{"id":"https://openalex.org/W7225465693","doi":"https://doi.org/10.55197/qjssh.v7si5.1761","title":"THE ROLE OF NASI AMBENG IN GASTRONOMIC TOURISM: EXAMINING BEHAVIOURAL INTENTIONS OF UNIVERSITY STUDENTS","display_name":"THE ROLE OF NASI AMBENG IN GASTRONOMIC TOURISM: EXAMINING BEHAVIOURAL INTENTIONS OF UNIVERSITY STUDENTS","publication_year":2026,"publication_date":"2026-11-07","ids":{"openalex":"https://openalex.org/W7225465693","doi":"https://doi.org/10.55197/qjssh.v7si5.1761"},"language":"en","primary_location":{"id":"doi:10.55197/qjssh.v7si5.1761","doi":"https://doi.org/10.55197/qjssh.v7si5.1761","is_oa":true,"landing_page_url":"https://doi.org/10.55197/qjssh.v7si5.1761","pdf_url":"https://www.qjssh.com/index.php/qjssh/article/download/1761/1143","source":{"id":"https://openalex.org/S4387279194","display_name":"Quantum Journal of Social Sciences and Humanities","issn_l":"2716-6481","issn":["2716-6481"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Quantum Journal of Social Sciences and Humanities","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.qjssh.com/index.php/qjssh/article/download/1761/1143","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5161248166","display_name":"SHAHROOL REZZA SALIM","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I82724352","display_name":"Universiti Teknologi MARA","ror":"https://ror.org/05n8tts92","country_code":"MY","type":"education","lineage":["https://openalex.org/I82724352"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"SHAHROOL REZZA SALIM","raw_affiliation_strings":["Faculty of Hotel and Tourism Management, UiTM Penang Branch, Penang, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Hotel and Tourism Management, UiTM Penang Branch, Penang, Malaysia","institution_ids":["https://openalex.org/I82724352"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5161157221","display_name":"AFRINA SHAFRI MOHAMAD SYUKOR","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I82724352","display_name":"Universiti Teknologi MARA","ror":"https://ror.org/05n8tts92","country_code":"MY","type":"education","lineage":["https://openalex.org/I82724352"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"AFRINA SHAFRI MOHAMAD SYUKOR","raw_affiliation_strings":["Faculty of Hotel and Tourism Management, UiTM Penang Branch, Penang, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Hotel and Tourism Management, UiTM Penang Branch, Penang, Malaysia","institution_ids":["https://openalex.org/I82724352"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5161192240","display_name":"DAYANG SITI MAISARA ABANG RIDZUAN","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I82724352","display_name":"Universiti Teknologi MARA","ror":"https://ror.org/05n8tts92","country_code":"MY","type":"education","lineage":["https://openalex.org/I82724352"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"DAYANG SITI MAISARA ABANG RIDZUAN","raw_affiliation_strings":["Faculty of Hotel and Tourism Management, UiTM Penang Branch, Penang, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Hotel and Tourism Management, UiTM Penang Branch, Penang, Malaysia","institution_ids":["https://openalex.org/I82724352"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5054159728","display_name":"Farhan Faat","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I82724352","display_name":"Universiti Teknologi MARA","ror":"https://ror.org/05n8tts92","country_code":"MY","type":"education","lineage":["https://openalex.org/I82724352"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"FARHAN FAAT","raw_affiliation_strings":["Faculty of Hotel and Tourism Management, UiTM Penang Branch, Penang, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Hotel and Tourism Management, UiTM Penang Branch, Penang, Malaysia","institution_ids":["https://openalex.org/I82724352"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5132593588","display_name":"Muhammad Arif Aizat Bashir","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I82724352","display_name":"Universiti Teknologi MARA","ror":"https://ror.org/05n8tts92","country_code":"MY","type":"education","lineage":["https://openalex.org/I82724352"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"MUHAMMAD 'ARIF AIZAT BASHIR","raw_affiliation_strings":["Faculty of Hotel and Tourism Management, UiTM Penang Branch, Penang, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Hotel and Tourism Management, UiTM Penang