{"id":"https://openalex.org/W7225574635","doi":"https://doi.org/10.54314/7c3p5n53","title":"OPTIMASI PENGGUNAAN ASOSIASI RULE DENGAN ALGORITMA APRIORI UNTUK ANALISA POLA TRANSAKSI PELANGGAN TELKOMSEL","display_name":"OPTIMASI PENGGUNAAN ASOSIASI RULE DENGAN ALGORITMA APRIORI UNTUK ANALISA POLA TRANSAKSI PELANGGAN TELKOMSEL","publication_year":2026,"publication_date":"2026-11-07","ids":{"openalex":"https://openalex.org/W7225574635","doi":"https://doi.org/10.54314/7c3p5n53"},"language":"en","primary_location":{"id":"pmh:oai:jurnal.goretanpena.com:article/7466","doi":"https://doi.org/10.54314/7c3p5n53","is_oa":true,"landing_page_url":"https://jurnal.goretanpena.com/index.php/JSSR/article/view/7466","pdf_url":null,"source":{"id":"https://openalex.org/S4210240382","display_name":"JOURNAL OF SCIENCE AND SOCIAL RESEARCH","issn_l":"2615-3262","issn":["2615-3262","2615-4307"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2615-4307","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://jurnal.goretanpena.com/index.php/JSSR/article/view/7466","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5161293367","display_name":"Zulfirman","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405276664","display_name":"Universitas Asahan","ror":"https://ror.org/05vbjj248","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405276664"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Zulfirman","raw_affiliation_strings":["Universitas Asahan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Asahan","institution_ids":["https://openalex.org/I4405276664"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5084024906","display_name":"Azrai Sirait","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405276664","display_name":"Universitas Asahan","ror":"https://ror.org/05vbjj248","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405276664"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Azrai Sirait","raw_affiliation_strings":["Universitas Asahan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Asahan","institution_ids":["https://openalex.org/I4405276664"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5161271037","display_name":"Santi Nurul Fianti","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274602","display_name":"Institut Agama Islam Negeri Datuk Laksemana Bengkalis","ror":"https://ror.org/020aadj56","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274602"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Santi Nurul Fianti","raw_affiliation_strings":["Institut Agama Islam Negeri Datuk laksemana Bengkalis"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Agama Islam Negeri Datuk laksemana Bengkalis","institution_ids":["https://openalex.org/I4405274602"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10538","display_name":"Data Mining Algorithms and Applications","score":0.7275000214576721,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10538","display_name":"Data Mining Algorithms and Applications","score":0.7275000214576721,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13373","display_name":"Data Mining and Machine Learning Applications","score":0.2667999863624573,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.0026000000070780516,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/association-rule-mining","display_name":"association rule mining","score":0.9269999861717224},{"id":"https://openalex.org/keywords/apriori-algorithm","display_name":"Apriori algorithm","score":0.9980000257492065},{"id":"https://openalex.org/keywords/telkomsel","display_name":"Telkomsel","score":0.9679999947547913},{"id":"https://openalex.org/keywords/telecommunications-customers","display_name":"telecommunications customers","score":0.4650000035762787},{"id":"https://openalex.org/keywords/mobile-data-packages","display_name":"mobile data packages","score":0.7419999837875366},{"id":"https://openalex.org/keywords/cross-selling","display_name":"cross-selling","score":0.6759999990463257},{"id":"https://openalex.org/keywords/recommender-systems","display_name":"recommender systems","score":0.7390000224113464},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.5049999952316284},{"id":"https://openalex.org/keywords/kisaran","display_name":"Kisaran","score":0.6510000228881836}],"concepts":[{"id":"https://openalex.org/C75949130","wikidata":"https://www.wikidata.org/wiki/Q848010","display_name":"Database transaction","level":2,"score":0.7249000072479248},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6967999935150146},{"id":"https://openalex.org/C127722929","wikidata":"https://www.wikidata.org/wiki/Q7833714","display_name":"Transaction data","level":3,"score":0.498199999332428},{"id":"https://openalex.org/C193524817","wikidata":"https://www.wikidata.org/wiki/Q386780","display_name":"Association rule learning","level":2,"score":0.49459999799728394},{"id":"https://openalex.org/C81440476","wikidata":"https://www.wikidata.org/wiki/Q513511","display_name":"Apriori algorithm","level":3,"score":0.4390999972820282},{"id":"https://openalex.org/C95491727","wikidata":"https://www.wikidata.org/wiki/Q992968","display_name":"Mobile