{"id":"https://openalex.org/W7225632302","doi":"https://doi.org/10.1080/22243534.2026.2740896","title":"Digital transformation and organisational performance: The mediating role of marketing agility among guesthouse operators in Accra Metropolitan District","display_name":"Digital transformation and organisational performance: The mediating role of marketing agility among guesthouse operators in Accra Metropolitan District","publication_year":2026,"publication_date":"2026-11-09","ids":{"openalex":"https://openalex.org/W7225632302","doi":"https://doi.org/10.1080/22243534.2026.2740896"},"language":"en","primary_location":{"id":"doi:10.1080/22243534.2026.2740896","doi":"https://doi.org/10.1080/22243534.2026.2740896","is_oa":true,"landing_page_url":"https://doi.org/10.1080/22243534.2026.2740896","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/22243534.2026.2740896?needAccess=true","source":{"id":"https://openalex.org/S4210186396","display_name":"Research in Hospitality Management","issn_l":"2224-3534","issn":["2224-3534","2415-5152"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["abdc-c","cwts-core","doaj","jpps-2","norway-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Research in Hospitality Management","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.tandfonline.com/doi/pdf/10.1080/22243534.2026.2740896?needAccess=true","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5052243313","display_name":"Michael Boakye Yiadom","orcid":"https://orcid.org/0000-0003-1687-9446","observed_orcids":["https://orcid.org/0000-0003-1687-9446"]},"institutions":[{"id":"https://openalex.org/I2803198","display_name":"Ho Technical University","ror":"https://ror.org/00j7bab93","country_code":"GH","type":"education","lineage":["https://openalex.org/I2803198"]}],"countries":["GH"],"is_corresponding":true,"raw_author_name":"Michael Boakye Yiadom","raw_affiliation_strings":["Department of Marketing, Ho Technical University"],"raw_orcid":"https://orcid.org/0000-0003-1687-9446","affiliations":[{"raw_affiliation_string":"Department of Marketing, Ho Technical University","institution_ids":["https://openalex.org/I2803198"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5052243313"],"corresponding_institution_ids":["https://openalex.org/I2803198"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"14"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.8779000043869019,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.8779000043869019,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.028200000524520874,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.026100000366568565,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-transformation","display_name":"digital transformation","score":1.0},{"id":"https://openalex.org/keywords/organizational-performance","display_name":"organizational performance","score":0.9419999718666077},{"id":"https://openalex.org/keywords/marketing-agility","display_name":"marketing agility","score":0.9990000128746033},{"id":"https://openalex.org/keywords/mediating-effect","display_name":"mediating effect","score":0.6880000233650208},{"id":"https://openalex.org/keywords/hospitality-industry","display_name":"hospitality industry","score":0.8970000147819519},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.7480000257492065}],"concepts":[{"id":"https://openalex.org/C126082660","wikidata":"https://www.wikidata.org/wiki/Q4252370","display_name":"Digital transformation","level":2,"score":0.7121000289916992},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6636000275611877},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6366000175476074},{"id":"https://openalex.org/C158739034","wikidata":"https://www.wikidata.org/wiki/Q1907114","display_name":"Metropolitan area","level":2,"score":0.6129000186920166},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.5745000243186951},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.5637000203132629},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.4108000099658966},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.39089998602867126},{"id":"https://openalex.org/C198477413","wikidata":"https://www.wikidata.org/wiki/Q7647069","display_name":"Survey data