{"id":"https://openalex.org/W7225456703","doi":"https://doi.org/10.36948/ijfmr.2026.v08i06.91491","title":"The Factors Influencing Customer Satisfaction with No-Code WhatsApp Automation: A Study of Yeti","display_name":"The Factors Influencing Customer Satisfaction with No-Code WhatsApp Automation: A Study of Yeti","publication_year":2026,"publication_date":"2026-11-06","ids":{"openalex":"https://openalex.org/W7225456703","doi":"https://doi.org/10.36948/ijfmr.2026.v08i06.91491"},"language":"en","primary_location":{"id":"doi:10.36948/ijfmr.2026.v08i06.91491","doi":"https://doi.org/10.36948/ijfmr.2026.v08i06.91491","is_oa":true,"landing_page_url":"https://doi.org/10.36948/ijfmr.2026.v08i06.91491","pdf_url":"https://www.ijfmr.com/papers/2026/6/91491.pdf","source":{"id":"https://openalex.org/S4210207214","display_name":"International Journal For Multidisciplinary Research","issn_l":"2582-2160","issn":["2582-2160"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal For Multidisciplinary Research","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://www.ijfmr.com/papers/2026/6/91491.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5161161052","display_name":"Mahir Khan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405257251","display_name":"LJ University","ror":"https://ror.org/052hbwv48","country_code":"IN","type":"education","lineage":["https://openalex.org/I4405257251"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Mahir Khan","raw_affiliation_strings":["Year Program , School of Management Studies , LJ University , Ahmedabad \u2022 Oct 20 , 2026"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Year Program , School of Management Studies , LJ University , Ahmedabad \u2022 Oct 20 , 2026","institution_ids":["https://openalex.org/I4405257251"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5161161052"],"corresponding_institution_ids":["https://openalex.org/I4405257251"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"8","issue":"6","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.3991999924182892,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.3991999924182892,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.2517000138759613,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.19130000472068787,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.9610000252723694},{"id":"https://openalex.org/keywords/no-code-platforms","display_name":"no-code platforms","score":0.9010000228881836},{"id":"https://openalex.org/keywords/chatbots","display_name":"chatbots","score":0.6460000276565552},{"id":"https://openalex.org/keywords/conversational-ai","display_name":"conversational AI","score":0.7409999966621399},{"id":"https://openalex.org/keywords/ease-of-use","display_name":"ease of use","score":0.9850000143051147},{"id":"https://openalex.org/keywords/yeti","display_name":"yeti","score":0.6790000200271606}],"concepts":[{"id":"https://openalex.org/C170130773","wikidata":"https://www.wikidata.org/wiki/Q216378","display_name":"Usability","level":2,"score":0.7164999842643738},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.6521000266075134},{"id":"https://openalex.org/C540751848","wikidata":"https://www.wikidata.org/wiki/Q6500754","display_name":"Internship","level":2,"score":0.5196999907493591},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5004000067710876},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4756999909877777},{"id":"https://openalex.org/C115901376","wikidata":"https://www.wikidata.org/wiki/Q184199","display_name":"Automation","level":2,"score":0.46389999985694885},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.41130000352859497},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4077000021934509},{"id":"https://openalex.org/C2777402642","wikidata":"https://www.wikidata.org/wiki/Q2557224","display_name":"Explanatory power","level":2,"score":0.3734999895095825},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.34940001368522644},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.33309999108314514},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3248000144958496},{"id":"https://openalex.org/C3017893058","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"User satisfaction","level":2,"score":0.31040000915527344},{"id":"https://openalex.org/C2988250419","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Consumer satisfaction","level":2,"score":0.29760000109672546},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2800999879837036},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.2587999999523163},{"id":"https://openalex.org/C121017731","wikidata":"https://www.wikidata.org/wiki/Q11661","display_name":"Information technology","level":2,"score":0.2556999921798706},{"id":"https://openalex.org/C2718322","wikidata":"https://www.wikidata.org/wiki/Q629463","display_name":"Job