Branch, Penang, Malaysia","institution_ids":["https://openalex.org/I82724352"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I82724352"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"7","issue":"SI5","first_page":"247","last_page":"257"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11925","display_name":"Culinary Culture and Tourism","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11925","display_name":"Culinary Culture and Tourism","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12584","display_name":"Hospitality and Tourism Education","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/food-tourism","display_name":"food tourism","score":0.9940000176429749},{"id":"https://openalex.org/keywords/behavioral-intention","display_name":"behavioral intention","score":0.734000027179718},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.8889999985694885},{"id":"https://openalex.org/keywords/food-knowledge","display_name":"food knowledge","score":0.859000027179718},{"id":"https://openalex.org/keywords/cultural-identity","display_name":"cultural identity","score":0.9580000042915344},{"id":"https://openalex.org/keywords/social-media-exposure","display_name":"social media exposure","score":0.9990000128746033},{"id":"https://openalex.org/keywords/traditional-food","display_name":"traditional food","score":0.7250000238418579},{"id":"https://openalex.org/keywords/malaysian-cuisine","display_name":"Malaysian cuisine","score":0.7789999842643738},{"id":"https://openalex.org/keywords/tourism-promotion","display_name":"tourism promotion","score":0.546999990940094},{"id":"https://openalex.org/keywords/sustainable-tourism","display_name":"sustainable tourism","score":0.5239999890327454}],"concepts":[{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.7728999853134155},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.5317999720573425},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5271000266075134},{"id":"https://openalex.org/C13606891","wikidata":"https://www.wikidata.org/wiki/Q2623243","display_name":"Conceptual model","level":2,"score":0.44699999690055847},{"id":"https://openalex.org/C109359841","wikidata":"https://www.wikidata.org/wiki/Q728944","display_name":"Inclusion (mineral)","level":2,"score":0.428600013256073},{"id":"https://openalex.org/C14224292","wikidata":"https://www.wikidata.org/wiki/Q13600188","display_name":"Conceptual framework","level":2,"score":0.4221000075340271},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.413100004196167},{"id":"https://openalex.org/C3020486378","wikidata":"https://www.wikidata.org/wiki/Q5188450","display_name":"Culturally appropriate","level":2,"score":0.4034999907016754},{"id":"https://openalex.org/C66882249","wikidata":"https://www.wikidata.org/wiki/Q169336","display_name":"Homogeneous","level":2,"score":0.3928000032901764},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.39259999990463257},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3894999921321869},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.38269999623298645},{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.3815000057220459},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.35040000081062317},{"id":"https://openalex.org/C2778734068","wikidata":"https://www.wikidata.org/wiki/Q1344240","display_name":"Sustainable tourism","level":3,"score":0.34299999475479126},{"id":"https://openalex.org/C98447023","wikidata":"https://www.wikidata.org/wiki/Q1540351","display_name":"Social identity theory","level":3,"score":0.33239999413490295},{"id":"https://openalex.org/C18767781","wikidata":"https://www.wikidata.org/wiki/Q5465445","display_name":"Food choice","level":2,"score":0.30889999866485596},{"id":"https://openalex.org/C71760877","wikidata":"https://www.wikidata.org/wiki/Q1368367","display_name":"Cultural identity","level":3,"score":0.28839999437332153},{"id":"https://openalex.org/C2778568292","wikidata":"https://www.wikidata.org/wiki/Q7727275","display_name":"The Conceptual Framework","level":3,"score":0.2752000093460083},{"id":"https://openalex.org/C3020759390","wikidata":"https://www.wikidata.org/wiki/Q4880694","display_name":"Behaviour change","level":3,"score":0.2671999931335449},{"id":"https://openalex.org/C2984138521","wikidata":"https://www.wikidata.org/wiki/Q194112","display_name":"Cultural values","level":2,"score":0.2596000134944916},{"id":"https://openalex.org/C89785696","wikidata":"https://www.wikidata.org/wiki/Q2290753","display_name":"Theory of planned behavior","level":3,"score":0.25929999351501465},{"id":"https://openalex.org/C75545042","wikidata":"https://www.wikidata.org/wiki/Q1350203","display_name":"Tourism