{"id":"https://openalex.org/W7225629930","doi":"https://doi.org/10.1080/02650487.2026.2759531","title":"Gender portrayals in advertising: how body hair shapes consumer disgust and purchase intentions","display_name":"Gender portrayals in advertising: how body hair shapes consumer disgust and purchase intentions","publication_year":2026,"publication_date":"2026-11-09","ids":{"openalex":"https://openalex.org/W7225629930","doi":"https://doi.org/10.1080/02650487.2026.2759531"},"language":"en","primary_location":{"id":"doi:10.1080/02650487.2026.2759531","doi":"https://doi.org/10.1080/02650487.2026.2759531","is_oa":true,"landing_page_url":"https://doi.org/10.1080/02650487.2026.2759531","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/02650487.2026.2759531?needAccess=true","source":{"id":"https://openalex.org/S19358283","display_name":"International Journal of Advertising","issn_l":"0265-0487","issn":["0265-0487","1759-3948"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Advertising","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://www.tandfonline.com/doi/pdf/10.1080/02650487.2026.2759531?needAccess=true","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5062182375","display_name":"Enav Friedmann","orcid":"https://orcid.org/0000-0002-7509-3139","observed_orcids":["https://orcid.org/0000-0002-7509-3139"]},"institutions":[{"id":"https://openalex.org/I124227911","display_name":"Ben-Gurion University of the Negev","ror":"https://ror.org/05tkyf982","country_code":"IL","type":"education","lineage":["https://openalex.org/I124227911"]}],"countries":["IL"],"is_corresponding":true,"raw_author_name":"Enav Friedmann","raw_affiliation_strings":["The Guilford Glazer Faculty of Business and Management, Ben-Gurion University of the Negev"],"raw_orcid":"https://orcid.org/0000-0002-7509-3139","affiliations":[{"raw_affiliation_string":"The Guilford Glazer Faculty of Business and Management, Ben-Gurion University of the Negev","institution_ids":["https://openalex.org/I124227911"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5099988758","display_name":"Lior Avieli","orcid":"https://orcid.org/0009-0002-8736-3359","observed_orcids":["https://orcid.org/0009-0002-8736-3359"]},"institutions":[{"id":"https://openalex.org/I124227911","display_name":"Ben-Gurion University of the Negev","ror":"https://ror.org/05tkyf982","country_code":"IL","type":"education","lineage":["https://openalex.org/I124227911"]}],"countries":["IL"],"is_corresponding":false,"raw_author_name":"Lior Avieli Weizman","raw_affiliation_strings":["The Guilford Glazer Faculty of Business and Management, Ben-Gurion University of the Negev"],"raw_orcid":"https://orcid.org/0009-0002-8736-3359","affiliations":[{"raw_affiliation_string":"The Guilford Glazer Faculty of Business and Management, Ben-Gurion University of the Negev","institution_ids":["https://openalex.org/I124227911"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5008788887","display_name":"Merav Weiss-Sidi","orcid":"https://orcid.org/0000-0002-2871-7092","observed_orcids":["https://orcid.org/0000-0002-2871-7092"]},"institutions":[{"id":"https://openalex.org/I124227911","display_name":"Ben-Gurion University of the Negev","ror":"https://ror.org/05tkyf982","country_code":"IL","type":"education","lineage":["https://openalex.org/I124227911"]},{"id":"https://openalex.org/I2802112877","display_name":"Ruppin Academic Center","ror":"https://ror.org/0361c8163","country_code":"IL","type":"education","lineage":["https://openalex.org/I2802112877"]}],"countries":["IL"],"is_corresponding":false,"raw_author_name":"Merav Weiss-Sidi","raw_affiliation_strings":["Faculty of Economics and Business Administration, Ruppin Academic Center","The Guilford Glazer Faculty of Business and Management, Ben-Gurion University of the Negev"],"raw_orcid":"https://orcid.org/0000-0002-2871-7092","affiliations":[{"raw_affiliation_string":"Faculty of Economics and Business Administration, Ruppin Academic Center","institution_ids":["https://openalex.org/I2802112877"]},{"raw_affiliation_string":"The Guilford Glazer Faculty of Business and Management, Ben-Gurion University of the Negev","institution_ids":["https://openalex.org/I124227911"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5099988194","display_name":"Omer Shtruli","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I124227911","display_name":"Ben-Gurion University of the Negev","ror":"https://ror.org/05tkyf982","country_code":"IL","type":"education","lineage":["https://openalex.org/I124227911"]}],"countries":["IL"],"is_corresponding":false,"raw_author_name":"Omer Shtruli","raw_affiliation_strings":["Business Administration Department, The Guilford Glazer Faculty of Business and Management, Ben-Gurion University of the Negev"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business Administration Department, The Guilford Glazer Faculty of Business and Management, Ben-Gurion University of the Negev","institution_ids":["https://openalex.org/I124227911"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5062182375"],"corresponding_institution_ids":["https://openalex.org/I124227911"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"34"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9429000020027161,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9429000020027161,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.050999999046325684,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.002199999988079071,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/body-hair","display_name":"body