{"id":"https://openalex.org/W7225449709","doi":"https://doi.org/10.55197/qjssh.v7si5.1746","title":"INFLUENCER CREDIBILITY AND TRAVEL DECISION-MAKING AMONG YOUNG GEN Z SOCIAL MEDIA USERS IN PENANG","display_name":"INFLUENCER CREDIBILITY AND TRAVEL DECISION-MAKING AMONG YOUNG GEN Z SOCIAL MEDIA USERS IN PENANG","publication_year":2026,"publication_date":"2026-11-07","ids":{"openalex":"https://openalex.org/W7225449709","doi":"https://doi.org/10.55197/qjssh.v7si5.1746"},"language":"en","primary_location":{"id":"doi:10.55197/qjssh.v7si5.1746","doi":"https://doi.org/10.55197/qjssh.v7si5.1746","is_oa":true,"landing_page_url":"https://doi.org/10.55197/qjssh.v7si5.1746","pdf_url":"https://mail.qjssh.com/index.php/qjssh/article/download/1746/1129","source":{"id":"https://openalex.org/S4387279194","display_name":"Quantum Journal of Social Sciences and Humanities","issn_l":"2716-6481","issn":["2716-6481"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Quantum Journal of Social Sciences and Humanities","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://mail.qjssh.com/index.php/qjssh/article/download/1746/1129","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5161172561","display_name":"FATIN HANISAH MOHD HUSNI","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210138650","display_name":"Universiti Teknologi MARA System","ror":"https://ror.org/030847t23","country_code":"MY","type":"education","lineage":["https://openalex.org/I4210138650","https://openalex.org/I82724352"]},{"id":"https://openalex.org/I82724352","display_name":"Universiti Teknologi MARA","ror":"https://ror.org/05n8tts92","country_code":"MY","type":"education","lineage":["https://openalex.org/I82724352"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"FATIN HANISAH MOHD HUSNI","raw_affiliation_strings":["Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM) Penang Branch, Penang, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM) Penang Branch, Penang, Malaysia","institution_ids":["https://openalex.org/I4210138650","https://openalex.org/I82724352"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5161145021","display_name":"NUR LINA SYAMIMI MOHD NASIR","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210138650","display_name":"Universiti Teknologi MARA System","ror":"https://ror.org/030847t23","country_code":"MY","type":"education","lineage":["https://openalex.org/I4210138650","https://openalex.org/I82724352"]},{"id":"https://openalex.org/I82724352","display_name":"Universiti Teknologi MARA","ror":"https://ror.org/05n8tts92","country_code":"MY","type":"education","lineage":["https://openalex.org/I82724352"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"NUR LINA SYAMIMI MOHD NASIR","raw_affiliation_strings":["Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM) Penang Branch, Penang, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM) Penang Branch, Penang, Malaysia","institution_ids":["https://openalex.org/I4210138650","https://openalex.org/I82724352"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5161243555","display_name":"HASNIZA ABDULLAH","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210138650","display_name":"Universiti Teknologi MARA System","ror":"https://ror.org/030847t23","country_code":"MY","type":"education","lineage":["https://openalex.org/I4210138650","https://openalex.org/I82724352"]},{"id":"https://openalex.org/I82724352","display_name":"Universiti Teknologi MARA","ror":"https://ror.org/05n8tts92","country_code":"MY","type":"education","lineage":["https://openalex.org/I82724352"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"HASNIZA ABDULLAH","raw_affiliation_strings":["Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM) Penang Branch, Penang, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM) Penang Branch, Penang, Malaysia","institution_ids":["https://openalex.org/I4210138650","https://openalex.org/I82724352"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5012346396","display_name":"Siti Anis Adilah Tarmazi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210138650","display_name":"Universiti Teknologi MARA System","ror":"https://ror.org/030847t23","country_code":"MY","type":"education","lineage":["https://openalex.org/I4210138650","https://openalex.org/I82724352"]},{"id":"https://openalex.org/I82724352","display_name":"Universiti Teknologi MARA","ror":"https://ror.org/05n8tts92","country_code":"MY","type":"education","lineage":["https://openalex.org/I82724352"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"SITI ANIS ADILAH TARMAZI","raw_affiliation_strings":["Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM) Penang Branch, Penang, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM) Penang Branch, Penang, Malaysia","institution_ids":["https://openalex.org/I4210138650","https://openalex.org/I82724352"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5126380209","display_name":"Norazah Umar","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210138650","display_name":"Universiti Teknologi MARA