{"id":"https://openalex.org/W7225448550","doi":"https://doi.org/10.1038/s41598-026-79498-8","title":"AI-driven HR service quality and organisational citizenship behaviour in the Indian IT sector: the mediating role of organisational commitment","display_name":"AI-driven HR service quality and organisational citizenship behaviour in the Indian IT sector: the mediating role of organisational commitment","publication_year":2026,"publication_date":"2026-11-07","ids":{"openalex":"https://openalex.org/W7225448550","doi":"https://doi.org/10.1038/s41598-026-79498-8"},"language":"en","primary_location":{"id":"doi:10.1038/s41598-026-79498-8","doi":"https://doi.org/10.1038/s41598-026-79498-8","is_oa":true,"landing_page_url":"https://doi.org/10.1038/s41598-026-79498-8","pdf_url":"https://www.nature.com/articles/s41598-026-79498-8_reference.pdf","source":{"id":"https://openalex.org/S196734849","display_name":"Scientific Reports","issn_l":"2045-2322","issn":["2045-2322"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","dongbi-c","doyens","jufo-1","ki-jl-1","medline","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319908","host_organization_name":"Nature Portfolio","host_organization_lineage":["https://openalex.org/P4310319908","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Nature Portfolio","Springer Nature"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Scientific Reports","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.nature.com/articles/s41598-026-79498-8_reference.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5161202733","display_name":"Kollipara Yaswanthi Priya","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4401726783","display_name":"VIT-AP University","ror":"https://ror.org/007v4hf75","country_code":"IN","type":"education","lineage":["https://openalex.org/I4401726783"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Kollipara Yaswanthi Priya","raw_affiliation_strings":["School of Business, VIT-AP University, 522241, Amaravati, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business, VIT-AP University, 522241, Amaravati, India","institution_ids":["https://openalex.org/I4401726783"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5088366134","display_name":"Naresh Babu Muddangala","orcid":"https://orcid.org/0000-0001-8402-5309","observed_orcids":["https://orcid.org/0000-0001-8402-5309"]},"institutions":[{"id":"https://openalex.org/I4401726783","display_name":"VIT-AP University","ror":"https://ror.org/007v4hf75","country_code":"IN","type":"education","lineage":["https://openalex.org/I4401726783"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Naresh Babu Muddhangala","raw_affiliation_strings":["School of Business, VIT-AP University, 522241, Amaravati, India"],"raw_orcid":"https://orcid.org/0000-0001-8402-5309","affiliations":[{"raw_affiliation_string":"School of Business, VIT-AP University, 522241, Amaravati, India","institution_ids":["https://openalex.org/I4401726783"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5088366134"],"corresponding_institution_ids":["https://openalex.org/I4401726783"],"apc_list":{"value":2690,"currency":"USD","value_usd":2690},"apc_paid":{"value":2690,"currency":"USD","value_usd":2690},"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13812","display_name":"AI and HR Technologies","score":0.9609000086784363,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13812","display_name":"AI and HR Technologies","score":0.9609000086784363,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10006","display_name":"Job Satisfaction and Organizational Behavior","score":0.030400000512599945,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12415","display_name":"Employer Branding and e-HRM","score":0.004600000102072954,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/organizational-citizenship-behavior","display_name":"organizational citizenship behavior","score":0.9629999995231628},{"id":"https://openalex.org/keywords/organizational-commitment","display_name":"organizational commitment","score":0.9990000128746033},{"id":"https://openalex.org/keywords/affective-commitment","display_name":"affective commitment","score":0.8700000047683716},{"id":"https://openalex.org/keywords/continuance-commitment","display_name":"continuance commitment","score":0.9990000128746033},{"id":"https://openalex.org/keywords/normative-commitment","display_name":"normative commitment","score":1.0},{"id":"https://openalex.org/keywords/social-exchange-theory","display_name":"social exchange theory","score":0.8799999952316284},{"id":"https://openalex.org/keywords/technology-acceptance-model","display_name":"technology acceptance model","score":0.9869999885559082},{"id":"https://openalex.org/keywords/ai-literacy","display_name":"AI literacy","score":0.8159999847412109},{"id":"https://openalex.org/keywords/technology-anxiety","display_name":"technology