{"id":"https://openalex.org/W7225462289","doi":"https://doi.org/10.55606/jaemb.v6i3.10849","title":"Pengaruh Desain Visual Konten, Copywriting dan Interaksi Pengguna Instagram Terhadap Peningkatan Brand Awareness Impro Digital Malang","display_name":"Pengaruh Desain Visual Konten, Copywriting dan Interaksi Pengguna Instagram Terhadap Peningkatan Brand Awareness Impro Digital Malang","publication_year":2026,"publication_date":"2026-11-07","ids":{"openalex":"https://openalex.org/W7225462289","doi":"https://doi.org/10.55606/jaemb.v6i3.10849"},"language":"en","primary_location":{"id":"doi:10.55606/jaemb.v6i3.10849","doi":"https://doi.org/10.55606/jaemb.v6i3.10849","is_oa":true,"landing_page_url":"https://doi.org/10.55606/jaemb.v6i3.10849","pdf_url":null,"source":{"id":"https://openalex.org/S4387285814","display_name":"Jurnal Akuntansi Ekonomi dan Manajemen Bisnis","issn_l":"2809-6487","issn":["2809-6487","2809-655X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.55606/jaemb.v6i3.10849","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5161216920","display_name":"Fatma Devi Rosida","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210103127","display_name":"Institut Teknologi Nasional Malang","ror":"https://ror.org/01bdmvf66","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210103127"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Fatma Devi Rosida","raw_affiliation_strings":["Institut Teknologi Nasional Malang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Teknologi Nasional Malang","institution_ids":["https://openalex.org/I4210103127"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5042737744","display_name":"Reni Rupianti","orcid":"https://orcid.org/0000-0003-3796-0446","observed_orcids":["https://orcid.org/0000-0003-3796-0446"]},"institutions":[{"id":"https://openalex.org/I4210103127","display_name":"Institut Teknologi Nasional Malang","ror":"https://ror.org/01bdmvf66","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210103127"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Reni Rupianti","raw_affiliation_strings":["Institut Teknologi Nasional Malang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Teknologi Nasional Malang","institution_ids":["https://openalex.org/I4210103127"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5086569847","display_name":"Firda Meisaroh","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210103127","display_name":"Institut Teknologi Nasional Malang","ror":"https://ror.org/01bdmvf66","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210103127"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Firda Meisaroh","raw_affiliation_strings":["Institut Teknologi Nasional Malang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Teknologi Nasional Malang","institution_ids":["https://openalex.org/I4210103127"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210103127"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"6","issue":"3","first_page":"2340","last_page":"2353"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.0024999999441206455,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.9390000104904175},{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.8679999709129333},{"id":"https://openalex.org/keywords/copywriting","display_name":"copywriting","score":0.9990000128746033},{"id":"https://openalex.org/keywords/user-interaction","display_name":"user interaction","score":0.9240000247955322},{"id":"https://openalex.org/keywords/audience-engagement","display_name":"audience engagement","score":0.7879999876022339},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9470000267028809},{"id":"https://openalex.org/keywords/persuasive-messages","display_name":"persuasive messages","score":0.7089999914169312}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6868000030517578},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.5957000255584717},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5401999950408936},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.5199999809265137},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.4799000024795532},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4772000014781952},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.41760000586509705},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.3472999930381775},{"id":"https://openalex.org/C27574286","wikidata":"https://www.wikidata.org/wiki/Q320723","display_name":"Variables","level":2,"score":0.3456000089645386},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.3398999869823456},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.3382999897003174},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.336899995803833},{"id":"https://openalex.org/C70388272","wikidata":"https://www.wikidata.org/wiki/Q5968558","display_name":"IBM","level":2,"score":0.33390000462532043},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.32100000977516174},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.3188999891281128},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.3158000111579895},{"id":"https://openalex.org/C65067816","wikidata":"https://www.wikidata.org/wiki/Q2295139","display_name":"Computer-assisted