{"id":"https://openalex.org/W7225557992","doi":"https://doi.org/10.33423/kcn6cw86","title":"Marketing Considerations for Reaching Asian American Segments","display_name":"Marketing Considerations for Reaching Asian American Segments","publication_year":2026,"publication_date":"2026-11-08","ids":{"openalex":"https://openalex.org/W7225557992","doi":"https://doi.org/10.33423/kcn6cw86"},"language":"en","primary_location":{"id":"doi:10.33423/kcn6cw86","doi":"https://doi.org/10.33423/kcn6cw86","is_oa":true,"landing_page_url":"https://doi.org/10.33423/kcn6cw86","pdf_url":"https://articlegateway.com/journals/index.php/JMDC/article/download/8506/8077","source":{"id":"https://openalex.org/S2764451441","display_name":"Journal of Marketing Development and Competitiveness","issn_l":"2155-2843","issn":["2155-2843"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","vabb-shw"],"host_organization":"https://openalex.org/P4310322100","host_organization_name":"North American Business Press","host_organization_lineage":["https://openalex.org/P4310322100"],"host_organization_lineage_names":["North American Business Press"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Development and Competitiveness","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://articlegateway.com/journals/index.php/JMDC/article/download/8506/8077","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5065328186","display_name":"Felix A. Flores","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I879689382","display_name":"Metropolitan State University of Denver","ror":"https://ror.org/03mnxwj46","country_code":"US","type":"education","lineage":["https://openalex.org/I879689382"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Felix A. Flores","raw_affiliation_strings":["Metropolitan State University of Denver"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Metropolitan State University of Denver","institution_ids":["https://openalex.org/I879689382"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5065328186"],"corresponding_institution_ids":["https://openalex.org/I879689382"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"20","issue":"3","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6226000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6226000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.2766000032424927,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.042100001126527786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/asian-americans","display_name":"Asian Americans","score":0.9269999861717224},{"id":"https://openalex.org/keywords/ethnic-marketing","display_name":"ethnic marketing","score":0.652999997138977},{"id":"https://openalex.org/keywords/customer-segmentation","display_name":"customer segmentation","score":0.8399999737739563},{"id":"https://openalex.org/keywords/acculturation","display_name":"acculturation","score":0.7590000033378601},{"id":"https://openalex.org/keywords/relevance-filtering","display_name":"relevance filtering","score":0.5429999828338623},{"id":"https://openalex.org/keywords/machine-learning","display_name":"machine learning","score":0.6060000061988831}],"concepts":[{"id":"https://openalex.org/C3019166669","wikidata":"https://www.wikidata.org/wiki/Q727928","display_name":"Asian americans","level":3,"score":0.7972000241279602},{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.7282999753952026},{"id":"https://openalex.org/C2776359362","wikidata":"https://www.wikidata.org/wiki/Q2145286","display_name":"Representation (politics)","level":3,"score":0.7171000242233276},{"id":"https://openalex.org/C90048612","wikidata":"https://www.wikidata.org/wiki/Q192989","display_name":"Acculturation","level":3,"score":0.7117999792098999},{"id":"https://openalex.org/C137403100","wikidata":"https://www.wikidata.org/wiki/Q41710","display_name":"Ethnic group","level":2,"score":0.6876000165939331},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5825999975204468},{"id":"https://openalex.org/C109359841","wikidata":"https://www.wikidata.org/wiki/Q728944","display_name":"Inclusion (mineral)","level":2,"score":0.5752000212669373},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.512499988079071},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.4180999994277954},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.374099999666214},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3621000051498413},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.35580000281333923},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3424000144004822},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3215000033378601},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.27300000190734863},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.2621000111103058}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.33423/kcn6cw86","doi":"https://doi.org/10.33423/kcn6cw86","is_oa":true,"landing_page_url":"https://doi.org/10.33423/kcn6cw86","pdf_url":"https://articlegateway.com/journals/index.php/JMDC/article/download/8506/8077","source":{"id":"https://openalex.org/S2764451441","display_name":"Journal