collection","level":2,"score":0.36390000581741333},{"id":"https://openalex.org/C204241405","wikidata":"https://www.wikidata.org/wiki/Q461499","display_name":"Transformation (genetics)","level":3,"score":0.3610000014305115},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.3571000099182129},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.30090001225471497},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.2921999990940094},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.2892000079154968},{"id":"https://openalex.org/C65067816","wikidata":"https://www.wikidata.org/wiki/Q2295139","display_name":"Computer-assisted web interviewing","level":2,"score":0.28760001063346863},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.27810001373291016},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.2515999972820282}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/22243534.2026.2740896","doi":"https://doi.org/10.1080/22243534.2026.2740896","is_oa":true,"landing_page_url":"https://doi.org/10.1080/22243534.2026.2740896","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/22243534.2026.2740896?needAccess=true","source":{"id":"https://openalex.org/S4210186396","display_name":"Research in Hospitality Management","issn_l":"2224-3534","issn":["2224-3534","2415-5152"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["abdc-c","cwts-core","doaj","jpps-2","norway-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Research in Hospitality Management","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1080/22243534.2026.2740896","doi":"https://doi.org/10.1080/22243534.2026.2740896","is_oa":true,"landing_page_url":"https://doi.org/10.1080/22243534.2026.2740896","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/22243534.2026.2740896?needAccess=true","source":{"id":"https://openalex.org/S4210186396","display_name":"Research in Hospitality Management","issn_l":"2224-3534","issn":["2224-3534","2415-5152"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["abdc-c","cwts-core","doaj","jpps-2","norway-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Research in Hospitality Management","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.7825999855995178}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7225632302.pdf","grobid_xml":"https://content.openalex.org/works/W7225632302.grobid-xml"},"referenced_works_count":105,"referenced_works":["https://openalex.org/W1204404493","https://openalex.org/W1409075574","https://openalex.org/W1591013228","https://openalex.org/W1965278510","https://openalex.org/W1977695323","https://openalex.org/W1979907896","https://openalex.org/W2043612358","https://openalex.org/W2053515873","https://openalex.org/W2063226683","https://openalex.org/W2066090712","https://openalex.org/W2105846236","https://openalex.org/W2112081648","https://openalex.org/W2114312225","https://openalex.org/W2123473732","https://openalex.org/W2148060162","https://openalex.org/W2156757419","https://openalex.org/W2167344400","https://openalex.org/W2204702682","https://openalex.org/W2236199561","https://openalex.org/W2398869796","https://openalex.org/W2601853749","https://openalex.org/W2751640384","https://openalex.org/W2754762440","https://openalex.org/W2783817214","https://openalex.org/W2800001822","https://openalex.org/W2807640228","https://openalex.org/W2809189706","https://openalex.org/W2889740612","https://openalex.org/W2902900208","https://openalex.org/W2905811773","https://openalex.org/W2912800036","https://openalex.org/W2950750906","https://openalex.org/W2965337607","https://openalex.org/W2978346165","https://openalex.org/W2991808305","https://openalex.org/W3000699278","https://openalex.org/W3017884619","https://openalex.org/W3033298242","https://openalex.org/W3038962058","https://openalex.org/W3048150182","https://openalex.org/W3086813946","https://openalex.org/W3091244445","https://openalex.org/W3097114192","https://openalex.org/W3118078905","https://openalex.org/W3124536214","https://openalex.org/W3129145601","https://openalex.org/W3133862516","https://openalex.org/W3153102183","https://openalex.org/W3176890593","https://openalex.org/W3191086116","https://openalex.org/W3194246096","https://openalex.org/W3202261178","https://openalex.org/W3205279303