{"id":"https://openalex.org/W7225634184","doi":"https://doi.org/10.3390/jtaer21110415","title":"Perceived Algorithmic Personalisation and Platform Trust Among Generation Z in India: The Role of Cultural Congruence","display_name":"Perceived Algorithmic Personalisation and Platform Trust Among Generation Z in India: The Role of Cultural Congruence","publication_year":2026,"publication_date":"2026-11-09","ids":{"openalex":"https://openalex.org/W7225634184","doi":"https://doi.org/10.3390/jtaer21110415"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer21110415","doi":"https://doi.org/10.3390/jtaer21110415","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer21110415","pdf_url":null,"source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","latindex","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.3390/jtaer21110415","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5017883250","display_name":"Tanya Sharma","orcid":"https://orcid.org/0000-0001-9035-5486","observed_orcids":["https://orcid.org/0000-0001-9035-5486"]},"institutions":[{"id":"https://openalex.org/I48018076","display_name":"Christ University","ror":"https://ror.org/022tv9y30","country_code":"IN","type":"education","lineage":["https://openalex.org/I48018076"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Tanya Sharma","raw_affiliation_strings":["School of Business and Management, CHRIST (Deemed to be University), Pune Lavasa Campus, Pune 412112, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business and Management, CHRIST (Deemed to be University), Pune Lavasa Campus, Pune 412112, India","institution_ids":["https://openalex.org/I48018076"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5010554464","display_name":"Nikhil Varghese","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I48018076","display_name":"Christ University","ror":"https://ror.org/022tv9y30","country_code":"IN","type":"education","lineage":["https://openalex.org/I48018076"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Nikhil Varghese","raw_affiliation_strings":["School of Business and Management, CHRIST (Deemed to be University), Pune Lavasa Campus, Pune 412112, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business and Management, CHRIST (Deemed to be University), Pune Lavasa Campus, Pune 412112, India","institution_ids":["https://openalex.org/I48018076"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5041193773","display_name":"Danish Hussain","orcid":"https://orcid.org/0000-0001-7617-3280","observed_orcids":["https://orcid.org/0000-0001-7617-3280"]},"institutions":[{"id":"https://openalex.org/I48018076","display_name":"Christ University","ror":"https://ror.org/022tv9y30","country_code":"IN","type":"education","lineage":["https://openalex.org/I48018076"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Danish Hussain","raw_affiliation_strings":["School of Business and Management, CHRIST (Deemed to be University), Pune Lavasa Campus, Pune 412112, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business and Management, CHRIST (Deemed to be University), Pune Lavasa Campus, Pune 412112, India","institution_ids":["https://openalex.org/I48018076"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5086889103","display_name":"Mohd Danish Kirmani","orcid":"https://orcid.org/0000-0002-9641-8326","observed_orcids":["https://orcid.org/0000-0002-9641-8326"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mohd Danish Kirmani","raw_affiliation_strings":["School of Management, IILM University, Greater Noida 201306, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, IILM University, Greater Noida 201306, India","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5071827602","display_name":"R Kanesaraj Ramasamy","orcid":"https://orcid.org/0000-0002-2780-6069","observed_orcids":["https://orcid.org/0000-0002-2780-6069"]},"institutions":[{"id":"https://openalex.org/I173029219","display_name":"Multimedia University","ror":"https://ror.org/04zrbnc33","country_code":"MY","type":"education","lineage":["https://openalex.org/I173029219"]}],"countries":["MY"],"is_corresponding":true,"raw_author_name":"R. Kanesaraj Ramasamy","raw_affiliation_strings":["Faculty of Computing and Informatics, Multimedia University, Cyberjaya 63100, Selangor, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Computing and Informatics, Multimedia University, Cyberjaya 63100, Selangor, Malaysia","institution_ids":["https://openalex.org/I173029219"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5071827602"],"corresponding_institution_ids":["https://openalex.org/I173029219"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1207},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1207},"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"21","issue":"11","first_page":"415","last_page":"415"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11045","display_name":"Privacy, Security, and Data Protection","score":0.9258000254631042,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11045","display_name":"Privacy, Security, and Data