{"id":"https://openalex.org/W7225449541","doi":"https://doi.org/10.62710/4qxaf348","title":"Transformasi Digital Melalui Pemasaran dan Pengelolaan Keuangan Sebagai Pengembangan Usaha Batik Alpukat","display_name":"Transformasi Digital Melalui Pemasaran dan Pengelolaan Keuangan Sebagai Pengembangan Usaha Batik Alpukat","publication_year":2026,"publication_date":"2026-11-06","ids":{"openalex":"https://openalex.org/W7225449541","doi":"https://doi.org/10.62710/4qxaf348"},"language":"en","primary_location":{"id":"pmh:oai:ojs2.teewanjournal.com:article/4913","doi":"https://doi.org/10.62710/4qxaf348","is_oa":true,"landing_page_url":"https://teewanjournal.com/index.php/peng/article/view/4913","pdf_url":"https://teewanjournal.com/index.php/peng/article/download/4913/3616","source":{"id":"https://openalex.org/S5407052745","display_name":"PENG Jurnal Ekonomi dan Manajemen","issn_l":"3048-3573","issn":["3048-3573","3063-4989"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.62710/d2en8x34","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://teewanjournal.com/index.php/peng/article/download/4913/3616","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5161192505","display_name":"Mukti Ayu Angraini","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405256233","display_name":"Universitas PGRI Silampari","ror":"https://ror.org/03y4a4v35","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405256233"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Angraini, Mukti Ayu","raw_affiliation_strings":["Universitas PGRI Silampari"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas PGRI Silampari","institution_ids":["https://openalex.org/I4405256233"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5161192505"],"corresponding_institution_ids":["https://openalex.org/I4405256233"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13744","display_name":"Financial Literacy and Behavior","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-transformation","display_name":"digital transformation","score":0.9850000143051147},{"id":"https://openalex.org/keywords/batik-business","display_name":"batik business","score":0.8659999966621399},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.7229999899864197},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9639999866485596},{"id":"https://openalex.org/keywords/financial-management","display_name":"financial management","score":0.9860000014305115},{"id":"https://openalex.org/keywords/software-as-a-service","display_name":"software as a service","score":0.8230000138282776},{"id":"https://openalex.org/keywords/financial-reporting-accuracy","display_name":"financial reporting accuracy","score":0.8690000176429749},{"id":"https://openalex.org/keywords/marketing-budget-allocation","display_name":"marketing budget allocation","score":0.7739999890327454},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9190000295639038},{"id":"https://openalex.org/keywords/disability-empowerment","display_name":"disability empowerment","score":0.6150000095367432},{"id":"https://openalex.org/keywords/inclusive-business","display_name":"inclusive business","score":0.5040000081062317},{"id":"https://openalex.org/keywords/corporate-sustainability","display_name":"corporate sustainability","score":0.546999990940094}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6651999950408936},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.49239999055862427},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3343000113964081},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.25130000710487366},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.23010000586509705},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.18299999833106995},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.181099995970726},{"id":"https://openalex.org/C37621935","wikidata":"https://www.wikidata.org/wiki/Q3606845","display_name":"Agricultural science","level":1,"score":0.17440000176429749},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.16099999845027924},{"id":"https://openalex.org/C2779061114","wikidata":"https://www.wikidata.org/wiki/Q3480383","display_name":"Digital reference","level":3,"score":0.15489999949932098}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs2.teewanjournal.com:article/4913","doi":"https://doi.org/10.62710/4qxaf348","is_oa":true,"landing_page_url":"https://teewanjournal.com/index.php/peng/article/view/4913","pdf_url":"https://teewanjournal.com/index.php/peng/article/download/4913/3616","source":{"id":"https://openalex.org/S5407052745","display_name":"PENG