{"id":"https://openalex.org/W7225624274","doi":"https://doi.org/10.33319/dymas.v11i2.223","title":"PELATIHAN DAN PEMANFAATAN E-COMMERCE SEBAGAI MEDIA PEMASARAN GUNA MENINGKATKAN DAYA SAING UMKM DI DESA SLAMBUR, KECAMATAN GEGER, KABUPATEN MADIUN","display_name":"PELATIHAN DAN PEMANFAATAN E-COMMERCE SEBAGAI MEDIA PEMASARAN GUNA MENINGKATKAN DAYA SAING UMKM DI DESA SLAMBUR, KECAMATAN GEGER, KABUPATEN MADIUN","publication_year":2026,"publication_date":"2026-11-09","ids":{"openalex":"https://openalex.org/W7225624274","doi":"https://doi.org/10.33319/dymas.v11i2.223"},"language":"en","primary_location":{"id":"doi:10.33319/dymas.v11i2.223","doi":"https://doi.org/10.33319/dymas.v11i2.223","is_oa":true,"landing_page_url":"https://doi.org/10.33319/dymas.v11i2.223","pdf_url":null,"source":{"id":"https://openalex.org/S4210201783","display_name":"JURNAL DAYA-MAS","issn_l":"2502-7034","issn":["2502-7034","2580-1201"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210164440","host_organization_name":"Universitas Merdeka Madiun","host_organization_lineage":["https://openalex.org/I4210164440"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JURNAL DAYA-MAS","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.33319/dymas.v11i2.223","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5082376139","display_name":"Joko Triono","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210164440","display_name":"Universitas Merdeka Madiun","ror":"https://ror.org/05hd9py65","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210164440"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Joko Triono","raw_affiliation_strings":["Universitas Merdeka Madiun"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Merdeka Madiun","institution_ids":["https://openalex.org/I4210164440"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5012088124","display_name":"Daniel Wahyu Suprayoga Prabowo","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210164440","display_name":"Universitas Merdeka Madiun","ror":"https://ror.org/05hd9py65","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210164440"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Daniel Wahyu Suprayoga Prabowo","raw_affiliation_strings":["Universitas Merdeka Madiun"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Merdeka Madiun","institution_ids":["https://openalex.org/I4210164440"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5161325873","display_name":"Nur Candra Dana Agusti","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210164440","display_name":"Universitas Merdeka Madiun","ror":"https://ror.org/05hd9py65","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210164440"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nur Candra Dana Agusti","raw_affiliation_strings":["Universitas Merdeka Madiun"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Merdeka Madiun","institution_ids":["https://openalex.org/I4210164440"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210164440"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"11","issue":"2","first_page":"102","last_page":"109"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13744","display_name":"Financial Literacy and Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13872","display_name":"Vocational and Entrepreneurial Education","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.8360000252723694},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.8370000123977661},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.824999988079071},{"id":"https://openalex.org/keywords/msme-competitiveness","display_name":"MSME competitiveness","score":0.8999999761581421},{"id":"https://openalex.org/keywords/online-marketplaces","display_name":"online marketplaces","score":0.37599998712539673},{"id":"https://openalex.org/keywords/whatsapp-business","display_name":"WhatsApp Business","score":0.9760000109672546},{"id":"https://openalex.org/keywords/shopee","display_name":"Shopee","score":0.9369999766349792},{"id":"https://openalex.org/keywords/tokopedia","display_name":"Tokopedia","score":0.996999979019165},{"id":"https://openalex.org/keywords/facebook-marketplace","display_name":"Facebook Marketplace","score":0.9990000128746033},{"id":"https://openalex.org/keywords/tempeh-chips","display_name":"tempeh chips","score":0.8140000104904175},{"id":"https://openalex.org/keywords/digital-transformation","display_name":"digital transformation","score":0.7799999713897705}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6832000017166138},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5774999856948853},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5077000260353088},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.4952000081539154},{"id":"https://openalex.org/C188198153","wikidata":"https://www.wikidata.org/wiki/Q1613840","display_name":"Limiting","level":2,"score":0.4740999937057495},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.42989999055862427},{"id":"https://openalex.org/C2778348673","wikidata":"https://www.wikidata.org/wiki/Q739302","display_name":"Production (economics)","level":2,"score":0.4011000096797943},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.391400009393692},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.3625999987125397},{"id":"https://openalex.org/C2777350553","wikidata":"https://www.wikidata.org/wiki/Q5961771","display_name":"Product