{"id":"https://openalex.org/W7225634884","doi":"https://doi.org/10.58631/ajemb.v5i11.572","title":"The Effect of Perceived Severity, Perceived Susceptibility and Food Neophilia on Green Purchase Intention among Lemonilo Instant Noodle Consumers","display_name":"The Effect of Perceived Severity, Perceived Susceptibility and Food Neophilia on Green Purchase Intention among Lemonilo Instant Noodle Consumers","publication_year":2026,"publication_date":"2026-11-09","ids":{"openalex":"https://openalex.org/W7225634884","doi":"https://doi.org/10.58631/ajemb.v5i11.572"},"language":"en","primary_location":{"id":"doi:10.58631/ajemb.v5i11.572","doi":"https://doi.org/10.58631/ajemb.v5i11.572","is_oa":true,"landing_page_url":"https://doi.org/10.58631/ajemb.v5i11.572","pdf_url":"https://ajemb.us/index.php/gp/article/download/572/563","source":{"id":"https://openalex.org/S4387287013","display_name":"American Journal of Economic and Management Business (AJEMB)","issn_l":"2835-5199","issn":["2835-5199"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"American Journal of Economic and Management Business (AJEMB)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ajemb.us/index.php/gp/article/download/572/563","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5161321886","display_name":"Yuliarni Yuliarni","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I177671886","display_name":"Mercu Buana University","ror":"https://ror.org/00qjgk605","country_code":"ID","type":"education","lineage":["https://openalex.org/I177671886"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Yuliarni Yuliarni","raw_affiliation_strings":["Universitas Mercu Buana"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Mercu Buana","institution_ids":["https://openalex.org/I177671886"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5032773496","display_name":"Rina Astini","orcid":"https://orcid.org/0000-0001-7632-4640","observed_orcids":["https://orcid.org/0000-0001-7632-4640"]},"institutions":[{"id":"https://openalex.org/I177671886","display_name":"Mercu Buana University","ror":"https://ror.org/00qjgk605","country_code":"ID","type":"education","lineage":["https://openalex.org/I177671886"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rina Astini","raw_affiliation_strings":["Universitas Mercu Buana"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Mercu Buana","institution_ids":["https://openalex.org/I177671886"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I177671886"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"5","issue":"11","first_page":"1704","last_page":"1723"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9291999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9291999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12057","display_name":"Consumer Attitudes and Food Labeling","score":0.024900000542402267,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T12114","display_name":"Sensory Analysis and Statistical Methods","score":0.011699999682605267,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/green-purchase-intention","display_name":"green purchase intention","score":0.9990000128746033},{"id":"https://openalex.org/keywords/perceived-severity","display_name":"perceived severity","score":0.8830000162124634},{"id":"https://openalex.org/keywords/perceived-susceptibility","display_name":"perceived susceptibility","score":1.0},{"id":"https://openalex.org/keywords/food-neophilia","display_name":"food neophilia","score":0.9990000128746033},{"id":"https://openalex.org/keywords/instant-noodles","display_name":"instant noodles","score":0.8259999752044678},{"id":"https://openalex.org/keywords/health-belief-model","display_name":"Health Belief Model","score":0.9459999799728394},{"id":"https://openalex.org/keywords/theory-of-planned-behavior","display_name":"theory of planned behavior","score":0.9990000128746033},{"id":"https://openalex.org/keywords/perceived-health-risk","display_name":"health risk perception","score":0.6909999847412109},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.5899999737739563},{"id":"https://openalex.org/keywords/fast-moving-consumer-goods","display_name":"fast-moving consumer goods","score":0.6629999876022339},{"id":"https://openalex.org/keywords/jakarta","display_name":"Jakarta","score":0.4020000100135803}],"concepts":[{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.664900004863739},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6008999943733215},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.5813000202178955},{"id":"https://openalex.org/C84976871","wikidata":"https://www.wikidata.org/wiki/Q2015673","display_name":"Openness to experience","level":2,"score":0.559499979019165},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.45509999990463257},{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.439300000667572},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.43059998750686646},{"id":"https://openalex.org/C196083921","wikidata":"https://www.wikidata.org/wiki/Q7915758","display_name":"Variance (accounting)","level":2,"score":0.41690000891685486},{"id":"https://openalex.org/C82793941","wikidata":"https://www.wikidata.org/wiki/Q1046024","display_name":"Path analysis (statistics)","level":2,"score":0.3986000120639801},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3903000056743622},{"id":"https://openalex.org/C158739034","wikidata":"https://www.wikidata.org/wiki/Q1907114","display_name":"Metropolitan area","level":2,"score":0.3490000069141388},{"id":"https://openalex.org/C89785696","wikidata":"https://www.wikidata.org/wiki/Q2290753","display_name":"Theory of planned behavior","level":3,"score":0.33390000462532043},{"id":"https://openalex.org/C13606891","wikidata":"https://www.wikidata.org/wiki/Q2623243","display_name":"Conceptual model","level":2,"score":0.328000009059906},{"id":"https://openalex.org/C1602351","wikidata":"https://www.wikidata.org/wiki/Q381370","display_name":"Health belief model","level":4,"score":0.320499986410141},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.3199999928474426},{"id":"https://openalex.org/C163355716","wikidata":"https://www.wikidata.org/wiki/Q2154783","display_name":"Risk perception","level":3,"score":0.31859999895095825},{"id":"https://openalex.org/C2779432360","wikidata":"https://www.wikidata.org/wiki/Q16963779","display_name":"Instant","level":2,"score":0.3084000051021576},{"id":"https://openalex.org/C22354355","wikidata":"https://www.wikidata.org/wiki/Q422009","display_name":"Partial least squares regression","level":2,"score":0.3082999885082245},{"id":"https://openalex.org/C138528620","wikidata":"https://www.wikidata.org/wiki/Q2510752","display_name":"Explained variation","level":2,"score":0.298799991607666},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.29840001463890076},{"id":"https://openalex.org/C99454951","wikidata":"https://www.wikidata.org/wiki/Q932068","display_name":"Environmental health","level":1,"score":0.2906000018119812},{"id":"https://openalex.org/C2776367032","wikidata":"https://www.wikidata.org/wiki/Q727558","display_name":"Social desirability bias","level":3,"score":0.28220000863075256},{"id":"https://openalex.org/C152877465","wikidata":"https://www.wikidata.org/wiki/Q208042","display_name":"Regression analysis","level":2,"score":0.27549999952316284},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.2705000042915344},{"id":"https://openalex.org/C65067816","wikidata":"https://www.wikidata.org/wiki/Q2295139","display_name":"Computer-assisted web interviewing","level":2,"score":0.2639000117778778}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.58631/ajemb.v5i11.572","doi":"https://doi.org/10.58631/ajemb.v5i11.572","is_oa":true,"landing_page_url":"https://doi.org/10.58631/ajemb.v5i11.572","pdf_url":"https://ajemb.us/index.php/gp/article/download/572/563","source":{"id":"https://openalex.org/S4387287013","display_name":"American Journal of Economic and Management Business (AJEMB)","issn_l":"2835-5199","issn":["2835-5199"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"American Journal of Economic and Management Business (AJEMB)","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.58631/ajemb.v5i11.572","doi":"https://doi.org/10.58631/ajemb.v5i11.572","is_oa":true,"landing_page_url":"https://doi.org/10.58631/ajemb.v5i11.572","pdf_url":"https://ajemb.us/index.php/gp/article/download/572/563","source":{"id":"https://openalex.org/S4387287013","display_name":"American Journal of Economic and Management Business (AJEMB)","issn_l":"2835-5199","issn":["2835-5199"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"American Journal of Economic and Management Business (AJEMB)","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Zero hunger","score":0.6875,"id":"https://metadata.un.org/sdg/2"},{"display_name":"Good health and well-being","score":0.5683000087738037,"id":"https://metadata.un.org/sdg/3"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320328126","display_name":"Universitas Mercu Buana","ror":"https://ror.org/048c8ew36"}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7225634884.pdf","grobid_xml":"https://content.openalex.org/works/W7225634884.grobid-xml"},"referenced_works_count":34,"referenced_works":["https://openalex.org/W2015850814","https://openalex.org/W2024924955","https://openalex.org/W2099697766","https://openalex.org/W2102635611","https://openalex.org/W2165477691","https://openalex.org/W2773208068","https://openalex.org/W3092733057","https://openalex.org/W3129233388","https://openalex.org/W3160853000","https://openalex.org/W3160929312","https://openalex.org/W4211207501","https://openalex.org/W4283831160","https://openalex.org/W4296343024","https://openalex.org/W4318426586","https://openalex.org/W4387370905","https://openalex.org/W4388153866","https://openalex.org/W4390467840","https://openalex.org/W4391060620","https