hair","score":0.8970000147819519},{"id":"https://openalex.org/keywords/gender-representation","display_name":"gender representation","score":0.6840000152587891},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.40799999237060547},{"id":"https://openalex.org/keywords/disgust","display_name":"disgust","score":0.8429999947547913},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.75},{"id":"https://openalex.org/keywords/appearance-norms","display_name":"appearance norms","score":0.7720000147819519},{"id":"https://openalex.org/keywords/norm-violation","display_name":"norm violation","score":0.597000002861023},{"id":"https://openalex.org/keywords/facial-expression-analysis","display_name":"facial expression analysis","score":0.6759999990463257},{"id":"https://openalex.org/keywords/gender-differences","display_name":"gender differences","score":0.4320000112056732},{"id":"https://openalex.org/keywords/consumer-persuasion","display_name":"consumer persuasion","score":0.4399999976158142},{"id":"https://openalex.org/keywords/body-image","display_name":"body image","score":0.4580000042915344}],"concepts":[{"id":"https://openalex.org/C2777375102","wikidata":"https://www.wikidata.org/wiki/Q208351","display_name":"Disgust","level":3,"score":0.9726999998092651},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.7695000171661377},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.6306999921798706},{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.5442000031471252},{"id":"https://openalex.org/C169087156","wikidata":"https://www.wikidata.org/wiki/Q2131593","display_name":"Framing (construction)","level":2,"score":0.49810001254081726},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.49779999256134033},{"id":"https://openalex.org/C191795146","wikidata":"https://www.wikidata.org/wiki/Q3878446","display_name":"Norm (philosophy)","level":2,"score":0.4138000011444092},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4090999960899353},{"id":"https://openalex.org/C9719361","wikidata":"https://www.wikidata.org/wiki/Q7928967","display_name":"Vignette","level":2,"score":0.3465999960899353},{"id":"https://openalex.org/C136714292","wikidata":"https://www.wikidata.org/wiki/Q1440683","display_name":"Framing effect","level":3,"score":0.3296999931335449},{"id":"https://openalex.org/C31173074","wikidata":"https://www.wikidata.org/wiki/Q2632514","display_name":"Attractiveness","level":2,"score":0.3174000084400177},{"id":"https://openalex.org/C2777918589","wikidata":"https://www.wikidata.org/wiki/Q2167872","display_name":"Body hair","level":2,"score":0.30880001187324524},{"id":"https://openalex.org/C2776086947","wikidata":"https://www.wikidata.org/wiki/Q758234","display_name":"Physical attractiveness","level":3,"score":0.28529998660087585},{"id":"https://openalex.org/C60627051","wikidata":"https://www.wikidata.org/wiki/Q1072278","display_name":"Body shape","level":2,"score":0.28110000491142273},{"id":"https://openalex.org/C2993503261","wikidata":"https://www.wikidata.org/wiki/Q534589","display_name":"Sense of control","level":2,"score":0.2694999873638153},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.2624000012874603},{"id":"https://openalex.org/C2779302386","wikidata":"https://www.wikidata.org/wiki/Q79871","display_name":"Anger","level":2,"score":0.250900000333786}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/02650487.2026.2759531","doi":"https://doi.org/10.1080/02650487.2026.2759531","is_oa":true,"landing_page_url":"https://doi.org/10.1080/02650487.2026.2759531","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/02650487.2026.2759531?needAccess=true","source":{"id":"https://openalex.org/S19358283","display_name":"International Journal of Advertising","issn_l":"0265-0487","issn":["0265-0487","1759-3948"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Advertising","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1080/02650487.2026.2759531","doi":"https://doi.org/10.1080/02650487.2026.2759531","is_oa":true,"landing_page_url":"https://doi.org/10.1080/02650487.2026.2759531","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/02650487.2026.2759531?needAccess=true","source":{"id":"https://openalex.org/S19358283","display_name":"International Journal of Advertising","issn_l":"0265-0487","issn":["0265-0487","1759-3948"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Advertising","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/5","score":0.6025999784469604,"display_name":"Gender