Protection","score":0.9258000254631042,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.04560000076889992,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.010099999606609344,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/algorithmic-personalization","display_name":"algorithmic personalization","score":0.9980000257492065},{"id":"https://openalex.org/keywords/platform-trust","display_name":"platform trust","score":0.9829999804496765},{"id":"https://openalex.org/keywords/cultural-congruence","display_name":"cultural congruence","score":0.8669999837875366},{"id":"https://openalex.org/keywords/generation-z","display_name":"Generation Z","score":0.9760000109672546},{"id":"https://openalex.org/keywords/privacy-concerns","display_name":"privacy concerns","score":0.8709999918937683},{"id":"https://openalex.org/keywords/algorithmic-resistance","display_name":"algorithmic resistance","score":0.9829999804496765},{"id":"https://openalex.org/keywords/recommender-systems","display_name":"recommender systems","score":0.7440000176429749},{"id":"https://openalex.org/keywords/cultural-identity","display_name":"cultural identity","score":0.7799999713897705},{"id":"https://openalex.org/keywords/digital-personal-data-protection-act-2023","display_name":"Digital Personal Data Protection Act 2023","score":0.9629999995231628},{"id":"https://openalex.org/keywords/india","display_name":"India","score":0.4959999918937683}],"concepts":[{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.8179000020027161},{"id":"https://openalex.org/C132074034","wikidata":"https://www.wikidata.org/wiki/Q154210","display_name":"Congruence (geometry)","level":2,"score":0.8097000122070312},{"id":"https://openalex.org/C37381756","wikidata":"https://www.wikidata.org/wiki/Q20203288","display_name":"Representativeness heuristic","level":2,"score":0.7052000164985657},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.6492000222206116},{"id":"https://openalex.org/C93225998","wikidata":"https://www.wikidata.org/wiki/Q1941972","display_name":"Moderation","level":2,"score":0.6402999758720398},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.522599995136261},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5206999778747559},{"id":"https://openalex.org/C198477413","wikidata":"https://www.wikidata.org/wiki/Q7647069","display_name":"Survey data collection","level":2,"score":0.444599986076355},{"id":"https://openalex.org/C2780801425","wikidata":"https://www.wikidata.org/wiki/Q5164392","display_name":"Construct (python library)","level":2,"score":0.4189000129699707},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.41780000925064087},{"id":"https://openalex.org/C57473165","wikidata":"https://www.wikidata.org/wiki/Q7315604","display_name":"Resistance (ecology)","level":2,"score":0.4113999903202057},{"id":"https://openalex.org/C125209646","wikidata":"https://www.wikidata.org/wiki/Q1338878","display_name":"Cultural diversity","level":2,"score":0.3903999924659729},{"id":"https://openalex.org/C24614281","wikidata":"https://www.wikidata.org/wiki/Q17086331","display_name":"Moderated mediation","level":2,"score":0.34769999980926514},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.3296000063419342},{"id":"https://openalex.org/C123201435","wikidata":"https://www.wikidata.org/wiki/Q456632","display_name":"Information privacy","level":2,"score":0.3142000138759613},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2937999963760376},{"id":"https://openalex.org/C170130773","wikidata":"https://www.wikidata.org/wiki/Q216378","display_name":"Usability","level":2,"score":0.289900004863739},{"id":"https://openalex.org/C2780069185","wikidata":"https://www.wikidata.org/wiki/Q7977945","display_name":"Equivalence (formal languages)","level":2,"score":0.28839999437332153},{"id":"https://openalex.org/C67356462","wikidata":"https://www.wikidata.org/wiki/Q5807210","display_name":"Hofstede's cultural dimensions theory","level":2,"score":0.28600001335144043},{"id":"https://openalex.org/C2779778163","wikidata":"https://www.wikidata.org/wiki/Q774081","display_name":"Implicit-association test","level":2,"score":0.25940001010894775},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.25}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.3390/jtaer21110415","doi":"https://doi.org/10.3390/jtaer21110415","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer21110415","pdf_url":null,"source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","latindex","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.3390/jtaer21110415","doi":"https://doi.org/10.3390/jtaer21110415","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer21110415","pdf_url":null,"source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","latindex","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":76,"referenced_works":["https://openalex.org/W1979422830","https://openalex.org/W1987595265","https://openalex.org/W1991246983","https://openalex.org/W2018201949","https://openalex.org/W2026149024","https://openalex.org/W2071666535","https://openalex.org/W2072500831","https://openalex.org/W2075027803","https://openalex.org/W2097118035","https://openalex.org/W2100767128","https://openalex.org/W2102303925","https://openalex.org/W2104411852","https://openalex.org/W2105846236","https://openalex.org/W2106096361","https://openalex.org/W2122912498","https://openalex.org/W2130140239","https://openalex.org/W2131568786","https://openalex.org/W2142175015","https://openalex.org/W2148215741","https://openalex.org/W2163241745","https://openalex.org/W2166323020","https://openalex.org/W2207884471","https://openalex.org/W2614071585","https://openalex.org/W2809555830","https://openalex.org/W2827780802","https://openalex.org/W2901576515","https://openalex.org/W2914687835","https://openalex.org/W2985813494","https://openalex.org/W2999450097","https://openalex.org/W3022347851","https://openalex.org/W3023008627","https://openalex.org/W3027382656","https://openalex.org/W3034574757","https://openalex.org/W3096594355","https://openalex.org/W3110850177","https://openalex.org/W3144406692","https://openalex.org/W3160875568","https://openalex.org/W3163306211","https://openalex.org/W3186758345","https://openalex.org/W3192297058","https://openalex.org/W3192855505","https://openalex.org/W3194339189","https://openalex.org/W3198419608","https://openalex.org/W3211315672","https://openalex.org/W4206175261","https://openalex.org/W4235678817","https://openalex.org/W4241756838","https://openalex.org/W4281696285","https://openalex.org/W4281784964","https://openalex.org/W4281994800","https://openalex.org/W4292939344","https://openalex.org/W4306893472","https://openalex.org/W4309617554","https://openalex.org/W4382358870","https://openalex.org/W4384298438","https://openalex.org/W4385884576","https://openalex.org/W4387670201","https://openalex.org/W4391436413","https://openalex.org/W4392371826","https://openalex.org/W4392621828","https://openalex.org/W4393042591","https://openalex.org/W4396670912","https://openalex.org/W4401185295","https://openalex.org/W4402565126","https://openalex.org/W4402965902","https://openalex.org/W4404276287","https://openalex.org/W4405808169","https://openalex.org/W4409314336","https://openalex.org/W4412185096","https://openalex.org/W4413478298","https://openalex.org/W4413984729","https://openalex.org/W4415719886","https://openalex.org/W4416783222","https://openalex.org/W7140186322","https://openalex.org/W7160966392","https://openalex.org/W7214399340"],"related_works":["https://openalex.org/W7128985189","https://openalex.org/W7212387303","https://openalex.org/W7223016256","https://openalex.org/W7202070054","https://openalex.org/W7161592743","https://openalex.org/W7215694072","https://openalex.org/W7147038600","https://openalex.org/W4417279131","https://openalex.org/W7172180496","https://openalex.org/W2899827437"],"abstract_inverted_index":{"This":[0],"study":[1],"examines":[2],"how":[3],"algorithmic":[4,153],"personalisation":[5,36,69,104,183],"relates":[6],"to":[7,37,189,206],"platform":[8,56],"trust":[9,91,106,168,187],"among":[10],"Generation":[11],"Z":[12],"users":[13,57,208],"in":[14,92,211],"India.":[15],"It":[16],"proposes":[17],"cultural":[18,28,74,108,126,232],"congruence,":[19],"the":[20,100,116,132,177,190,231],"perceived":[21],"fit":[22],"between":[23],"recommendations":[24,193],"and":[25,46,65,79,99],"a":[26,31,48,129,200],"user\u2019s":[27],"identity,":[29],"as":[30,128,196],"construct":[32],"that":[33,44,192,219],"may":[34],"link":[35],"trust,":[38],"tests":[39],"whether":[40],"it":[41],"also":[42],"conditions":[43],"link,":[45],"models":[47],"parallel":[49],"privacy":[50,80],"pathway.":[51],"Survey":[52],"data":[53,94],"from":[54],"302":[55],"were":[58],"analysed":[59],"with":[60,73,90,143,152,160,167,176,186],"covariance-based":[61],"structural":[62],"equation":[63],"modelling":[64],"moderated":[66],"regression.":[67],"Perceived":[68],"was":[70,87,110,120,135,149,164],"positively":[71,88,150,165],"associated":[72,89,151,166,185],"congruence":[75,86,109,127],"(\u03b2":[76,82,96,112,155,169],"=":[77,83,97,113,138,141,156,170],"0.459)":[78],"concern":[81,148],"0.238).":[84],"Cultural":[85],"platforms\u2019":[93],"practices":[95],"0.280),":[98],"indirect":[101],"effect":[102,119],"of":[103,125,131,234],"on":[105],"through":[107],"significant":[111],"0.129),":[114],"whereas":[115],"bootstrapped":[117],"direct":[118],"not":[121,159,230],"significant.":[122],"The":[123,172],"test":[124],"moderator":[130],"personalisation\u2013trust":[133],"association":[134],"inconclusive":[136],"(B":[137],"0.169,":[139],"p":[140],"0.249":[142],"HC3":[144],"standard":[145],"errors).":[146],"Privacy":[147],"resistance":[154,163],"0.427)":[157],"but":[158,229],"trust;":[161],"unexpectedly,":[162],"0.239).":[171],"findings":[173],"are":[174,194,210],"consistent":[175],"possibility":[178],"that,":[179],"for":[180,202],"this":[181],"cohort,":[182],"is":[184],"largely":[188],"extent":[191],"experienced":[195],"culturally":[197],"fitting.":[198],"As":[199],"suggestion":[201],"policy":[203],"discussion,":[204],"limited":[205],"young":[207],"who":[209],"or":[212],"have":[213],"completed":[214],"higher":[215],"education,":[216],"we":[217],"note":[218],"India\u2019s":[220],"Digital":[221],"Personal":[222],"Data":[223],"Protection":[224],"Act":[225],"2023":[226],"regulates":[227],"consent":[228],"representativeness":[233],"recommendation":[235],"outputs.":[236]},"counts_by_year":[],"updated_date":"2026-11-11T12:16:26.678958","created_date":"2026-11-10T00:00:00"}