","https://openalex.org/W3210153492","https://openalex.org/W4200502479","https://openalex.org/W4205705377","https://openalex.org/W4210542665","https://openalex.org/W4220935534","https://openalex.org/W4224238913","https://openalex.org/W4226193322","https://openalex.org/W4235678817","https://openalex.org/W4281686521","https://openalex.org/W4281745742","https://openalex.org/W4283080275","https://openalex.org/W4289526651","https://openalex.org/W4289926126","https://openalex.org/W4297236386","https://openalex.org/W4299627282","https://openalex.org/W4309835981","https://openalex.org/W4312748974","https://openalex.org/W4318658226","https://openalex.org/W4319835772","https://openalex.org/W4321250640","https://openalex.org/W4362703701","https://openalex.org/W4383723953","https://openalex.org/W4387911277","https://openalex.org/W4390517407","https://openalex.org/W4390667422","https://openalex.org/W4390909735","https://openalex.org/W4391554407","https://openalex.org/W4391619782","https://openalex.org/W4393340929","https://openalex.org/W4400858516","https://openalex.org/W4401998200","https://openalex.org/W4402321368","https://openalex.org/W4402760274","https://openalex.org/W4403307642","https://openalex.org/W4405083459","https://openalex.org/W4405367178","https://openalex.org/W4405921472","https://openalex.org/W4408089184","https://openalex.org/W4409265236","https://openalex.org/W4409309565","https://openalex.org/W4409952532","https://openalex.org/W4411439791","https://openalex.org/W4412456587","https://openalex.org/W4412580696","https://openalex.org/W4415456054","https://openalex.org/W4417035145","https://openalex.org/W7104635684","https://openalex.org/W7115562526","https://openalex.org/W7116633097","https://openalex.org/W7125147053","https://openalex.org/W7171495748","https://openalex.org/W7220670432"],"related_works":["https://openalex.org/W7214037240","https://openalex.org/W4411161735","https://openalex.org/W7164167243","https://openalex.org/W7223567970","https://openalex.org/W7082987377","https://openalex.org/W7161288033","https://openalex.org/W7172401174","https://openalex.org/W7129329054","https://openalex.org/W7168085564","https://openalex.org/W7157202666"],"abstract_inverted_index":{"This":[0],"study":[1,89],"examines":[2],"how":[3],"digital":[4,66,83,107,118,137,147],"transformation":[5,67,84,108,119,138],"influences":[6],"organisational":[7,124],"performance,":[8],"with":[9,73],"marketing":[10,74,97,127,158],"agility":[11,77,98,128],"as":[12],"a":[13,69,92],"mediating":[14],"variable,":[15],"among":[16],"guesthouse":[17,86,100,110],"operators":[18],"in":[19,49,172],"the":[20,55,80,103,130,173],"Accra":[21],"Metropolitan":[22],"District,":[23],"Ghana.":[24],"A":[25],"survey":[26],"of":[27],"301":[28],"employees":[29],"and":[30,39,58,85,99,109,152,155,169],"managers":[31],"from":[32],"51":[33],"guesthouses":[34,144],"was":[35,47,112],"conducted":[36,48],"using":[37],"questionnaires":[38],"partial":[40],"least":[41],"squares":[42],"structural":[43],"equation":[44],"modelling":[45],"(PLS-SEM)":[46],"SmartPLS":[50],"version":[51],"4.1.1.4":[52],"to":[53,162,166],"analyse":[54],"research":[56],"model":[57],"its":[59],"associated":[60],"hypotheses.":[61],"The":[62,88],"results":[63],"show":[64],"that":[65,117,135,143,160],"has":[68],"significant":[70,93],"positive":[71,94],"relationship":[72,81,95,105],"agility.":[75],"Marketing":[76],"fully":[78],"mediates":[79],"between":[82,96,106],"performance.":[87,101,125],"also":[90],"found":[91],"However,":[102],"direct":[104],"performance":[111,168],"not":[113,122],"statistically":[114],"significant,":[115],"indicating":[116],"alone":[120],"does":[121],"drive":[123],"Instead,":[126],"is":[129,141],"key,":[131],"an":[132],"underexplored":[133],"link":[134],"makes":[136],"effective.":[139],"It":[140],"recommended":[142],"adopt":[145],"tailored":[146],"tools,":[148],"social":[149],"media":[150],"platforms":[151],"emerging":[153],"technologies":[154],"develop":[156],"flexible":[157],"strategies":[159],"adapt":[161],"changing":[163],"customer":[164],"needs":[165],"boost":[167],"remain":[170],"competitive":[171],"industry.":[174]},"counts_by_year":[],"updated_date":"2026-11-11T12:16:26.678958","created_date":"2026-11-10T00:00:00"}