/index.php/index/article/view/12334","pdf_url":null,"source":{"id":"https://openalex.org/S4210234894","display_name":"Community Engagement and Emergence Journal (CEEJ)","issn_l":"2715-9752","issn":["2715-9752","2715-9868"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.37385/z5r91c94","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.yrpipku.com/index.php/index/article/view/12334","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5161325245","display_name":"Antonio Silvalim","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Silvalim, Antonio","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5148588418","display_name":"Jaka Permana","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Permana, Jaka","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5056908467","display_name":"Hendra Jonathan Sibarani","orcid":"https://orcid.org/0000-0001-9804-7541","observed_orcids":["https://orcid.org/0000-0001-9804-7541"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sibarani, Hendra Jonathan","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9243000149726868,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9243000149726868,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.07240000367164612,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.0010000000474974513,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9980000257492065},{"id":"https://openalex.org/keywords/electronic-word-of-mouth","display_name":"electronic word of mouth","score":0.9990000128746033},{"id":"https://openalex.org/keywords/digital-trust","display_name":"digital trust","score":0.9599999785423279},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9800000190734863},{"id":"https://openalex.org/keywords/airasia","display_name":"AirAsia","score":0.847000002861023},{"id":"https://openalex.org/keywords/airline-tickets","display_name":"airline tickets","score":0.5799999833106995},{"id":"https://openalex.org/keywords/low-cost-carriers","display_name":"low-cost carriers","score":0.7129999995231628},{"id":"https://openalex.org/keywords/online-reviews","display_name":"online reviews","score":0.6439999938011169},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.550000011920929},{"id":"https://openalex.org/keywords/medan","display_name":"Medan","score":0.7519999742507935},{"id":"https://openalex.org/keywords/flight-delays","display_name":"flight delays","score":0.4309999942779541},{"id":"https://openalex.org/keywords/service-dissatisfaction","display_name":"service dissatisfaction","score":0.4309999942779541},{"id":"https://openalex.org/keywords/digital-experience","display_name":"digital experience","score":0.335999995470047}],"concepts":[{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.5285999774932861},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4320000112056732},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4309000074863434},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.30070000886917114},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2856999933719635},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.25060001015663147},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.22679999470710754},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.19949999451637268},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.18700000643730164},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.186599999666214}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:journal.yrpipku.com:article/12334","doi":"https://doi.org/10.37385/ceej.v7i6.12334","is_oa":true,"landing_page_url":"https://journal.yrpipku.com/index.php/index/article/view/12334","pdf_url":null,"source":{"id":"https://openalex.org/S4210234894","display_name":"Community Engagement and Emergence Journal (CEEJ)","issn_l":"2715-9752","issn":["2715-9752","2715-9868"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.37385/z5r91c94","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:journal.yrpipku.com:article/12334","doi":"https://doi.org/10.37385/ceej.v7i6.12334","is_oa":true,"landing_page_url":"https://journal.yrpipku.com/index.php/index/article/view/12334","pdf_url":null,"source":{"id":"https://openalex.org/S4210234894","display_name":"Community Engagement