equality"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7225629930.pdf","grobid_xml":"https://content.openalex.org/works/W7225629930.grobid-xml"},"referenced_works_count":95,"referenced_works":["https://openalex.org/W1605939996","https://openalex.org/W1945039558","https://openalex.org/W1969740062","https://openalex.org/W1970621716","https://openalex.org/W1971232296","https://openalex.org/W1971427007","https://openalex.org/W1979410730","https://openalex.org/W1981788920","https://openalex.org/W1987589488","https://openalex.org/W1987695517","https://openalex.org/W1987986797","https://openalex.org/W2001771614","https://openalex.org/W2001790463","https://openalex.org/W2003143757","https://openalex.org/W2007568990","https://openalex.org/W2019402334","https://openalex.org/W2019655958","https://openalex.org/W2032228855","https://openalex.org/W2039314104","https://openalex.org/W2047602565","https://openalex.org/W2049598865","https://openalex.org/W2053204041","https://openalex.org/W2055738904","https://openalex.org/W2067933440","https://openalex.org/W2071729581","https://openalex.org/W2087484885","https://openalex.org/W2097783835","https://openalex.org/W2100351233","https://openalex.org/W2112146495","https://openalex.org/W2112979382","https://openalex.org/W2124275893","https://openalex.org/W2134932520","https://openalex.org/W2141828920","https://openalex.org/W2151857205","https://openalex.org/W2157491892","https://openalex.org/W2174579691","https://openalex.org/W2196577210","https://openalex.org/W2274860029","https://openalex.org/W2275591480","https://openalex.org/W2277915526","https://openalex.org/W2315429044","https://openalex.org/W2332270376","https://openalex.org/W2333578621","https://openalex.org/W2421935140","https://openalex.org/W2469502150","https://openalex.org/W2499370362","https://openalex.org/W2549729951","https://openalex.org/W2560177006","https://openalex.org/W2566230224","https://openalex.org/W2588797164","https://openalex.org/W2742288326","https://openalex.org/W2766177780","https://openalex.org/W2775666429","https://openalex.org/W2794139954","https://openalex.org/W2883902215","https://openalex.org/W2884554049","https://openalex.org/W2888816606","https://openalex.org/W2903479470","https://openalex.org/W2937227376","https://openalex.org/W2994649997","https://openalex.org/W2997720058","https://openalex.org/W3011967674","https://openalex.org/W3013648639","https://openalex.org/W3020447069","https://openalex.org/W3046540656","https://openalex.org/W3121829071","https://openalex.org/W3133690404","https://openalex.org/W3134934442","https://openalex.org/W3145502874","https://openalex.org/W3158849457","https://openalex.org/W3175178278","https://openalex.org/W3188854499","https://openalex.org/W3199889453","https://openalex.org/W4200330760","https://openalex.org/W4214936645","https://openalex.org/W4233099317","https://openalex.org/W4233792883","https://openalex.org/W4293103609","https://openalex.org/W4295126651","https://openalex.org/W4309468623","https://openalex.org/W4387365977","https://openalex.org/W4387889962","https://openalex.org/W4391446362","https://openalex.org/W4394632438","https://openalex.org/W4399390510","https://openalex.org/W4410694682","https://openalex.org/W4411185442","https://openalex.org/W4412045991","https://openalex.org/W4413028732","https://openalex.org/W4414163254","https://openalex.org/W7138935112","https://openalex.org/W7160290694","https://openalex.org/W7163918116","https://openalex.org/W7203712791","https://openalex.org/W7206213315"],"related_works":["https://openalex.org/W4244569695","https://openalex.org/W3081861289","https://openalex.org/W2029420815","https://openalex.org/W2159596588","https://openalex.org/W69576912","https://openalex.org/W2920430637","https://openalex.org/W61523712","https://openalex.org/W2595235932","https://openalex.org/W122145095","https://openalex.org/W4414179376"],"abstract_inverted_index":{"Advertising":[0],"occasionally":[1],"features":[2],"body-hair":[3,125,135],"norm":[4,136],"violations:":[5],"women":[6,54,72,104,115,143],"or":[7],"men":[8,56,106,147],"models":[9,144],"with":[10,73,108],"visible":[11,74],"body":[12,75],"hair":[13,76],"that":[14],"departs":[15],"from":[16],"prevailing":[17],"ad":[18],"depictions.":[19],"Framing":[20],"disgust":[21,59,80,88,129],"as":[22,130],"a":[23,109],"boundary-regulating":[24],"emotion":[25],"triggered":[26],"by":[27],"violations":[28,137],"of":[29,84,124],"socially":[30],"maintained":[31],"appearance":[32],"norms,":[33],"two":[34],"studies":[35],"examined":[36],"how":[37],"such":[38],"portrayals":[39,83],"shape":[40],"affect":[41],"and":[42,55,58,64,105],"persuasion":[43],"across":[44,92],"gendered":[45],"bodies.":[46],"Participants":[47],"viewed":[48],"ads":[49,70],"featuring":[50,71],"hairy":[51],"versus":[52],"hairless":[53],"models,":[57,107],"was":[60],"assessed":[61],"through":[62,133],"self-report":[63],"facial-expression":[65],"analysis":[66],"(FEA).":[67],"Across":[68],"studies,":[69],"elicited":[77],"stronger":[78,111],"self-reported":[79,128],"than":[81,145],"analogous":[82],"men,":[85],"whereas":[86],"FEA-based":[87],"did":[89],"not":[90],"differ":[91],"conditions.":[93],"Self-reported":[94],"disgust,":[95],"in":[96],"turn,":[97],"predicted":[98],"lower":[99],"purchase":[100],"intention":[101],"for":[102,114,142,146],"both":[103],"significantly":[110],"indirect":[112],"effect":[113],"models.":[116,148],"The":[117],"research":[118],"advances":[119],"an":[120],"asymmetric":[121],"norm-rigidity":[122],"account":[123],"portrayals,":[126],"identifying":[127],"the":[131],"mechanism":[132],"which":[134],"carry":[138],"greater":[139],"persuasive":[140],"costs":[141]},"counts_by_year":[],"updated_date":"2026-11-11T12:16:26.678958","created_date":"2026-11-10T00:00:00"}