marketing","level":3,"score":0.3596999943256378},{"id":"https://openalex.org/C48879800","wikidata":"https://www.wikidata.org/wiki/Q622439","display_name":"Small and medium-sized enterprises","level":2,"score":0.34779998660087585},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.31380000710487366},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.3057999908924103},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.29809999465942383},{"id":"https://openalex.org/C2987537975","wikidata":"https://www.wikidata.org/wiki/Q622439","display_name":"Small to medium enterprises","level":2,"score":0.2872999906539917},{"id":"https://openalex.org/C126082660","wikidata":"https://www.wikidata.org/wiki/Q4252370","display_name":"Digital transformation","level":2,"score":0.2849000096321106},{"id":"https://openalex.org/C71901391","wikidata":"https://www.wikidata.org/wiki/Q7126699","display_name":"Upload","level":2,"score":0.27160000801086426},{"id":"https://openalex.org/C2777973936","wikidata":"https://www.wikidata.org/wiki/Q1109680","display_name":"Small business","level":2,"score":0.2689000070095062}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.33319/dymas.v11i2.223","doi":"https://doi.org/10.33319/dymas.v11i2.223","is_oa":true,"landing_page_url":"https://doi.org/10.33319/dymas.v11i2.223","pdf_url":null,"source":{"id":"https://openalex.org/S4210201783","display_name":"JURNAL DAYA-MAS","issn_l":"2502-7034","issn":["2502-7034","2580-1201"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210164440","host_organization_name":"Universitas Merdeka Madiun","host_organization_lineage":["https://openalex.org/I4210164440"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JURNAL DAYA-MAS","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.33319/dymas.v11i2.223","doi":"https://doi.org/10.33319/dymas.v11i2.223","is_oa":true,"landing_page_url":"https://doi.org/10.33319/dymas.v11i2.223","pdf_url":null,"source":{"id":"https://openalex.org/S4210201783","display_name":"JURNAL DAYA-MAS","issn_l":"2502-7034","issn":["2502-7034","2580-1201"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210164440","host_organization_name":"Universitas Merdeka Madiun","host_organization_lineage":["https://openalex.org/I4210164440"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JURNAL DAYA-MAS","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":1.0},{"id":"https://metadata.un.org/sdg/1","display_name":"No poverty","score":0.666700005531311},{"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure","score":0.5378999710083008}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7213968250","https://openalex.org/W7202078421","https://openalex.org/W7216204627","https://openalex.org/W7153976282","https://openalex.org/W7135064309","https://openalex.org/W4408206938","https://openalex.org/W7163011519","https://openalex.org/W7221159083","https://openalex.org/W4405083487","https://openalex.org/W7221289881"],"abstract_inverted_index":{"Micro,":[0],"Small,":[1],"and":[2,61,85,95,143,171,182,192],"Medium":[3],"Enterprises":[4],"(MSMEs)":[5],"contribute":[6,193],"to":[7,46,57,123,136,150,188,194],"community":[8,53],"economic":[9],"development.":[10],"However,":[11],"many":[12],"business":[13,132,173,190],"owners":[14,66],"still":[15],"encounter":[16],"challenges":[17],"in":[18,34,67,101,167],"utilizing":[19,68],"digital":[20,72,129,140,165],"technology":[21],"as":[22,71],"an":[23],"effective":[24],"marketing":[25,43,73],"medium.":[26],"This":[27,52],"condition":[28],"is":[29,176],"also":[30,157],"experienced":[31],"by":[32],"MSMEs":[33],"Slambur":[35],"Village,":[36],"Geger":[37],"District,":[38],"Madiun":[39],"Regency,":[40],"where":[41],"conventional":[42],"methods":[44],"continue":[45],"dominate,":[47],"limiting":[48],"product":[49,141],"market":[50,169],"reach.":[51],"service":[54],"program":[55,76,156],"aimed":[56],"improve":[58],"the":[59,88,106,113,125,155,162,179,196],"knowledge":[60,181],"practical":[62,83],"skills":[63,183],"of":[64,90,128,161,164],"MSME":[65],"e-commerce":[69],"platforms":[70],"tools.":[74],"The":[75,116],"was":[77],"implemented":[78],"through":[79],"socialization,":[80],"hands-on":[81],"training,":[82],"sessions,":[84],"mentoring":[86],"on":[87],"use":[89],"WhatsApp":[91],"Business,":[92],"Shopee,":[93],"Tokopedia,":[94],"Facebook":[96],"Marketplace.":[97],"Twenty":[98],"participants":[99,120],"engaged":[100],"tempeh":[102],"chips":[103],"production":[104],"attended":[105],"training":[107],"using":[108],"their":[109,159],"own":[110],"smartphones":[111],"during":[112],"practice":[114],"sessions.":[115],"results":[117],"demonstrated":[118],"that":[119,178],"were":[121],"able":[122],"understand":[124],"basic":[126],"concepts":[127],"marketing,":[130],"create":[131],"accounts,":[133],"upload":[134],"products":[135],"online":[137,145],"marketplaces,":[138],"develop":[139],"catalogs,":[142],"implement":[144],"promotional":[146],"strategies.":[147],"In":[148],"addition":[149],"improving":[151,195],"participants'":[152],"technical":[153],"competencies,":[154],"increased":[158],"awareness":[160],"importance":[163],"transformation":[166],"expanding":[168],"opportunities":[170],"strengthening":[172],"competitiveness.":[174],"It":[175],"expected":[177],"acquired":[180],"will":[184],"be":[185],"applied":[186],"sustainably":[187],"support":[189],"growth":[191],"local":[197],"economy":[198]},"counts_by_year":[],"updated_date":"2026-11-11T12:16:26.678958","created_date":"2026-11-10T00:00:00"}