System","ror":"https://ror.org/030847t23","country_code":"MY","type":"education","lineage":["https://openalex.org/I4210138650","https://openalex.org/I82724352"]},{"id":"https://openalex.org/I82724352","display_name":"Universiti Teknologi MARA","ror":"https://ror.org/05n8tts92","country_code":"MY","type":"education","lineage":["https://openalex.org/I82724352"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"NORAZAH UMAR","raw_affiliation_strings":["Department of Science, Mathematics and Computer, Universiti Teknologi MARA (UiTM) Penang Branch, Penang, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Science, Mathematics and Computer, Universiti Teknologi MARA (UiTM) Penang Branch, Penang, Malaysia","institution_ids":["https://openalex.org/I4210138650","https://openalex.org/I82724352"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5161166620","display_name":"AIDA KHALIDA MOHAMED IDRIS","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210138650","display_name":"Universiti Teknologi MARA System","ror":"https://ror.org/030847t23","country_code":"MY","type":"education","lineage":["https://openalex.org/I4210138650","https://openalex.org/I82724352"]},{"id":"https://openalex.org/I82724352","display_name":"Universiti Teknologi MARA","ror":"https://ror.org/05n8tts92","country_code":"MY","type":"education","lineage":["https://openalex.org/I82724352"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"AIDA KHALIDA MOHAMED IDRIS","raw_affiliation_strings":["Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM) Penang Branch, Penang, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM) Penang Branch, Penang, Malaysia","institution_ids":["https://openalex.org/I4210138650","https://openalex.org/I82724352"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"7","issue":"SI5","first_page":"112","last_page":"123"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.004800000227987766,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencer-credibility","display_name":"influencer credibility","score":0.9990000128746033},{"id":"https://openalex.org/keywords/travel-decision-making","display_name":"travel decision-making","score":0.9559999704360962},{"id":"https://openalex.org/keywords/generation-z","display_name":"Generation Z","score":0.9570000171661377},{"id":"https://openalex.org/keywords/social-media-influencers","display_name":"social media influencers","score":0.8949999809265137},{"id":"https://openalex.org/keywords/source-credibility-model","display_name":"source credibility model","score":0.8679999709129333},{"id":"https://openalex.org/keywords/attractiveness","display_name":"attractiveness","score":0.8289999961853027},{"id":"https://openalex.org/keywords/trustworthiness","display_name":"trustworthiness","score":0.9919999837875366},{"id":"https://openalex.org/keywords/expertise","display_name":"expertise","score":0.9950000047683716},{"id":"https://openalex.org/keywords/tourism-promotion","display_name":"tourism promotion","score":0.8619999885559082},{"id":"https://openalex.org/keywords/young-consumers","display_name":"young consumers","score":0.6990000009536743},{"id":"https://openalex.org/keywords/penang","display_name":"Penang","score":0.8790000081062317}],"concepts":[{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.7677000164985657},{"id":"https://openalex.org/C106399304","wikidata":"https://www.wikidata.org/wiki/Q868123","display_name":"Snowball sampling","level":2,"score":0.7430999875068665},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6876999735832214},{"id":"https://openalex.org/C31173074","wikidata":"https://www.wikidata.org/wiki/Q2632514","display_name":"Attractiveness","level":2,"score":0.5568000078201294},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5467000007629395},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5364999771118164},{"id":"https://openalex.org/C153701036","wikidata":"https://www.wikidata.org/wiki/Q659974","display_name":"Trustworthiness","level":2,"score":0.531499981880188},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5163999795913696},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.5138000249862671},{"id":"https://openalex.org/C64341305","wikidata":"https://www.wikidata.org/wiki/Q4919225","display_name":"Bivariate analysis","level":2,"score":0.4706000089645386},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.44369998574256897},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.42160001397132874},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.35659998655319214},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.3465999960899353},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.33730000257492065},{"id":"https://openalex.org/C2776620684","wikidata":"https://www.wikidata.org/wiki/Q7565144","display_name":"Source credibility","level":3,"score":0.29750001430511475},{"id":"https://openalex.org/C65067816","wikidata":"https://www.wikidata.org/wiki/Q2295139","display_name":"Computer-assisted web interviewing","level":2,"score":0.2838999927043915},{"id":"https://openalex.org/C558299567","wikidata":"https://www.wikidata.org/wiki/Q11033","display_name":"Mass