{"id":"https://openalex.org/W7225616262","doi":"https://doi.org/10.5281/zenodo.24085000","title":"ASSESSING THE EFFECTIVENESS OF INTEGRATED MARKETING COMMUNICATIONS IN REGIONAL ECONOMIC DEVELOPMENT: EVIDENCE FROM UZBEKISTAN'S REGIONS","display_name":"ASSESSING THE EFFECTIVENESS OF INTEGRATED MARKETING COMMUNICATIONS IN REGIONAL ECONOMIC DEVELOPMENT: EVIDENCE FROM UZBEKISTAN'S REGIONS","publication_year":2026,"publication_date":"2026-11-09","ids":{"openalex":"https://openalex.org/W7225616262","doi":"https://doi.org/10.5281/zenodo.24085000"},"language":"en","primary_location":{"id":"doi:10.5281/zenodo.24085000","doi":"https://doi.org/10.5281/zenodo.24085000","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.24085000","pdf_url":null,"source":{"id":"https://openalex.org/S7407075494","display_name":"ECONOSCITECH INTEGRATION","issn_l":"3060-5075","issn":["3060-5075"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.5281/zenodo.24085000","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091915726","display_name":"Bekzod Tokhirovich Mukhsinov","orcid":"https://orcid.org/0000-0003-4189-4146","observed_orcids":["https://orcid.org/0000-0003-4189-4146"]},"institutions":[{"id":"https://openalex.org/I4405271395","display_name":"Bukhara University of Innovations","ror":"https://ror.org/02ck0q070","country_code":"UZ","type":"education","lineage":["https://openalex.org/I4405271395"]}],"countries":["UZ"],"is_corresponding":true,"raw_author_name":"Mukhsinov, Bekzod Tokhirovich","raw_affiliation_strings":["Bukhara University of Innovations, Head of the Department of Economics, Finance and Management, PhD in Economics, Associate Professor"],"raw_orcid":"https://orcid.org/0000-0003-4189-4146","affiliations":[{"raw_affiliation_string":"Bukhara University of Innovations, Head of the Department of Economics, Finance and Management, PhD in Economics, Associate Professor","institution_ids":["https://openalex.org/I4405271395"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5091915726"],"corresponding_institution_ids":["https://openalex.org/I4405271395"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14066","display_name":"Economic Development and Regional Competitiveness","score":0.5590999722480774,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14066","display_name":"Economic Development and Regional Competitiveness","score":0.5590999722480774,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.29420000314712524,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14051","display_name":"Regional Economic Trends and Sectoral Structure","score":0.047200001776218414,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/integrated-marketing-communication","display_name":"integrated marketing communication","score":0.9980000257492065},{"id":"https://openalex.org/keywords/regional-economic-development","display_name":"regional economic development","score":0.9810000061988831},{"id":"https://openalex.org/keywords/communicative-activities","display_name":"communicative activities","score":0.47099998593330383},{"id":"https://openalex.org/keywords/communication-outcomes","display_name":"communication outcomes","score":0.8420000076293945},{"id":"https://openalex.org/keywords/uneven-regional-development","display_name":"regional development imbalance","score":0.9409999847412109},{"id":"https://openalex.org/keywords/regional-gross-domestic-product","display_name":"regional gross domestic product","score":0.7540000081062317},{"id":"https://openalex.org/keywords/uzbekistan-regions","display_name":"Uzbekistan regions","score":0.7850000262260437},{"id":"https://openalex.org/keywords/bukhara-region","display_name":"Bukhara region","score":0.8930000066757202}],"concepts":[{"id":"https://openalex.org/C75795011","wikidata":"https://www.wikidata.org/wiki/Q917904","display_name":"Typology","level":2,"score":0.5849000215530396},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5098000168800354},{"id":"https://openalex.org/C127598652","wikidata":"https://www.wikidata.org/wiki/Q558635","display_name":"Per capita","level":3,"score":0.5016999840736389},{"id":"https://openalex.org/C114350782","wikidata":"https://www.wikidata.org/wiki/Q12638","display_name":"Gross domestic product","level":2,"score":0.4880000054836273},{"id":"https://openalex.org/C148383697","wikidata":"https://www.wikidata.org/wiki/Q1781695","display_name":"Regional science","level":1,"score":0.4424000084400177},{"id":"https://openalex.org/C2776788908","wikidata":"https://www.wikidata.org/wiki/Q3042982","display_name":"Regional variation","level":2,"score":0.44130000472068787},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4311000108718872},{"id":"https://openalex.org/C6422946","wikidata":"https://www.wikidata.org/wiki/Q857354","display_name":"Panel data","level":2,"score":0.4189999997615814},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.41499999165534973},{"id":"https://openalex.org/C106301342","wikidata":"https://www.wikidata.org/wiki/Q4117933","display_name":"Entropy (arrow of