Jurnal Ekonomi dan Manajemen","issn_l":"3048-3573","issn":["3048-3573","3063-4989"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.62710/d2en8x34","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs2.teewanjournal.com:article/4913","doi":"https://doi.org/10.62710/4qxaf348","is_oa":true,"landing_page_url":"https://teewanjournal.com/index.php/peng/article/view/4913","pdf_url":"https://teewanjournal.com/index.php/peng/article/download/4913/3616","source":{"id":"https://openalex.org/S5407052745","display_name":"PENG Jurnal Ekonomi dan Manajemen","issn_l":"3048-3573","issn":["3048-3573","3063-4989"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.62710/d2en8x34","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"score":0.9211000204086304,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"},{"score":0.5378999710083008,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7225449541.pdf","grobid_xml":"https://content.openalex.org/works/W7225449541.grobid-xml"},"referenced_works_count":8,"referenced_works":["https://openalex.org/W2092803586","https://openalex.org/W2940549837","https://openalex.org/W2978346165","https://openalex.org/W3028938995","https://openalex.org/W4283155790","https://openalex.org/W4393363529","https://openalex.org/W4409814042","https://openalex.org/W4410797654"],"related_works":["https://openalex.org/W7215850223","https://openalex.org/W7023672950","https://openalex.org/W7216096557","https://openalex.org/W7084673821","https://openalex.org/W7166852899","https://openalex.org/W7166710755","https://openalex.org/W7117724142","https://openalex.org/W7169685384","https://openalex.org/W4400838787","https://openalex.org/W7162462967"],"abstract_inverted_index":{"Transformasi":[0],"digital":[1,14,34],"telah":[2],"menjadi":[3,111],"fondasi":[4],"krusial":[5],"bagi":[6,130],"perubahan":[7],"model":[8,82],"bisnis":[9],"global,":[10],"namun":[11],"kurangnya":[12],"kemampuan":[13],"pada":[15],"UMKM":[16],"lokal":[17],"sering":[18],"menghalangi":[19],"ekspansi":[20],"pasar":[21],"dan":[22,35,66,122,158],"transparansi":[23],"keuangan.":[24],"Penelitian":[25],"ini":[26],"bertujuan":[27],"untuk":[28],"mengeksplorasi":[29],"bagaimana":[30],"kolaborasi":[31],"antara":[32,149],"pemasaran":[33,118,155],"manajemen":[36],"keuangan":[37,106,151],"dapat":[38],"mendorong":[39],"pertumbuhan":[40],"usaha":[41,169],"Batik":[42,170],"Alpukat":[43,171],"Universitas":[44],"PGRI":[45],"Silampari.":[46],"Metode":[47],"studi":[48],"yang":[49,57,84,109,137,139,152,156,162],"digunakan":[50],"adalah":[51],"penelitian":[52,91],"pustaka":[53],"dengan":[54,86],"pendekatan":[55],"eksploratori-deskriptif,":[56],"didukung":[58],"oleh":[59],"teknik":[60,80],"pengumpulan":[61],"data":[62,78],"berupa":[63],"observasi":[64],"partisipatif":[65],"dokumentasi":[67],"sistematis":[68],"terhadap":[69],"literatur":[70],"ilmiah":[71],"dari":[72],"tahun":[73],"2021":[74],"hingga":[75],"2026.":[76],"Penanganan":[77],"menggunakan":[79],"analisis":[81],"interaktif":[83],"digabungkan":[85],"desain":[87],"penjelasan":[88],"berurutan.":[89],"Temuan":[90],"menunjukkan":[92],"bahwa":[93],"penerapan":[94],"Software":[95],"as":[96],"a":[97],"Service":[98],"(SaaS)":[99],"sangat":[100],"penting":[101,113],"dalam":[102,114,143,176],"meningkatkan":[103],"ketepatan":[104],"laporan":[105],"secara":[107],"langsung":[108],"selanjutnya":[110],"dasar":[112],"menentukan":[115],"distribusi":[116],"anggaran":[117],"di":[119,172],"platform":[120],"web":[121],"media":[123],"sosial.":[124],"Selain":[125],"aspek":[126],"teknis,":[127],"elemen":[128],"pemberdayaan":[129,160],"komunitas":[131],"penyandang":[132],"disabilitas":[133],"memberikan":[134],"nilai":[135],"tambah":[136],"unik":[138],"memperkuat":[140,165],"strategi":[141],"merek":[142],"ekosistem":[144],"digital.":[145,178],"Sebagai":[146],"kesimpulan,":[147],"penggabungan":[148],"pengelolaan":[150],"terbuka,":[153],"jangkauan":[154],"menyeluruh,":[157],"komitmen":[159],"sosial":[161],"inklusif":[163],"bersama-sama":[164],"ketahanan":[166],"serta":[167],"keberlanjutan":[168],"tengah":[173],"persaingan":[174],"ketat":[175],"ekonomi":[177]},"counts_by_year":[],"updated_date":"2026-11-09T13:22:03.289127","created_date":"2026-11-08T00:00:00"}