anxiety","score":0.996999979019165},{"id":"https://openalex.org/keywords/human-resource-management","display_name":"human resource management","score":0.6100000143051147},{"id":"https://openalex.org/keywords/it-industry","display_name":"IT industry","score":0.5550000071525574},{"id":"https://openalex.org/keywords/indian-it-industry","display_name":"Indian IT industry","score":0.597000002861023}],"concepts":[{"id":"https://openalex.org/C2780081655","wikidata":"https://www.wikidata.org/wiki/Q763365","display_name":"Continuance","level":2,"score":0.6039999723434448},{"id":"https://openalex.org/C2780781376","wikidata":"https://www.wikidata.org/wiki/Q42138","display_name":"Citizenship","level":3,"score":0.5357999801635742},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.5206999778747559},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.5163000226020813},{"id":"https://openalex.org/C2780801425","wikidata":"https://www.wikidata.org/wiki/Q5164392","display_name":"Construct (python library)","level":2,"score":0.5153999924659729},{"id":"https://openalex.org/C2778139618","wikidata":"https://www.wikidata.org/wiki/Q13440398","display_name":"Workforce","level":2,"score":0.5026000142097473},{"id":"https://openalex.org/C44725695","wikidata":"https://www.wikidata.org/wiki/Q288156","display_name":"Normative","level":2,"score":0.4934000074863434},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.49070000648498535},{"id":"https://openalex.org/C202372285","wikidata":"https://www.wikidata.org/wiki/Q1056396","display_name":"Human resource management","level":2,"score":0.490200012922287},{"id":"https://openalex.org/C126583095","wikidata":"https://www.wikidata.org/wiki/Q1548752","display_name":"Organizational citizenship behavior","level":3,"score":0.47859999537467957},{"id":"https://openalex.org/C83030740","wikidata":"https://www.wikidata.org/wiki/Q267236","display_name":"Organizational commitment","level":2,"score":0.46320000290870667},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4514000117778778},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.4499000012874603},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.43299999833106995},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.42890000343322754},{"id":"https://openalex.org/C172256602","wikidata":"https://www.wikidata.org/wiki/Q780716","display_name":"Social exchange theory","level":2,"score":0.40049999952316284},{"id":"https://openalex.org/C68595000","wikidata":"https://www.wikidata.org/wiki/Q2274177","display_name":"Service delivery framework","level":3,"score":0.3928999900817871},{"id":"https://openalex.org/C107645774","wikidata":"https://www.wikidata.org/wiki/Q5467169","display_name":"Human resources","level":2,"score":0.3822000026702881},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.37540000677108765},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3278000056743622},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3100999891757965},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.30799999833106995},{"id":"https://openalex.org/C17163166","wikidata":"https://www.wikidata.org/wiki/Q1425431","display_name":"Psychological contract","level":2,"score":0.30160000920295715},{"id":"https://openalex.org/C59364581","wikidata":"https://www.wikidata.org/wiki/Q747810","display_name":"Questionnaire","level":2,"score":0.2867000102996826},{"id":"https://openalex.org/C121017731","wikidata":"https://www.wikidata.org/wiki/Q11661","display_name":"Information technology","level":2,"score":0.2867000102996826},{"id":"https://openalex.org/C53059260","wikidata":"https://www.wikidata.org/wiki/Q374758","display_name":"Multilevel model","level":2,"score":0.2797999978065491},{"id":"https://openalex.org/C116537","wikidata":"https://www.wikidata.org/wiki/Q2169973","display_name":"Service provider","level":3,"score":0.274399995803833},{"id":"https://openalex.org/C2718322","wikidata":"https://www.wikidata.org/wiki/Q629463","display_name":"Job satisfaction","level":2,"score":0.2728999853134155},{"id":"https://openalex.org/C198477413","wikidata":"https://www.wikidata.org/wiki/Q7647069","display_name":"Survey data collection","level":2,"score":0.2556000053882599},{"id":"https://openalex.org/C43246008","wikidata":"https://www.wikidata.org/wiki/Q55638","display_name":"Tertiary sector of the economy","level":2,"score":0.25360000133514404},{"id":"https://openalex.org/C15587899","wikidata":"https://www.wikidata.org/wiki/Q7455812","display_name":"Service system","level":3,"score":0.25130000710487366}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1038/s41598-026-79498-8","doi":"https://doi.org/10.1038/s41598-026-79498-8","is_oa":true,"landing_page_url":"https://doi.org/10.1038/s41598-026-79498-8","pdf_url":"https://www.nature.com/articles/s41598-026-79498-8_reference.pdf","source":{"id":"https://openalex.org/S196734849","display_name":"Scientific