geography","level":3,"score":0.2556000053882599},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.2508000135421753}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.55197/qjssh.v7si5.1761","doi":"https://doi.org/10.55197/qjssh.v7si5.1761","is_oa":true,"landing_page_url":"https://doi.org/10.55197/qjssh.v7si5.1761","pdf_url":"https://www.qjssh.com/index.php/qjssh/article/download/1761/1143","source":{"id":"https://openalex.org/S4387279194","display_name":"Quantum Journal of Social Sciences and Humanities","issn_l":"2716-6481","issn":["2716-6481"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Quantum Journal of Social Sciences and Humanities","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.55197/qjssh.v7si5.1761","doi":"https://doi.org/10.55197/qjssh.v7si5.1761","is_oa":true,"landing_page_url":"https://doi.org/10.55197/qjssh.v7si5.1761","pdf_url":"https://www.qjssh.com/index.php/qjssh/article/download/1761/1143","source":{"id":"https://openalex.org/S4387279194","display_name":"Quantum Journal of Social Sciences and Humanities","issn_l":"2716-6481","issn":["2716-6481"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Quantum Journal of Social Sciences and Humanities","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7225465693.pdf","grobid_xml":"https://content.openalex.org/works/W7225465693.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4320303928","https://openalex.org/W2914688314","https://openalex.org/W7219943359","https://openalex.org/W4376120012","https://openalex.org/W7160668157","https://openalex.org/W3201619973","https://openalex.org/W4292337179","https://openalex.org/W7219531786","https://openalex.org/W4413412253","https://openalex.org/W7133310645"],"abstract_inverted_index":{"Gastronomic":[0],"tourism":[1,53,106,182,196,221],"plays":[2],"an":[3,15],"important":[4],"role":[5,213],"in":[6,180,203],"preserving":[7],"cultural":[8,77,163,169],"heritage,":[9],"with":[10,153],"traditional":[11,215],"food":[12,75,137,216],"acting":[13],"as":[14,50,102,217],"essential":[16],"component":[17],"of":[18,37,60,63,87,95,214],"a":[19,51,69,92,103,109,184,218],"destination\u2019s":[20],"identity":[21,164],"and":[22,32,79,139,200,207],"traditions.":[23],"However,":[24],"existing":[25],"studies":[26],"mainly":[27],"describe":[28],"Nasi":[29,48,100],"Ambeng\u2019s":[30],"heritage":[31],"preservation,":[33],"leaving":[34],"limited":[35],"understanding":[36],"young":[38,96,148],"domestic":[39,97,149,187],"tourists\u2019":[40,150],"behavioural":[41,85,151],"intentions":[42,86],"to":[43,46,72,123,178],"travel":[44],"specifically":[45],"experience":[47],"Ambeng":[49,101],"gastronomic":[52,105,181,220],"attraction.":[54,107,222],"Guided":[55],"by":[56],"the":[57,61,84,128,158,176,212],"conceptual":[58],"framework":[59],"Theory":[62],"Planned":[64],"Behaviour,":[65],"this":[66],"study":[67],"develops":[68],"predictor":[70],"model":[71],"evaluate":[73],"how":[74],"knowledge,":[76],"identity,":[78],"social":[80,140,154],"media":[81,141,155],"exposure":[82,142,156],"shape":[83],"university":[88,118],"students,":[89,119],"who":[90],"represent":[91],"key":[93],"segment":[94],"tourists,":[98],"towards":[99],"Malaysian":[104],"Using":[108],"quantitative":[110],"research":[111],"approach,":[112],"data":[113],"were":[114],"gathered":[115],"from":[116],"365":[117],"employing":[120],"purposive":[121],"sampling":[122],"ensure":[124],"all":[125],"participants":[126],"satisfied":[127],"study\u2019s":[129],"predefined":[130],"inclusion":[131],"criteria.":[132],"The":[133],"findings":[134,191],"revealed":[135],"that":[136,168,209],"knowledge":[138],"have":[143],"significant":[144],"positive":[145],"effects":[146],"on":[147],"intentions,":[152],"showing":[157],"strongest":[159],"influence.":[160],"In":[161],"contrast,":[162],"was":[165],"insignificant,":[166],"suggesting":[167],"attachment":[170],"may":[171],"not":[172],"necessarily":[173],"translate":[174],"into":[175],"intention":[177],"engage":[179],"within":[183],"relatively":[185],"homogeneous":[186],"context.":[188],"Therefore,":[189],"these":[190],"provide":[192],"useful":[193],"insights":[194],"for":[195],"authorities,":[197],"destination":[198],"marketers,":[199],"culinary":[201],"stakeholders":[202],"developing":[204],"appropriate":[205],"strategies":[206],"policies":[208],"can":[210],"strengthen":[211],"sustainable":[219]},"counts_by_year":[],"updated_date":"2026-11-09T13:22:03.289127","created_date":"2026-11-08T00:00:00"}