{"id":"https://openalex.org/W7225460533","doi":"https://doi.org/10.65244/jggeconomic.v2i3.1194","title":"Pengaruh Kualitas, Variasi Produk, dan Persepsi Harga terhadap Keputusan Pembelian Sarung Wadimor","display_name":"Pengaruh Kualitas, Variasi Produk, dan Persepsi Harga terhadap Keputusan Pembelian Sarung Wadimor","publication_year":2026,"publication_date":"2026-11-06","ids":{"openalex":"https://openalex.org/W7225460533","doi":"https://doi.org/10.65244/jggeconomic.v2i3.1194"},"language":"en","primary_location":{"id":"pmh:oai:ojs2.lppnusantara.com:article/1194","doi":"https://doi.org/10.65244/jggeconomic.v2i3.1194","is_oa":true,"landing_page_url":"https://ejournal.lppnusantara.com/index.php/index/article/view/1194","pdf_url":null,"source":{"id":"https://openalex.org/S5407055453","display_name":"Journal of Golden Generation Economic","issn_l":"3123-2841","issn":["3123-2841"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.65244/jggeconomic.v2i3","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://ejournal.lppnusantara.com/index.php/index/article/view/1194","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5161196218","display_name":"Nisfu Ubaidilla","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nisfu Ubaidilla","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5042304845","display_name":"Yupi Yuliawati","orcid":"https://orcid.org/0000-0002-8939-7029","observed_orcids":["https://orcid.org/0000-0002-8939-7029"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yupi Yuliawati","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5025105335","display_name":"Graha Prakarsa","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Graha Prakarsa","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.8809999823570251},{"id":"https://openalex.org/keywords/product-variety","display_name":"product variety","score":0.9319999814033508},{"id":"https://openalex.org/keywords/price-perception","display_name":"price perception","score":0.9300000071525574},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9459999799728394},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.9570000171661377},{"id":"https://openalex.org/keywords/brand-strength","display_name":"brand strength","score":0.5019999742507935},{"id":"https://openalex.org/keywords/bandung","display_name":"Bandung","score":0.7099999785423279}],"concepts":[{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.47099998593330383},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.32339999079704285},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.3208000063896179},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.30379998683929443},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.29089999198913574},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.26600000262260437},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.26339998841285706},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.22589999437332153},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.2142000049352646},{"id":"https://openalex.org/C37621935","wikidata":"https://www.wikidata.org/wiki/Q3606845","display_name":"Agricultural science","level":1,"score":0.20649999380111694}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs2.lppnusantara.com:article/1194","doi":"https://doi.org/10.65244/jggeconomic.v2i3.1194","is_oa":true,"landing_page_url":"https://ejournal.lppnusantara.com/index.php/index/article/view/1194","pdf_url":null,"source":{"id":"https://openalex.org/S5407055453","display_name":"Journal of Golden Generation Economic","issn_l":"3123-2841","issn":["3123-2841"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.65244/jggeconomic.v2i3","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs2.lppnusantara.com:article/1194","doi":"https://doi.org/10.65244/jggeconomic.v2i3.1194","is_oa":true,"landing_page_url":"https://ejournal.lppnusantara.com/index.php/index/article/view/1194","pdf_url":null,"source":{"id":"https://openalex.org/S5407055453","display_name":"Journal of Golden Generation Economic","issn_l":"3123-2841","issn":["3123-2841"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.65244/jggeconomic.v2i3","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7023762966","https://openalex.org/W4409430097","https://openalex.org/W7123390793","https://openalex.org/W7051607217","https://openalex.org/W2744543042","https://openalex.org/W4390478481","https://openalex.org/W1846724263","https://openalex.org/W2951417240","https://openalex.org/W7063980928","https://openalex.org/W7032793554"],"abstract_inverted_index":{"Penurunan":[0],"dan":[1,41,56,107,120,125,137,174],"fluktuasi":[2],"kekuatan":[3],"merek":[4],"Sarung":[5,47,77],"Wadimor":[6,48],"menjadi":[7],"permasalahan":[8],"yang":[9,17,26,66,74,179],"perlu":[10],"diperhatikan":[11],"di":[12,49,162],"tengah":[13],"persaingan":[14],"industri":[15],"sarung":[16],"semakin":[18],"kompetitif.":[19],"Kondisi":[20],"tersebut":[21,134],"menunjukkan":[22,99,146,167],"pentingnya":[23,168],"mengetahui":[24],"faktor-faktor":[25],"memengaruhi":[27],"keputusan":[28,45,108,128,140,149],"pembelian":[29,46,109,150],"konsumen.":[30],"Penelitian":[31,52],"ini":[32,166],"bertujuan":[33],"untuk":[34],"menganalisis":[35],"pengaruh":[36],"kualitas":[37,101,116],"produk,":[38,40,102,104,117,119,173],"variasi":[39,103,118,172],"persepsi":[42,105,121],"harga":[43,122,176],"terhadap":[44,127,139],"Kota":[50,72],"Bandung.":[51],"menggunakan":[53,82],"metode":[54],"deskriptif":[55],"verifikatif":[57],"dengan":[58,92],"pendekatan":[59],"kuantitatif.":[60],"Data":[61],"primer":[62],"diperoleh":[63],"melalui":[64],"kuesioner":[65],"disebarkan":[67],"kepada":[68],"385":[69],"responden":[70],"masyarakat":[71],"Bandung":[73],"pernah":[75],"membeli":[76],"Wadimor.":[78],"Analisis":[79],"data":[80],"dilakukan":[81],"Statistical":[83],"Package":[84],"for":[85],"the":[86],"Social":[87],"Sciences":[88],"(SPSS)":[89],"versi":[90],"27":[91],"analisis":[93],"regresi":[94],"linear":[95],"berganda.":[96],"Hasil":[97],"penelitian":[98],"bahwa":[100,147],"harga,":[106],"berada":[110],"pada":[111],"kategori":[112],"tinggi.":[113],"Secara":[114,130],"parsial,":[115],"berpengaruh":[123,135],"positif":[124,136],"signifikan":[126,138],"pembelian.":[129,141],"simultan,":[131],"ketiga":[132,154],"variabel":[133,155],"Nilai":[142],"R\u00b2":[143],"sebesar":[144],"0,638":[145],"63,8%":[148],"dapat":[151],"dijelaskan":[152],"oleh":[153],"tersebut,":[156],"sedangkan":[157],"36,2%":[158],"dipengaruhi":[159],"faktor":[160],"lain":[161],"luar":[163],"penelitian.":[164],"Temuan":[165],"peningkatan":[169],"kualitas,":[170],"pengembangan":[171],"penetapan":[175],"sesuai":[177],"nilai":[178],"ditawarkan.":[180]},"counts_by_year":[],"updated_date":"2026-11-09T13:22:03.289127","created_date":"2026-11-08T00:00:00"}