web interviewing","level":2,"score":0.2818000018596649},{"id":"https://openalex.org/C144430266","wikidata":"https://www.wikidata.org/wiki/Q839721","display_name":"Interactivity","level":2,"score":0.263700008392334},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.2567000091075897},{"id":"https://openalex.org/C2778838397","wikidata":"https://www.wikidata.org/wiki/Q1154547","display_name":"Uses and gratifications theory","level":3,"score":0.25609999895095825},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.2547999918460846}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.55606/jaemb.v6i3.10849","doi":"https://doi.org/10.55606/jaemb.v6i3.10849","is_oa":true,"landing_page_url":"https://doi.org/10.55606/jaemb.v6i3.10849","pdf_url":null,"source":{"id":"https://openalex.org/S4387285814","display_name":"Jurnal Akuntansi Ekonomi dan Manajemen Bisnis","issn_l":"2809-6487","issn":["2809-6487","2809-655X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.55606/jaemb.v6i3.10849","doi":"https://doi.org/10.55606/jaemb.v6i3.10849","is_oa":true,"landing_page_url":"https://doi.org/10.55606/jaemb.v6i3.10849","pdf_url":null,"source":{"id":"https://openalex.org/S4387285814","display_name":"Jurnal Akuntansi Ekonomi dan Manajemen Bisnis","issn_l":"2809-6487","issn":["2809-6487","2809-655X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7167065203","https://openalex.org/W7080352019","https://openalex.org/W7221889092","https://openalex.org/W7219219310","https://openalex.org/W7220552367","https://openalex.org/W7160042420","https://openalex.org/W4315649118","https://openalex.org/W7119154724","https://openalex.org/W7221222769","https://openalex.org/W7221237646"],"abstract_inverted_index":{"The":[0,142],"growth":[1],"of":[2,29,48,71,82,101,181],"social":[3],"media":[4],"as":[5],"a":[6,93,98,153,178],"digital":[7],"marketing":[8],"channel":[9],"encourages":[10],"companies":[11],"to":[12,67,119,222,232],"optimize":[13],"brand":[14,58,80,157,175,195,234],"communication":[15,42],"strategies":[16],"through":[17,128],"engaging":[18],"content,":[19],"persuasive":[20,224],"messages,":[21],"and":[22,41,53,76,88,133,161,166,183,213,226],"active":[23],"audience":[24,214],"interaction.":[25],"Instagram":[26,102,198],"is":[27,188,199,206,220],"one":[28],"the":[30,46,69,110,170,184],"main":[31],"platforms":[32],"used":[33,118],"by":[34,203,210],"Impro":[35,83,217],"Digital":[36,84,218],"Malang":[37,219],"for":[38],"publication,":[39],"promotion,":[40],"with":[43,97,109,139,177,230],"users;":[44],"however,":[45],"effectiveness":[47],"visual":[49,72,147],"content":[50,73,148],"design,":[51,74],"copywriting,":[52,75],"user":[54,77,162],"interaction":[55,78,163,229],"in":[56],"enhancing":[57],"awareness":[59,81,176,196],"still":[60],"needs":[61],"empirical":[62],"examination.":[63],"This":[64,90],"study":[65],"aims":[66],"analyze":[68],"effects":[70],"on":[79,156,197],"Malang,":[85],"both":[86],"individually":[87],"collectively.":[89],"research":[91],"employed":[92],"quantitative":[94],"explanatory":[95],"approach":[96],"population":[99],"consisting":[100],"users":[103],"who":[104],"had":[105],"viewed":[106],"or":[107],"interacted":[108],"@improdigitalmalang":[111],"account.":[112],"A":[113],"purposive":[114],"sampling":[115],"technique":[116],"was":[117],"collect":[120],"data":[121],"from":[122],"150":[123],"respondents.":[124],"Data":[125],"were":[126],"gathered":[127],"an":[129],"online":[130],"Likert-scale":[131],"questionnaire":[132],"analyzed":[134],"using":[135],"multiple":[136],"linear":[137],"regression":[138],"IBM":[140],"SPSS.":[141],"results":[143],"indicate":[144],"that,":[145],"partially,":[146],"design":[149],"does":[150],"not":[151,200],"have":[152,164],"significant":[154,167],"effect":[155],"awareness,":[158],"while":[159],"copywriting":[160,225],"positive":[165],"effects.":[168],"Simultaneously,":[169],"three":[171],"variables":[172],"significantly":[173],"influence":[174],"contribution":[179],"value":[180],"36.4%,":[182],"most":[185],"dominant":[186],"variable":[187],"copywriting.":[189],"These":[190],"findings":[191],"suggest":[192],"that":[193],"improving":[194],"solely":[201],"determined":[202],"visuals,":[204],"but":[205],"more":[207],"strongly":[208],"influenced":[209],"message":[211],"quality":[212],"engagement.":[215],"Therefore,":[216],"advised":[221],"prioritize":[223],"strengthen":[227],"two-way":[228],"followers":[231],"reinforce":[233],"awareness.":[235]},"counts_by_year":[],"updated_date":"2026-11-09T13:22:03.289127","created_date":"2026-11-08T00:00:00"}