and Emergence Journal (CEEJ)","issn_l":"2715-9752","issn":["2715-9752","2715-9868"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.37385/z5r91c94","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7051921066","https://openalex.org/W2988480581","https://openalex.org/W3210693089","https://openalex.org/W2417715436","https://openalex.org/W2963061969","https://openalex.org/W2921843712","https://openalex.org/W6995620560","https://openalex.org/W7218252962","https://openalex.org/W2341323234","https://openalex.org/W3013292241"],"abstract_inverted_index":{"Indonesia":[0],"sebagai":[1,17,260],"negara":[2],"kepulauan":[3],"sangat":[4,123],"bergantung":[5],"pada":[6,96],"transportasi":[7],"udara":[8],"untuk":[9,161,170,191,246],"mendukung":[10],"mobilitas":[11],"dan":[12,33,74,88,144,194,208,255],"pertumbuhan":[13],"ekonomi.":[14],"AirAsia":[15,42],"hadir":[16],"maskapai":[18],"berbiaya":[19],"rendah":[20],"dengan":[21,83,167],"konsep":[22],"Low":[23],"Cost":[24],"Carrier":[25],"yang":[26,61,107,113,122,159,173,221],"menawarkan":[27],"tiket":[28,100],"murah":[29],"melalui":[30],"efisiensi":[31],"operasional":[32],"pemanfaatan":[34],"sistem":[35],"digital.":[36],"Namun,":[37],"keputusan":[38,230],"pembelian":[39],"konsumen":[40,90],"terhadap":[41,49,91,218],"tidak":[43,126],"selalu":[44],"positif":[45],"karena":[46,119,233],"adanya":[47],"ketidakpuasan":[48],"layanan,":[50],"seperti":[51],"keterlambatan":[52],"penerbangan,":[53],"perubahan":[54],"jadwal,":[55],"keterbatasan":[56],"refund,":[57],"serta":[58,258],"pengalaman":[59],"digital":[60,67,77],"kurang":[62],"optimal.":[63],"Selain":[64],"itu,":[65,234],"strategi":[66],"marketing,":[68],"electronic":[69],"word":[70],"of":[71,206],"mouth":[72],"(E-WOM),":[73],"tingkat":[75],"kepercayaan":[76,256],"(E-Trust)":[78],"belum":[79],"sepenuhnya":[80],"efektif,":[81],"ditandai":[82],"ulasan":[84,253],"online":[85],"bernada":[86],"negatif":[87],"keraguan":[89],"keamanan":[92],"transaksi,":[93],"sehingga":[94,130,175],"berdampak":[95],"rendahnya":[97],"minat":[98],"beli":[99],"AirAsia.":[101],"Populasi":[102],"merupakan":[103],"keseluruhan":[104],"subjek":[105],"penelitian":[106,136,179,199,235],"dapat":[108,128,238],"berupa":[109],"individu":[110],"atau":[111],"objek":[112],"mampu":[114],"memberikan":[115],"informasi":[116],"penelitian,":[117],"namun":[118],"jumlah":[120,164,177],"populasi":[121,138,156],"besar":[124],"maka":[125],"seluruhnya":[127],"diamati":[129],"diperlukan":[131],"teknik":[132,149],"pengambilan":[133],"sampel.":[134],"Dalam":[135],"ini,":[137],"mencakup":[139],"seluruh":[140],"masyarakat":[141],"Kota":[142],"Medan,":[143],"pemilihan":[145],"responden":[146,185],"dilakukan":[147,166],"menggunakan":[148],"simple":[150],"random":[151],"sampling":[152],"agar":[153],"setiap":[154],"anggota":[155],"memiliki":[157],"peluang":[158],"sama":[160],"terpilih.":[162],"Penentuan":[163],"sampel":[165,172,178,188],"pendekatan":[168],"Slovin":[169],"memperoleh":[171],"representatif,":[174],"ditetapkan":[176],"sebanyak":[180],"400":[181],"responden,":[182],"sedangkan":[183],"30":[184],"di":[186,264],"luar":[187],"utama":[189],"digunakan":[190],"pengujian":[192],"validitas":[193],"reliabilitas":[195],"instrumen":[196],"penelitian.":[197],"Hasil":[198],"menunjukkan":[200],"bahwa":[201],"Digital":[202],"Marketing,":[203],"Electronic":[204,209],"Word":[205],"Mouth,":[207],"Trust":[210],"berpengaruh":[211],"signifikan,":[212],"baik":[213],"secara":[214],"parsial":[215],"maupun":[216],"simultan,":[217],"Keputusan":[219],"Pembelian,":[220],"menegaskan":[222],"pentingnya":[223],"peran":[224],"ketiga":[225],"variabel":[226],"tersebut":[227],"dalam":[228,249],"membentuk":[229],"konsumen.":[231],"Oleh":[232],"ini":[236],"diharapkan":[237],"menjadi":[239],"referensi":[240],"bagi":[241],"peneliti":[242],"selanjutnya,":[243],"mendorong":[244],"perusahaan":[245],"lebih":[247],"optimal":[248],"mengelola":[250],"pemasaran":[251],"digital,":[252],"daring,":[254],"konsumen,":[257],"dimanfaatkan":[259],"bahan":[261],"rujukan":[262],"akademik":[263],"Fakultas":[265],"Ekonomi":[266],"Universitas":[267],"Prima":[268],"Indonesia.":[269]},"counts_by_year":[],"updated_date":"2026-11-11T12:16:26.678958","created_date":"2026-11-10T00:00:00"}