Reports","issn_l":"2045-2322","issn":["2045-2322"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","dongbi-c","doyens","jufo-1","ki-jl-1","medline","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319908","host_organization_name":"Nature Portfolio","host_organization_lineage":["https://openalex.org/P4310319908","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Nature Portfolio","Springer Nature"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Scientific Reports","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1038/s41598-026-79498-8","doi":"https://doi.org/10.1038/s41598-026-79498-8","is_oa":true,"landing_page_url":"https://doi.org/10.1038/s41598-026-79498-8","pdf_url":"https://www.nature.com/articles/s41598-026-79498-8_reference.pdf","source":{"id":"https://openalex.org/S196734849","display_name":"Scientific Reports","issn_l":"2045-2322","issn":["2045-2322"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","dongbi-c","doyens","jufo-1","ki-jl-1","medline","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319908","host_organization_name":"Nature Portfolio","host_organization_lineage":["https://openalex.org/P4310319908","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Nature Portfolio","Springer Nature"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Scientific Reports","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.5263000130653381}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7225448550.pdf","grobid_xml":"https://content.openalex.org/works/W7225448550.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7224184258","https://openalex.org/W4416003131","https://openalex.org/W4415621269","https://openalex.org/W4404643429","https://openalex.org/W7168024018","https://openalex.org/W4415577856","https://openalex.org/W7163070890","https://openalex.org/W4417044386","https://openalex.org/W7166878606","https://openalex.org/W4412165258"],"abstract_inverted_index":{"In":[0],"the":[1,4,17,62,91,220],"modern":[2],"world,":[3],"use":[5],"of":[6,19,93,133],"Artificial":[7],"Intelligence":[8],"(AI)":[9],"in":[10,22,32,34,61,105,172,219],"Human":[11],"Resource":[12],"Management":[13],"(HRM)":[14],"is":[15,28,41,84,104,113],"changing":[16],"landscape":[18],"service":[20,50,96,161,182],"delivery":[21],"Knowledge-Based":[23],"Organisations":[24],"(KBOs).":[25],"While":[26],"there":[27,40],"an":[29],"increasing":[30],"trend":[31],"investing":[33],"HR":[35,95,160,181],"processes":[36],"powered":[37],"by":[38,108],"AI,":[39],"not":[42],"enough":[43],"empirical":[44],"research":[45],"exploring":[46],"how":[47],"perceived":[48],"AI-HR":[49],"quality":[51,97,162,183],"relates":[52],"to":[53,89,215],"employee":[54],"behavioural":[55],"outcome":[56],"through":[57],"psychological":[58],"mechanisms,":[59],"especially":[60],"Indian":[63],"information":[64],"technology":[65,139,204],"(IT)":[66],"industry.":[67],"The":[68,155],"study":[69],"uses":[70],"Social":[71],"Exchange":[72],"Theory":[73],"(SET)":[74],"as":[75,115],"its":[76],"primary":[77],"lens":[78,83],"and":[79,128,145,189,197,209,223,230],"non-measured,":[80],"but":[81],"secondary,":[82],"Technology":[85],"Acceptance":[86],"Model":[87],"(TAM)":[88],"analyse":[90],"impact":[92],"AI-based":[94],"on":[98,168],"Organisational":[99,109],"Citizenship":[100],"Behaviour":[101],"(OCB)":[102],"which":[103,112,171],"turn":[106,173],"mediated":[107],"Commitment":[110],"(OC)":[111],"operationalised":[114],"a":[116,164],"second-order":[117],"reflective":[118],"construct":[119],"with":[120],"three":[121],"sub-constructs":[122],"namely":[123],"affective":[124],"commitment,":[125,127,170],"continuance":[126],"normative":[129],"commitment.":[130],"A":[131],"survey":[132],"IT":[134,231],"professionals":[135],"drawn":[136],"from":[137],"major":[138],"hubs":[140],"across":[141],"India":[142],"was":[143],"conducted":[144],"analysed":[146],"using":[147],"Partial":[148],"Least":[149],"Squares":[150],"Structural":[151],"Equation":[152],"Modelling":[153],"(PLS-SEM).":[154],"results":[156],"demonstrate":[157],"that":[158],"AI-driven":[159,180],"exerts":[163],"significant":[165],"positive":[166],"influence":[167],"organisational":[169,176,190,198,206],"meaningfully":[174],"predicts":[175],"citizenship":[177,187],"behaviour.":[178],"Furthermore,":[179],"also":[184],"directly":[185],"influences":[186],"behaviour,":[188],"commitment":[191],"partially":[192],"mediates":[193],"this":[194],"relationship.":[195],"Individual":[196],"boundary":[199],"conditions,":[200],"including":[201],"AI":[202,207],"literacy,":[203],"anxiety,":[205],"support,":[208],"job":[210],"role":[211],"complexity,":[212],"were":[213],"found":[214],"moderate":[216],"key":[217],"relationships":[218],"model.":[221],"Theoretical":[222],"practical":[224],"implications":[225],"for":[226],"AI-HRM":[227],"system":[228],"design":[229],"workforce":[232],"management":[233],"are":[234],"discussed.":[235]},"counts_by_year":[],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2026-11-08T00:00:00"}