of Marketing Development and Competitiveness","issn_l":"2155-2843","issn":["2155-2843"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","vabb-shw"],"host_organization":"https://openalex.org/P4310322100","host_organization_name":"North American Business Press","host_organization_lineage":["https://openalex.org/P4310322100"],"host_organization_lineage_names":["North American Business Press"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Development and Competitiveness","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.33423/kcn6cw86","doi":"https://doi.org/10.33423/kcn6cw86","is_oa":true,"landing_page_url":"https://doi.org/10.33423/kcn6cw86","pdf_url":"https://articlegateway.com/journals/index.php/JMDC/article/download/8506/8077","source":{"id":"https://openalex.org/S2764451441","display_name":"Journal of Marketing Development and Competitiveness","issn_l":"2155-2843","issn":["2155-2843"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","vabb-shw"],"host_organization":"https://openalex.org/P4310322100","host_organization_name":"North American Business Press","host_organization_lineage":["https://openalex.org/P4310322100"],"host_organization_lineage_names":["North American Business Press"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Development and Competitiveness","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Reduced inequalities","id":"https://metadata.un.org/sdg/10","score":0.7578999996185303}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7225557992.pdf","grobid_xml":"https://content.openalex.org/works/W7225557992.grobid-xml"},"referenced_works_count":42,"referenced_works":["https://openalex.org/W136625244","https://openalex.org/W1545331682","https://openalex.org/W1578505728","https://openalex.org/W1581632139","https://openalex.org/W1964845411","https://openalex.org/W1965905518","https://openalex.org/W1991705029","https://openalex.org/W1992103984","https://openalex.org/W2001191312","https://openalex.org/W2019269763","https://openalex.org/W2022645802","https://openalex.org/W2024990556","https://openalex.org/W2035084596","https://openalex.org/W2041510440","https://openalex.org/W2049297136","https://openalex.org/W2056246567","https://openalex.org/W2077185015","https://openalex.org/W2100461961","https://openalex.org/W2114766922","https://openalex.org/W2126509332","https://openalex.org/W2175044829","https://openalex.org/W2264369156","https://openalex.org/W2399291984","https://openalex.org/W2613854967","https://openalex.org/W2621817767","https://openalex.org/W2796560982","https://openalex.org/W2805932637","https://openalex.org/W2912741977","https://openalex.org/W2923359368","https://openalex.org/W2999403337","https://openalex.org/W3004999669","https://openalex.org/W3014259745","https://openalex.org/W3118771386","https://openalex.org/W4205375545","https://openalex.org/W4212825513","https://openalex.org/W4226317252","https://openalex.org/W4319310428","https://openalex.org/W4367394877","https://openalex.org/W4394930868","https://openalex.org/W4412007821","https://openalex.org/W4413512861","https://openalex.org/W7163044635"],"related_works":["https://openalex.org/W2516164575","https://openalex.org/W2401960091","https://openalex.org/W1235433895","https://openalex.org/W587300659","https://openalex.org/W1991705029","https://openalex.org/W981377446","https://openalex.org/W2483505770","https://openalex.org/W3082425950","https://openalex.org/W7100880575","https://openalex.org/W4365130724"],"abstract_inverted_index":{"Asian":[0,28],"Americans":[1],"are":[2,35],"a":[3],"rapidly":[4],"expanding,":[5],"economically":[6],"influential,":[7],"yet":[8],"historically":[9],"under-targeted":[10],"consumer":[11],"segment.":[12],"Using":[13],"machine-learning-based":[14],"relevance":[15],"filtering,":[16],"this":[17],"paper":[18],"reviews":[19],"foundational":[20],"literature":[21],"and":[22,49,52,65,67],"key":[23],"considerations":[24],"for":[25,70],"effectively":[26],"reaching":[27],"Americans.":[29],"Findings":[30],"indicate":[31],"that":[32],"marketing":[33],"strategies":[34],"most":[36],"effective":[37],"when":[38],"brands":[39],"use":[40],"nuanced":[41],"segmentation,":[42],"tailor":[43],"creative":[44],"content":[45],"to":[46],"acculturation":[47],"levels":[48],"subgroup":[50],"identities,":[51],"avoid":[53],"generic":[54],"ethnic":[55],"appeals.":[56],"The":[57],"analysis":[58],"underscores":[59],"the":[60],"importance":[61],"of":[62],"authentic":[63],"representation":[64],"inclusion":[66],"outlines":[68],"directions":[69],"future":[71],"research.":[72]},"counts_by_year":[],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2026-11-09T00:00:00"}