telephony","level":3,"score":0.4221000075340271},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.42179998755455017},{"id":"https://openalex.org/C20556612","wikidata":"https://www.wikidata.org/wiki/Q4469374","display_name":"Volume (thermodynamics)","level":2,"score":0.35589998960494995},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.3483000099658966},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.3465000092983246},{"id":"https://openalex.org/C75553542","wikidata":"https://www.wikidata.org/wiki/Q178161","display_name":"A priori and a posteriori","level":2,"score":0.32190001010894775},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.32170000672340393},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.30959999561309814},{"id":"https://openalex.org/C5119721","wikidata":"https://www.wikidata.org/wiki/Q220501","display_name":"Quality of service","level":2,"score":0.30869999527931213},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.2727999985218048},{"id":"https://openalex.org/C113174947","wikidata":"https://www.wikidata.org/wiki/Q2859736","display_name":"Tree (set theory)","level":2,"score":0.2615000009536743},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.2614000141620636},{"id":"https://openalex.org/C144543869","wikidata":"https://www.wikidata.org/wiki/Q2738570","display_name":"Mobile computing","level":2,"score":0.25220000743865967},{"id":"https://openalex.org/C45235069","wikidata":"https://www.wikidata.org/wiki/Q278425","display_name":"Table (database)","level":2,"score":0.25119999051094055}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:jurnal.goretanpena.com:article/7466","doi":"https://doi.org/10.54314/7c3p5n53","is_oa":true,"landing_page_url":"https://jurnal.goretanpena.com/index.php/JSSR/article/view/7466","pdf_url":null,"source":{"id":"https://openalex.org/S4210240382","display_name":"JOURNAL OF SCIENCE AND SOCIAL RESEARCH","issn_l":"2615-3262","issn":["2615-3262","2615-4307"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2615-4307","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:jurnal.goretanpena.com:article/7466","doi":"https://doi.org/10.54314/7c3p5n53","is_oa":true,"landing_page_url":"https://jurnal.goretanpena.com/index.php/JSSR/article/view/7466","pdf_url":null,"source":{"id":"https://openalex.org/S4210240382","display_name":"JOURNAL OF SCIENCE AND SOCIAL RESEARCH","issn_l":"2615-3262","issn":["2615-3262","2615-4307"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2615-4307","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"score":0.5378999710083008,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2942798582","https://openalex.org/W4391769880","https://openalex.org/W7223704319","https://openalex.org/W4399023198","https://openalex.org/W7172313414","https://openalex.org/W4284972619","https://openalex.org/W2373994188","https://openalex.org/W2152441684","https://openalex.org/W2364359306","https://openalex.org/W4416897522"],"abstract_inverted_index":{"The":[0,84,103,124],"rapid":[1],"development":[2],"of":[3,21,39,48,86,114,135],"information":[4],"and":[5,16,46,121,149],"communication":[6],"technology":[7],"has":[8],"prompted":[9],"telecommunications":[10],"companies":[11],"to":[12,42,66,90,184],"improve":[13],"service":[14],"quality":[15],"gain":[17],"a":[18,30,133,176],"deeper":[19],"understanding":[20],"customer":[22,68,100],"behavior.":[23],"Telkomsel":[24],"is":[25,89],"one":[26],"such":[27,71],"company":[28],"with":[29,139,154],"large":[31],"subscriber":[32],"base":[33],"in":[34,51],"Indonesia.":[35],"As":[36],"the":[37,44,52,92,181],"number":[38],"subscribers":[40],"continues":[41],"grow,":[43],"volume":[45],"complexity":[47],"transaction":[49,59,101,108,182],"data\u2014particularly":[50],"Kisaran":[53],"region\u2014have":[54],"also":[55],"increased.":[56],"This":[57],"stored":[58],"data":[60,76,109,115,143],"holds":[61],"significant":[62],"potential":[63,163],"for":[64,95,165,173],"analysis":[65,98],"uncover":[67],"behavioral":[69],"patterns,":[70],"as":[72,175],"tendencies":[73],"toward":[74],"purchasing":[75],"packages,":[77,116],"mobile":[78,117],"credit,":[79,118],"or":[80],"other":[81],"digital":[82,119],"services.":[83,167],"objective":[85],"this":[87],"study":[88,104],"apply":[91],"Apriori":[93],"algorithm":[94],"association":[96,127],"rule":[97],"on":[99,180],"data.":[102],"utilizes":[105],"historical":[106],"sales":[107],"from":[110],"Telkomsel,":[111],"including":[112],"purchases":[113],"services,":[120],"SIM":[122],"cards.":[123],"findings":[125],"reveal":[126],"patterns":[128,169],"(Rules":[129],"2":[130],"&":[131],"3):":[132],"combination":[134],"\"Internet":[136],"OMG\"":[137],"packages":[138,152,156],"\"Kuota":[140],"Ketengan\"":[141],"(short-term/specific-use":[142],"quotas)":[144],"(Support":[145,157],"35%,":[146],"Confidence":[147,159],"65%),":[148],"voice":[150],"call":[151],"paired":[153],"SMS":[155],"30%,":[158],"60%),":[160],"which":[161],"offer":[162],"options":[164],"add-on":[166],"These":[168],"are":[170],"highly":[171],"suitable":[172],"use":[174],"dynamic":[177],"recommendation":[178],"system":[179],"interface":[183],"boost":[185],"cross-selling.":[186]},"counts_by_year":[],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2026-11-09T00:00:00"}