time)","level":2,"score":0.398499995470047},{"id":"https://openalex.org/C2778738651","wikidata":"https://www.wikidata.org/wiki/Q16546687","display_name":"Novelty","level":2,"score":0.39010000228881836},{"id":"https://openalex.org/C202353208","wikidata":"https://www.wikidata.org/wiki/Q1167393","display_name":"Economic indicator","level":2,"score":0.3666999936103821},{"id":"https://openalex.org/C73528240","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Integrated marketing communications","level":4,"score":0.3619000017642975},{"id":"https://openalex.org/C2776341274","wikidata":"https://www.wikidata.org/wiki/Q2474103","display_name":"Gross Regional Product","level":2,"score":0.35530000925064087},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2957000136375427},{"id":"https://openalex.org/C40605704","wikidata":"https://www.wikidata.org/wiki/Q3615000","display_name":"Shift-share analysis","level":2,"score":0.29170000553131104},{"id":"https://openalex.org/C188897","wikidata":"https://www.wikidata.org/wiki/Q5333508","display_name":"Economic impact analysis","level":2,"score":0.28769999742507935},{"id":"https://openalex.org/C2985697011","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economic analysis","level":2,"score":0.28690001368522644},{"id":"https://openalex.org/C27591710","wikidata":"https://www.wikidata.org/wiki/Q17083572","display_name":"Economic data","level":2,"score":0.28450000286102295},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.27570000290870667},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.27079999446868896},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.2563000023365021},{"id":"https://openalex.org/C96250715","wikidata":"https://www.wikidata.org/wiki/Q965330","display_name":"Estimation","level":2,"score":0.2529999911785126}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.5281/zenodo.24085000","doi":"https://doi.org/10.5281/zenodo.24085000","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.24085000","pdf_url":null,"source":{"id":"https://openalex.org/S7407075494","display_name":"ECONOSCITECH INTEGRATION","issn_l":"3060-5075","issn":["3060-5075"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"},{"id":"doi:10.5281/zenodo.24085001","doi":"https://doi.org/10.5281/zenodo.24085001","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.24085001","pdf_url":null,"source":{"id":"https://openalex.org/S7407075494","display_name":"ECONOSCITECH INTEGRATION","issn_l":"3060-5075","issn":["3060-5075"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"}],"best_oa_location":{"id":"doi:10.5281/zenodo.24085000","doi":"https://doi.org/10.5281/zenodo.24085000","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.24085000","pdf_url":null,"source":{"id":"https://openalex.org/S7407075494","display_name":"ECONOSCITECH INTEGRATION","issn_l":"3060-5075","issn":["3060-5075"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7128476055","https://openalex.org/W7224079649","https://openalex.org/W7170162111","https://openalex.org/W7215667280","https://openalex.org/W7220165275","https://openalex.org/W7170174677","https://openalex.org/W4400852513","https://openalex.org/W7220241886","https://openalex.org/W6911591734","https://openalex.org/W7111782928"],"abstract_inverted_index":{"The":[0,20,58,109],"article":[1],"substantiates":[2],"the":[3,8,33,43,70,87,90,107,114,124,136],"author's":[4],"approach":[5],"to":[6,23,41,84],"assessing":[7,120],"effectiveness":[9],"of":[10,35,72,74,127],"integrated":[11],"marketing":[12,133],"communications":[13,134],"(IMC)":[14],"tools":[15],"in":[16,64,113,135],"regional":[17,76,121],"economic":[18],"development.":[19],"aim":[21],"is":[22,104],"calculate":[24],"communication":[25,93],"activity":[26,94],"(K)":[27],"and":[28,40,53,95,123],"outcome":[29],"(N)":[30],"sub-indices":[31],"for":[32,49,119,131],"regions":[34],"Uzbekistan":[36],"using":[37],"official":[38],"statistics":[39],"examine":[42],"relationship":[44,91],"between":[45,92],"them.":[46],"Panel":[47],"data":[48],"2010\u20132025,":[50],"min\u2013max":[51],"normalisation,":[52],"entropy":[54],"weights":[55],"are":[56,139],"employed.":[57],"analysis":[59],"reveals":[60],"a":[61],"significant":[62],"increase":[63],"interregional":[65],"disparities":[66],"after":[67],"2016,":[68],"with":[69],"coefficient":[71],"variation":[73],"gross":[75],"product":[77],"(GRP)":[78],"per":[79],"capita":[80],"rising":[81],"from":[82,106],"39.8%":[83],"79.2%.":[85],"At":[86],"same":[88],"time,":[89],"outcomes":[96],"becomes":[97],"statistically":[98],"less":[99],"robust":[100],"when":[101],"Tashkent":[102],"city":[103],"excluded":[105],"analysis.":[108],"scientific":[110],"novelty":[111],"lies":[112],"proposed":[115],"K\u2013I\u2013N":[116],"indicator":[117],"system":[118],"IMC":[122],"\"activity\u2013outcome\"":[125],"typology":[126],"regions.":[128],"Priority":[129],"areas":[130],"developing":[132],"Bukhara":[137],"region":[138],"substantiated.":[140]},"counts_by_year":[],"updated_date":"2026-11-11T12:16:26.678958","created_date":"2026-11-10T00:00:00"}