media","level":2,"score":0.2678000032901764},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.25220000743865967}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.55197/qjssh.v7si5.1746","doi":"https://doi.org/10.55197/qjssh.v7si5.1746","is_oa":true,"landing_page_url":"https://doi.org/10.55197/qjssh.v7si5.1746","pdf_url":"https://mail.qjssh.com/index.php/qjssh/article/download/1746/1129","source":{"id":"https://openalex.org/S4387279194","display_name":"Quantum Journal of Social Sciences and Humanities","issn_l":"2716-6481","issn":["2716-6481"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Quantum Journal of Social Sciences and Humanities","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.55197/qjssh.v7si5.1746","doi":"https://doi.org/10.55197/qjssh.v7si5.1746","is_oa":true,"landing_page_url":"https://doi.org/10.55197/qjssh.v7si5.1746","pdf_url":"https://mail.qjssh.com/index.php/qjssh/article/download/1746/1129","source":{"id":"https://openalex.org/S4387279194","display_name":"Quantum Journal of Social Sciences and Humanities","issn_l":"2716-6481","issn":["2716-6481"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Quantum Journal of Social Sciences and Humanities","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7225449709.pdf","grobid_xml":"https://content.openalex.org/works/W7225449709.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4384518182","https://openalex.org/W7225255767","https://openalex.org/W4403758741","https://openalex.org/W6991597293","https://openalex.org/W7223796751","https://openalex.org/W4398174817","https://openalex.org/W7217288612","https://openalex.org/W7117774813","https://openalex.org/W7082564788","https://openalex.org/W7071410245"],"abstract_inverted_index":{"Social":[0],"media":[1,49,221],"has":[2],"become":[3],"a":[4,84,174,233,243],"significant":[5,165],"influence":[6],"on":[7,20],"consumer":[8],"decisions":[9,12],"worldwide,":[10],"including":[11],"about":[13],"where":[14],"and":[15,37,39,77,93,100,109,200,247],"how":[16],"to":[17,62,177,196],"travel.":[18],"Drawing":[19],"the":[21,28,115,119,122,131,143,207,225],"source":[22],"credibility":[23,33,91,241],"model,":[24,121],"this":[25,211],"study":[26,236],"examined":[27],"relationship":[29],"between":[30],"three":[31,105,123],"influencer":[32,240],"dimensions,":[34],"attractiveness,":[35],"trustworthiness":[36,162],"expertise;":[38],"travel":[40,112,245],"decision-making":[41,113],"among":[42],"young":[43,253],"Generation":[44],"Z":[45,219,227,255],"(Gen":[46],"Z)":[47],"social":[48,220],"users":[50,222],"in":[51,202,242],"Pulau":[52,230],"Pinang,":[53],"Malaysia.":[54],"A":[55],"total":[56],"of":[57,130,214,229,239],"266":[58],"respondents":[59],"aged":[60,194],"18":[61,195],"28":[63],"were":[64,81],"recruited":[65],"using":[66,95],"non-probability":[67],"purposive":[68],"sampling,":[69],"supported":[70],"by":[71,153],"online":[72,86],"snowball":[73],"distribution":[74],"through":[75,83],"university":[76],"young-adult":[78],"networks.":[79],"Data":[80],"collected":[82],"self-administered":[85],"questionnaire":[87],"adapted":[88],"from":[89],"established":[90],"scales":[92],"analysed":[94],"descriptive":[96],"statistics,":[97],"Pearson":[98],"correlation,":[99],"multiple":[101],"linear":[102],"regression.":[103],"All":[104],"dimensions":[106,124],"correlated":[107],"positively":[108],"significantly":[110],"with":[111,181],"at":[114],"bivariate":[116],"level.":[117],"In":[118],"regression":[120],"jointly":[125],"explained":[126],"54.3":[127],"per":[128],"cent":[129],"variance,":[132],"F(3,":[133],"262)":[134],"=":[135,147,156,169,172,184],"103.68,":[136],"p":[137,149,158,171],"<":[138,150,159],".001.":[139],"Expertise":[140],"emerged":[141],"as":[142,232],"strongest":[144],"predictor":[145],"(\u03b2":[146,155,168],".49,":[148],".001),":[151,160],"followed":[152],"attractiveness":[154],".23,":[157],"while":[161],"made":[163],"no":[164],"unique":[166],"contribution":[167],".10,":[170],".165),":[173],"result":[175],"attributable":[176],"its":[178],"strong":[179],"correlation":[180],"expertise":[182],"(r":[183],".80).":[185],"The":[186,235],"achieved":[187],"sample":[188],"was":[189],"predominantly":[190],"female":[191],"(82.0":[192],"percent),":[193,199],"24":[197],"(91.7":[198],"not":[201],"paid":[203],"employment":[204],"(83.8":[205],"percent);":[206],"findings":[208],"therefore":[209],"characterise":[210],"specific":[212],"segment":[213],"young,":[215],"highly":[216],"engaged":[217],"Gen":[218,226,254],"rather":[223],"than":[224],"population":[228],"Pinang":[231],"whole.":[234],"extends":[237],"understanding":[238],"Malaysian":[244],"context":[246],"indicates":[248],"that":[249],"destination":[250,260],"marketers":[251],"targeting":[252],"audiences":[256],"should":[257],"prioritise":[258],"demonstrable":[259],"knowledge":[261],"over":[262],"visual":[263],"appeal":[264],"alone.":[265]},"counts_by_year":[],"updated_date":"2026-11-09T13:22:03.289127","created_date":"2026-11-08T00:00:00"}