satisfaction","level":2,"score":0.2547000050544739}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.36948/ijfmr.2026.v08i06.91491","doi":"https://doi.org/10.36948/ijfmr.2026.v08i06.91491","is_oa":true,"landing_page_url":"https://doi.org/10.36948/ijfmr.2026.v08i06.91491","pdf_url":"https://www.ijfmr.com/papers/2026/6/91491.pdf","source":{"id":"https://openalex.org/S4210207214","display_name":"International Journal For Multidisciplinary Research","issn_l":"2582-2160","issn":["2582-2160"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal For Multidisciplinary Research","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.36948/ijfmr.2026.v08i06.91491","doi":"https://doi.org/10.36948/ijfmr.2026.v08i06.91491","is_oa":true,"landing_page_url":"https://doi.org/10.36948/ijfmr.2026.v08i06.91491","pdf_url":"https://www.ijfmr.com/papers/2026/6/91491.pdf","source":{"id":"https://openalex.org/S4210207214","display_name":"International Journal For Multidisciplinary Research","issn_l":"2582-2160","issn":["2582-2160"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal For Multidisciplinary Research","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7225456703.pdf","grobid_xml":"https://content.openalex.org/works/W7225456703.grobid-xml"},"referenced_works_count":1,"referenced_works":["https://openalex.org/W4414174030"],"related_works":["https://openalex.org/W4404007631","https://openalex.org/W7125980281","https://openalex.org/W4225275353","https://openalex.org/W6962838995","https://openalex.org/W7220528647","https://openalex.org/W2619638850","https://openalex.org/W3211405080","https://openalex.org/W7223321237","https://openalex.org/W2949227920","https://openalex.org/W4406073525"],"abstract_inverted_index":{"Quality":[0],"of":[1,8,23,25,28,61,92,103,127,158,190,217,224],"Support":[2],"is":[3,277],"the":[4,59,76,80,146,155,159,184,191,278,298],"strongest":[5],"single":[6],"driver":[7],"customer":[9],"satisfaction":[10,42,60,172,194,259],"with":[11,41,66,99,215],"WhatsApp":[12,56,110],"business":[13,70],"automation":[14,77,113],"platforms":[15,81,169,233,253,280],"(\u03b2":[16],"=":[17,20,44,196,229,244,247,261],"0.470,":[18],"p":[19,48,198,246],"0.008),":[21],"ahead":[22],"ease":[24,27,216],"use,":[26,294],"setup":[29],"and":[30,55,74,79,111,152,167,170,176,219,251,272,288,308],"product":[31],"direction,":[32],"even":[33],"though":[34],"all":[35,223],"four":[36,160,185],"attributes":[37,186],"are":[38,86,204,234,292],"strongly":[39],"correlated":[40],"(r":[43],"0.872":[45],"to":[46,237,293],"0.917,":[47],"<":[49,199],"0.001).":[50],"Most":[51],"research":[52],"on":[53,119,144,282,296],"chatbots":[54],"marketing":[57],"measures":[58],"end":[62],"consumers":[63],"who":[64,72],"chat":[65],"a":[67,90,100,128,212,268],"brand.":[68],"The":[69,123,263,302],"customers":[71,287],"buy":[73],"run":[75],"platform,":[78],"themselves":[82],"as":[83,89],"competing":[84],"products,":[85],"almost":[87,222],"absent":[88],"unit":[91],"analysis.":[93],"This":[94],"paper":[95,303],"addresses":[96],"that":[97,225],"gap":[98],"cross-sectional":[101],"analysis":[102],"verified":[104],"G2":[105],"user-review":[106],"scores":[107],"for":[108,306,313],"26":[109],"conversational":[112],"platforms,":[114],"representing":[115],"4,512":[116],"reviews,":[117],"collected":[118],"1":[120],"October":[121],"2026.":[122],"study":[124],"grew":[125],"out":[126,310],"summer":[129],"internship":[130],"at":[131],"Yeti":[132,307],"(IncrediBee":[133],"Private":[134],"Limited),":[135],"an":[136,311],"Ahmedabad-based":[137],"no-code":[138,166,232],"platform.":[139],"It":[140],"tests":[141],"seven":[142],"hypotheses":[143],"(1\u20134)":[145],"link":[147],"between":[148,165,174],"each":[149],"platform":[150],"attribute":[151],"satisfaction,":[153],"(5)":[154],"joint":[156],"influence":[157],"attributes,":[161],"(6)":[162],"usability":[163],"differences":[164,173],"API-based":[168],"(7)":[171],"Indian":[175,250],"global":[177,252],"platforms.":[178],"Three":[179],"findings":[180],"stand":[181],"out.":[182],"First,":[183],"together":[187,206],"explain":[188],"89.1%":[189],"variation":[192],"in":[193,258,267],"(F":[195],"43.12,":[197],"0.001),":[200],"but":[201],"once":[202],"they":[203,285,291],"entered":[205],"only":[207],"support":[208,220,276],"remains":[209],"individually":[210],"significant;":[211],"reduced":[213],"model":[214],"use":[218,238],"keeps":[221],"explanatory":[226],"power":[227],"(R\u00b2":[228],"0.880).":[230],"Second,":[231],"rated":[235],"easier":[236],"than":[239],"API/CPaaS":[240],"providers":[241],"(Mann\u2013Whitney":[242],"U":[243],"93.0,":[245],"0.047).":[248],"Third,":[249],"do":[254],"not":[255,295],"differ":[256],"significantly":[257],"(p":[260],"0.478).":[262],"results":[264],"suggest":[265],"that,":[266],"market":[269],"where":[270],"features":[271],"prices":[273],"have":[274],"converged,":[275],"tiebreaker:":[279],"win":[281],"how":[283,289],"well":[284],"help":[286],"easy":[290],"what":[297],"software":[299],"can":[300],"do.":[301],"discusses":[304],"implications":[305],"sets":[309],"agenda":[312],"primary,":[314],"customer-level":[315],"studies.":[316]},"counts_by_year":[],"updated_date":"2026-11-09T13:22:03.289127","created_date":"2026-11-08T00:00:00"}