://openalex.org/W4399523181","https://openalex.org/W4401014852","https://openalex.org/W4405112623","https://openalex.org/W4408670480","https://openalex.org/W4409196857","https://openalex.org/W4412645379","https://openalex.org/W4412869176","https://openalex.org/W4413342592","https://openalex.org/W4413376890","https://openalex.org/W4413408177","https://openalex.org/W4413932280","https://openalex.org/W4415591595","https://openalex.org/W4415924621","https://openalex.org/W6930579929","https://openalex.org/W7134955536","https://openalex.org/W7154978727"],"related_works":["https://openalex.org/W4401371774","https://openalex.org/W4415565005","https://openalex.org/W7223556440","https://openalex.org/W4399051371","https://openalex.org/W4283698552","https://openalex.org/W4388153866","https://openalex.org/W4413183087","https://openalex.org/W4399185879","https://openalex.org/W4413408177","https://openalex.org/W4403744528"],"abstract_inverted_index":{"The":[0,138,157,214,268],"growing":[1],"demand":[2],"for":[3],"clean-label":[4],"products":[5],"and":[6,55,74,88,129,153,168,178,231,253,281,297,305],"increasing":[7],"health":[8,85,251],"awareness":[9],"have":[10],"influenced":[11],"green":[12],"purchase":[13,303],"intention":[14,304],"(GPI)":[15],"in":[16,40,119,221],"Indonesia's":[17],"fast-moving":[18],"consumer":[19,43,299],"goods":[20],"(FMCG)":[21],"market.":[22],"However,":[23],"healthier-positioned":[24,272],"instant":[25,116,273],"noodle":[26,117,274],"brands":[27],"such":[28],"as":[29],"Lemonilo":[30,115],"remain":[31],"outside":[32],"the":[33,50,56,65,81,120,187,204,219,242],"top":[34],"ten":[35],"leading":[36],"brands,":[37],"suggesting":[38],"challenges":[39],"translating":[41],"favorable":[42],"attitudes":[44],"into":[45],"purchasing":[46,308],"behavior.":[47,309],"Drawing":[48],"on":[49,78],"Health":[51],"Belief":[52],"Model":[53],"(HBM)":[54],"Theory":[57],"of":[58,67,84,218,235],"Planned":[59],"Behavior":[60],"(TPB),":[61],"this":[62],"study":[63,269],"examined":[64],"effects":[66],"perceived":[68,71,250,265],"severity":[69],"(PSE),":[70],"susceptibility":[72],"(PSUS),":[73],"food":[75,89],"neophilia":[76],"(FN)":[77],"GPI,":[79,183],"addressing":[80],"limited":[82],"integration":[83],"risk":[86],"perceptions":[87],"novelty-seeking":[90],"tendencies":[91],"within":[92],"a":[93,195,232],"single":[94],"conceptual":[95],"framework.":[96],"A":[97],"quantitative,":[98],"explanatory,":[99],"cross-sectional":[100],"research":[101],"design":[102],"was":[103],"employed.":[104,245],"Data":[105],"were":[106,140,258],"collected":[107],"through":[108,287],"an":[109],"online":[110],"questionnaire":[111],"administered":[112],"to":[113,255,301],"108":[114],"consumers":[118],"Greater":[121],"Jakarta":[122],"metropolitan":[123],"area":[124],"(Jakarta,":[125],"Bogor,":[126],"Depok,":[127],"Tangerang,":[128],"Bekasi;":[130],"Jabodetabek),":[131],"using":[132,142],"convenience":[133],"sampling":[134],"with":[135,150,182,184,201,226,262],"proportional":[136],"allocation.":[137],"data":[139],"analyzed":[141],"partial":[143],"least":[144],"squares":[145],"structural":[146],"equation":[147],"modeling":[148],"(PLS-SEM)":[149],"SmartPLS":[151],"4":[152],"5,000":[154],"bootstrap":[155],"resamples.":[156],"results":[158],"indicated":[159],"that":[160,249,271],"PSE":[161],"(?":[162,170,208],"=":[163,166,171,209,212,224],"0.308;":[164],"p":[165,173,211],"0.001)":[167,175],"FN":[169,185],"0.374;":[172],"<":[174],"had":[176],"positive":[177,189,238],"statistically":[179,198],"significant":[180],"associations":[181],"demonstrating":[186],"strongest":[188],"path":[190],"coefficient.":[191],"Conversely,":[192],"PSUS":[193],"exhibited":[194],"negative":[196],"but":[197],"nonsignificant":[199],"relationship":[200],"GPI":[202,222,263],"at":[203],"5%":[205],"significance":[206],"level":[207],"?0.216;":[210],"0.051).":[213],"model":[215],"explained":[216],"24.2%":[217],"variance":[220],"(R\u00b2":[223],"0.242),":[225],"reported":[227],"small-to-medium":[228],"effect":[229],"sizes":[230],"Q\u00b2":[233],"value":[234],"0.170,":[236],"indicating":[237],"predictive":[239],"relevance":[240],"under":[241],"assessment":[243],"procedure":[244],"These":[246],"findings":[247],"suggested":[248],"consequences":[252],"openness":[254],"novel":[256],"foods":[257],"more":[259],"strongly":[260],"associated":[261],"than":[264],"personal":[266],"susceptibility.":[267],"concluded":[270],"producers":[275],"should":[276],"communicate":[277],"health-related":[278],"information":[279],"accurately":[280],"responsibly":[282],"while":[283],"emphasizing":[284],"product":[285,292],"innovation":[286],"digital":[288],"marketing":[289],"content,":[290],"new":[291],"variants,":[293],"affordable":[294],"trial":[295],"packages,":[296],"credible":[298],"testimonials":[300],"encourage":[302],"potentially":[306],"support":[307]},"counts_by_year":[],"updated_date":"2026-11-11T12:16:26.678958","created_date":"2026-11-10T00:00:00"}